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ESM Software - Healthcare Strategy Map Examples.pptx
- 1. Strategy Map Examples ©2017ESM Software Group, Inc. All rights reserved 1 Healthcare
- 2. • Strategy mapsinclude generic, nonprofit, health clinic, hospital, insurance, pharmaceutical, and life science examples. • Examples include complex and streamlined designs. • Templates are editable to allow for map drafting from an existing example. • Once you’ve found a map that you like, work with your team to populate your content. See ESM’s Healthcare Objective Measure Library for inspiration. • Work with marketing to bring the design to life with colors and creative design. • For questions contact: Kent Smack at ksmack@esmgrp.com ©2017 ESM Software, LLC. All rights reserved 2 How to leverage ESM’s Strategy Map examples for your healthcare organization
- 3. ©2017 ESM Software,LLC. All rights reserved 3 Generic Strategy Map People What people & environment must we have to achieve our objectives? Internal Process What processes must we excel at to deliver value to our customers and meet financial objectives? Financial What do Shareholders expect? Markets/ Customers What do our customers value? Brand Relationship Trusted Provider Strategic Partner Service Driven Content Solutions Better Decisions Faster ROI Cost Benefit Understand Markets and Customers Evaluate Opportunities Develop Mission Critical Integrated Information Solutions Build & Use Common Platforms and Tools Deliver Efficiently and Effectively Provide Appropriate Support Continuously Develop Leaders Evolve the company Culture Retain & Attract High Performance People Shareholder Value Improve Shareholder Value Create Sustainable Revenue Growth Expand Markets Become #1 or #2 in Chosen Markets Grow EBITDA Improve ROIC Effectively Use Assets Operations People Solutions Markets and Customers Customers’ Value Proposition Shareholder Value Operations People Solutions Markets and Customers Customers’ Value Proposition
- 4. 4 Nonprofit Strategy Map Mission/ Financial Makingthe Right Choices Customer Internal Learning & Growth Establish partnerships with like-minded organizations Develop or acquire new revenue streams Supplier management Manage investment portfolio Get more and bigger donations Strengthen churches Value Proposition - Contributors Basics Differentiators • • • • • • • Value Proposition - Prospects Basics Differentiators • • • • • • • Value Proposition - Buyers Basics Differentiators • price/value • quality trans. proc. • ease of access • positive reputation • relevance to daily life • unique editorial style • authentic, trustworthy content • relationship with reader Value Proposition - Outreach Basics Differentiators • helping others • ease of access • quality trans proc • relevance to daily life • prayer fellowship • guidance and support • relationship with reader Technological Infrastructure • customer service support • management decision support • systems integration Culture • cross-business knowledge • customer-focused • alignment of personal and org. goals • Informed leadership Address special needs Add & retain loyal customers Optimize corporate resources Grow financial assets Focus on improving processes across the company Develop new products & services Manage financial/cash performance Develop more flexible business model Close Skills Gaps • new media • market research • product development & management Develop stronger, longer relationships Double the Reach Grow Revenue Help People Everywhere Enhance Efficiency and Effectiveness Improve Financial Stability Treat Customers As Partners Build & leverage core brands Understand customer/market demographics & needs Be more accessible ©2017 ESM Software, LLC. All rights reserved
- 5. 5 Clinic Health SystemsStrategy Map Clearly communicate expectations and accountabilities aligned with strategic priorities Implement Managed Growth Vision: ABCC is a values-driven, integrated organization which will be recognized for excellence in customer service, quality patient care, financial strength, and support of community health Specialty Care Patients / Referring Physicians Primary Care Patients Payers/Employers Maximize High Margin, Market Opportunities Easy Access Deliver Cost Efficient Care On-Time Service Optimize Staff Efficiency Excellent service Personal relationships Leading edge technology Leading edge expertise Innovative programs Price competitive service Demonstrate Continued Clinical Excellence Provide Outstanding Customer Service Build a Strong Financial Base to Sustain our Mission and Achieve our Vision Create an environment to support employee engagement & commitment to the mission Redesign operations for efficiency and effectiveness Strive for Operational Excellence Develop research opportunities aligned with targeted growth areas Develop leading edge techniques and programs Friendly, attentive interactions Recruit & retain qualified staff Implement technology & develop facilities & infrastructure to support internal processes Continually develop sub specialized clinical services Clinical Practice Management Develop Leadership & Management Talent ©2017 ESM Software, LLC. All rights reserved
- 6. Clinic Draft StrategyMap – Board Level Payers Referring Physicians Clinic will provide the best care to every patient every day through integrated clinical practice, education, and research Growth & Integration (Goal 1) Strategy Planning / Positioning (Goal 6) Innovation & Scholarship (Goal 3) Customer Relationships (Goal 4) Care Delivery (Goal 5) Operating Efficiency/ Systems (Goal 2) Ensure Sufficient Financial Returns to Sustain the Mission and Provide for Growth Attract, Develop, Retain, & Advance Staff Enable Scholarship to Support Learning & Growth for All Staff Promote XYZ Model of Care & Culture Achieve Diversity of All Our Staffs Ensure Mutual Respect as Standard of behavior Ensure Availability & Adoption of Integrated IT XYZ Clinic Mission Recipients of Care & Services: Internal Processes: Personal Enablers & Tools: Financial Viability: Reputation / Image Relationship High Value Excellent Outcomes Expected Access Prompt & Accurate Reporting Patients Outflows Inflows Grow Revenue from Patient Care Optimize Foundation Contributions Optimize Expenses Become highly focused in our growth Manage limited resources across XYZ Ensure integration of info. & infrastructure Define & utilize processes to project the most likely practice of the future Evolve & manage to an effective strategy / planning process (link planning w/ execution) Develop processes to recognize, foster, and communicate scholarship and innovation for all staff Introduce new “products” and teaching methods Expand the scope of innovation, empower innovation, & communicate best practices Continue to support the communities in which we work Involve all our staffs in meeting satisfaction goals Determine key satisfiers and measure against them Achieve consistent high quality outcomes regardless of site (replicate best practices) Develop tools & processes for outcomes analysis Monitor efficiency through use of management tools (system & data) Enhance efficiency and effectiveness in all XYZ processes Increase clinical productivity 6 ©2017 ESM Software, LLC. All rights reserved
- 7. 7 Clinic Department ofNursing Strategy Map To provide the best nursing care in the world Post Hospital Care Agencies Physician/Health Care Team Patient/Family Vision: Patients/Customers: Promote positive reputation & image of nursing Foster satisfying relationships Achieve best possible outcomes Growth & Integration (Goal 1) Strategy Planning / Positioning (Goal 6) Innovation & Scholarship (Goal 3) Customer Relationships (Goal 4) Care Delivery (Goal 5) Operating Efficiency/ Systems (Goal 2) Retain & recruit qualified staff Provide opportunity for learning & growth for all staff Enable participation in scholarly activities Assure consistent application of policies, procedural guidelines & practices Enhance staff communication Personal Learning/ Development & Tools: Financial Viability: Evolve & manage to an effective strategic planning process Define & utilize processes to project the most likely practice of the future Develop high quality outcome measures Accurately measure nursing workload Staff to workload Optimize professional nurse accountability Create a safe environment for patients Provide a safe environment for staff Fully integrate management of nursing resources at XYZ Implement efficient & effective practices, systems, & information technology and optimize clinical productivity Develop & implement strategy to manage hospital capacity and expected growth Grow scholarly activity Develop innovative practices, systems & information technology Identify key customer satisfiers & measure against them Assure that the national goal of 66% baccalaureate is met by 2010 Enhance the value of patient care (value=quality/cost) while maintaining the NOI necessary to sustain our practice and support our mission ©2017 ESM Software, LLC. All rights reserved
- 8. 8 Hospital Balanced Scorecard Research,Education & Teaching Admissions Discharge Internal Processes Mission To provide patients, families and primary care physicians with the best, most compassionate care possible and to excel at communications Wait Time Quality Productivity Infection Rates Blood Culture Contaminate Rate Use of Clinical Pathways (Top 10) Length of Stay Readmission Rate Daily Staffing vs Occupancy Incentive Plan – Awareness – Implementation Strategic Database – Availability – Use % Satisfied % Would Recommend % Parents Could Articulate Care Plan Discharge Timeliness Customer Patient Primary Care Physician % Satisfied with Communication % Parents Could Identify ACH Physician Cost per Case Financial Revenue from Neonatal Care Operating Margin ©2017 ESM Software, LLC. All rights reserved
- 9. Customer Focused Relationships Customer Financial & Values Motivatedand Prepared People Foster a Values- Driven, High Achievement Culture “ABC People Make a Difference” Enable Individuals to Develop to Their Full Potential Passionate About the Kind of Company We Are Building Together Attract and Retain the Right People Superior Execution Value Added Solutions Grow Revenues: Target: 15% Steadily Improve Company-wide Operating Margins Offer Innovative Solutions Build Superior Shareholder Value Target: 15% EPS Growth “ABC Helps Me and My Customers Succeed” Meet Requirements and Exceed Expectations Strategically Enter New Markets and Businesses “ABC is a Trusted Partner” Expand and Deepen Customer Relationships Proactively Build and Leverage Customer and Marketplace Knowledge Manage Risk / Return on Capital Invested Employ Technology Platforms that Support the Strategy Continually Improve Efficiency and Quality “ABC Delivers On Commitments” F1 V1 F1 F2 F3 F4 C1 C3 C4 C2 I3 I2 I1 I10 I4 I5 I8 I9 I6 I7 Build an Enduring Global Health and Life Sciences Company Our Core Values Are The Foundation of Everything We Do Health and Life Sciences Strategy Map 9 ©2017 ESM Software, LLC. All rights reserved
- 10. 10 Health Plan StrategyMap F6-Effectively manage administrative costs F2-Retain and grow membership through responsible rating and underwriting practices F4-Maintain appropriate reserves F5-Effectively manage benefit costs F3-Generate income through prudent investment strategies Mission: Support the health care needs of our customers through relationships, service, and overall excellence Customer Communication / Service I7-Improve response to customer inquiries and problems I6-Educate members and sponsors on benefits, networks, and proactive health Community Employer Member C5-“Meet our performance standards” C3-“Minimize and make predictable my out-of-pocket costs” C1-“Give me a broad choice of participating providers” C2-“Quickly and correctly pay my claims and minimize my hassles” C4-“Provide us with affordable healthcare coverage options” C6-“Be easy to do business with” C7-“Play an appropriate role to improve the health of the community” Operational Excellence Community / Regulatory L2-Ensure employees have clear line-of-site to our organization’s strategy L1-Recruit and retain employees to enhance our performance, values, and competencies L3-Develop and promote whole company perspective and adaptability Skills / Competencies Culture / Leadership Technology / Information I9-Systematically improve quality and service levels of transactional processes I10-Selectively improve key processes for efficiency and value, and apply IT solutions as appropriate I8-Ensure compliance and make the best of compliance mandates to drive improvements I12-Educate the public about healthcare issues, our positions, and our mission I11-Monitor and strive to influence regulatory/ legislative activities to achieve our mission L4-Provide employees with more immediate access to accurate, actionable and consistent information F1-Ensure responsible financial stewardship Efficiency / Cost Growth / Revenue Product Management I1-Develop and actively manage quality, cost effective provider networks/ contracts I4-Develop collaborative relations with providers to improve quality, cost effective health outcomes I5-Simplify administrative processes between providers and ourselves as appropriate I2-Conduct analysis for product development and enhancement I3-Excel at benefit cost management programs Provider Relationships ©2017 ESM Software, LLC. All rights reserved
- 11. 11 Health Plan StrategyMap • Create Defined Contribution Product • Build Tiered Networks • Couple Fee-for-Service with Risk Sharing • Improve Provider Relations • Expand Enrollee Services • Optimize Employer Service • Automate Functionalities • Streamline Claims Processing • Refocus Utilization Review • HIPAA Compliance • Improve NCQA Rating • Respond to Patient Bill of Rights Legislation • Competitive Price • Increased Convenience • Expanded Benefit Choice • Internet Connectivity • Employee Cost Transparency • Increased Convenience • Provider Choice • Competitive Fee Schedule • Automated Claims Processes Return on Investment Organic Growth Acquisition Investment Revenue • Core Business? • New Products? • New Geographies? • Buy for Customers? • Buy for Product? • Buy for Market Presence? • Low Risk? • Medium Risk? • High Risk? Rationalize Benefit Costs Optimize Administrative Costs • Disease Management? • Utilization Review? • Limited Coverage? • Information Systems? • Process Reengineering? • Staffing? Recruiting and Training Culture and Climate Leadership Information Technology and Tools Revenue Growth Efficiency Employers Enrollees Providers Product Innovation Customer Intimacy Operational Excellence Regulation & Society ©2017 ESM Software, LLC. All rights reserved
- 12. 12 Pharma Strategy Map Createa High Performance / High Integrity Organization Optimize Contribution of External Growth Opportunities Achieve Maximum Efficiency and Productivity of Resources Grow Revenue and Shareholder Returns Discover and Develop Novel Drugs Faster Implement Customer-Driven Sales Model Permanently Reduce Our Cost Structure Acquire & develop specialized skills and knowledge Leverage Merck’s strong science culture Maintain highest integrity and core values Develop new “tools” to increase effectiveness of providers Improve procurement and shared service cost effectiveness Improve manufacturing efficiency and ensure product quality Accelerate time to market (regulatory approval) Optimize asset productivity Field Org. Focus: Reduce number of products and customers per rep Improve everyone’s ability to execute the Merck strategy Manage Financial Risk Maximize Revenue Growth of Breakthrough Products Develop and successfully manage new external alliances financial strength customer value internal processes organization Patients Health Care Professionals Payers “Give me medicines with true clinical benefits” “Give me clear, concise, relevant clinical & scientific information” “Respect the demands on my time” “Provide medicines with true clinical benefits at a competitive price” Value-added partnership Innovate best-in- class lab procedures & practices Implement and expand use of innovative communication channels Promote access; support Medicare Drug Benefit Preserving and Improving Human Life by Putting Patients First ©2017 ESM Software, LLC. All rights reserved
- 13. 13 Pharmaceuticals Corporate StrategyMap Grow Revenues Enable the Strategy Through Technology Platforms Build a High Performance Culture Offer Innovative Solutions Meet Requirements & Exceed Expectations Build Enduring Relationships Increase Return on Capital Grow Operating Margins Strategically Enter New Markets Build Superior Shareholder Value Passionate About the Kind of Company We Are Building Together Better Understand our Customers/markets Continually Improve Safety, Efficiency and Quality Attract & Retain the Right People Build an Enduring Global Health and Life Sciences Company Our Core Values & Purpose Are The Foundation of Everything We Do Motivated & Prepared People Customer Financial ©2017 ESM Software, LLC. All rights reserved