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HERO, HUB, HELP:
YOUTUBE CONTENT
STRATEGY FOR BRANDS
BRANDS IN TOP 100
0 11
HOW CAN BRANDS SUCCEED?
HERO
HUB
HELP
HERO CONTENT
Your BIG ‘Super Bowl’ moments
HUB CONTENT
Regularly released content to
engage subscribers
HELP CONTENT
Always-on ‘pull’ content designed
for your core target
HERO
BIG MOMENTS
-  Happens 2x times a year
-  New campaigns/products
-  Major initiatives
HUB
•  Set schedule and regularly produced
•  Established formatSERIES
•  Supports core message
•  Identifies the channelBRANDS
•  Feeds community need for entertainment
•  Keeps fans coming back
ENGAGE
SUBSCRIBERS
HELP
BRAND EXPERTISE
(music, sports, etc)
RELEVANT
CONSUMER
INTEREST
POPULAR
SEARCH
TERMS
HERO
HELP
MAY JUNE JULY AUGUST
HUB HUB HUB HUB
WHY DOES IT WORK?
HERO
HUB
HELP
Act like a
YouTuber
Act like an
advertiser
FOCUS IS KEY
THANK YOU
brendangahan.com

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