2. Abstract :-
Transformation to the 1st Generation of Standalone rolling mill is an essential development
nowadays , as much as the working within a sustainable framework to minimize a lot of
wastes, like material and energy wastes, beside the minimization of social cost as a specific
objective. It is the time to develop the endless casting and rolling to produce spooled coil.
…millions of natural gas cubic meters and millions of electric energy Kwhs will be saved
and millions of CO2 kilogram will not be emission.
Dr. H. Saad Elsherbeny
h.saad@arabiansteel.net
GLC Technology, Standalone Micro Hot Rolling Mill ,
Endless Casting and Rolling concept Developing,
From Steel Billet to Spooled Coil
(10) Transformations
Building sustainable Future
Dr. H. Saad
… Vision 2050 …
Zero Emission is The Real Mission
Think Steel … Act Sustainable
Atum CCM
Atum
3 WIN
OPE
Steel
M
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3. Agenda :-
Slide 02_ Abstract
Slide 05_ Axes of Acting, Roadmap
1st Part Slide 06_ Approach
Slide 15_ Highlights
2nd Part Slide 19_ Proven Technology
Slide 22_ Proposed Techniques
Slide 26_ ECR Vision 2050
3rd Part Slide 30_ Conclusion
Slide 34_ Investment & Project capacities, Levels
Slide 35_ Atum, Egyptian God
Building sustainable Future
Dr. H. Saad
… Vision 2050 …
Zero Emission is The Real Mission
Think Steel … Act Sustainable
Atum CCM
CCM is one of steelmaking
continuous development password
Atum CCM
Atum
3 WIN
OPE
Steel
M
C
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4. Content :-
Slide 09 Business Deal Culture, 2-win to Triple-win … 01st
Transformation.
Slide 10 Technology selection methodology SDG … Sustainability Criteria.
Slide 10 From Social to Ecological Justice 5P’s … 02nd
Transformation.
Slide 11 Business Model, BM to SBM … 03rd Transformation.
Slide 12 From Equilibrium to Optimum 4M … 04th
Transformation.
Slide 13 technology Selection Methodology 3P’s, GLC ... 05th
Transformation
Slide 14 Business Effectivness, OEE to OPE … 06th Transformation.
Slide 16 Steel Making Industry … Sankey … Diagram.
Slide 18 Steel Making Future… Big Picture … Picture.
Slide 20 Proven … Macro ECR 3rd
Gen … _
Slide 21 Proven … Nano rolling 1st
Gen … _
Slide 23 Proposed … Micro ECR 3rd Gen … 07th Transformation.
Slide 24 Proposed … Nano ECR phi 80 4th
Gen … 08th
Transformation.
Slide 27 Proposed … Mega Atum ECR 5th Gen … 09th Transformation.
Slide 28 Proposed … Nano Atum ECR 5th
Gen … 10th
Transformation.
Atum CCM
Triple win,3P’s,OPE,GLC
Building sustainable Future
Dr. H. Saad
… Vision 2050 …
Zero Emission is The Real Mission
Think Steel … Act Sustainable
Atum CCM
Atum
3 WIN
OPE
Steel
M
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5. Axes of Acting,
2050 vision…RoadMap
Dr. H. Saad
… Vision 2050 … OPE
5P’
s
G L C
Atum
CCM
SBM
Qopt
Zero Emission is The Real Mission
Think Steel … Act Sustainable
1
2
3
4
5
6 7
3P’
s
Culture Strategy
Technology
Process &
Skills
Steel
M
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4R
Atum CCM
Atum
3 WIN
OPE
7. Eco-Social cost ,…(External Cost) ,
“ECR technology case study”
An external cost is the cost incurred by an individual, firm or
community as a result of an economic transaction which they
are not directly involved in. External costs, also called
'spillovers' and 'third party costs' can arise from both production
and consumption.
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
Strategy
-(External Costs)
=- (HSE Ext)
Profit
(Private Cost)=
(CapEx)+
Profit
(1) (2) (3)
Non-Considered Cost
(Paid by Society )
Financing
Technology
modernization
Fake
Brown Price
False
Brown Price
Faithful
Green Price
(4)
Price
cost
True
Sustainable price
RnD
(OpEx)
(Private Cost)=
(CAPEX)
+(OPEX)
-(CC Ext)
+(External Costs)
=(HSE Ext)
+(CC Ext)
(Private Cost)=
(CapEx)+
Profit
(OpEx)
+(External Costs)
=+(HSE Ext)
Clean Process
(Private Cost)=
(CapEx)+
Profit
%(OpEx)
+%(External Costs)
=+ (HSE Ext)
Lean Production
8. Transformation Matrix
Dr. H. Saad
•Techniques
•Ecology
•Economy
•Society
Culture Strategy
Process &
Skills
Technology
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Culture Strategy
Technology
Process &
Skills
Atum CCM
Atum
3 WIN
OPE
“Technology” makes jobs easier by improving machines
and tools.
“Technique” is a way of doing a specific activity.
9. Business Deal Culture
From win-win to Triple -win
Human Rights
(Social Justice)
Traditional Business Strategy
Human Needs
(Ecological Justice)
sustainable Business Strategy
Win-Win strategy
In which all parties ( - Society ) benefit one way
or another , New generations is only the losers.
Win-Win-Win strategy
In which all parties ( + Society ) benefit one
way or another , there are no losers, at all.
Triple Win
Win – ًWin
(Brown sphere) (Green Sphere)
Culture
In general terms, win-win refers to a situation
in which all parties gain more benefit from an
agreement reached than without an
agreement..
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
10. Technology ,
(Sustainability 5P’s, Criteria), Selection Methodology
People
Human Rights &
Social Justice
Peace
Human Needs &
Ecologicall Justice
Prosperity
Science & Knowledge
imagination and creation
Partnership
Continuous
Improve&Develope
Planet
Technology & Technique
modernization
Strategy
Creating opportunities for limited investment
should be considered just as creating job
opportunities
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
12. Q…From Equilibrium To Optimum
Q
P
Q Market
Supply
(private cost)
demand
(private value)
equilibrium
optimum
Q
Market
Supply
(private cost)
demand
(private value)
MPB=MSB
equilibrium
Supply
(private cost + external cost)
Q
optimum
(external cost)
optimum
Q
Market
Supply
(private cost)
MPC=MSC
demand
(private value)
equilibrium
Q
optimum
(external benefits)
Social value
(private value+ external benefits)
Over-production Under-consumption
[-ve production externalities] [+ve consumption externalities]
Benefit
cost
Quantity
supplied
Quantity
consumed
Pop
Peq
Q
P P
Q
Welfare
loss
Welfare
gains
(BEP)
Firm
Quantity Sold
Fixed
Cost
Variable
Cost
Revenue
Loss
Profit
Firm
PM
[Firm Break even point Quantity]
Profit
Atum CCM
Q
Zero Profit
brown sphere
Green sphere
Strategy
Dr. H. Saad
… Vision 2050 …
Zero Emission is The Real Mission
Think Steel … Act Sustainable
13. GLC technology methodology to
sustainable steelmaking 3P’sroute,
0.0 Waste
Upstream
Endless Melting
0.0 Emission
Downstream
Endless Rolling
Midstream
Endless Casting-Rolling
Clean Process
(Clean Technology)
To reduce the
process Emission
Lean Production
(Lean Manufacturing)
To reduce the
process Variation
Green Product
(Recycle Material)
To reduce the natural
resources consumption
4R
Zero emission refers to a process, or other energy
source, that emits no waste products that pollute
the environment or disrupt the climate. zero
emission design capacity is the next step
Technology
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
14. Overall Equipment Effectiveness, OEE
x x
availability performance quality
=
Overall Process Eco-Effectiveness,
x x x
Eco friendly
=
Business Effectiveness
From OEE to
( = OEE x 1)
25% 55% 70% 85%
World class
Typical
rejected
@Zero emission !
Process
& Skills
OPE (Overall Process Effectiveness) is the gold
standard for measuring manufacturing productivity
eco-effectiveness
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
16. Upstream
Endless Melting UCCM
Steel Making Industry Sankey Diagram
http://www.sankey-diagrams.com/global_steel_and_aluminium_flows_sankey/ That is the Key Issue !!!
Downstream
Endless Rolling
Midstream
Endless Casting MCCM
Dr. H. Saad
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
Steel
M
C
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Zero Emission is The Real Mission
17. Scrap Trading global map
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
Steel
M
C
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18. Steel Making Sustainable Future, Big Picture
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
Steel
M
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20. Heater Induction
Roughing Mill Intermediat Mill Finishing Mill
Re-bars Cooling Bed
Quenching
160x160
6 m/min
Technology
Dr. H. Saad
Midstream 3rd Gen … Macro Endless Casting Rolling
from Liquid Steel to steel rebars
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
21. 5 ton
… Endless Spooled coil > Micro Rolling Mill
Steel rebars , Profiles
Heater Induction
Micro standalone Project
Spool Coil
*** Practical case link : https://youtu.be/l3Z6qY__VPA
19:32
Micro Endles Rolling
UTF 85%
Yield 99%
OPE 85%
Finishing Mill
Technology
Dr. H. Saad
Nano Rolling
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
25. CCM new generations
Next
4th ,5th ,? Gen
New
3rd Gen
1st Gen
Now
2nd Gem
Technology
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
Review
Improve
Sustain
26. Atum
Next
4th Gen
No more
steel billet
No more
re-heating furnace
No more
Roughing stands
Technology
Dr. H. Saad
Think Steel … Act Sustainable
Midstream 5th Gen … Endless Casting Rolling
(Atum CCM)
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
27. Heater Induction
Mega Project
Design Transformation
(EAF>LRF> ECR) Atum Mega Project
Atum
Heater Induction
Dr. H. Saad
160x160
160x160
Roughing Mill Intermediat Mill Finishing Mill
Re-bars Cooling Bed
Quenching
Roughing Mill Intermediat Mill Finishing Mill
Re-bars, Profiel Cooling Bed
Zero Emission is The Real Mission
Think Steel … Act Sustainable
Hot rolling
Hot rolling
Next 5th Gen
C
EAF
… Vision 2050 …
Technology
Atum CCM
Atum
3 WIN
OPE
2018
28. Re-bars Cooling Bed
Heater Induction
Intermediat Mill Finishing Mill
Quenching
Nano Project
(2050 vision)
80
80
Atum
Finishing Mill
Heater Induction
Intermediat Mill
Dr. H. Saad
Profiles Cooling Bed
Zero Emission is The Real Mission
Think Steel … Act Sustainable
Hot rolling
Hot rolling
Next 4th Gen
D
IF
… Vision 2050 …
Technology
Atum CCM
Atum
3 WIN
OPE
Design Transformation
(IF>LRF> ECR) Atum Nano Project
29. 3rd Gen. Endless Design Capacity Limitations :-
1- Steel billet cross section, CCM radius
2- Productivty , casting linear speed
3- Design Capacity , no. Strands
Midstream 5th Gen … Atum … Mega ECR
Atum CCM
Technology
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
30. Dr. H. Saad
Culture Strategy
Technology
Process &
Skills
Zero Emission is The Real Mission
Think Steel … Act Sustainable
Conclusion
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
Idea
Plan
Action
Achieve
3rd
Part
Steel
M
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31. But … May we have to go on the other direction ,
(Mega, Macro , Micro or Nano Project ), to be able to do that we have to answer the next 2 questions :-
“ How can Build and invest in sustainable steel making industry ? “
“Do really Technology made for facilitate or for complicate ? "
“As long as technology support Mega Project , it could support Nano Project , small investor “
that will depend on the answers to next questions :–
1- is it true we are looking for sustainable industry !
2- is it true we are targeted to 100% steel scrap recycle !
3- is it true we are planning to transform to solar energy !
Building Sustainable MENA
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Culture Strategy
Technology
Process &
Skills
Atum CCM
Atum
3 WIN
OPE
32. Now 1st
& 2nd
Generation of CCM, Tradational Design
facility used to transform from Liquid steel to semi finished product in continuous mode … ,
New 3rd
Generation of CCM, Endless Design
facility used to transform from Liquid steel to finished product … ,
Next 4th
Generation of CCM ,Nano design
Is proposed facility to transform from Liquid steel to finished products mix … ,
Next 5th
Generation of CCM , Atum design
Is proposed facility to transform from Liquid steel to finished products mix … ,
Culture Strategy
Technology
Process &
Skills
Optimum
Product Mix
Optimum
Project Capacity
Atum CCM
Optimum
Process OPE
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
33. Atum
CCM
Design capacity & Social cost
... If yes … then , we must change our traditional vision which guide our policies … of… how
we can invest in steel industry.. The next could be considered as a guidelines :-
1- for Nano Project , Design Capacity should be less than 50K TPA
2- steel scrap is only raw material…!!!,
3- (IF + LRF) could be selected for Nano P. comparing with (EAF + LRF) for Mega P.?
4- in addition to scrap preheating unit should be considered
5- CCM radius max 7 m and Billet cross section max 80 mm
Culture Strategy
Technology
Process &
Skills
Mega P.
Nano P.
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
Primary
Metallurgy
Secondary
Metallurgy
LRF
EAF
IF
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
34. Culture Strategy
Technology
Process &
Skills
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Projects
(capacities Mega Level & Investors 7 Levels)
7 Levels-Investmen
Steel
M
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Atum CCM
Atum
3 WIN
OPE
•Mega (X>1000K TPY) … Atum CCM 2 Str 160x160
Level 7: Capitalist investor
•Macro (250K<X<500K TPY)… Atum CCM 2 Str 130x130
Level 6: Risk taking investor
.Meso (100K<X<250K TPY)… ECR CCM 1 Str 100x100 …(EAF > LRF > CCM)
Level 5: Long term investor
Level 4: Smart investor
•Micro (50K<X<100K TPY)… Atum CCM 2 Str 80 Round …(IF > LRF > CCM)
Level 3: Saving investor
.Nano (25K<X<50K TPY)… ECR CCM 1 Str 60 Round
Looking for (Investment opportunity) <> Ecology Justice
Level 2: Short term investor
Looking for (job opportunity) <> Social Justice
Level 1: Own nothing to invest
Mega Level-Capacity
Natural
resources
Recycle
resources
35. Atum
CCM
In Ancient Egyptian mythology, Atum is thought to be a primordial god and
a facet of the Sun God Ra during the afternoon. Based on the etymology of
his name, many believed him to be a destruction god, prophesied to return
the world to watery chaos at the end of the creative cycle
https://en.wikipedia.org/wiki/Atum
https://www.britannica.com/topic/Atum
Culture Strategy
Technology
Process &
Skills
Dr. H. Saad
Zero Emission is The Real Mission
Think Steel … Act Sustainable
… Vision 2050 …
Atum CCM
Atum
3 WIN
OPE
36. C H E M I C A L
M E A B
S T A B I L I T Y T E C N O L O G Y M A T E R I A L R
D E C O N O M Y A N O
S U S T A I N A B I L I T Y P R O M O T I O N T W
O T O L Z E R O G R E E N
U P S T R E A M G A N F
T E E N E R G Y P R O C E S S W A S T E C F
I A C E E B N N A E D
M M H R E D U C E P E R F O R M A N C E D P C O
I A E Y P E L B T W
Z N U C P E F F I C I E N C Y
M I S L R P H Y S I C A L S L V S
A C O P E R E C O V E R Y S I E T
N M A R D I P T N R
V A R I A B L E C O S T M U C R H Y E E
G C P E C E M I S S I O N Y S A
E H E Q U A L I T Y L S S M
M I R T L 3 W I N
E N T A V A I L A B I L I T Y I C
N E I N N S A V I N G
T E G M E T A L L U R G I C A L
F I X E D C O S T
Atum CCM
Dr. H. Saad Elsherbeny
https://www.facebook.com/Eng.Dr.Hesham
https://www.linkedin.com/in/dr-hesham-saad/
hesham@lojintechno.com
https://www.lojintechno.com
Atum
3 WIN
OPE
Dr. H. Saad
… Vision 2050 …
Zero Emission is The Real Mission
Think Steel … Act Sustainable
Steel
M
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