The document introduces Heather Jeffery, an industrial designer who holds a Bachelor of Industrial Design degree from Carleton University. She has experience designing various products including exhibition booths, graphics, toys, camping gear, packaging, electronics, and furniture. Her design process involves extensive research, idea generation, concept refinement through testing and evaluation, manufacturing analysis, and final prototyping to develop new products for clients. She is interested in sustainable product design and reuse/upcycling methods.

1. HEATHER JEFFERY DESIGN
INDUSTRIAL DESIGN PORTFOLIO

2. creativity is contagious, pass it on.
- Albert Einstein

3. H e l l o , I a m a n I n d u s t r i a l D e s i g n e r
HEATHER JEFFERY B.I.D
GRADUATE OF CARLETON UNIVERSITY
BACHELOR OF INDUSTRIAL DESIGN
PRODUCT DESIGN RESEARCH & DEVELOPMENT
CONCEPTUAL ITERATION SKETCHING PRODUCTION
TECHNIQUES IDEA GENERATION FORM & COLOUR
METHODS OF MANUFACTURING PRODUCT TESTING
FOCUS GROUPS
WHAT AM I INSPIRED BY
& WHAT MOTIVATES ME?
ENVIRONMENT REUSE/UPCYCLE CONSUMERS

4. I Have a set of Unique & Transferable Skills
EXPERIENCE IS WHAT COUNTS, TAKE A LOOK AT WHAT
EXPERIENCE I HAVE GAINED. THESE ARE SOME OF THE TYPES OF
PRODUCTS I HAVE WORKED ON,
EXHIBITION AND TRADE SHOW BOOTH DESIGN
GRAPHIC DESIGN
PRODUCT DESIGN (INCL. TOY DESIGN, CAMPING AND OUTDOOR
PRODUCT DESIGN, PACKAGING DESIGN, ELECTRONICS AND
FURNITURE)
Within my desire to develop and create grows an eagerness to learn
and a fascination in my ability to flourish. I have all but one motive for
creation which is to seek out a way to design objects while eliminating
the repercussions products have on the environment. I am inspired by
methods of reuse and recycle and by simply creating something with
nothing. It is our generation of designers and innovators that will
transform the direction of mass production into a sustainable practice.

5. I Design Products for Your Company!
I design products that will boost your company's brand image and recognition.
New product lines create an opportunity for increased customer loyalty,
increased awareness of brand manifesto and dynamic, innovative efforts to stay
ahead of competition.
The next section will illustrate my design process of Product Development and get you
familiarized with what common steps are involved in finishing a design project.
RESEARCH IDEA GENERATION REFINEMENT TESTING
EVALUATION MANUFACTURING FINAL TOUCHES NEW PRODUCT

6. 5628
(0.500k P4., 11 03 03)
ISSN 0704-2094 (Print/Imprimé)
ISBN 978-1-4435-5802-0 (Print/Imprimé, 2010 ed.)
ISSN 1918-9338 (Online/En ligne)
ISBN 978-1-4435-5803-7 (PDF, 2010 ed.)
Park Statistics/Statistiques Parcs
2010
RESEARCH
This first phase of design focuses on investigating the product market and verifying
target market. Various forms of research are completed at this stage such as existing
related product search, wants and needs of users, product background, retail
environments, existing technology, and finally use cycles.
The following development example is taken from a Camping Accessory design project
completed for Coghlan's Outdoor Accessories.

7. IDEA GENERATION
This is the fun part, I use my expertise in idea generation to develop many different,
innovative ideas to present to my client. I sketch out different aspects of my ideas
and present them all in a clear, concise visual presentation. Once the ideas have
been reviewed, they are categorized into pro's and con's.

8. CONCEPT REFINEMENT
Based on the selected few concepts that moved to the next round after Idea
Generation, a new set of concepts are developed. I focus on emphasizing the
benefits of particular features through sketching and low fidelity model making. This
phase quickly narrows down redundant features to feasible concepts.

9. FOCUS GROUPS & TESTING
This phase is the most beneficial and helpful throughout the development process. I work
on establishing a user testing group that can be used for future testing sessions. Social
Media, blogs and online sources are used as well as in person recruiting methods.
Questionnaires are typically developed and filled out to produce qualitative and
quantitative data.

10. CONCEPT EVALUATION
Once the concept has been refined, I use evaluation methods to determine the
validity of the materials, electronic components, colours etc. I complete mock up
electronic components and models to quickly visualize the final product.

11. MANUFACTURING ANALYSIS
Upon reaching this phase of development, I would have already refined the
concept and defined the perimeters of the product. At this point in time, I would
generate 3D renderings of component housings and other parts with exact
measurements of each element.
14
43.5
1.5
33.6
12.5
Front View
86.50
77
1.5
95
A A
Top View
Boss
H3.75 W2.75
Hole 1.5
B B
Side View
18
26
2.5 1.5
1.7
81
4.75 6
3
15.3
3.4
SECTION A-A
2
Boss
H:3 W:2.75 Hole 1.5
Rib
H:3 L5.5 W1
17.5
38
2.5
33
38
66.4
24.5
5
R1.375
SECTION B-B
25
12.5
10.5
21
7
4.3
Rear View Scale 2:1
Dimension MM
7.5
5.5
A
A
Back View
4
1.5
2.75
2.75 1.5
Top View
11.75
12.75
6
3
Side View
10.25
4.25
SECTION A-A
2.5 3.25
2 24.5
2.5
2.5
5 2.5
Front View
Scale 2:1
Dimension MM

12. FINAL TOUCHES
At this point we are only minor steps away from having a final product that will boost
your company's prodcut line and originality. Here we would go through final
specifications and any minor changes in appearance. Next, you and your company
would then submit a final approval for the design and manufacturing begins.

13. FINAL PRODUCT & PROTOTYPE
We almost have the final product in our hands, to get to this stage could take anywhere
between 3 months and 3 years depending on the product and design factors. At this
point, I would present the prototype, final renderings, part drawings and other
neccessary information to the manufacturer and we move on towards manufacturing our
new product!

14. THANK YOU FOR TAKING AN INTEREST!
Have an Idea for a product or design opportunity?
Give me a shout and we can talk design!
HEATHER JEFFERY B.I.D
heather_jeffery@live.ca
(613) 875-2151
Ottawa, ON
Check out my website to learn more about me!
www.heatherjdesign.com THANK YOU!