brief intro to gramsci's theory

1. Antonio Gramsci

2. The theory of HEGEMONY

3. "...Dominant groups in society... maintain their dominance by securing the 'spontaneous consent' of subordinate groups...through the negotiated construction of a political and ideological consensus which incorporates both dominant and dominated groups." (Strinati, 1995: 165) WHAT?

4. Think “Hollywood” Major studios have become the dominant group in the industry. They produce films which the public enjoys, watches and pays for: Avatar’s current gross is $2,718,509,613 They create the stars, the trends, the hype

5. Think about music, Art and culture in general They all have dominant groups who dictate the way in which things are done. They are hegemonic butNOW

7. being out of the dominant group’s control

8. being hugely “successful”