How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?

1. Our Social Life in Next Ten Years
—IEapplication, China, HE Shulun

2. OVERVIEW
The progress of social interaction shows the developemnt of technology in the same time. Social
interaction start from the talk to friends in meeting, party and club. Later, friends live far away,
they start writing to each others. When the technology develops, friends have opportunity to
communicate with others by phone, then messages. Entering in Information Age, Internet plays
an important role in the social life.

3. Internet Social Life
since 20 years ago
·When we enter in Information Email
Age, Internet becomes a big market for
developers. A lot of products appear in a Online Chat Room
short time, much more than social ways in
past centuries. This is a crazy age. Instant Messenger
·We get to know Internet tools such as
Email, which makes us communicate more Online Game
quickly, first Instant Messenger tool ICQ
appeared in 1997. Online Community
·With the development of
economy, people have leisure time to play
online game and communicate with
Blog
strangers through online chat room and
online community.
·Blog seems like a post space, but it’s really
a social tool. Blogger can tell friends or
strangers what they are doing.

4. Self-adjusted Market
·Internet Market is a self-adjusted
market.
·Any unsuitable Internet product will
be eliminated naturally.
·Whether the internet product is
good or not, the experience of
internet users is most important.
·“ Save The Best For Last”. The
products who can stand the ordeal of
users can bring good experience to
uses. For example, online chat room
disappeared gradually; Yahoo has
canceled the business of
Yahoo!Messenger

5. Who are they in our
life?
Nowadays, we are eager to have
appropriate ways to keep in touch
with friends or to find interesting
methods to make new friends.
You can share your daily life through
facebook, twitter and google+;
You can post your photo through
Instagram,Pinterest and Flickr;
You can tell friends where you have
been through Foursquare;
You can show your profile through
Linkedin; you can talk to friends
through MSN and Skype;
You can upload interesting videos on
Youtube.
You prefer which one? It depends on
you!

6. ANOTHER LEGEND OF
SOCIAL NETWORK SITE IN
2013? WHY？
·There is little possibility that
another legend similar to that of
facebook will appear in 2013.
·Firstly, the market is becoming
saturated.
·Sencondly, Investors reduce
investment in information
technology industry these years,
expecially in Social Network Sites.
·It’s hard to build a new empire of
social network site to fight with
facebook in a short period without
different idea and enough funding.

7. In Next 10 Years?
The Information Age is
changing all the time.
·Five years ago, we call it Age
of Google
·Now it becomes Age of
facebook.
· Who gains more users is
winner.
· According to the time, trend
of internet development will
change from one to another
in next 10 years, but the
mode of social interaction will
be comparatively stable.

8. To Real-World Actions
·In America, over 90% teenagers are users of
Social Network Sites, 75% have personal
page, 51% check at least one time everyday.
·In the same time, over half of American
teenagers prefer face to face communication
to Social Network Sites. They believe that
face to face is more interesting, which also
makes them easily understand each other.
·With the progress of society, ways of social
interaction among teenagers are changing:
33% prefer SMS, 7% prefer Social Network
Sites, only 4% choose telephone call.
Overall, for teenagers, new technology is an
additional way of communication, not a
substitue.

9. Relationship between online
social interactions and offline
activities
·Social Network Sites become the main
platform of advertisement. Businesses can
grow their customer base, increase revenue
and drive greater participation by linking
online interactions to offline activities.
Survey:more than half of users on social
platforms have taken offline action directly as
a result of an online interaction.
·Activities posted online encourage more
clients participate in offline promotion
activities.
·Advertisement posting will become the main
profit pattern of Social Network Sites
-Exccessive brand explosure will make worse
user experience and lead them participate in
offline activities.

10. future?
Real-World Social
Interaction linked to
Mobile Apps
·With the popularization of smart
phone, Social Interation will become
dependent on mobile application.
Survey:mobile apps have an increasing
influence on offline action, 44% of
smartphone users report using a mobile app
to help them achieve a goal such as
improving their
health,fitness,knowledge,education or
appearance.
· Social Networ Sites will develop more
interesting mobile applications.
· Social Interaction will return to face to face
mode.
·Social Network Sites must strengthen the
combination between online and offline
activities to increase user engagement.
·New type of Social Network Sites will
appear but it’s hard to exceed the current
ones in a short time. Most users will have a
try but finally return to old ones.

11. Thank You!
• Texts&Pictures by He Shulun, From China
• The research is based on international background, not on one region.
• In different regions, there are regional popular Social Network Sites such as weibo, renren in
China.