Henri Bendel is a 126-year-old jewelry and accessories boutique that is implementing a new digital marketing campaign to increase online sales and reach a younger target market. The campaign will use social media platforms like Facebook, Twitter and Pinterest as well as mobile and search engine marketing through Google AdWords. The goals are to drive more traffic to the website, engage customers, and boost online purchases, especially during off-peak seasons. Success will be measured through analytics, social media engagement, coupon redemptions, and sales. The budget for the one-year campaign is $200,000.