HFA TN Org Meeting
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This document outlines an orientation for volunteers for the Hillary for Tennessee campaign. The agenda includes introductions, learning about the campaign's strategy and goals, and skill building exercises. The strategy involves organizing volunteers into teams with captains focused on voter outreach and volunteer recruitment. The goals are to conduct door knocking, phone calls, develop volunteer leaders, and recruit new volunteers leading up to election day. Volunteers will practice sharing their personal stories, connecting them to Hillary's values, and making direct asks of others to get involved.
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HFA TN Org Meeting
- 1. Engage with purpose. Organize with heart. Win every day. 1
- 2. Engage with purpose. Organize with heart. Win every day. 2
- 3. Engage with purpose. Organize with heart. Win every day. 3 Welcome, Introductions, and Overview.
- 4. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 4 Today’s Agenda 1 Welcome to Hillary for Tennessee 2 Our Strategy 3 Skill Building 4 Next Steps
- 5. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 5 How you can make a difference, and help to elect Hillary and Democrats here in Tennessee. About our strategy to win this November. Core organizing skills so that we can hit the ground running in our community. Today we will learn:
- 6. Engage with purpose. Organize with heart. Win every day. 6 Introductions
- 7. Engage with purpose. Organize with heart. Win every day. 7 Icebreaker
- 8. Engage with purpose. Organize with heart. Win every day. 8 What do you want to get out of today’s meeting?
- 9. Engage with purpose. Organize with heart. Win every day. 9 Welcome to Team Tennessee
- 10. Engage with purpose. Organize with heart. Win every day. 10
- 11. Engage with purpose. Organize with heart. Win every day. 11 Where We’ve Been
- 12. Engage with purpose. Organize with heart. Win every day. 12
- 13. Engage with purpose. Organize with heart. Win every day. 13
- 14. Engage with purpose. Organize with heart. Win every day. 14
- 15. Engage with purpose. Organize with heart. Win every day. 15 Where We’re Going
- 16. Engage with purpose. Organize with heart. Win every day. 16
- 17. Engage with purpose. Organize with heart. Win every day. 17
- 18. Engage with purpose. Organize with heart. Win every day. 18 Engage with purpose. Organize with heart. Win every day. Our Vision
- 19. Engage with purpose. Organize with heart. Win every day. 19 Our Strategy
- 20. Engage with purpose. Organize with heart. Win every day. 20 Winning this campaign will come down to the work we do in the field.
- 21. Engage with purpose. Organize with heart. Win every day. 21 Organizing Tennessee
- 22. Engage with purpose. Organize with heart. Win every day. 22 How can we reach voters?
- 23. Engage with purpose. Organize with heart. Win every day. 23 Knock on their door.
- 24. Engage with purpose. Organize with heart. Win every day. 24 Call them.
- 25. Engage with purpose. Organize with heart. Win every day. 25 Call them.
- 26. Engage with purpose. Organize with heart. Win every day. 26 Register them to vote.
- 27. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 27 Our Goals Door Knocking – Battleground States Calling – Battleground States Develop Volunteer Leadership Recruit new volunteers
- 28. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 28 Voter Contact Ramp 7/15 8/5 8/26 9/16 10/7 10/28 Doors Phones
- 29. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 29 We need to build an organization that supports and engages voters in places where every vote means the difference between winning or losing.
- 30. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 30 Team Structure Voter Outreach Captain Volunteer Outreach Captain Active Volunteers Volunteers Team Leader
- 31. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 31 Structure Voter Outreach Captain Volunteer Outreach Captain Active Volunteers Volunteers Coordinates all of the team’s captains and serves as conduit of information between team and the organizer. Team Leader
- 32. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 32 Structure Focused on ensuring the team continues to grow. Recruits new volunteers. Retains active volunteers. Active Volunteers Volunteers Team Leader Voter Outreach Captain Volunteer Outreach Captain
- 33. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 33 Structure Focused on organizing voter outreach activities. Organizes and leads canvasses, phone banks, and voter registration events. Active Volunteers Volunteers Team Leader Voter Outreach Captain Volunteer Outreach Captain
- 34. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 34 Volunteer Outreach Captains Digital Organizing Organizes team’s digital engagement with potential volunteers, and coordinates the digital organizing activities of volunteers. Volunteer Engagement Coordinates efforts to reach out to volunteer prospects and maintaining active volunteers’ relationships with the team. Training Provides trainings to recruit, on-board, and develop team volunteers. Logistics Coordinates needed logistics for the team, including finding spaces for team activities and any needed supplies.
- 35. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 35 Voter Outreach Captains Voter Registration Leads voter registration activities with team members, including training and necessary follow-up. Canvass Leads canvass activities with team members, including training and reporting back. Phone Bank Leads phone bank activities with team members, including training and reporting back. Data Coordinates data volunteers to ensure that all of the team’s activity is data entered and reported.
- 36. Engage with purpose. Organize with heart. Win every day. 36 The structure will evolve as we move toward GOTV (Get out the Vote).
- 37. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 37 This will allow us to build the organization we need to win during GOTV and on Election Day. Active Volunteers Volunteers
- 38. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 38 This will allow us to build the organization we need to win during GOTV and on Election Day. Team Leader Organizer Team Leader
- 39. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 39 This will allow us to build the organization we need to win during GOTV and on Election Day. Engage Train Organizer Staging Location Director Staging Location Director
- 40. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 40 Voter Contact Ramp 7/15 8/5 8/26 9/16 10/7 10/28 Doors Phones
- 41. Engage with purpose. Organize with heart. Win every day. 41 We can’t win without you.
- 42. Engage with purpose. Organize with heart. Win every day. 42 Skill Building
- 43. Engage with purpose. Organize with heart. Win every day. 43 Personal Story
- 44. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 44 Your Story When talking to people about the campaign, you represent Hillary Clinton and Democrats up and down the ticket. By sharing your experiences and values, you can build relationships with voters and connect them to the campaign.
- 45. Engage with purpose. Organize with heart. Win every day. 45 Why are you here? Passionate about a specific issue. Believe in Hillary and Democratic values. Want to [turn/keep state] blue in November. Why else?
- 46. Engage with purpose. Organize with heart. Win every day. 46 Let’s dig deeper. Our connection to Hillary and this campaign is based on having shared values.
- 47. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 47 Hillary’s Values After law school, Hillary turned down a high paying job to work at the Children’s Defense fund. Hillary cares about giving a voice to children who don’t have enough. Who in this room also cares about advocating and caring for the next generation?
- 48. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 48 Hillary’s Values After law school, Hillary turned down a high paying job to work at the Children’s Defense fund. Hillary cares about giving a voice to children who don’t have enough. Who in this room also cares about advocating and caring for the next generation?
- 49. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 49 Hillary’s Values After law school, Hillary turned down a high paying job to work at the Children’s Defense fund. Hillary cares about giving a voice to children who don’t have enough. Who in this room also cares about advocating and caring for the next generation?
- 50. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 50 Your Values Demonstrate Why You Care Articulate the Value ? Connect to Hillary and our Campaign Make an Ask
- 51. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 51 Your Values Tell the story of why you care about a particular issue. Use the story to articulate a specific value you have. Demonstrate Why You Care Articulate the Value Explain how our campaign shares this value. That’s why you’re supporting Democrats. Ask others to take action. Make an Ask Connect to Hillary and our Campaign
- 52. Engage with purpose. Organize with heart. Win every day. 52 Breakout Practice sharing your personal story. Use the worksheet to brainstorm and outline your personal story. Then, with a partner, share your story.
- 53. Engage with purpose. Organize with heart. Win every day. 53 Making a Hard Ask
- 54. Engage with purpose. Organize with heart. Win every day. 54 As a volunteer, you will ask a lot of people a lot of questions. Volunteer Orientation ?? ?
- 55. Engage with purpose. Organize with heart. Win every day. 55 What does it mean to make a hard ask?
- 56. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 56 Steps to a Making a Hard Ask Mindset Language Ask
- 57. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 57 1 Fight for the issues and the candidates they care about. 2 Have an impact on an election that has enormous stakes for the country and their community. 3 Be a part of something larger than themselves. We are offering an opportunity to:
- 58. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 58 Steps to a Making a Hard Ask Mindset Language Ask
- 59. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 59 Language 1 Give Context 2 Know Your Audience 3 Be Clear and Direct 4 Be Assumptive
- 60. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 60 Language 1 Give Context 2 Know Your Audience 3 Be Clear and Direct 4 Be Assumptive
- 61. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 61 Language 1 Give Context 2 Know Your Audience 3 Be Clear and Direct 4 Be Assumptive
- 62. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 62 Language 1 Give Context 2 Know Your Audience 3 Be Clear and Direct 4 Be Assumptive
- 63. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 63 Steps to a Making a Hard Ask Mindset Language Ask
- 64. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 64 Ask 1 Make multiple asks. Keep asking until you get a YES. 2 Don’t stop at yes. Ask for everything we need. 3 Get a hard commitment for specific shift(s).
- 65. Engage with purpose. Organize with heart. Win every day. 65 Breakout With a partner, practice making a hard ask. Get feedback from you partner about what went well then switch roles.
- 66. Engage with purpose. Organize with heart. Win every day. 66 Next Steps
- 67. Engage with purpose. Organize with heart. Win every day. Volunteer Orientation 67 Upcoming Events Phone Bank [Dates and Time] Canvass [Dates and Time] Event [Dates and Time] Voter Registration [Dates and Time]
- 68. Engage with purpose. Organize with heart. Win every day. 68 Debrief and Takeaways
- 69. Engage with purpose. Organize with heart. Win every day. 69 Q&A
Editor's Notes
- Facilitator Note: Introduce yourself to the group and tell your personal story of why you are an Organizer on the campaign.
- Facilitator Note: Lead an icebreaker activity so everyone can begin to get to know one another. List of icebreakers found here: https://docs.google.com/spreadsheets/d/1uQYxaPnlrRMPcYl7d5fSviKHvHB5NgOyppkJy3kRL7U/edit?usp=sharing Examples Sit Down If: Get everyone to stand up, then read through a list of topics. If the topic applies to the person, they sit down. For example, “Sit down if you have a dog.” If you have a dog you take a seat, and the last person standing is the winner. Desert Island Announce, 'You've been exiled to a deserted island for a year. In addition to the essentials, you may take one piece of music, one book and one luxury item you can carry with you (i.e. not a boat to leave the island). What would you take and why? Allow a few minutes for the young people to draw up their list of three items, before sharing their choices with the rest of the group.
- Facilitator Notes: Ask this question to the group and get a few different responses.
- Facilitator Notes: This weekend there a events in every area of our state just like this one with hundreds of supporters ready to roll up their sleeves and get to work to elect Hillary
- Facilitator Notes: We’ll need to get organized and come together now, because after Labor Day is when the real work begins and.
- Facilitator Notes: Talk about our national organizing motto and what it means in YOUR state.
- Facilitator Notes: In order to win, organizing and talking to voters in our community is this most important thing we have to do.
- Facilitator Notes: Take answers from the participants for 1 minute. Takeaways: We reach out to voters in a variety of ways. Mainly, though, we’re focused on three outreach tactics that as a volunteer, you will be able to do. (on the following slides)
- Note: Fill in the voter contact and team building goals that you have.
- Facilitator Note: This shows the steep ramp we have to climb in order to meet our goals by Election Day.
- Facilitator Note: Building this organization is crucial. The following is a look at how we’re growing our organization and where you fit in.
- Facilitator Notes: This is our team structure. Every one of these roles will be filled by volunteers. Volunteers will also move between roles as the campaign develops.
- Facilitator Note: We’re going to look more closely at what these roles are. Note that you are the organizer who will be coordinating regularly with the team leader.
- Facilitator Note: This is ultimately where we need to be when it’s time for get out the vote and on Election Day. We need you to help us build this so we can be successful.
- Facilitator Note: Bringing this ramp back up to show that these goals will only be met if we have the volunteers to build out our organization.
- Facilitator Notes: Between now and Election Day we need to have millions of conversations with voters across [State].
- Note: There are two skills included. Choose the one that better fits your needs for this training.
- Facilitator Note: One important skill to learn is how to tell your personal story.
- Note: Replace H with state logo.
- Facilitator Note: Open the question up to the group to see what responses you get.
- Note: Replace H with state logo.
- Facilitator Note: These are the steps to sharing your personal story. Note: Replace H with state logo.
- Facilitator Notes: Give all participants a personal story worksheet Have them take 10 minutes to fill it out. Pair them up and give them 7 minutes to share it Come back to the larger group Ask: What was it like to share your story? What were the challenges?
- Facilitator Note: As a volunteer, an important skill to learn is how to do a hard ask. Note: There is a Making a Hard Ask one pager available if you’d like
- Facilitator Notes: Volunteers will be asking “Are you registered to vote?” “Do you know who you’re voting for in November?” “Will you sign up to phone bank?” All of these questions are important and help us elect Hillary and Democrats up and down the ticket in November. The work you do is important, and will ultimately determine the outcome of this election. Our Hard Ask should reflect the importance and urgency of that reality.
- Facilitator Note: These are the three components to making a hard ask
- Facilitator Notes: This is how we approach every ask. We don’t need to use grandiose language to convey that what we’re doing is important. This is the mindset you should have while making a hard ask.
- Facilitator Note: Offer an opportunity to do something meaningful. Explain why what you’re asking for is so important and urgent. Give them a reason to say yes. Example of how to do this: “We want to make sure that everyone has an opportunity to vote for Hillary and Democrats up and down the ticket. The best way to do that is by knocking on people’s doors and talk to them about why you’re supporting Hillary.”
- Facilitator Note: Build rapport by asking questions. Ask yourself: What motivates this person? What barriers are keeping them from getting involved? What is this person’s self interest? Example of how to do this: “Have you ever gotten involved in a campaign before? Great! Welcome to the team. The work we do is fun and easy – and makes a huge difference! We’ll show you exactly what to do.”
- Facilitator Note: Be specific about what you need and when you need it. Don’t equivocate. Avoid “do you think”, “possibly”, “maybe”, and other weak language. Example of how to do this: “We will be registering voters on campus on Thursday from noon until 3 PM.” “Let’s meet in the Campus Center at 2:30!”
- Facilitator Note: Ask either/or questions. Not yes/no. Assume a ‘yes’. Be skeptical of ‘no’. Assume that our supporters want to help Hillary and Democrats win. Example of how to do this: “This weekend, we’re going out to talk to potential caucus-goers at their doors.” “Would Saturday or Sunday be better for you to help knock on doors?”
- Facilitator Notes: Knowing this, what do we need to do to get from a NO to a YES?
- Facilitator Notes: Ask attendees to break into pairs to practice making a hard ask. The pair will use the “Hard Ask” worksheet to practice making a hard ask in different given scenarios. The pairs then practice a 2 minute hard ask, with one person acting as the volunteer and the other as a potential volunteer or supporter. The pair then takes 1 minute to provide feedback. (They can make notes from the their conversation on the worksheet.) Switch roles. Come back together as a large group Ask people to share their experience. What was challenging? What went well? What did they learn?
- Facilitator Notes: Now that you’ve learned all this new information, here’s what’s coming.
- Facilitator Notes: Here’s how you can be involved right away. Note: Fill this in with your upcoming events that you’d like them to attend with dates and times. Then have everyone sign up for what they’d like to attend.
- Facilitator Notes: You now have learned about what this campaign has accomplished so far, what our goals are moving forward, and the skill of making a hard ask. I’m glad to welcome you to Hillary for Tennessee
- Facilitator Notes: What questions does everyone have?