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Healthcare consumers final final
- 1. HEALTHCARE CONSUMERS By: Elijah Ampo,Shaun Baluyot, and Michael Brennan
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- 3. Key Questions • Whatis a healthcare consumer? • What are the different types of healthcare customers? • What is market segmentation? • What are the needs of a healthcare consumer? What are the steps taken to decide?
- 4. Key Questions • Whatis a healthcare consumer? • What are the different types of healthcare customers? • What is market segmentation? • What are the needs of a healthcare consumer? What are the steps taken to decide?
- 5. Key Questions • Whatis a healthcare consumer? • What are the different types of healthcare customers? • What is market segmentation? • What are the needs of a healthcare consumer? What are the steps taken to decide?
- 6. Key Questions • Whatis a healthcare consumer? • What are the different types of healthcare customers? • What is market segmentation? • What are the needs of a healthcare consumer? What are the steps taken to decide?
- 7. Key Questions • Whatis a healthcare consumer? • What are the different types of healthcare customers? • What is market segmentation? • What are the needs of a healthcare consumer? What are the steps taken to decide?
- 8. What is aconsumer?
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- 13. Individuals C A TE G O R I Z E D
- 14. IndividualsC A TE G O R I Z E D • Urgent • Routine • Elective • Self
- 15. IndividualsC A TE G O R I Z E D • Urgent • Routine • Elective • Self
- 16. IndividualsC A TE G O R I Z E D • Urgent • Routine • Elective • Self
- 17. IndividualsC A TE G O R I Z E D • Urgent • Routine • Elective • Self
- 18. IndividualsC A TE G O R I Z E D • Urgent • Routine • Elective • Self
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- 20. Market S E GM E N T A T I O N
- 21. Market S E GM E N T A T I O N • measurable • accessible • substantial • meaningful
- 22. Market S E GM E N T A T I O N • measurable • accessible • substantial • meaningful
- 23. Market S E GM E N T A T I O N • measurable • accessible • substantial • meaningful
- 24. Market S E GM E N T A T I O N • measurable • accessible • substantial • meaningful
- 25. Market S E GM E N T A T I O N • measurable • accessible • substantial • meaningful
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- 28. Key Takeaways • Patientas a consumer • Different types of healthcare consumers • The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.) • Consumer behavior is a pattern of consuming goods and services dependent on their level of need. • Know the the steps to decision-making!
- 29. Key Takeaways • Patientas a consumer • Different types of healthcare consumers • The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.) • Consumer behavior is a pattern of consuming goods and services dependent on their level of need. • Know the the steps to decision-making!
- 30. Key Takeaways • Patientas a consumer • Different types of healthcare consumers • The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.) • Consumer behavior is a pattern of consuming goods and services dependent on their level of need. • Know the the steps to decision-making!
- 31. Key Takeaways • Patientas a consumer • Different types of healthcare consumers • The healthcare market can be segmented in different ways! • Consumer behavior is a pattern of consuming goods and services dependent on their level of need. • Know the the steps to decision-making!
- 32. Key Takeaways • Patientas a consumer • Various types of healthcare consumers (individuals, professionals, facilities) have different needs but share many marketing issues • The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.) • Consumer behavior is a pattern of consuming goods and services dependent on their level of need. • Know the the steps to decision-making!
- 33. Key Takeaways • Patientas a consumer • Various types of healthcare consumers (individuals, professionals, facilities) have different needs but share many marketing issues • The healthcare market can be segmented in different ways! (Demographic, geographic, psychographic, etc.) • Consumer behavior is a pattern of of consuming goods and services dependent on their level of need. • Know the the steps to decision-making!