The document provides examples of strategy maps for different healthcare organizations. The first map is for a clinical health systems organization and outlines goals around providing excellent customer service, achieving clinical excellence, ensuring operational efficiency, and building a strong financial base. The second map is for a global life sciences company and focuses on fostering a values-driven culture, exceeding customer expectations, employing enabling technology, and improving efficiency and quality to build shareholder value. The third map is for a pharmaceutical company and details objectives around discovering and developing drugs faster, implementing a customer-driven sales model, permanently reducing costs, and maximizing revenue growth of breakthrough products.

1. ©2022 ESM Software LLC - All rights reserved
Clinical Health Systems Strategy Map Example
Implement
Managed Growth
Vision:
The Clinic is a values-driven, integrated organization which will be recognized for excellence in customer service, quality patient care,
and support of community health
Specialty Care Patients / Referring
Physicians
Payers/Employers
Maximize High Margin,
Market Opportunities
Deliver
Cost Efficient Care
Optimize Staff
Efficiency
Excellent service
Personal
relationships
Leading
edge technology
Leading
edge expertise
Innovative
programs
Price competitive
service
Demonstrate Continued Clinical
Excellence
Provide Outstanding
Customer Service
Build a Strong Financial Base to Sustain our Mission and
Achieve our Vision
Create an environment to support
employee commitment to the mission
Strive for Operational
Excellence
Develop leading edge
techniques and
programs
Recruit & retain qualified staff
Implement technology to
support internal processes
Provide Easy
Patient Access
Ensure On-Time
Service
Primary Care Patients
Customer Service Clinical Excellence
Redesign operations for
efficiency and
effectiveness
Ensure Efficiency and Effectiveness
Organization and Human Capital

2. ©2022 ESM Software LLC - All rights reserved
Health and Life Sciences Strategy Map Example
Customer
Foster a Values-Driven,
High Achievement Culture
Attract and Retain the
Right People
Superior Execution
Employ Technology
Platforms that Support the
Strategy
Continually Improve
Efficiency and Quality
Exceed Customer
Expectations
Our Core Values Are The Foundation of Everything We Do
Financial
Grow Revenues
Improve Company-
wide Operating
Margins
Build Superior Shareholder Value
Manage Risk / Return
on Capital Invested
F1 Build an Enduring Global Health and Life Sciences Company
SEGMENT: GLOBAL LIFE SCIENCE COMPANIES
VALUE PROPOSITION:
“HELP ME AND MY CUSTOMERS SUCCEED”; “BE A TRUSTED PARTNER”; “DELIVER ON COMMITMENTS”
Customer Focused Relationships
Value Added Solutions
Offer Innovative
Solutions
Expand and Deepen Key
Customer Relationships
Proactively Build and
Leverage Customer and
Marketplace Knowledge

3. ©2022 ESM Software LLC - All rights reserved
Pharma Strategy Map Example
Achieve Maximum Efficiency
and Productivity of Resources
Grow Revenue and
Shareholder Returns
Discover and Develop Novel Drugs Faster Implement Customer-Driven Sales Model Permanently Reduce Our Cost Structure
Acquire & develop
specialized skills and
knowledge
Leverage our worldwide
information system
Maintain highest
integrity and core
values
Improve manufacturing
efficiency and ensure
product quality
Accelerate time to
market (regulatory
approval)
Optimize asset
productivity
Manage Financial Risk
Maximize Revenue Growth
of Breakthrough Products
Develop and
successfully manage
new external alliances
Financial
Strength
Customer
Value
Internal
Processes
Talent
&
Tech
Patients Health Care Professionals Payers
“Give me medicines with true clinical
benefits”
“Give me clear, concise, relevant
clinical & scientific information”
“Provide clinical benefits at
a competitive price”
Implement and expand use
of innovative
communication channels
Promote access; support
Medicare Drug Benefit
Preserving and Improving Human Life by Putting Patients First
Ensuring Organizational Competence
Create a High Performance / High Integrity Organization