Mobile is personal, contextual, and always with users. It is an ecosystem with users, developers, operators, platforms, and advertising networks interacting. To succeed, understand this ecosystem and keep solutions simple, only complicating when really necessary. Follow best practices like opt-in and consider use cases from companies like Nike and Guinness.

1. Hello Mobile!
short guide to mobile
@tomazstolfa
tomaz.stolfa@marand.si

2. I MarandLAB

3. mobile is personal

4. mobile is always with us

5. mobile is immediate

6. mobile is contextual

7. SMS web
bluetooth
IVR MMS apps
augmented reality
QR codes location
ad networks
users app developers
operators
operating systems
platforms
mobile is an ecosystem

8. understand the ecosystem = 1/2 win

9. the classic tech

10. voice = ubiquitous/personal

11. SMS = instant/short/intimate

12. MMS = compact/standardized

13. bluetooth can you set it up?

14. mobile web wap≠XHTML≠HTML5

15. QR codes

16. java apps

17. new cool stuff

18. native applications

19. iphone/ipad apps

20. android apps

21. maemo/meego apps

22. symbian apps

23. webOS apps

24. samsung BADA apps

25. Vodafone 360 apps

26. do you see a pattern here?

27. fucking fragmentation!

28. keep it simple = WIN

29. complicate it only when is really necessary

30. other mobile hypes

31. augmented reality

32. location based services

33. mm as a standalone = FAIL!

34. mobile ≠ cheap

35. but it is effective

36. consideration
choice
opt-in
control
opt-out
Entertainment
Information
Interactivity
Source: U.S Code of Conduct established by the Mobile Marketing Association
golden rules

37. do not push / pull is nicer

38. finally - use cases!

39. nike

40. guinness

41. siol

42. AXE

43. Keizer Permanente

44. Rondo / Reebok

45. Grolsch

46. @tomiahonen
@jmacdonald
@jamescameron
@torgo
@retomeier
@technokitten
@mtrends
@russellbuckley
@cbillich
you might want to follow

47. kthxbi
@tomazstolfa