The document outlines a marketing campaign called "Better Together" run by Team Cooool Ranch from October 2015 to March 2016. It includes several phases to promote pairing PepsiCo products and increase basket size. The phases will use better together displays, loyalty card offers and draws, posters, and social media to spark debate and promote holiday gatherings and occasions. The budget allocates 40% to displays, 29% to Twitter advertising, 20% to loyalty card offers, 10% to the loyalty card draw, and 1% to posters.
This is my final project presentation for the Life Sciences Communication class - LSC 432 Social Media for Life Sciences. Our group developed a digital marketing strategy focused around the 3 core values of the EatStreet organization: Catch the Deals, Support Local, and Order with Ease.
Hero Hub Help - YouTube Content Strategy For BrandsBrendan Gahan
Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/
A brief overview of the Hero, Hub, Help YouTube Content Strategy,
Mafias in training Team - Kudwi Dataset AnalysisApoorv Parmar
Team Mafias In Training consisting of Apoorv Parmar and Kushaang Deswal Presented their analysis on the Kudwi Dataset provided by the IIT Kanpur Analytics Club at their Annual Management fest Prabandhan 2017
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
This is my final project presentation for the Life Sciences Communication class - LSC 432 Social Media for Life Sciences. Our group developed a digital marketing strategy focused around the 3 core values of the EatStreet organization: Catch the Deals, Support Local, and Order with Ease.
Hero Hub Help - YouTube Content Strategy For BrandsBrendan Gahan
Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/
A brief overview of the Hero, Hub, Help YouTube Content Strategy,
Mafias in training Team - Kudwi Dataset AnalysisApoorv Parmar
Team Mafias In Training consisting of Apoorv Parmar and Kushaang Deswal Presented their analysis on the Kudwi Dataset provided by the IIT Kanpur Analytics Club at their Annual Management fest Prabandhan 2017
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
Launch your next campaign, your next engagement, your next go-to-market strategy by connecting with one of the world’s largest active lifestyle participant networks.
This is a fully developed media plan for the Kashi brand focusing on their line of frozen pizza. This plan includes secondary as well as first-hand research, media choices and placement, as well as a budget analysis.
Understanding the ‘Coffee consumers’ through Behavioral IntelligenceSankar Nagarajan
Behavioral Intelligence from Big Data. Predictive insights about Market using Twitter.
A new way to approach marketing research. Get powerful insights quickly on the market and the consumers from Twitter.
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Jan '24), worked for three months and presented a complete digital & social media marketing strategy for Whole Foods Market UK.
Launch your next campaign, your next engagement, your next go-to-market strategy by connecting with one of the world’s largest active lifestyle participant networks.
This is a fully developed media plan for the Kashi brand focusing on their line of frozen pizza. This plan includes secondary as well as first-hand research, media choices and placement, as well as a budget analysis.
Understanding the ‘Coffee consumers’ through Behavioral IntelligenceSankar Nagarajan
Behavioral Intelligence from Big Data. Predictive insights about Market using Twitter.
A new way to approach marketing research. Get powerful insights quickly on the market and the consumers from Twitter.
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Jan '24), worked for three months and presented a complete digital & social media marketing strategy for Whole Foods Market UK.
8. Better Together Potluck
Nov. 22, 2015 - Jan. 2, 2016
Promote holiday gatherings with PepsiCo products
Caters to key occasions:
1) Family time
2) Social gatherings
14. Power Aisle
• Oct. 1, 2015 – Mar. 31, 2016
Home and Entertainment
• Nov. 1, 2015 – Dec. 31, 2015
• Feb. 1, 2016 – Mar. 31, 2016
Health and Wellness
• Jan. 1, 2016 – Jan. 31, 2016
Display Locations
15. Loyalty Card Offers
Oct. 18, 2015 - Dec. 31, 2015
In-store and
personalized
offers
Loyalty card is
gaining
momentum
In-store posters
and emails
16.
17. Loyalty Card Draw
Feb. 7, 2016 - Mar. 18, 2016
10 winners, each
winning 300,000 points
Entered into draw
every time a PepsiCo
bundle is purchased
18.
19. OCT NOV DEC FEB MARJAN
Discover Better
Together
Better Together
Potluck
Which is #Better
Together?
Power Aisle Display
Loyalty Card Offers
Loyalty Card
Draw
Home & Entertainment
Display
Home & Entertainment
Display
Health &
Wellness Display
Twitter
#BetterTogether Expereince
Promoted Tweets
Social Media Accounts
ABC Market Accounts
Posters
In-store
Online
These are going to be our new Better Together Displays. Each shelf of the stand has is a different colour of the PepsiCo logo. Whenever consumers see this stand, they will know it contains PepsiCo products
The top banner will change according to the current campaign
These stands will have both salty snacks and beverages
There will always be three stands in each store at different locations
According to the locations, there will be appropriate snacks and beverages
So what are the locations
This is the first half of our loyalty card plan
Twice a month from October to December, we will be giving special offers
Consumers will get points if they purchase these offers
They will be both in-store and personalised
We will in form consumers about these offers on our in-store posters and emails
We know that the Loyalty Card is one of the greatest assets of ABC Market. We are using it to our full potential and showing that we care about our consumers
Thank you Raagave. As previously mentioned, I will be briefly explaining about what will be happening throughout the 6 months with the help of this timeline.
So we begin with the first row which is all about our campains. As you all can see that we have 3 different campaigns which will be running from October and uptill February.
Next, we have our second row which shows our approach with the abc market’s loyalty cards. The first event takes place from mid October till the end of December and then the second event takes place from February till the mid of march.
Finally, the last two rows represent our display strategies which will be happening throughout the 6 months. We will have displays in the power aisle section of the abc market which will be simultaneously changing as per the campaign and event needs. Similarly, we will also have displays taking place inside the abc market which will be solely located at the home and entertainment section from November till December and then again from February till march. Another important location which our displays will be targeting would be the health and wellness section of the abc market which will take place in the month of January.