This document discusses the potential for healthy fast food options that provide great taste and low prices while being more nutritious than typical fast food. It notes that fast food chains rely on poor quality ingredients and excess fat and oil which contributes to obesity. A new fast food concept could use higher quality ingredients, proper cooking methods like baking instead of frying, and educate consumers on appropriate calorie needs to provide at least 50% fewer calories than typical fast food meals. A SWOT analysis identifies strengths in meeting consumer demand for healthy options, and opportunities in unmet consumer demand, but also threats from competition entering the healthy fast food market. The value of such a concept would be to give people back control over their health and weight through mod

1. Healthy Fast foodsGreat taste, low calories, low prices!

2. Obesity, overeating, poor quality foods, lack of understanding of daily calorie needs per individual. Eating out has always been a problem for me; it’s hard to find something to eat when I know any and everything “fast food” is very unhealthy. Unhealthy in the fact that fast food chains do not take into consideration a person’s daily calorie needs or appropriate qualities of food. Why can’t I get the same burger I could cook at home out and about?Fast food chains rely on poor quality foods and excess amounts of fats and oil to profit from their foods. By taking high quality foods, the same you would feed your family with, and sell that to consumers would help with obesity in the US and help educate people on the importance of food consumption. Through using right ingredients and proper dietary knowledge, I can make the same burger and fries served at a restraint which would contain at least 50% less calories; with increase quality and alternative cooking methods, i.e. baked instead of fried.The Problem

3. Strengths include meeting consumer expectations for “quality and healthy” foods.Weaknesses are entering a market with well established fast food chains Opportunities arise when consumer demands for health conscious meals are not being met.Threats that can be identified would be for the competition to begin serving healthy conscious meals to aid Americans with the obesity crisis in America. SWOT

4. The value of creating a source of healthy fast food would be in giving Americans back the control to be healthy and maintain the weight which would given them both confidence and motivation to live healthy life styles. Currently there is not much control a person can have in how many calories consumed by eating out, once I’ve personally eaten out for the day I know I’ve got to do an extreme amount of exercise to make sure I can continue with the rest of my meals throughout the day. Through slowly introducing these values and ideas behind the actual productions of food service would allow for a small growth for my personal business; not risking huge losses through slow introductions. Value

5. Income Statement