Analysis and Research of Visual Merchandising Themes in the Indian Retail Market

1. Store analysis
–
visual displays
by
Sona Vanessa
Baldeh

2. 1 July 2021 Sona Vanessa Baldeh 2
Max fashion
Vertical Visual
Merchandising
Supporting image
displays
Call to action
Gondola shelf

3. 1 July 2021 Sona Vanessa Baldeh 3
Max fashion
Chaotic clothes
heaps
Sales placard almost
invisible
Perceivable product
pressure and price
range
Clear navigation

4. 1 July 2021 Sona Vanessa Baldeh 4
Max fashion
Holiday offer to
activate
purchases
Confusing price
labels
Chaotic overall
look

5. 1 July 2021 Sona Vanessa Baldeh 5
Max fashion
Call for action –
QR Code
Attempt to link
offline and online
purchases

6. 1 July 2021 Sona Vanessa Baldeh 6
Woodland
Clean clothing
arrangements
Rail systems

7. 1 July 2021 Sona Vanessa Baldeh 7
Woodland
Rails take too much
space

8. 1 July 2021 Sona Vanessa Baldeh 8
Woodland
Cartonages on the floor
Torso

9. 1 July 2021 Sona Vanessa Baldeh 9
Woodland
Tangible shoe
arrangement
Image display almost
invisible

10. 1 July 2021 Sona Vanessa Baldeh 10
Hush Puppies
Trademark very present in-
store
Many advertising placards
in-shelf
Vivid product arrangement
Cross-Selling ( belts, bags)
Decorative flowers
Call to action „Follow FIFO“

11. 1 July 2021 Sona Vanessa Baldeh 11
Hush Puppies
Inappropriate
image display –
confusing
Sales discount
placard (very
small)

12. 1 July 2021 Sona Vanessa Baldeh 12
Hush Puppies
Off-shelf display
(discounted ware)
Focal point on the bags
Spotlights

13. 1 July 2021 Sona Vanessa Baldeh 13
LEVI‘S
Big image displays
Clean product arrangement
Off-shelf displays
Limited amount of clothing
pieces on the heaps
Big brand labels for a better
navigation

14. 1 July 2021 Sona Vanessa Baldeh 14
LEVI‘S
Feedback machine
Inviting cashdesk

15. 1 July 2021 Sona Vanessa Baldeh 15
LEVI‘S
The changing
rooms are well
designed and
clean

16. 1 July 2021 Sona Vanessa Baldeh 16
LEVI‘S

17. 1 July 2021 Sona Vanessa Baldeh 17
Reebok
Vivid
mannequins

18. 1 July 2021 Sona Vanessa Baldeh 18
Reebok
Designed and
fitting spotlights
as a store
element
Cross-selling

19. 1 July 2021 Sona Vanessa Baldeh 19
Reebok
Big
advertisement
placards
Navigation on
the shelves
Product
shortage

20. 1 July 2021 Sona Vanessa Baldeh 20
Reebok
Supporting image
display – lead the
client to a specific
product
Basic pieces in the
middle rail

21. 1 July 2021 Sona Vanessa Baldeh 21
Reebok
Big
advertisement
placards
Navigation on
the shelves
Product
shortage

22. 1 July 2021 Sona Vanessa Baldeh 22
Reebok
Advertising
claims at the
shelves

23. 1 July 2021 Sona Vanessa Baldeh 23
Skechers
Large
advertising
placards
Simple and
clean windoe
display
Vivid off-shelf
display

24. 1 July 2021 Sona Vanessa Baldeh 24

25. 1 July 2021 Sona Vanessa Baldeh 25
Skechers
Digital signages
– modern store
look
Metal shelves
are inappropriate
in terms of the
brand image &
quality – the
shelving system
looks cheap

26. 1 July 2021 Sona Vanessa Baldeh 26
Allen Solly
Pictorially clothing
type descriptions as a
navigation
Cross-selling
Outfit suggestions
Clothing rails
Color scheme
arrangements

27. 1 July 2021 Sona Vanessa Baldeh 27
Allen Solly
Off-shelf displays
Mannequin – does not
stand out
Limited heightof
clothes heaps

28. 1 July 2021 Sona Vanessa Baldeh 28
Allen Solly
Clean product
arrangement

29. 1 July 2021 Sona Vanessa Baldeh 29
Allen Solly
Call to Action
at the shelves

30. 1 July 2021 Sona Vanessa Baldeh 30
Allen Solly
The trademark
is very present
in-store

31. 1 July 2021 Sona Vanessa Baldeh 31
Allen Solly
Colour
scheme
arrange-
ments
Spotlights

32. 1 July 2021 Sona Vanessa Baldeh 32
Allen Solly
Inviting changing room
with a call to action

33. 1 July 2021 Sona Vanessa Baldeh 33
Allen Solly
Clear navigation system

34. 1 July 2021 Sona Vanessa Baldeh 34
Allen Solly
Supporting image
displays

35. 1 July 2021 Sona Vanessa Baldeh 35
conclusion
Cleanliness and tidiness are crucial for the shopping experience
The price and range difference of (luxury) high-end stores and ordinary
stores is clearly recongnizable
Ordinary stores do not focus on detailed visual merchandising
High priced stores focus on extensive design concepts
Every shop attempts to attract clients by Calls to Action