Asia Funding Club's basic guide to crowdfunding summarises in a nutshell what crowdfunding, crowd investing, and crowd lending is all about. ----- Asia Funding Club is a Singapore-headquartered Crowd Lending portal. It uses technology to allow investors to invest small amounts of their monies in many credit-worthy loan products, which have been carefully screened and structured by a group of experienced bankers and lawyers. Our products allow investors to earn a good return on his or her savings and in so doing, help others in need. AFC will be launching soon in Singapore, Thailand and Indonesia. It plans to add Philippines and Malaysia onto its network in the later half of 2015 with the rest of ASEAN in 2016. Follow/visit us at www.afcp2p.wordpress.com for more information about crowd lending and related topics!

1. A Basic Guide to
Crowdfunding
© Asia Funding Club Pte Ltd 2015 1

2. Crowd Lending
© Asia Funding Club Pte Ltd 2015
2
Three Ways of Raising Funds
Crowdfunding Crowd Investing

3. Crowdfunding
Rewards-based
• Backers get rewards scaled to the amount contributed.
E.g. Signed merchandise from a film
Donations-based
• Backers contribute to a cause or project out of pure
goodwill.
E.g. Fundraising for a stranger’s surgery
Royalties-based
• Backers receive a small sum off the revenue of a project.
E.g. Royalties from sales of a song
© Asia Funding Club Pte Ltd 2015
3
Companies using this model:
Kickstarter, Indiegogo, GoFundMe, Fundly

4. Crowd Investing
AKA: Equity Crowdfunding, Investment Crowdfunding
Equity-based
• Askers are typically entrepreneurial ventures and projects.
• Investors receive a small slice of equity in exchange.
• Imagine owning a small share of the next Apple or Google
before it goes public!
© Asia Funding Club Pte Ltd 2015
4
Companies using this model:
Crowdonomic, Seed Invest

5. Crowd Lending
AKA: Debt Crowdfunding, Peer-to-peer (P2P) or Peer-to-
business (P2B) lending, Marketplace lending,Alternative
lending
Debt-based
• Individuals fund the borrower at their own comfort levels of
lending, and the sum forms the total crowdfunded amount.
• Investors earn from the interest of their loan(s) made to
borrowers at prior specified interest rate(s).
• Earnings will typically be higher than earnings offered by
banks, with mitigated risk as lending platforms do
thoroughly assess each product.
© Asia Funding Club Pte Ltd 2015
5
Companies using this model:
Asia Funding Club, Lending Club,
Jimubox, Zopa

6. Learn more at
afcp2p.wordpress.com
© Asia Funding Club Pte Ltd 2015 6