Heroic is certified for the MN Angel Tax credit which offers a 25% Tax Credit to qualified individuals on their investment in Heroic, Inc. Contact @JustinPBarrett, Justin@BeHeroic.com
This document provides an overview of a web site development presentation by Kristin Sundin Brandt of Sundin Associates, Inc. The presentation covers Sundin Associates' e-services including websites, email marketing, specialty sites, content management system integration, and social media. It also discusses the discovery process for a new website project and examples of site maps and pages for sample clients Framingham Co-operative Bank and Northern Bank & Trust.
This document provides tips on managing your online reputation as a rental professional. It emphasizes that reputation is important for gaining client trust and business. It recommends monitoring online reviews and responses, maintaining a professional social media and website presence, and providing excellent customer service to foster positive word-of-mouth. Responding constructively to negative feedback and prioritizing honest, open communication with renters are key aspects of reputation management. Constant vigilance is needed to identify and address any reputation issues promptly.
Top 10 Secrets of Successful SEO CulturesConductor
This presentation was prepared for Search Exchange 2011 and presented by Conductor CEO Seth Besmertnik.
Whether you are a big or small company, global brand or local business, SEO represents the most cost effective opportunity for you to get more traffic, grow conversions and increase revenue. Seth shares the top 10 winning SEO secrets used by leading brands to consistently stay on top of the search engines.
Feldman Debra Job Whiz Slideshare June 2012 Network PurposefullyDebra Feldman
How to Network Purposefully (tm)and find a better new executive job faster. Create career insurance for life. How to launch a job search for a swifter, smoother landing.Never apply for a job again: How to always get employers\' attention. Networking purposely is the best way to get recruited for a new position.
Learn How Marketing Automation Gives Sales Teams the Competitive EdgePardot
Join us as we explore the ways in which a sales team can increase sales…with marketing automation. This is a great webinar for both sales and marketing teams.
The document discusses online services in various industries including travel, employment, real estate, stock trading, banking, and billing. It describes how each industry has moved services online, the benefits of online services, examples of major companies providing online services, and some implementation issues and future directions.
This document provides an overview of the history and philosophy of Keller Williams Realty based in Sioux Falls. It summarizes the company's growth since its founding in 1983, its agent-centric and interdependent economic model, emphasis on education and technology for agents, and outpacing industry growth in key metrics like agent count, units closed, and profit share since 2005. The summary highlights Keller Williams' focus on empowering agents and being the number one brand in real estate driven by individual agents in their communities.
Alternate Reality Games for Enterprise Education: Bridging the reality gap be...pompeysie
This document discusses using alternate reality games to teach entrepreneurship. It notes that developing an entrepreneurial mindset is challenging to do in a classroom setting alone. Alternate reality games are proposed as they can provide an authentic simulation experience through transmedia storytelling across multiple platforms. This can help develop skills like collaboration, problem-solving, risk-taking and innovation that are part of an entrepreneurial mindset. The document provides examples of how to build an alternate reality game for teaching entrepreneurship that immerses students in a simulated but realistic business scenario.
This document provides an overview of a web site development presentation by Kristin Sundin Brandt of Sundin Associates, Inc. The presentation covers Sundin Associates' e-services including websites, email marketing, specialty sites, content management system integration, and social media. It also discusses the discovery process for a new website project and examples of site maps and pages for sample clients Framingham Co-operative Bank and Northern Bank & Trust.
This document provides tips on managing your online reputation as a rental professional. It emphasizes that reputation is important for gaining client trust and business. It recommends monitoring online reviews and responses, maintaining a professional social media and website presence, and providing excellent customer service to foster positive word-of-mouth. Responding constructively to negative feedback and prioritizing honest, open communication with renters are key aspects of reputation management. Constant vigilance is needed to identify and address any reputation issues promptly.
Top 10 Secrets of Successful SEO CulturesConductor
This presentation was prepared for Search Exchange 2011 and presented by Conductor CEO Seth Besmertnik.
Whether you are a big or small company, global brand or local business, SEO represents the most cost effective opportunity for you to get more traffic, grow conversions and increase revenue. Seth shares the top 10 winning SEO secrets used by leading brands to consistently stay on top of the search engines.
Feldman Debra Job Whiz Slideshare June 2012 Network PurposefullyDebra Feldman
How to Network Purposefully (tm)and find a better new executive job faster. Create career insurance for life. How to launch a job search for a swifter, smoother landing.Never apply for a job again: How to always get employers\' attention. Networking purposely is the best way to get recruited for a new position.
Learn How Marketing Automation Gives Sales Teams the Competitive EdgePardot
Join us as we explore the ways in which a sales team can increase sales…with marketing automation. This is a great webinar for both sales and marketing teams.
The document discusses online services in various industries including travel, employment, real estate, stock trading, banking, and billing. It describes how each industry has moved services online, the benefits of online services, examples of major companies providing online services, and some implementation issues and future directions.
This document provides an overview of the history and philosophy of Keller Williams Realty based in Sioux Falls. It summarizes the company's growth since its founding in 1983, its agent-centric and interdependent economic model, emphasis on education and technology for agents, and outpacing industry growth in key metrics like agent count, units closed, and profit share since 2005. The summary highlights Keller Williams' focus on empowering agents and being the number one brand in real estate driven by individual agents in their communities.
Alternate Reality Games for Enterprise Education: Bridging the reality gap be...pompeysie
This document discusses using alternate reality games to teach entrepreneurship. It notes that developing an entrepreneurial mindset is challenging to do in a classroom setting alone. Alternate reality games are proposed as they can provide an authentic simulation experience through transmedia storytelling across multiple platforms. This can help develop skills like collaboration, problem-solving, risk-taking and innovation that are part of an entrepreneurial mindset. The document provides examples of how to build an alternate reality game for teaching entrepreneurship that immerses students in a simulated but realistic business scenario.
This document discusses marketing strategies for targeting older consumers, referred to as "golden agers", "babyboomers", "youngtimers", and the "silver generation". It notes that advertising is often a "song nobody wants to hear" for these groups. The document then profiles "John", born in 1955, and discusses how his marketing needs and experiences will change as he ages, such as changing work conditions, health care developments, and finding new icons and models for campaigns. It suggests viral marketing and bridging gaps between generations as potential strategies, while stopping an emphasis on associating aging only with problems and disabilities.
Verhaal dat ik hield tijdens de alumnidag voor Bedrijfscommunicatie van de Radboud Universiteit Nijmegen op 2 oktober 2010. Over de kracht van nieuwe media voor 50-plus doelgroepen de eigen proposities die bureauvijftig daarvoor in de markt heeft gezet: www.ennumagazine.nl en www.helpjemee.nl
U wilt uw bedrijf verkopen op een bedrijf kopen? Bedrijventekoop.nl is met een miljoen bezoekers per jaar de grootste onafhankelijke bedrijfsovernamesite van Nederland.
The document discusses the art of giving through answering several questions. It provides stories from history and scriptures to illustrate the answers. The key lessons are: give without expectation of return; give as much as possible, even in one's darkest times; it is the thought and intention behind giving that matters more than the amount; give without judgment of who deserves it most; give quietly without seeking recognition; and do not overprovide for heirs so as to not deprive them of their own purpose. True giving uplifts both the giver and receiver.
The document discusses opportunities in serving the growing aging baby boomer demographic across four main areas: health and healthy living, entrepreneurship and work, entertainment, and spirituality and giving back. It notes that baby boomers represent over $2 trillion in annual spending and are increasingly interested in health, wellness, technology, and staying active through hobbies as they age. The document advocates that entrepreneurs and companies should create innovative products and services targeting this large demographic.
Just In Time Learning Implementing Principles Of Multimodal Processing And Le...wacerone
This document discusses the implementation of principles of multimodal processing and learning for education. It outlines research on using animated tutors for vocabulary learning and describes studies evaluating the effectiveness of tutoring for hard of hearing children, autistic children, and English language learners. It also introduces a Lesson Creator application that allows teachers and parents to build personalized lessons.
Sara Surber is seeking an administrative assistant position with E.W. Bullock Associates. She has a strong academic background, maintaining a 3.53 GPA while fully funding her education through loans, grants and employment. Her relevant experience includes customer service roles at Publix Supermarkets and as a server, as well as graphic design work. She is proficient in Microsoft Office, Windows and Photoshop.
4 eLearning Design Strategies When Using Animated Digital CharactersCodeBaby Corporation
This guide covers the following topics when designing with digital, animated characters:
Casting – Role Types
Setting the Stage – Backgrounds
Props and Effects
Delivery – Desktop to Mobile
7111532 radiologia-na-neoplasia-trofoblastica-gestacionalClinica de imagenes
This document reviews the use of imaging techniques in the diagnosis and management of gestational trophoblastic neoplasia (GTN). Ultrasound is useful for initial diagnosis of GTN as it can identify molar pregnancies and assess for invasive or recurrent disease. Magnetic resonance imaging helps evaluate extra-uterine spread, tumor vascularity, and staging. Positron emission tomography and computed tomography are helpful for recurrent or metastatic disease. Imaging plays an important role in diagnosing and managing the spectrum of conditions that make up GTN.
The document discusses the aims and objectives of radiation protection as established by various international and national regulatory bodies. It outlines the history of the International Commission for Radiation Protection (ICRP) and National Commission for Radiation Protection (NCRP) in establishing standards. The key principles of radiation protection are justification of practices, optimization of protection, and limiting doses according to exposure groups. The document defines deterministic and stochastic effects of radiation, and outlines dose limits recommended by the NCRP for occupational, public, and embryo-fetal exposures.
The Swedish waste management system is organized through Avfall Sverige, an association of 400 primarily public sector waste management members. Sweden has made significant progress in diverting waste from landfills, with only 1% of household waste sent to landfills in 2020 through a policy framework emphasizing waste prevention, producer responsibility, and economic instruments. The system is based on efficient collection, sorting, and treatment of waste through municipal waste companies and facilities, with generated waste used as a resource for materials recycling, energy recovery, and biogas production.
The document is a newspaper from Fort Meade dated July 3, 2013. It includes articles about construction projects on base being on schedule, a presentation given at Fort Meade about the dangers of drug use and criminal drug cartels, and details about an Independence Day celebration being held that day at McGlachlin Parade Field featuring performances, food, games and fireworks. The commander's column encourages attendance at the celebration and discusses entertainment acts, and warns people to be safe during the holiday weekend.
The document provides an overview of tools and considerations for making games, including:
- 2D art is easier and faster than 3D but 3D looks better, though it requires modeling, animating, and texturing.
- Common 3D modeling tools include Blender and GIMP which are free, while professional tools like Maya, 3D Studio Max, and Lightwave cost between $300-$2000.
- Popular free and inexpensive game engines for 2D and 3D include Game Maker, Dark Basic, Blitz3D, and Ogre3D, while Torque is a fully-featured commercial engine.
- Other topics covered are sound engines, programming basics, and websites for game development
The document provides background information on two musical acts from the UK:
1) Katy B is an English singer who graduated from the BRIT School and produces dubstep, R&B, and other genres of music. Her debut album "On a Mission" was released in 2011.
2) Rizzle Kicks is a British hip hop duo consisting of Jordan Stephens and Harley Alexander-Sule. They released their debut album "Stereo Typical" in 2011 blending pop, hip hop, and elements of late 80s/early 90s hip hop.
Transforming healthcare systems to facilitate healthy communities is driven by extensive collaboration and integration among network members. Read how to transform you healthcare collaborative into a successful integrated community healthcare system.
This document discusses signs on the social media road ahead. It identifies three key signs: 1) building audiences through social networks, 2) curating influence by managing influencers and content, and 3) creating layered social experiences across organizational units like sales, marketing, and customer service. The document suggests associations need strategies to engage stakeholders through social media and address how new technologies are changing user behaviors and business models.
Less than half of your employees are satisfied with their reward and recognition programs, despite increased spending among companies to improve these programs. Why? In her virtual conference webcast, “I Can’t Get No…Satisfaction”, Michelle Pokorny, Solution Vice President for Employee Engagement and Recognition at Maritz Motivation Solutions will share results from a recent study aimed at helping employers gain key insights on what impacts the success of an employee reward and recognition program.
This document discusses marketing strategies for targeting older consumers, referred to as "golden agers", "babyboomers", "youngtimers", and the "silver generation". It notes that advertising is often a "song nobody wants to hear" for these groups. The document then profiles "John", born in 1955, and discusses how his marketing needs and experiences will change as he ages, such as changing work conditions, health care developments, and finding new icons and models for campaigns. It suggests viral marketing and bridging gaps between generations as potential strategies, while stopping an emphasis on associating aging only with problems and disabilities.
Verhaal dat ik hield tijdens de alumnidag voor Bedrijfscommunicatie van de Radboud Universiteit Nijmegen op 2 oktober 2010. Over de kracht van nieuwe media voor 50-plus doelgroepen de eigen proposities die bureauvijftig daarvoor in de markt heeft gezet: www.ennumagazine.nl en www.helpjemee.nl
U wilt uw bedrijf verkopen op een bedrijf kopen? Bedrijventekoop.nl is met een miljoen bezoekers per jaar de grootste onafhankelijke bedrijfsovernamesite van Nederland.
The document discusses the art of giving through answering several questions. It provides stories from history and scriptures to illustrate the answers. The key lessons are: give without expectation of return; give as much as possible, even in one's darkest times; it is the thought and intention behind giving that matters more than the amount; give without judgment of who deserves it most; give quietly without seeking recognition; and do not overprovide for heirs so as to not deprive them of their own purpose. True giving uplifts both the giver and receiver.
The document discusses opportunities in serving the growing aging baby boomer demographic across four main areas: health and healthy living, entrepreneurship and work, entertainment, and spirituality and giving back. It notes that baby boomers represent over $2 trillion in annual spending and are increasingly interested in health, wellness, technology, and staying active through hobbies as they age. The document advocates that entrepreneurs and companies should create innovative products and services targeting this large demographic.
Just In Time Learning Implementing Principles Of Multimodal Processing And Le...wacerone
This document discusses the implementation of principles of multimodal processing and learning for education. It outlines research on using animated tutors for vocabulary learning and describes studies evaluating the effectiveness of tutoring for hard of hearing children, autistic children, and English language learners. It also introduces a Lesson Creator application that allows teachers and parents to build personalized lessons.
Sara Surber is seeking an administrative assistant position with E.W. Bullock Associates. She has a strong academic background, maintaining a 3.53 GPA while fully funding her education through loans, grants and employment. Her relevant experience includes customer service roles at Publix Supermarkets and as a server, as well as graphic design work. She is proficient in Microsoft Office, Windows and Photoshop.
4 eLearning Design Strategies When Using Animated Digital CharactersCodeBaby Corporation
This guide covers the following topics when designing with digital, animated characters:
Casting – Role Types
Setting the Stage – Backgrounds
Props and Effects
Delivery – Desktop to Mobile
7111532 radiologia-na-neoplasia-trofoblastica-gestacionalClinica de imagenes
This document reviews the use of imaging techniques in the diagnosis and management of gestational trophoblastic neoplasia (GTN). Ultrasound is useful for initial diagnosis of GTN as it can identify molar pregnancies and assess for invasive or recurrent disease. Magnetic resonance imaging helps evaluate extra-uterine spread, tumor vascularity, and staging. Positron emission tomography and computed tomography are helpful for recurrent or metastatic disease. Imaging plays an important role in diagnosing and managing the spectrum of conditions that make up GTN.
The document discusses the aims and objectives of radiation protection as established by various international and national regulatory bodies. It outlines the history of the International Commission for Radiation Protection (ICRP) and National Commission for Radiation Protection (NCRP) in establishing standards. The key principles of radiation protection are justification of practices, optimization of protection, and limiting doses according to exposure groups. The document defines deterministic and stochastic effects of radiation, and outlines dose limits recommended by the NCRP for occupational, public, and embryo-fetal exposures.
The Swedish waste management system is organized through Avfall Sverige, an association of 400 primarily public sector waste management members. Sweden has made significant progress in diverting waste from landfills, with only 1% of household waste sent to landfills in 2020 through a policy framework emphasizing waste prevention, producer responsibility, and economic instruments. The system is based on efficient collection, sorting, and treatment of waste through municipal waste companies and facilities, with generated waste used as a resource for materials recycling, energy recovery, and biogas production.
The document is a newspaper from Fort Meade dated July 3, 2013. It includes articles about construction projects on base being on schedule, a presentation given at Fort Meade about the dangers of drug use and criminal drug cartels, and details about an Independence Day celebration being held that day at McGlachlin Parade Field featuring performances, food, games and fireworks. The commander's column encourages attendance at the celebration and discusses entertainment acts, and warns people to be safe during the holiday weekend.
The document provides an overview of tools and considerations for making games, including:
- 2D art is easier and faster than 3D but 3D looks better, though it requires modeling, animating, and texturing.
- Common 3D modeling tools include Blender and GIMP which are free, while professional tools like Maya, 3D Studio Max, and Lightwave cost between $300-$2000.
- Popular free and inexpensive game engines for 2D and 3D include Game Maker, Dark Basic, Blitz3D, and Ogre3D, while Torque is a fully-featured commercial engine.
- Other topics covered are sound engines, programming basics, and websites for game development
The document provides background information on two musical acts from the UK:
1) Katy B is an English singer who graduated from the BRIT School and produces dubstep, R&B, and other genres of music. Her debut album "On a Mission" was released in 2011.
2) Rizzle Kicks is a British hip hop duo consisting of Jordan Stephens and Harley Alexander-Sule. They released their debut album "Stereo Typical" in 2011 blending pop, hip hop, and elements of late 80s/early 90s hip hop.
Transforming healthcare systems to facilitate healthy communities is driven by extensive collaboration and integration among network members. Read how to transform you healthcare collaborative into a successful integrated community healthcare system.
This document discusses signs on the social media road ahead. It identifies three key signs: 1) building audiences through social networks, 2) curating influence by managing influencers and content, and 3) creating layered social experiences across organizational units like sales, marketing, and customer service. The document suggests associations need strategies to engage stakeholders through social media and address how new technologies are changing user behaviors and business models.
Less than half of your employees are satisfied with their reward and recognition programs, despite increased spending among companies to improve these programs. Why? In her virtual conference webcast, “I Can’t Get No…Satisfaction”, Michelle Pokorny, Solution Vice President for Employee Engagement and Recognition at Maritz Motivation Solutions will share results from a recent study aimed at helping employers gain key insights on what impacts the success of an employee reward and recognition program.
Ted Hulsy, VP of Marketing with eFolder, shared his personal insights on how to sell and succeed with LinkedIn. Selling has gone social and there are numerous tools to find new prospects, engage with clients, and win new business with LinkedIn.
The name is Brand, James Brand. Martini Media is going undercover to help brands identify the opportunities in the digital ad space. Your mission, if you choose to accept it, learn how Martini Media can help your brand make a killing
Three Expert Tips for Superconnecting: How to Build Relationships that Build ...MBO Partners
In this webinar, Judy Robinett, a thought leader and funding guru dubbed as a "superconnector," will draw from her soon-to-be-published book on the topic of how to build a powerful business network. Judy will share her time-tested approach to strategically building and managing professional connections. Her proven method stands apart from traditional networking, enabling connections with the right people, in the right groups, in the right ways.
Find more resources for independent professionals at www2.mbopartners.com/ic-resources
This document provides an overview of Mutual Interest, an online dating platform that allows users to anonymously express interest in people within their own social networks. It summarizes Mutual Interest's value proposition of facilitating connections between known individuals without fear of rejection. The management team and company details are also outlined, along with market size projections and financial forecasts projecting rapid growth and profitability.
DBS: Iris Worldwide: Your Brand’s Hyperconnected Influencers Digiday
There’s a mainstream audience that is not just connected, but hyper-connected, with zero degrees of separation between them and a global universe of influences. Iris Worldwide conducted a study to determine the differences and similarities between these individuals, what they choose to share and how brands can insert themselves into the conversation with these influencers.
Presenter: Esty Gorman, director of strategy, Iris Worldwide @Esty501
The importance of sentiment analysis in 2.0 marketingFabio Lazzarini
The importance of sentiment analysis in 2.0 marketing
The changing face of customer buying decisions: from sales reps and brokers to trusted “voices”• How semantic technology and a linguistic approach can allow us to apply sentiment analysis more widely and effectively than ever before• The role of social media and online communities in developing customers’ image of your brand• How insurers can mine this unstructured data proactively to generate insight and actionable knowledge
This document discusses gamification in an enterprise context. It is a presentation by Mario Herger on the topic of enterprise gamification. The presentation includes definitions of key gamification concepts, examples of gamified applications, game mechanics, facts and figures on the impacts of gamification, and frameworks for understanding player types and motivations. The overall document provides an introduction and overview of enterprise gamification.
Jamie presented "Write. Connect. Get Results." during the first annual Women's Leadership Conference.
The presentation includes tips and ideas to improve your writing. As Jamie demonstrates, you can connect with your audience to get the results you need. By implementing just a few of these tricks, you will see an immediate improvement in your writing.
For more details about this conference, visit http://wlconferencesc.com.
CIRCLE provides integrated cross-media marketing campaign solutions to help companies develop brand awareness, capture sales opportunities, and cultivate customer relationships. Their solutions include REFLECTION for personalized direct marketing images, VISION for 1:1 web experiences, and REWARDS which offers customers gift cards from major retailers as incentives. CIRCLE's services are designed to help companies engage customers at the right time with the right message across different marketing channels.
The document discusses how social media has changed customer buying behavior and expectations. It notes that customers now complete 70% of their purchase journey independently before engaging sales. It advocates for a social selling approach where salespeople use social networks and tools to engage customers online. Some key points are that leading companies now generate 30-80% of revenue from social selling, and integrating social insights into CRM systems allows salespeople to have more meaningful conversations with customers. The document provides advice on developing a social selling strategy and implementation plan to adapt selling approaches for today's digital customers.
Six Crucial Behaviors for Customer-facing Employeesassessmentedge
This document discusses six crucial behaviors for customer-facing employees: trust, tact, empathy, conformity, focus, and flexibility. It explains each behavior and how they relate to customer service. It emphasizes matching a person's core behaviors to the requirements of the specific customer-facing role. It also promotes using assessments to understand employees and customers in order to improve customer loyalty and business outcomes.
iStrategy London - Social Commerce: Do Consumers Trust Your Brand? Steve Seme...iStrategy
In a world of increasing consumer expectations for transparency and quality, is your brand trusted? How can you tell? And how might you use social commerce technologies like reviews and discussions to glean insights and provide consumer assurance? Follow case studies on leading global brands like Kraft, Whole Foods and the NFL to see how marketers and e-commerce executives are working to foster trust.
Empowerment through business and entrepreneurship Gabriel Lubale
This document outlines a career advancement program for executive assistants. The program consists of 3 sessions aimed at developing interpersonal and leadership skills. Session topics include empowerment through business and entrepreneurship. It discusses concepts from authors like Robert Kiyosaki, Stephen Covey, and Robin Sharma on developing an entrepreneurial mindset. Examples of successful Kenyan entrepreneurs are provided, and recommendations are given for budding entrepreneurs to acquire financial skills and knowledge.
Empowerment through business and entrepreneurshipGabriel Lubale
This document outlines a career advancement program for executive assistants. The program consists of 3 sessions with objectives to develop interpersonal skills, leadership skills, and an entrepreneurial mindset. Session 1 discusses empowerment through business and entrepreneurship. It reviews the works of Robert Kiyosaki, Stephen Covey, and Robin Sharma on developing an entrepreneurial mindset. Session 2 looks at mindset shifts needed to think outside the box. Session 3 profiles remarkable Kenyan entrepreneurs and recommends skills like accounting, investing, and networking for budding entrepreneurs.
7 factors for building extreme customer loyalty rita schnarr pptDeltaChamber
Customer Loyalty depends on factors such as satisfaction, performance, economic value and alignment, but also on dependence that is emotional, structural and business-related. Come and learn some new marketing techniques for your business and assess those you are using now with Rita Schnarr .
Rita Schnarr is President of Schnarr & Associates and a Partner with Profiles International Inc ~ the world’s innovator in online employment assessments and talent management solutions serving over 40,000 companies worldwide.
Why some relationships thrive while others fail? A book about successful clie...
Heroic Investor Overview
1. NOVEMBER 2012
THE EASIEST WAY TO FIND A TRUSTED HANDYMAN
HOUSE CLEANER
GARDENER
HEROIC INVESTMENT OVERVIEW / 2012
WINNER RUNNER-UP, TECH
2. FINDING HOME IMPROVEMENT PROVIDERS IS FRUSTRATING
Mary Jeff
The Homeowner The Handyman
• Runs a chaotic household • Handyman for eight years
• Needs a handyman, but • Needs more work and current
doesn’t know where to look marketing isn’t working
HEROIC INVESTMENT OVERVIEW / 2012
2
3. HOMEOWNERS PREFER REFERRALS FROM FRIENDS & NEIGHBORS
“A bunch of my
neighbors use the same
person to mow their
lawns, so we just used
them.”
- Mary
YET SERVICE PROVIDERS ARE SPENDING AD DOLLARS ELSEWHERE
“What makes it hard for
people to book my
services? Establishing
trust without the benefit
of a mutual contact.”
- Jeff
HEROIC INVESTMENT OVERVIEW / 2012
3
4. THE FUTURE IS SOCIAL RELEVANCY
PAST
PRESENT
FUTURE
“I don’t trust the phonebook; “Online search is “I could be a great resource for
there are no referrals to overwhelming and does not my neighbors and they don’t
cross-check against the do a good job at showing even know it!”
business’ claims, which is for me people who work in my
me is huge!” neighborhood.”
- Diane, homeowner - Courtney, homeowner - Meg, Homeowner
HEROIC INVESTMENT OVERVIEW / 2012
4
5. HEROIC PROVIDES AN INSTANT VIRTUAL REFERRAL
Now Mary can instantly view recommendations from
her friends and neighbors
Mary tells Heroic what she needs Mary is matched with a Hero based on Mary books Jeff after reviewing his
and when she needs it done ratings, location and virtual referrals profile. Jeff meets all of Mary’s
qualifications – a perfect match!
HEROIC INVESTMENT OVERVIEW / 2012 5
6. HEROIC HELPS PROVIDERS GET MORE BUSINESS
In 20 minutes Jeff creates a polished profile that
helps homeowners discover his services
Jeff would like more business – Jeff Jeff completes a six-step application that Jeff’s profile is complete; he’s now
clicks on the “Become a Hero” link ends with a payment option ready to receive leads!
6
7. FREE FOR USERS - HEROES PAY MONTHLY FEES
Instant virtual referrals – see who your
friends and neighbors recommend
User FREE My Heroes page
Find Heroes
Contact Heroes
Mary
Full Hero profile page
HERO $29.99/MONTH Email and text alerts for jobs
Portfolio section for photos
Appear in User dashboard and feed
Jeff
Full Hero profile page
Enterprise $99.99/MONTH Email and text alerts for jobs
Portfolio section for photos
Appear in User dashboard and feed
Handyman, Inc.
HEROIC INVESTMENT OVERVIEW / 2012 7
8. MANY MORE INDEPENDENT WORKERS ARE ON THE WAY
“By 2020, an estimated 50% of the US workforce will be made of independent
or freelance workers. A stunning 400% increase in less than a decade.”
- The Wall Street Journal
REPRESENTING A MAJOR OPPORTUNITY
HEROIC INVESTMENT OVERVIEW / 2012 8
9. HEROIC GENERATES HEALTHY MARGINS ON EACH SUBSCRIPTION
ONE-YEAR SUBSCRIPTION ECONOMICS, INDIVIDUAL
GROSS MARGIN OF 50% FOR INDIVIDUALS
GROSS MARGIN OF 85% FOR SMALL BUSINESS
HEROIC INVESTMENT OVERVIEW / 2012
9
10. HEROIC DRIVES CUSTOMER LEADS TO HEROES
FINDING MARY ONE MARY, MANY LEADS
SEM and SEO Referral Program
Promotions
Open Graph
Partnerships
HEROIC INVESTMENT OVERVIEW / 2012
10
11. THIS IS A TEAM WITH MARKETING AND TECHNOLOGY EXPERTISE
THIS IS A TEAM WITH MARKETING AND TECHNOLOGY EXPERTISE
ETHAN OTTERLEI DAN LINSTROTH
CO-FOUNDER & CTO CO-FOUNDER & CMO
- Founder Book a Lesson and Velolet - Freelance marketing expert
- Development expertise in Ruby, - 50+ team management at
PHP, JavaScript and MySQL Edward Jones
- University of Minnesota, B.S. - Purdue University, B.A.
REED ROBINSON JUSTIN BARRETT
CO-FOUNDER & CPO CO-FOUNDER & CEO
• - Founder Usuits • - Founder Holy Cow, Dirty Work
• - Consumer research marketing • - 9+ years expertise B2B/B2C
expertise, Iconoculture marketing
• - University of Minnesota, • - University of Minnesota,
Carlson School Carlson School
STARTUP EXPERIENCE FORTUNE 500 EXPERIENCE
Suits
HEROIC INVESTMENT OVERVIEW / 2012
12
12. HEROIC BECOMES THE FIRST ONLINE REFERRAL ENGINE
TOP COMPETITION
HEROIC INVESTMENT OVERVIEW / 2012
13
13. HEROIC IS ON A PATH FOR RAPID GROWTH
$60M
$44.2M
$40M
Revenue $28.9M
Operating
Expenses
$20M
$12.6M
$7M
$1M $20k $1.1M $970k
.2 3 35 95
.8 42 620 2230
.9 62 941 2812
1 3 13 33
20 970 12,618 44,271
(110) (1,115) (7,042) (28,912)
(96) (223) 5,460 14,981
SEED
HEROIC INVESTMENT OVERVIEW / 2012
SERIES A
SERIES B 14
14. USES OF CASH AND MILESTONES
Unit
economics
$250k
$450k
$240k
$60k Minneapolis/St Paul market formula
$100k 50,000+ leads thru 2013
$1.1M 5,000 active Heroes thru 2013
HEROIC INVESTMENT OVERVIEW / 2012
15
15. NOW, BUYING HOME SERVICES IS EASY
GIVES MARY AND JEFF WHAT THEY WANT
Free referrals from More work at an
the people she trusts affordable price
…and it’s a connection worth $31 billion
HEROIC INVESTMENT OVERVIEW / 2012
16
17. HEROIC IN THE PRESS
HEROIC INVESTMENT OVERVIEW / 2012
18
18. FINANCING HEROIC GROWTH
Raising an additional $630-930k Seed convertible offering
• Investors include Gene Munster, Rob Weber, Ryan Weber, Paul
Linstroth, and John Otterlei
• Discount rate of 25% to Series A
• Targeted closing in next 3-4 weeks
Use of proceeds / Product Roadmap / Goals
• $200k-$300k: hire 2-3 FT engineers, 1 PT Designer, 1 PT Marketing/
Customer Support
• $350-$500k: marketing campaigns and lead acquisition
• Get to 5k active Heroes; 50,000+ connections thru 2013
• Minneapolis/St Paul market formula
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19. ALPHA RELEASED, BETA IS IN PROGRESS
Alpha Beta
Product Discovery Sharing
Market Minneapolis/St Paul Adding Denver/Chicago
Revenue Per Lead Subscription
Financing Seed Series A
Metrics 3,000 Hero Applicants, 2,000 Leads 5,000 Active Heroes/50,000+ Leads
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20. ADDITIONAL REVENUE STREAMS
ADDITIONAL REVENUE OPPORTUNITY: $45B+
EMAIL AD SPACE
MOBILE AD SPACE
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21. HEROIC MARKET GROWTH
SEED
SERIES A
SERIES B
Hero applications: 2,754 Heroes active: 5,000+
Users: 1,500+ Users: 50,000+
Heroic lead requests: 1,850 Heroic lead requests: 75,000
Sales email signups: 5,000+ Sales email signups: 50,000+
Landing page conversion: 39% Landing page conversion: 40%
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22. CASE STUDY
A good company…
• 1.5M subscribers, 40K reviews per month
• Revenue last fiscal year was $90M
• Total venture funding $135M
• Valuation at IPO $805M
But…
“The company made $38 million so far this year. Its selling costs -
the cost of a call center full of sales persons pitching merchants for
new business - was $22 million in the same period. (Those costs are
rising, too, but at least Angie's spends less than it makes to acquire
new merchants). All that suggests Angie's might be better off if it
abandoned its unprofitable membership side and made its site free,
and then simply sold ads to plumbers.”
11/11, Jim Edwards on Businessinsider.com
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