The Hettinger Strategy Group LLC and Cyrrus Analytics LLC joint venture forms one of Washington’s premier boutique government market strategy and legislative advisory firms. We are combined to deliver unique insight and bottom-line results across the entire federal IT marketplace, with a strong focus on creating business value and increasing our clients’ bottom line.

1. Hettinger Strategy Group LLC
&
Cyrrus Analytics LLC
Firm’s Focus and Capabilities

2. The Hettinger Strategy Group LLC and
Cyrrus Analytics LLC joint venture forms
one of Washington’s premier boutique
government market strategy and legislative
advisory firms.

3. We are combined to deliver unique insight and bottom-line results across
the entire federal IT marketplace, with a strong focus on creating
business value and increasing our clients’ bottom line.

4. The Joint Venture brings to bear deep
domain expertise allowing us to design
and implement effective policy, regulatory
and standards-based initiatives, working
with senior thought leaders in Congress
and within Federal agencies.

5. We are poised to offer our clients
a range of cost-effective
paths to address business critical issues.

6. We offer clients access to critical federal marketing and strategic
advisory services as well as traditional lobbying, government
relations and crisis communications services.

7. About the Firms

8. HSG is led by Mike Hettinger
Mike Hettinger is the former head of public sector and
government affairs at the trade group, TechAmerica.
A veteran Capitol Hill staff member with more than 20 years of
experience including as Chief of Staff to former Rep. Tom Davis
of Virginia and Staff Director of a House Oversight and
Government Reform Subcommittee.
www.hsg-dc.com

9. www.hsg-dc.com
Hettinger led the establishment of the Public Sector Innovation
Group at the Software and Information Industry Association (SIIA)
He was a senior lobbyist at Patton Boggs LLP, and led
government affairs and strategic market development for Grant
Thornton’s Global Public Sector Practice.

10. Cyrrus Analytics is led by Richard Beutel
Rich Beutel was former lead acquisition and procurement
policy counsel for Chairman Darrell Issa of the House
Oversight and Government Reform Committee.
Beutel has bicameral Congressional experience, previously
serving as lead oversight and acquisition policy counsel for
Senator Susan Collins, the former ranking member of the
Senate Homeland Security and Governmental Affairs
Committee.

11. www.cyrrusanalytics.com
He is a nationally recognized expert in IT acquisition
management and cloud policy, Rich Beutel has 25 years of
private sector experience.
He was the founder and co-managing director of
the Dell Government Relations Team.

12. Scope of Our Work
Strategic Market Intelligence
Liaison with Executive Branch
Liaison with Legislative Branch
Federal Marketing

13. Strategic Market Intelligence
As your eyes and ears in Washington, we provide advanced warning on policy developments
that have a direct impact on your business, giving you a distinct advantage over your competition.

14. Federal Marketing
An extension of your marketing, sales and business development functions, we help you
better position your company for success in the federal market.

15. Liaison with Legislative Branch
On Capitol Hill we are shaping the development of broad-reaching policies that impact your
business and working with key members and committees to set the oversight and policy
development agenda around federal IT management.

16. We provide line-of-sight interaction with the right CXOs to open lines of communication
and business opportunities.
Liaison with Executive Branch

17. No federal market strategy is complete without a Capitol Hill
outreach plan and our experience and access sets us apart.

18. Congress, the regulatory agencies
of the federal government and
individual agency CIOs all make
decisions that impact your success
in the federal market.

19. Our approach is to pull the right lever-
working with the right entity, at the right time to move the needle for our clients.
Congress
Individual Federal CIOs
Regulatory Agencies

20. By using Congress to put pressure on the regulatory agencies, or the regulatory
agencies to push down on individual agency leadership, or some combination of all
of the above, we achieve unprecedented results.

21. “As a Silicon Valley-based company and a new entrant to the federal market, we
faced issues that traditional government contractors don’t. We hired the Cyrrus /
Hettinger Strategy Group team to help us better position our growing federal
business in Washington through a combination of Capitol Hill advocacy and federal
marketing and the results have been outstanding. Our work with them has clearly
given us a distinct advantage over our competition.”
-Cyrrus/HSG Client Testimonial

22. Experience and Qualifications
Representative engagements
• Fortune 500 IT Systems Company – Executing full scale Congressional
lobbying (authorization and appropriations), as well as regulatory agency
and federal marketing engagement focused on cybersecurity.
• Fortune 50 Web Services Company – Designing and leading a targeted
Congressional and federal regulatory and standards engagement that is
focused on critical government web adoption policies.

23. • Leading Technology Non-Profit – Provide strategic counsel to non-profit entity focused on
promoting government’s understanding of emerging technology issues as well as crafting
targeted appropriations language.
• Federal Systems Provider – Executing authorization and appropriations counselling for a large
federal IT systems provider on a business critical issue related to shared services.
• DOE contractor – Representing the interests of a DOE contractor on a critical Congressional
investigation involving the House Oversight Committee and the Department of Energy.
Representative engagements
Experience and Qualifications

24. Special Interest Projects
• FITARA Implementation – The Joint Venture team includes the author of FITARA (Rich Beutel) and one of
the industry’s leading advocates for the legislation during its consideration (Mike Hettinger). Together, we
are now advising the Federal CIO and other key stakeholders on key factors needed for effective
implementation of the law.
• FedRAMP – No firm anywhere is more actively engaged in the FedRAMP program. We work closely with
leadership at GSA and within the FedRAMP PMO, as well as with numerous industry groups advocating for
changes to the program to make it work more effectively for CSPs doing business with the government.
• Accelerating Government Cloud Adoption – While the original 25 Point Plan started the government in the
right direction on cloud, that momentum has slowed considerably. As thought leaders for government’s
effective adoption of cloud we are driving debate around the importance of strong cloud computing and IT
security policies.

25. Contact Us
www.hsg-dc.com
mhettinger@hsg-dc.com
703.254.6257
www.cyrrusanalytics.com
cyrrusanalytics@gmail.com
703.660.1222