This document includes six different course descriptions for health and wellness tourism development Masterclass workshops by Maria Todd.

1. HEALTH TOURISM CLUSTER DEVELOPMENT
Upon completion of this health tourism cluster development course, participants will understand what should be included
to create and operate a health or wellness tourism cluster at a destination. Clusters are often designed as a collaborative
public-private-partnership (PPP). This workshop is intended for cluster executive leadership and public sector agency
managers who will be involved at the decision-maker and managerial levels.
At the conclusion of the training, participants will have a firm understanding of the cluster design, operation, and
infrastructure required to sustain growth and drive volume. They will also gain knowledge of different types of organizational
development documentation such as program, system, information systems, quality, safety, and marketing and brand
standards for the PPP. The workshop also introduces the options that should be exercised to achieve ISO 9001:2015
certification within the first three years of operation.
2-days / 16 hours
HEALTH TOURISM DISASTER PREPAREDNESS
At many health and wellness tourism destinations, vulnerable visitors unfamiliar with the area may experience a number of
disaster events, inter alia: natural or man-made disasters, pandemic outbreaks or terrorist acts. This workshop is designed
to address prepareness, response and recovery planning and is intended for healthcare planners within the specified
settings like hospitals, ambulatory surgery centers, airline, and accommodation partners who are tasked with ensuring their
facility is prepared to respond to an emergency involving health and wellness tourism visitors.
1-day / 8 hours
CONTRACTING WITH INSURERS FOR HEALTH TRAVEL CASES
Students learn about the different strategie used by third party payers (insurers, employers, governments) to purchase group
health benefits that involve travel to domestic or international facilities and specialists. The instructor explains strategies and
tactics to determine interest and willingess to negotiate, structure offers to meet their needs, estimate volume of referrals
through the use of predictive modeling tools, prepare for due diligence site inspections, analyze the contracts and prepare
for contract negotiations. She will also explain how providers will be expected to use reasonable commercial efforts to
comply with unfamiliar foreign regulations and standards that may be required by contract.
The instructor guides the class through a hands-on, review of a typical third-party payer agreement and highlights
problematic terms and conditions and alternative language that can be used to counteroffer with more equitable terms and
conditions, pricing and reimbursement models, referral coordination, terms and conditions to mitigate denied claims, and
options to manage disputes that may arise without litigation.
4-days / 32 hours - includes mock payer site inspection at a healthcare facility
Instructor:
MARIA KTODD, MHA PhD
Travels from: St George, Utah, USA ( SGU)
www:MariaTodd.com  +1.800.727.4160
Terms: Speaker Fee + AirTravel Expenses + Per Diem 1,2,3,4
1. 75% deposit required to secure dates; balance due 30 days prior to arrival
2. No refunds if cancelled less than 30 days prior to departure
3. Royalties required for Audio orVideo Recording
4. Contract required
HEALTH TOURISM WORKSHOPS & TRAINING
FROM MARIA TODD

2. HEALTH TOURISM PROJECT MANAGEMENT
Upon completion of this health tourism project management course, you will understand what needs to be considered
when planning a health tourism market entry and cluster development and administration project and the various phases
of the health and tourism delivery system development life cycle. This workshop is intended for project task force
members who will execute the health tourism initiative at the destination.
Students will have a good understanding of the health and wellness tourism project management methodology. They will
also gain knowledge of different types of documentation such as program, system, technical, paper-based, electronic,
and specialist user documentation that help to show how a project has been set up. Then use outputs to plan for ISO
9001:2015 certification and other accreditation programs.
2-days / 16 hours
HEALTH TOURISM LOCAL VALUE CHAIN DEVELOPMENT
In health tourism, supply chain management is the core consruct of destination health tourism value chain development
and a key component in organizational success for public and private sector stakeholders. Learn how high-performance
health tourism supply chain ecosystems comprise a complex network made up of: companies, countries and their
governments, social and political organisations, natural, industrial (clusters), financial and human resources, delivery
infrastructure including logistics and IT, and knowledge of the health and wellness tourism industrial environment.
Students completing the course understand how within these ecosystems, each configuration is unique to the particular
enterprise and destination that owns that supply chain. In today’s market, firms don’t compete, supply chains do.
Understand how health and wellness tourism destinations and services are intertwined. Learn what Governance
Formation involves and best practices for creating cluster governance structures. Understand the risks to health and
wellness tourism local value chains.
2-days / 16 hours
SYSTEMS ENGINEERING FOR HEALTH & WELLNESS
TOURISM CLUSTER OPERATIONS
Students learn to identify and evaluate the importance of collaborative relationships within the health and
wellness tourism case management process and assess the relative importance of stakeholders. The instructor
addresses how tourism and other public sector authorities and agencies should appropach and classify new
health and wellness tourism product developments with regard to: fault correction, enhancements, new but
similar products, radically different, revolutionary or iconoclastic products. She then explains how to analyze
the root cause of a systems failure in health and wellness tourism settings.
The relationships between systems engineering, quality management, balance of demands, choice and
constraint, and health and wellness tourism visitor experience and outcomes are discussed in depth.
2-days / 16 hours
Instructor:
MARIA KTODD, MHA PhD
Travels from: St George, Utah, USA ( SGU)
www:MariaTodd.com  +1.800.727.4160
Terms: Speaker Fee + AirTravel Expenses + Per Diem 1,2,3,4
1. 75% deposit required to secure dates; balance due 30 days prior to arrival
2. No refunds if cancelled less than 30 days prior to departure
3. Royalties required for Audio orVideo Recording
4. Contract required
HEALTH TOURISM WORKSHOPS & TRAINING
FROM MARIA TODD