Three Expert Tips for Superconnecting: How to Build Relationships that Build Business

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THREE EXPERT TIPS
FOR SUPERCONNECTING
HOW TO BUILD THE RELATIONSHIPS THAT BUILD BUSINESS

©2011 MBO Partners Inc.

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MODERATOR

Aassia Haq

Chief Marketing Officer, MBO Partners

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WHAT WE DO
➤ Making it easy for independent consultants & their clients to
work together
• Online business platform • Expense management
• Contracts • Taxes
• Billings • Benefit program
• Personal business managers • Business insurance


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WEBINAR CONTROLS
The full screen icon
maximizes the
presentation area.

The raise hand icon
alerts the organizer
that you have a
question or comment.

The chat box allows you
to send a question to the
presenter.


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EXPERT SPEAKER

Judy Robinett
• Former Corporate CEO
• Illuminate VC Advisory Board Member
• Funding Guru & Financier

• Business Thought Leader
• Expert “Superconnector”

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WHY IS YOUR
NETWORK IMPORTANT?


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“The richest people in the
world look for and build
networks, everyone else
looks for work.”

- Robert Kiyosaki

judy@judyrobinett.com

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NETWORK = NET WORTH

“Networking is an essential
part of building wealth.”
- Armstrong Williams

“The bigger your rolodex,
the bigger your business.”
- Anonymous

“People are the only reason
better business ever happens.”
- Erika Napoletano


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NETWORK INTELLIGENCE
People who:
• Help you understand your assets and market realities
• Help you vet and get introduced to allies and trusted
connections
• Help you track risk attached to a given opportunity

Reid Hoffman
LinkedIn Founder
Book: The Start-up of You


WHAT’S STOPPING YOU?
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If you always do what you always did…

“Always change a losing game.” - Posen


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WHAT’S HOLDING YOU BACK?
➤ Confront fears
➤ Challenge assumptions
➤ Change beliefs
➤ Create political capital


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CHANCE

“Chance is always powerful. Let your hook
be always cast; in the pool where you least
expect it, there will be a fish.”
- Ovid, Roman poet (43 BC - 17 AD)


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RETHINK ASSUMPTIONS

“Assumption is the mother of all screw-ups.”
- Wethern’s Law of Suspended Judgment

“Errant assumptions lie at the root of every
failure.”

- Alex Mackenzie

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HOW CAN I REDEFINE MY
NETWORKING STRATEGY?


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FOUR CRITICAL RESOURCES

Information
Opportunities Money

Connections

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YOUR SOCIAL CIRCLE
BIGGER ≠ BETTER

TIP: Your Goal should be Quality, not Quantity – Robust, Deep and Wide
Source: Grouped: How small groups of friends are the key to influence on the social web - Paul Adams

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EXPERT TIP #1:
FOCUS ON CRITICAL 50

Source: Grouped: How small groups of friends are the key to influence on the social web - Paul Adams

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STRATEGIC NETWORKING:
Know what you need
1. What is your goal?
 Grow revenues
 Find strategic alliances
 Track the next big thing

2. Who do you need?
3. How do you reach them?
Who? Why? How?


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HUMANS ARE SOCIAL
• Join groups, associations
• Attend curated events
• Meetup.com
 90K interest groups in 45,000 cities

Opportunity | Information | Connections | Money

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EXPERT TIP #2: GET IN THE
RIGHT ROOM

TIP: 90% of networking events are
a waste of time.

Are attendees potential clients or are they
smarter than you?


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CHARLIE MUNGER

100 people:
20 No interest

5 Can’t live without

75 Wait & see


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ASSOCIATION FOR CORPORATE
GROWTH, INC.
• Founded in 1954
• Premier global association for leaders of corporate
growth, development, and mergers and acquisitions
• 14,000 members from corporations, private
equity, finance, and professional firms
• Fortune 500, Fortune 1000, FTSE 100
• 56 chapters in North America and Europe

www.ACGUtah.org


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SOCIAL MEDIA LIMITATIONS
Limited to 25 new friends a day

You can only tweet 250 people a day
14% use regularly and only 3% saw results
If you get too many links a day, you get a flag
7% usage and only 4% felt it had potential

30% spent time on LinkedIn, 41% saw results

Best Resource: The Complete Idiot’s Guide to Social Media Marketing by Jennifer Abernethy

Sources: Wall Street Journal & Vistage Study


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SKILL SET

Listen Eyes, Ears, Heart
Story Be You, Be Real
Ask Date First
Values Empathy

 Best Resource: Small Message, Big Impact: The Elevator Speech Effect by Terri L. Sjodin


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THE ASK

“If there is something to gain and nothing
to lose by asking, by all means ask.”
- W. Clement Stone


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EXPERT TIP #3:
THREE GOLDEN QUESTIONS

What other ideas do
you have for me? Who else
do you
know that I
How can I help should talk
you? to?


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MAP IT!

You What You What
Need? ecosystem?

Successful
Resources
Outcome


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“Position yourself as a center of
influence, the one who knows the movers
and shakers. People will respond to
that, and you’ll soon become what you
project.”
- Bob Burg


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THANK YOU!

JUDY ROBINETT
www.judyrobinett.com


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WANT TO LEARN MORE?
• SIGN-UP FOR OUR WEBINAR SERIES
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info@mbopartners.com

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www.mbopartners.com

• FOLLOW US ON TWITTER
@mbopartners

• SIGN-UP FOR ADDITIONAL INFORMATION

newsletter@mbopartners.com

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