The document discusses the branding strategy for a new wound treatment product called "Healwound". Key points: - The brand name "Healwound" was chosen to clearly communicate the product's purpose of healing wounds to its target market of wound patients. - The logo features green letters with a red "o" to symbolize healing and danger, mirroring how a wound disrupts the body. - Case studies are presented showing "Healwound" effectively treating severe wounds like necrotizing gangrene and diabetic ulcers that did not respond to other treatments.

1. The business Plan to search for
Investor for funding the Venture

2. To reach to every wound patient that has
not responded to any other remedy

3. To treat any kind of wound, including the
most stubborn and obstinate wounds.
To prevent amputation of limbs because of
incurable wounds

4. Important characteristics of Brand name and logo:
 a. If possible, the Brand Name or logo should
highlight target market it is intended for
 b. It should have a recall value
The advertisers spend lot of money initially in
launching the brand in the market. So the Brand
Name that can identify the purpose of the product
and the logo that can complement it can go a long
way in easily creating the brand recall in the minds of
prospective and current customers. Now analyzing
anatomy of the brand “Healwound” . For the name,
we chose the name “Healwound” instead of other
fancy names.

5. The purpose was clear. Since we did not
intend to sell any other product under this
Brand name, we wanted that the brand name
should tell about the product and its intended
customers. Being a specialty product, we had
a watertight target market .The logo was one
where the visual symmetry of green letters is
broken by the letter “o” just like how a wound
disrupts the sense of mental well being or
visual symmetry of the body. The self
Descriptive name along with the logo was
intended to aid word of mouth publicity, at
least initially.

7. The logo should be such that it
complements the brand name. Green is
selected because it is the colour of
healing. The Red colour of leter ‘o’
suggests danger. The word ‘o’ has also
been shown to break the symmetry just
like a wound does to the body.

8. Doctors-Doctors treating such wound
patients
Patients-Directly by patients

9.  Direct Queries-Queries through emails and those
generated on the portals. The mechanism would
be ‘Cash on delivery basis” rather than online
payments. The margins per bottle would be
enough to support slipup in such mechanism (a
customer refusing to accept that he had ordered
the product).
 Doctors. Doctors treating the patients would be the
prime target of such
 Pharmacy-This would not be the channel for initial
sales (for at least 1 year).It will be evaluated as a
channel of sales only after 1 year.

10. Pamphlets
Making presentation to the doctors
highlighting the curative value of the
product based on past Experiences.
Sending emails.
Distributing Free samples in hospitals

11. This product is the specialty product. Initial 3 months have to be
dedicated in creating the knowhow, making presentations,
distributing pamphlets and free samples, sending emails to
hospitals. Its a high margin specialty product, so the expenses
incurred in the first three months can be recovered quickly
(that means the number of units required to break even is
relatively small when compared to other low margin products).
The greatest advantage with this product is that it has been
there in the market for more than 12 years (through direct
selling of non branded oil to both doctors and patients and
have enough data to prove its efficacy. Such data has also
been collected into a visual presentation of its curative effect in
people. A presentation of 11 such case studies have been
prepared. Next 4 slides presents 4 out of 11 case studies

12. The photograph is of a worker’s wound. Her name was Omwati. Her back was
badly crushed by a big stone that fell on her back. She was admitted in the
hospital with severe back injuries. Her pelvic bone had broken and she was
bedridden.. She applied the oil and within 24 hrs the whole complexion staring to
change with the fifth consecutive day of the application of the oil. Nobody could
believe what they were seeing. The wound was heavily infected (MRSA). Her
parents were overwhelmed at this miracle. The wound was bandaged twice with
the oil for the next three months. The patient came to the OPD walking which was
a big surprise to the doctors as well as observers.
Traumatic Wound with Pelvic Fracture

13. Necrotizing Gangrene
The photograph is of a patient named Mrs Shobha Sarkar. She nearly escaped a death trap.
She gave birth to a child and after the delivery she developed necrotizing gangerene in
her stomach. This was a rare situation to have arisen.It is a typical type of gangrene where
dead tissue keeps on increasing at a very fast rate and the only way to stop it is through
surgical debridement. There was no chance at all of saving her despite several efforts. She
underwent many operations but the situation of her wound did not improve and she was
almost fighting for her life when one of the doctors advised to apply oil to her wound. The
doctors had lost all hopes of recovery. She was screaming as the pain was unbearable.. The
oil was applied as the last resort. Then from the next day, there was marked improvement.
The speed of recovery was extremely unusual. The doctors could not explain as to how the
infection vanished and the wound was contracting from all sides. Finally the wound healed.
The lady is in a deep shock till date. She feels as if it would happen again. It was indeed very
frightening.

14. Two Year Old Diabetic Ulcer with Osteomylitis &Neuropathy
The photograph is of a diabetic patient, his name was Mr. Amrit Roy He felt some swelling
on his left foot. He ignored this and applied some ‘iodex’ for the treatment of swelling. After
one week the swelling increased and he noticed some pus coming out of the fingers of his
feet. He immediately consulted his family doctor who mercilessly performed surgery on his
foot. This made the wound even worse. He had his x-ray done and found that he had
developed osteomylitis(bone infection) with nuropathy(no sensation in feet). His infection
could not be controlled despite heavy doses antibiotics. He was then advised to go in for
amputation by all surgeons treating him as that was urgently required. He did not want that.
So he consulted one doctor who advised him for the oil. He started applying the oil and
found that his wound healed and sensation returned to normal in a few weeks time.

15. Diabetic Arterial Ulcer
Day1 Day 20
The patient suffered from arterial disease. A very typical kind where he used to get ulcers
anywhere in the body that would not heal at all for months. He had an ulcer in his left leg. He
had tried many medicines orally and topically but of no use. The ulcers pained and burned
awfully. He was directed to use the oil by the doctor. As the oil was applied the ulcer started
healing. The pain and burning sensation reduced gradually. Finally the ulcer healed. After
few years he again developed ulcer in the right leg. Absolutely the same as the first one in
size and pain and burning sensation. He again applied on his leg with some some new
medicines which included collagen powder, alginates, hydrocolloids but could not succeed
when finally he resorted for the oil. It again healed in a few weeks time.