Bringing Interaction and Engagement to Digital Display Advertising @eCommConf

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2 likes•371 views

The document discusses bringing interactivity and engagement to digital display advertising. It suggests that one-way communication is outdated and that enabling two-way communication through technologies like Bluetooth, mobile web, or native apps could allow for real-time interactions like multiplayer games, trivia, or voting. This would help measure engagement and continue conversations after interactions have occurred. Images included demonstrate potential interactive concepts.

Technology Travel Business

Bringing Interaction
and Engagement to
Digital Display
Advertising
@tomazstolfa

the world around us

Tomaz Stolfa, eCommConf 2009, Amsterdam

one way
communication

Tomaz Stolfa, eCommConf 2009, Amsterdam

is soooo last century

Tomaz Stolfa, eCommConf 2009, Amsterdam

no engagement

Tomaz Stolfa, eCommConf 2009, Amsterdam

no measurement

Tomaz Stolfa, eCommConf 2009, Amsterdam

why don’t we enable two
way communication between
content and viewers?

Tomaz Stolfa, eCommConf 2009, Amsterdam

how?!?!?

Tomaz Stolfa, eCommConf 2009, Amsterdam

bluetooth?
mobile web?
native apps?

Tomaz Stolfa, eCommConf 2009, Amsterdam

complicated!

Tomaz Stolfa, eCommConf 2009, Amsterdam

let’s keep it simple

Tomaz Stolfa, eCommConf 2009, Amsterdam

qootia image

Tomaz Stolfa, eCommConf 2009, Amsterdam

what now?

Tomaz Stolfa, eCommConf 2009, Amsterdam

real-time interaction

Tomaz Stolfa, eCommConf 2009, Amsterdam

multiplayer games

Tomaz Stolfa, eCommConf 2009, Amsterdam

real-time trivia

Tomaz Stolfa, eCommConf 2009, Amsterdam

trivia image

Tomaz Stolfa, eCommConf 2009, Amsterdam

real-time voting

Tomaz Stolfa, eCommConf 2009, Amsterdam

content browsing

Tomaz Stolfa, eCommConf 2009, Amsterdam

we can actually measure
engagement

Tomaz Stolfa, eCommConf 2009, Amsterdam

and keep the
conversation going when
you are done interacting

Tomaz Stolfa, eCommConf 2009, Amsterdam

List of images:

{1} http://www.ﬂickr.com/photos/95572727@N00/440698504/
{2} http://www.ﬂickr.com/photos/42747912@N00/2294901114/
{3} http://www.ﬂickr.com/photos/khoogheem/3503286896
{4} http://www.ﬂickr.com/photos/40954787@N00/30532316/
{5} http://www.ﬂickr.com/photos/10131865@N02/3476412187/

All listed images are under a Creative Commons license and were found using
http://www.compﬁght.com

Tomaz Stolfa, eCommConf 2009, Amsterdam

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Bringing Interaction and Engagement to Digital Display Advertising @eCommConf

1. Bringing Interaction and Engagement to Digital Display Advertising @tomazstolfa

2. the world around us Tomaz Stolfa, eCommConf 2009, Amsterdam

3. The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam

4. Tomaz Stolfa, eCommConf 2009, Amsterdam

5. The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam

6. The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam

7. The world around us Tomaz Stolfa, eCommConf 2009, Amsterdam

8. one way communication Tomaz Stolfa, eCommConf 2009, Amsterdam

9. is soooo last century Tomaz Stolfa, eCommConf 2009, Amsterdam

10. no engagement Tomaz Stolfa, eCommConf 2009, Amsterdam

11. no measurement Tomaz Stolfa, eCommConf 2009, Amsterdam

12. why don’t we enable two way communication between content and viewers? Tomaz Stolfa, eCommConf 2009, Amsterdam

13. how?!?!? Tomaz Stolfa, eCommConf 2009, Amsterdam

14. bluetooth? mobile web? native apps? Tomaz Stolfa, eCommConf 2009, Amsterdam

15. complicated! Tomaz Stolfa, eCommConf 2009, Amsterdam

16. let’s keep it simple Tomaz Stolfa, eCommConf 2009, Amsterdam

17. qootia image Tomaz Stolfa, eCommConf 2009, Amsterdam

18. what now? Tomaz Stolfa, eCommConf 2009, Amsterdam

19. real-time interaction Tomaz Stolfa, eCommConf 2009, Amsterdam

20. multiplayer games Tomaz Stolfa, eCommConf 2009, Amsterdam

21. Tomaz Stolfa, eCommConf 2009, Amsterdam

22. real-time trivia Tomaz Stolfa, eCommConf 2009, Amsterdam

23. trivia image Tomaz Stolfa, eCommConf 2009, Amsterdam

24. real-time voting Tomaz Stolfa, eCommConf 2009, Amsterdam

25. Tomaz Stolfa, eCommConf 2009, Amsterdam

26. content browsing Tomaz Stolfa, eCommConf 2009, Amsterdam

27. Tomaz Stolfa, eCommConf 2009, Amsterdam

28. we can actually measure engagement Tomaz Stolfa, eCommConf 2009, Amsterdam

29. and keep the conversation going when you are done interacting Tomaz Stolfa, eCommConf 2009, Amsterdam

30. Tomaz Stolfa, eCommConf 2009, Amsterdam

31. Rock on eComm! @tomazstolfa

32. List of images: {1} http://www.flickr.com/photos/95572727@N00/440698504/ {2} http://www.flickr.com/photos/42747912@N00/2294901114/ {3} http://www.flickr.com/photos/khoogheem/3503286896 {4} http://www.flickr.com/photos/40954787@N00/30532316/ {5} http://www.flickr.com/photos/10131865@N02/3476412187/ All listed images are under a Creative Commons license and were found using http://www.compfight.com Tomaz Stolfa, eCommConf 2009, Amsterdam

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