The document discusses how financial advisors can help clients cope with fear, anxiety, and stress related to their finances. It describes the physiological responses of fear, anxiety, and stress and how they impact client behaviors. When fearful, clients tend to have a short-term mindset, avoid risks, and make poor financial decisions. The document provides strategies advisors can use to help regulate client emotions, reframe negative thoughts, and conduct experiments to build confidence. It also addresses challenges advisors may face in dealing with client emotions and market volatility.
Solution Manual for Principles of Corporate Finance 14th Edition by Richard B...
Helping Clients Cope with Fear
1. Helping Clients Cope with
Fear
NAPFA
February 29, 2016
@docgresh
http://www.slideshare.net/docgresh/helping-clients-
cope-with-fear
Atlanta Financial Psychology Mary Gresham, Ph.D.
23. When clients are fearful
• Short-term time frame
Atlanta Financial Psychology Mary Gresham, Ph.D.
24. When clients are fearful
• Short-term time frame
• Risk averse
Atlanta Financial Psychology Mary Gresham, Ph.D.
25. When clients are fearful
• Short-term time frame
• Risk averse
• Underspend, overspend or overpay
Atlanta Financial Psychology Mary Gresham, Ph.D.
26. When clients are fearful
• Short-term time frame
• Risk averse
• Underspend, overspend or overpay
• Purchase the wrong products
Atlanta Financial Psychology Mary Gresham, Ph.D.
27. When clients are fearful
• Short-term time frame
• Risk averse
• Underspend, overspend or overpay
• Purchase the wrong products
• Avoid important tasks
Atlanta Financial Psychology Mary Gresham, Ph.D.
28. When clients are fearful
• Short-term time frame
• Risk averse
• Underspend, overspend or overpay
• Purchase the wrong products
• Avoid important tasks
• Don’t make changes
Atlanta Financial Psychology Mary Gresham, Ph.D.
29. When clients are fearful
• Short-term time frame
• Risk averse
• Underspend, overspend or overpay
• Purchase the wrong products
• Avoid important tasks
• Don’t make changes
• Obsess over decisions or act on impulse
Atlanta Financial Psychology Mary Gresham, Ph.D.
42. Self-Disclosure
• I don’t know if this is helpful but when I
have felt this way, I have __________
Atlanta Financial Psychology Mary Gresham, Ph.D.
43. Experiments
• Clients will do things as an experiment
that they will not do as a “change”
Atlanta Financial Psychology Mary Gresham, Ph.D.
44. Experiments
• Clients will do things as an experiment
that they will not do as a “change”
• Increases a sense of control
Atlanta Financial Psychology Mary Gresham, Ph.D.
45. Experiments
• Clients will do things as an experiment
that they will no do as a “change”
• Increases a sense of control
• Increases self-observation
Atlanta Financial Psychology Mary Gresham, Ph.D.
46. Experiments
• Clients will do things as an experiment
that they will no do as a “change”
• Increases a sense of control
• Increases self-observation
• Experiential learning
Atlanta Financial Psychology Mary Gresham, Ph.D.
47. Experiments
• Clients will do things as an experiment
that they will no do as a “change”
• Increases a sense of control
• Increases self-observation
• Experiential learning
• Get information about the outcome
Atlanta Financial Psychology Mary Gresham, Ph.D.
49. Financial experiments
• Listen to music instead of news
• Check pictures of grandchildren instead of
portfolio
Atlanta Financial Psychology Mary Gresham, Ph.D.
50. Financial experiments
• Listen to music instead of news
• Check pictures of grandchildren instead of
portfolio
• Give away some money
Atlanta Financial Psychology Mary Gresham, Ph.D.
51. Financial experiments
• Listen to music instead of news
• Check pictures of grandchildren instead of
portfolio
• Give away some money
• Open a paper trading account and do there
what you are proposing to do
Atlanta Financial Psychology Mary Gresham, Ph.D.
52. Financial experiments
• Listen to music instead of news
• Check pictures of grandchildren instead of
portfolio
• Give away some money
• Open a paper trading account and do there
what you are proposing to do
• Pick a time to deliberately worry about
money for 15 minutes daily and/or leave
your worry here in my office.
Atlanta Financial Psychology Mary Gresham, Ph.D.
53. Ounce of prevention
• Initial meeting: prior negative experiences
with money?
Atlanta Financial Psychology Mary Gresham, Ph.D.
54. Ounce of prevention
• Initial meeting: prior negative experiences
with money?
• How are you likely to respond if…….
Atlanta Financial Psychology Mary Gresham, Ph.D.
55. Ounce of prevention
• Initial meeting: prior negative experiences
with money?
• How are you likely to respond if…….
• What will you need then?
Atlanta Financial Psychology Mary Gresham, Ph.D.
56. Ounce of prevention
• Initial meeting: prior negative experiences
with money?
• How are you likely to respond if…….
• What will you need then?
• Let’s write it down
Atlanta Financial Psychology Mary Gresham, Ph.D.
57. Adviser challenges
• Own fear, anxiety and stress
Atlanta Financial Psychology Mary Gresham, Ph.D.
58. Adviser challenges
• Own fear, anxiety and stress
• Impatience with extra effort required
Atlanta Financial Psychology Mary Gresham, Ph.D.
59. Adviser challenges
• Own fear, anxiety and stress
• Impatience with extra effort required
• Market factors affect all clients at the same
time
Atlanta Financial Psychology Mary Gresham, Ph.D.
60. Adviser challenges
• Own fear, anxiety and stress
• Impatience with extra effort required
• Market factors affect all clients at same
time
• Lack of training in dealing with client
emotions
Atlanta Financial Psychology Mary Gresham, Ph.D.
This is your brain on fear…fMRI results when shown a picture of fearful faces; other ways to induce fear for studies is to have subjects anticipate electric shock or cold pain, use recollections and imagery; play loud noises including sounds of people screaming; and to increase the amount of carbon dioxide in the blood so that subjects gasp for oxygen….and money loss..
Gregory Berns of Emory has also used money losses and shown that subjects responded to money loss similarly to electric shock. Subjects had higher body response to shock but rated money loss as subjectively equal to shock.
Anxiety has to do with our uncertain future, or anticipating a negative future event.
Over a lifetime an average US citizen has a 28% chance of having characteristics of anxiety disorder. This is the largest category in the US…peaks during years from 30-44.
The series of experiments in social psychology that have been done in the lab are called “money priming” experiments and Subtle hints of money are introduced, for example using a screensaver with dollars floating vs a screensaver with fish floating. People are largely unaware of the impact of money hints on their behavior. Researcher Kathleen Vohs found that people respond to money primes by preferring to work alone, not asking for help, offering less help to others, working harder at impossible tasks, feeling less physical discomfort and feeling less social discomfort when excluded. The conclusion is that money increases a feeling of self-sufficiency and reduces engagement with others.
Counting money reduced the reaction of the brain to social exclusion.
Counting money reduced the physical pain of immersing hand in 122 degree water
the avoidance of meaningful, contained discourse about money
Clients will be bringing their fears, anxieties and stress to YOU…
By now you have heard the metaphor of the brain as consisting of a crocodile bottom layer, an elephant midbrain and scientist riding on the back of an elephant, trying to control it. So your job, then is to become the elephant whisperer for the midbrains of some of your clients.
When clients feel listened to, accepted and understood they begin to calm; they then need to have emotional labels and make sense of their emotions. Emotions are accepted and understood to be of value.
Focus on body sensation; as client describes and focuses, they become more aware and in the present.
Metaphors, imagery and expressive language are useful in making an emotional connection. Some clients do not want to directly identify emotions and use of metaphor is easier for them. Metaphors also shift perspective and allow clients to do things differently.
Story telling can be a powerful way to communicate without raising resistance.
Mindfulness and mediation practices assist clients with emotional regulation
Challenge, opportunity, life experience that will be valuable
Goals is to have client slow down and self-calm. Acting out feelings is not helpful, move to responsivity and not reactivity.