Healthcare Denmark is a marketing consortium promoting the country's healthcare excellence, backed by public and private partners. Under the patronage of Crown Princess Mary, its mission is to enhance international awareness of Danish healthcare and create export opportunities for Danish companies. The organization aims to maintain Denmark's status as a leading telehealth country and facilitates various activities, including international delegations and conferences.

1. Healthcare DENMARK
Introduction to Healthcare DENMARK
January 2014
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2. Healthcare DENMARK is Denmark’s marketing
consortium within the area of healthcare.
These are our public and private partners:
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3. Her Royal Highness Crown Princess Mary
is patron for Healthcare DENMARK
“In Denmark, our focus on putting the patient
first – combined with constant efforts to improve
efficiency and quality – has resulted in a wide
array of innovative healthcare solutions.
I sincerely believe Danish technologies, products
and expertise can have a positive impact on
global health.”
20-01-2014
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4. Healthcare DENMARK’s raison d’être
Mission
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Increase international awareness of Denmark’s healthcare excellence.
Help ensure that Denmark keeps it’s position in the international telehealth elite
Create leads for Danish companies which can increase the export of Danish healthcare solutions
Vision
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Denmark remains known as one of the leading telehealth countries
International awareness of other Danish healthcare competencies has increased
A number of export leads has be established through contribution from Healthcare DENMARK
Values
Make a difference through close cooperation and coordination with:
• Healthcare DENMARK’s partners
• Danish healthcare authorities
• Danish companies and NGO’s
• International influencers, healthcare authorities and NGO’s

5. Healthcare DENMARK’s activities:
• The Healthcare DENMARK homepage
www.healthcaredenmark.dk
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Delegation visits to Denmark
Domestic and international conferences
Communication and press
Healthcare DENMARK ambassador network
Danish delegations to other countries

6. The Case of Denmark
- an introduction to the Danish healthcare system
Prehospital treatment
Efficient and
innovative hospitals
At the doctor’s
Supported living
Treatment at home
Rethinking the hospital

7. Hans Erik Henriksen, CEO Healthcare DENMARK
heh@healthcaredenmark.dk
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