This is the slidedeck of our Health Smartees Webinar, presented by Saartje Van den Branden on Wednesday 12 March, 2014. The presentation elaborates on a Roche Customer Consulting Board case study.
HIV stigma and discrimination in health care settings in the Eastern Medite...danbernard
Presentation at the symposium “Family, the Millennium Development Goals and AIDS in the Middle East and North Africa region: Linkages, challenges and opportunities,” Doha, Qatar, hosted by the Doha International Institute for Family Studies and Development, UNAIDS, and UNICEF, November 2, 2011.
This document provides information for HIV-positive Latinos on health, treatment, and living with HIV. It discusses how an HIV diagnosis can affect people emotionally and the importance of seeking support from community organizations. It also emphasizes the importance of self-care, continuing life goals and education, and accessing appropriate medical care and treatment options. The overall message is that while having HIV brings challenges, individuals are not alone and can take steps to maintain their health.
This document summarizes a report on the power of social media to transform medical experiences. Some key findings are that over half of patients use social media to choose healthcare providers, expect responses within 24 hours, and trust information from hospitals shared on social media. The report tells the story of a father who had to make an urgent decision about his son's surgery and used social media to get patient stories and experiences to inform his choice of hospital. It recommends that healthcare providers capture real stories of connections with patients and share them on social media to engage more patients in their decisions.
This document outlines the culture of a pain management clinic. It emphasizes that the clinic's culture prioritizes (1) engaging respectfully with patients and being protective of private information, (2) making decisions based on improving the patient experience rather than policies, and (3) hiring and rewarding employees who demonstrate communication, adaptability, responsibility, and effectiveness. The culture is meant to distinguish the clinic from "pill mills" and help people with pain management.
F. Lee Tomlinson is a patient advocate on a mission to promote compassionate care in medicine. After receiving insensitive treatment during cancer treatment that led him to consider suicide, he founded the Center for MORE Compassionate Care. Research shows compassionate care benefits patients through better health outcomes and hospitals through greater profits. The C.A.R.E. Effect provides a framework for compassion from a patient's perspective. Lee gives keynotes to medical and business audiences on establishing compassionate care environments that heal both patients and providers.
The psychiatrist discusses their philosophy of treating the whole person by addressing both their physical and mental health needs together without distinction. They see their role as addressing patient suffering, regardless of whether it's physical, emotional, or social problems. They also discuss how managing their own bipolar disorder has given them perspective in understanding that conditions can vary over time and be perceived differently. Finally, they advocate for reducing stigma around mental healthcare and integrating it more fully into general medicine by acknowledging that psychiatric and physical health are often interconnected.
This document provides a summary of HealthTap's company profile and funding, as well as the author's personal experience using HealthTap for 2 weeks. It details HealthTap's services including asking doctors questions for free, paid services like RateRX and HealthTap Prime, and their doctor consultation process. The author discusses both positive and negative aspects of their registration experience, such as easy sign up but confusing profiles. They had a helpful video consultation with a doctor but encountered issues with notifications and emails. Overall, the author plans to continue testing HealthTap's paid services.
HIV stigma and discrimination in health care settings in the Eastern Medite...danbernard
Presentation at the symposium “Family, the Millennium Development Goals and AIDS in the Middle East and North Africa region: Linkages, challenges and opportunities,” Doha, Qatar, hosted by the Doha International Institute for Family Studies and Development, UNAIDS, and UNICEF, November 2, 2011.
This document provides information for HIV-positive Latinos on health, treatment, and living with HIV. It discusses how an HIV diagnosis can affect people emotionally and the importance of seeking support from community organizations. It also emphasizes the importance of self-care, continuing life goals and education, and accessing appropriate medical care and treatment options. The overall message is that while having HIV brings challenges, individuals are not alone and can take steps to maintain their health.
This document summarizes a report on the power of social media to transform medical experiences. Some key findings are that over half of patients use social media to choose healthcare providers, expect responses within 24 hours, and trust information from hospitals shared on social media. The report tells the story of a father who had to make an urgent decision about his son's surgery and used social media to get patient stories and experiences to inform his choice of hospital. It recommends that healthcare providers capture real stories of connections with patients and share them on social media to engage more patients in their decisions.
This document outlines the culture of a pain management clinic. It emphasizes that the clinic's culture prioritizes (1) engaging respectfully with patients and being protective of private information, (2) making decisions based on improving the patient experience rather than policies, and (3) hiring and rewarding employees who demonstrate communication, adaptability, responsibility, and effectiveness. The culture is meant to distinguish the clinic from "pill mills" and help people with pain management.
F. Lee Tomlinson is a patient advocate on a mission to promote compassionate care in medicine. After receiving insensitive treatment during cancer treatment that led him to consider suicide, he founded the Center for MORE Compassionate Care. Research shows compassionate care benefits patients through better health outcomes and hospitals through greater profits. The C.A.R.E. Effect provides a framework for compassion from a patient's perspective. Lee gives keynotes to medical and business audiences on establishing compassionate care environments that heal both patients and providers.
The psychiatrist discusses their philosophy of treating the whole person by addressing both their physical and mental health needs together without distinction. They see their role as addressing patient suffering, regardless of whether it's physical, emotional, or social problems. They also discuss how managing their own bipolar disorder has given them perspective in understanding that conditions can vary over time and be perceived differently. Finally, they advocate for reducing stigma around mental healthcare and integrating it more fully into general medicine by acknowledging that psychiatric and physical health are often interconnected.
This document provides a summary of HealthTap's company profile and funding, as well as the author's personal experience using HealthTap for 2 weeks. It details HealthTap's services including asking doctors questions for free, paid services like RateRX and HealthTap Prime, and their doctor consultation process. The author discusses both positive and negative aspects of their registration experience, such as easy sign up but confusing profiles. They had a helpful video consultation with a doctor but encountered issues with notifications and emails. Overall, the author plans to continue testing HealthTap's paid services.
ExL Digital Pharma West Presentation June 2010HealthEd
The document summarizes insights from qualitative social media analysis of patient discussions about rheumatoid arthritis (RA) to better understand the patient journey and identify opportunities for education and intervention. Key findings include that the patient journey involves stages of denial, diagnosis, transitioning to treatment engagement, treatment initiation, and ongoing management. Each stage presents different educational and support needs that could inform marketing strategies.
Summary from the very first Capital C event held at Impact Hub Kings Cross on Saturday 29th November.
Capital C is a collaboration to improve cancer care for the people of London hosted by Macmillan Cancer Support and Swarm. The goal for the group is to put patient's voice at the heart of a long-term strategy to improve patient experience in London.
Informatics meshes technology and information into something usefu.docxannettsparrow
Informatics meshes technology and information into something useful. In nursing, informatics uses media such as health portals, mobile apps, social networking, and telehealth to aide nurses, patients and other stakeholders in decision making. When utilizing informatics our knowledge increases, we communicate better, we become more efficient with our job, and we provide better patient care.
As a hospice nurse, I often admit patients with very little to no medical history. My scenario would be to have a database that shares all health information for patients. If this would be available, decisions could be made that is in the best interest of the patient immediately and not have to wait for information to be sent. When having to wait, it impedes patient care and often has to backtrack and change the plan of care. Many times there is vital medical history missed because the patient/family member is a poor historian due to disease process or stress of the situation. If there is one database for all information potential medication errors could be avoided because you would know information such as allergies, current and previous medications prescribed.
This technology is already available to some extent in the prescription pain medicine world. The prescription drug monitoring program (PDMP) is a database that keeps track of controlled substances being prescribed. This is used in the fight against the opioid epidemic occurring today.
This idea is not new but has not come to fruition yet. If this was to occur, HIPPA would have to be strictly maintained. This could happen by having the patient sign an agreement allowing their information to be in the database and every provider having access to it. Many people travel even state to state and if there was a national database, all health records would be available at the fingertips of the provider no matter where the patient was allowing efficient and knowledgeable patient care.
Laureate Education (Producer). (2018). What is Informatics? [Video file]. Baltimore, MD: Author.
Laureate Education (Producer). (2018). Health Informatics and Population Health: Trends in Population Health [Video file]. Baltimore, MD: Author.
Discussion Topics, Mohr
Chapter 6, Culture
Discussion Topics
Learning Objective
1. During her first semester of nursing school, Felecia was assigned to a patient belonging to the American Indian culture. Felicia began to compare her own cultural beliefs with that of her patient.
a. To what ethnic, socioeconomic class, and community do you feel a part of or belong?
b. What are the values of your cultural group?
c. What are your attitudes toward people who are different from you in appearance or behavior?
1, 2, 10
2. When caring for an individual who belongs to a different culture, there may be variations in health concept and promotion.
a. List a cultural group, what their concept of health may be, and discuss variations as well as potential health promotion beliefs.
6
3. Maria is a .
The document proposes the creation of an app called Isupport that would allow people around the world to connect through online support groups for various health conditions. Face-to-face interviews found that while most people know what support groups are, access is limited. Respondents expressed strong interest in an app that allows anonymous participation in global support communities. Isupport aims to address the growing needs of chronic disease patients by connecting them to peers and clinicians anytime, anywhere.
This document discusses the importance of mental health, specifically for children and students. It argues that schools should make student mental health a stronger focus by educating students on mental health, providing safe places for students to seek help, and encouraging students to monitor and maintain their mental wellness. The document cites statistics showing that many children experience mental illness and notes that mental health is an important part of overall well-being. It aims to persuade the reader that high schools need to prioritize mental health education and support to create a positive environment where students feel comfortable seeking help.
The document provides guidelines for effectively breaking bad news to patients. It outlines a six-step protocol: 1) start off well by preparing, ensuring privacy, and including appropriate people; 2) find out what the patient already knows; 3) determine how much the patient wants to know; 4) share the medical information with the patient; 5) respond to the patient's reactions and answer questions; 6) plan follow-up. The goal is to have an open dialogue to share information sensitively based on the patient's needs and desires.
The Community Manager's Guide to Mental Health PreparednessCosette Paneque
The document provides guidance for community managers on preparing for and responding to mental health issues online. It defines mental health and discusses its prevalence in Australia. It then outlines steps community managers can take to reduce stigma, encourage help-seeking behavior, and foster community connectivity. It also provides tips for responding to users in distress, developing referral resources, supporting staff, and prioritizing self-care.
The document discusses the history and concepts of health in computer-mediated communication (CMC). It describes how CMC has evolved from early medical bulletin boards in the 1980s to today's vast online resources. It provides definitions of health and key CMC concepts. Examples show how CMC has helped patients access information and support, though quality and ethics vary without regulation. The future of CMC in health looks promising with mobile access and more personalized care models.
Communication skills in clinical practice for undergraduatessyahnaz74
The document provides information on effective communication skills for clinical practice. It discusses:
1) The importance of communication and key principles like establishing rapport, allowing time, sending clear messages, and having positive attitudes.
2) The need for communication skills during medical consultations to obtain complete diagnoses by understanding patients' physical, emotional and social concerns.
3) Recommendations for positive behaviors like addressing patients respectfully, making them comfortable, focusing on them, and using open-ended questions.
Communication skills in clinical practice for undergraduatessyahnaz74
The document provides information on effective communication skills for clinical practice. It discusses:
1) The importance of communication and key principles like establishing rapport, allowing time, sending clear messages, and having positive attitudes.
2) The need for communication skills during medical consultations to obtain complete diagnoses by understanding patients' physical, emotional and social concerns.
3) Recommendations for building trust at first contact through addressing patients respectfully, making them feel comfortable, focusing on them, and asking open-ended questions.
1. Communication skills are important for medical interviews and diagnoses are often made based on the patient history obtained during interviews. Effective communication between the doctor and patient is key.
2. Patients want doctors who listen to them, do not rush the appointment, provide information, and allow participation in decisions. Qualities like competence, care, and involvement are highly valued by patients.
3. There are challenges to communication including the complexity of interviews, variability in patient and doctor personalities, and difficulties assessing and conveying risk. Doctors must be prepared to improvise while maintaining structure.
Dave deBronkart discusses the rise of the participatory patient. He became an engaged e-patient after being diagnosed with cancer in 2007. He researched his condition online and connected with other patients, which helped him receive the best treatment. deBronkart believes that empowering patients with information enables them to make informed healthcare choices and become partners in their care. When patients are engaged at this level, it can improve outcomes for all.
Approch note customer behavior towards Healthcare and WellnessBang Design
This document outlines a study to understand customer behavior and attitudes towards healthcare for the 30-45 age group. It will use qualitative research methods like interviews and observation to understand perceptions of health, hospitals, and healthy living. The goal is to gain insights that can help design new healthcare services that inspire people to lead healthier lifestyles. The research aims to identify segments within the target group and provide context to designers to create an innovative user experience. Data will be collected through discussions with customers and smaller healthcare clinics to understand perceptions, experiences, and behaviors related to health and hospitals.
The digital health solutions that will make a real difference to individuals and populations will be those that support person-centred care pathways, allowing seamless transitions between formal and informal contexts of care. This is the way to move beyond just digitising a flawed system, and start building the healthcare system we actually want. Slides from my talk at Frontiers Health 2016 in Berlin.
1. The internship at the Anderson Free Clinic provided valuable experience in both medical care and interacting with patients. The intern learned important lessons from supervisors like Elizabeth Young about attention to detail in healthcare. Shadowing various providers exposed the intern to different medical procedures.
2. The intern met most goals for the internship, becoming proficient in triage and patient assessment. While involvement with the Care Navigation program differed from planned, the intern helped evaluate the program through patient surveys and an ER report analysis.
3. The largest project was an in-depth analysis of ER visits by clinic patients over two years. This challenging project required skills like organization, data analysis, and report writing. The completed report was useful for
This document provides guidance for grant-making organizations to support projects that address mental health stigma and discrimination through social contact. It discusses the impact of stigma, how social contact works to reduce prejudice by facilitating conversations between those with and without lived experience, and how to evaluate social contact projects. The top things funders should look for in applications are that the project will reach the public, focus on one-to-one conversations, be led by those with lived experience, provide robust volunteer training and support, and be community-led. Case studies and resources are also provided.
Post-abortion syndrome is a condition experienced by some women after having an abortion. While not officially recognized by the APA, it can cause emotional and psychological distress. Women may experience depression, grief, and trauma from terminating a pregnancy. More awareness and support services are needed to help women reconcile their actions and heal from any trauma. Counseling before and after an abortion could help reduce incidents of post-abortion syndrome.
Self advocacy is about taking a proactive approach to all stages of health and illness: prevention, diagnosis, treatment, and recovery. When people take an active role in their care, research shows they fare better both in satisfaction and in how well treatments work. In this talk you will learn how to develop the skills to be a good self-advocate, communicate effectively with your doctors, evaluate the latest health news headlines and find the best health information online.
Reflecting on mental health consumer-survivor-expatient movementIndigo Daya
The document provides a summary of a presentation on reflections from the consumer-survivor-ex-patient movement. It discusses the diversity of experiences within the movement, including different views on treatment experiences and priorities. It also reflects on challenges such as a lack of influence, barriers faced by consumer workers within the mental health system, and how to build unity while embracing diversity. The presentation considers strategies for enacting change both from inside and outside the system, as well as strengthening the movement.
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
ExL Digital Pharma West Presentation June 2010HealthEd
The document summarizes insights from qualitative social media analysis of patient discussions about rheumatoid arthritis (RA) to better understand the patient journey and identify opportunities for education and intervention. Key findings include that the patient journey involves stages of denial, diagnosis, transitioning to treatment engagement, treatment initiation, and ongoing management. Each stage presents different educational and support needs that could inform marketing strategies.
Summary from the very first Capital C event held at Impact Hub Kings Cross on Saturday 29th November.
Capital C is a collaboration to improve cancer care for the people of London hosted by Macmillan Cancer Support and Swarm. The goal for the group is to put patient's voice at the heart of a long-term strategy to improve patient experience in London.
Informatics meshes technology and information into something usefu.docxannettsparrow
Informatics meshes technology and information into something useful. In nursing, informatics uses media such as health portals, mobile apps, social networking, and telehealth to aide nurses, patients and other stakeholders in decision making. When utilizing informatics our knowledge increases, we communicate better, we become more efficient with our job, and we provide better patient care.
As a hospice nurse, I often admit patients with very little to no medical history. My scenario would be to have a database that shares all health information for patients. If this would be available, decisions could be made that is in the best interest of the patient immediately and not have to wait for information to be sent. When having to wait, it impedes patient care and often has to backtrack and change the plan of care. Many times there is vital medical history missed because the patient/family member is a poor historian due to disease process or stress of the situation. If there is one database for all information potential medication errors could be avoided because you would know information such as allergies, current and previous medications prescribed.
This technology is already available to some extent in the prescription pain medicine world. The prescription drug monitoring program (PDMP) is a database that keeps track of controlled substances being prescribed. This is used in the fight against the opioid epidemic occurring today.
This idea is not new but has not come to fruition yet. If this was to occur, HIPPA would have to be strictly maintained. This could happen by having the patient sign an agreement allowing their information to be in the database and every provider having access to it. Many people travel even state to state and if there was a national database, all health records would be available at the fingertips of the provider no matter where the patient was allowing efficient and knowledgeable patient care.
Laureate Education (Producer). (2018). What is Informatics? [Video file]. Baltimore, MD: Author.
Laureate Education (Producer). (2018). Health Informatics and Population Health: Trends in Population Health [Video file]. Baltimore, MD: Author.
Discussion Topics, Mohr
Chapter 6, Culture
Discussion Topics
Learning Objective
1. During her first semester of nursing school, Felecia was assigned to a patient belonging to the American Indian culture. Felicia began to compare her own cultural beliefs with that of her patient.
a. To what ethnic, socioeconomic class, and community do you feel a part of or belong?
b. What are the values of your cultural group?
c. What are your attitudes toward people who are different from you in appearance or behavior?
1, 2, 10
2. When caring for an individual who belongs to a different culture, there may be variations in health concept and promotion.
a. List a cultural group, what their concept of health may be, and discuss variations as well as potential health promotion beliefs.
6
3. Maria is a .
The document proposes the creation of an app called Isupport that would allow people around the world to connect through online support groups for various health conditions. Face-to-face interviews found that while most people know what support groups are, access is limited. Respondents expressed strong interest in an app that allows anonymous participation in global support communities. Isupport aims to address the growing needs of chronic disease patients by connecting them to peers and clinicians anytime, anywhere.
This document discusses the importance of mental health, specifically for children and students. It argues that schools should make student mental health a stronger focus by educating students on mental health, providing safe places for students to seek help, and encouraging students to monitor and maintain their mental wellness. The document cites statistics showing that many children experience mental illness and notes that mental health is an important part of overall well-being. It aims to persuade the reader that high schools need to prioritize mental health education and support to create a positive environment where students feel comfortable seeking help.
The document provides guidelines for effectively breaking bad news to patients. It outlines a six-step protocol: 1) start off well by preparing, ensuring privacy, and including appropriate people; 2) find out what the patient already knows; 3) determine how much the patient wants to know; 4) share the medical information with the patient; 5) respond to the patient's reactions and answer questions; 6) plan follow-up. The goal is to have an open dialogue to share information sensitively based on the patient's needs and desires.
The Community Manager's Guide to Mental Health PreparednessCosette Paneque
The document provides guidance for community managers on preparing for and responding to mental health issues online. It defines mental health and discusses its prevalence in Australia. It then outlines steps community managers can take to reduce stigma, encourage help-seeking behavior, and foster community connectivity. It also provides tips for responding to users in distress, developing referral resources, supporting staff, and prioritizing self-care.
The document discusses the history and concepts of health in computer-mediated communication (CMC). It describes how CMC has evolved from early medical bulletin boards in the 1980s to today's vast online resources. It provides definitions of health and key CMC concepts. Examples show how CMC has helped patients access information and support, though quality and ethics vary without regulation. The future of CMC in health looks promising with mobile access and more personalized care models.
Communication skills in clinical practice for undergraduatessyahnaz74
The document provides information on effective communication skills for clinical practice. It discusses:
1) The importance of communication and key principles like establishing rapport, allowing time, sending clear messages, and having positive attitudes.
2) The need for communication skills during medical consultations to obtain complete diagnoses by understanding patients' physical, emotional and social concerns.
3) Recommendations for positive behaviors like addressing patients respectfully, making them comfortable, focusing on them, and using open-ended questions.
Communication skills in clinical practice for undergraduatessyahnaz74
The document provides information on effective communication skills for clinical practice. It discusses:
1) The importance of communication and key principles like establishing rapport, allowing time, sending clear messages, and having positive attitudes.
2) The need for communication skills during medical consultations to obtain complete diagnoses by understanding patients' physical, emotional and social concerns.
3) Recommendations for building trust at first contact through addressing patients respectfully, making them feel comfortable, focusing on them, and asking open-ended questions.
1. Communication skills are important for medical interviews and diagnoses are often made based on the patient history obtained during interviews. Effective communication between the doctor and patient is key.
2. Patients want doctors who listen to them, do not rush the appointment, provide information, and allow participation in decisions. Qualities like competence, care, and involvement are highly valued by patients.
3. There are challenges to communication including the complexity of interviews, variability in patient and doctor personalities, and difficulties assessing and conveying risk. Doctors must be prepared to improvise while maintaining structure.
Dave deBronkart discusses the rise of the participatory patient. He became an engaged e-patient after being diagnosed with cancer in 2007. He researched his condition online and connected with other patients, which helped him receive the best treatment. deBronkart believes that empowering patients with information enables them to make informed healthcare choices and become partners in their care. When patients are engaged at this level, it can improve outcomes for all.
Approch note customer behavior towards Healthcare and WellnessBang Design
This document outlines a study to understand customer behavior and attitudes towards healthcare for the 30-45 age group. It will use qualitative research methods like interviews and observation to understand perceptions of health, hospitals, and healthy living. The goal is to gain insights that can help design new healthcare services that inspire people to lead healthier lifestyles. The research aims to identify segments within the target group and provide context to designers to create an innovative user experience. Data will be collected through discussions with customers and smaller healthcare clinics to understand perceptions, experiences, and behaviors related to health and hospitals.
The digital health solutions that will make a real difference to individuals and populations will be those that support person-centred care pathways, allowing seamless transitions between formal and informal contexts of care. This is the way to move beyond just digitising a flawed system, and start building the healthcare system we actually want. Slides from my talk at Frontiers Health 2016 in Berlin.
1. The internship at the Anderson Free Clinic provided valuable experience in both medical care and interacting with patients. The intern learned important lessons from supervisors like Elizabeth Young about attention to detail in healthcare. Shadowing various providers exposed the intern to different medical procedures.
2. The intern met most goals for the internship, becoming proficient in triage and patient assessment. While involvement with the Care Navigation program differed from planned, the intern helped evaluate the program through patient surveys and an ER report analysis.
3. The largest project was an in-depth analysis of ER visits by clinic patients over two years. This challenging project required skills like organization, data analysis, and report writing. The completed report was useful for
This document provides guidance for grant-making organizations to support projects that address mental health stigma and discrimination through social contact. It discusses the impact of stigma, how social contact works to reduce prejudice by facilitating conversations between those with and without lived experience, and how to evaluate social contact projects. The top things funders should look for in applications are that the project will reach the public, focus on one-to-one conversations, be led by those with lived experience, provide robust volunteer training and support, and be community-led. Case studies and resources are also provided.
Post-abortion syndrome is a condition experienced by some women after having an abortion. While not officially recognized by the APA, it can cause emotional and psychological distress. Women may experience depression, grief, and trauma from terminating a pregnancy. More awareness and support services are needed to help women reconcile their actions and heal from any trauma. Counseling before and after an abortion could help reduce incidents of post-abortion syndrome.
Self advocacy is about taking a proactive approach to all stages of health and illness: prevention, diagnosis, treatment, and recovery. When people take an active role in their care, research shows they fare better both in satisfaction and in how well treatments work. In this talk you will learn how to develop the skills to be a good self-advocate, communicate effectively with your doctors, evaluate the latest health news headlines and find the best health information online.
Reflecting on mental health consumer-survivor-expatient movementIndigo Daya
The document provides a summary of a presentation on reflections from the consumer-survivor-ex-patient movement. It discusses the diversity of experiences within the movement, including different views on treatment experiences and priorities. It also reflects on challenges such as a lack of influence, barriers faced by consumer workers within the mental health system, and how to build unity while embracing diversity. The presentation considers strategies for enacting change both from inside and outside the system, as well as strengthening the movement.
The end of average is over: how to bring back our EDGE?InSites on Stage
No need to repeat the VUCA world is here and it is here to stay. While the power of ‘averages’ has successfully served the marketing community for so long, applying average thinking is now turning brands all over the world into zombies with most consumers not caring if 76% of all brands would disappear (Havas Media Group). If brands want to remain relevant and successful, they need to let go of average and embrace the edges. In his talk, Kristof De Wulf shares his view on how brands can benefit from edgy versus average thinking.
Fast-forward to more contextual, more agile and smarter qualitative research, a presentation by Annelies Verhaeghe & Sophie Van Neck for the ESOMAR Qualitative Research Congress on November 7, 2018 in Porto (PT).
Although research communities are probably one of the biggest disruptions happening in our industry in the past years, we believe that there is yet again another game changer around the corner: online chat. Online chat and chat bots will, in our opinion, make qualitative research more agile, more contextual and smarter. To explore the opportunities that chat offers, we decided to set up an experiment with Heineken. Join us on our journey and discover what we think might be the future of qual!
Market Research Today, Tomorrow and the Day after TomorrowInSites on Stage
Market Research in Germany – A picture of the future of the German research industry based on a study among German corporate researchers. Presented by Tom De Ruyck at the Planung & Analyse Insights 2017 event in Frankfurt (DE).
Does the future of your business depend on luck? Only 11% of decisions are taken with input from consumers, yet in these fast-forward times the need for agile consumer connection is growing. Not only do the traditional long linear research cycles need to move towards ongoing ‘test-learn-developed’ cycles, the technological (r)evolution brings many opportunities for research.
Presentation on contemporary consumer conversations by Annelies Verhaeghe as presented at Confirmit’s Mind Your Language Event in London in June 2017.
De Comeos e-commerce studie zit al aan de zevende editie en is het grootste e-commerce consumentenonderzoek in België, in samenwerking met InSites Consulting. In deze studie schetsten we een duidelijk beeld van de Belgische e-consument en hoe die evolueert in al zijn aspecten. Hét rendez-vous van het jaar voor iedere handelaar die intensief bezig is met e-commerce en omnichannel.
By its very definition, the pursuit of insights is an exercise in empathy. Surveys, focus groups, data collection, and so on — all just means to empathize with research subjects, to walk in their shoes. Like never before, virtual reality can almost literally put researchers into the shoes of their subjects. Using affordable 360-degree cameras and basic virtual reality, your clients can now experience the world of their consumer.
Rumblings about virtual reality and its promise have been around for years. Now, the promise has arrived. Come to see how virtual reality is already making an impact in our industry. A presentation by Thomas Troch, Business Director at InSites Consulting
The patient is no longer patient. Presentation of Christophe Jauquet (Business Director Health & Medical, InSites Consulting) at the European Health Insurance Conference in Berlin on Friday 23 March, 2017.
Why people use and engage with digital content globallyInSites on Stage
This document summarizes research into why people use and engage with digital content globally. It found that segmenting content engagement by "moments" rather than demographics provides more useful insights. Research identified 8 main types of content moments (Inspire, Be in the Know, Find Comfort, etc.). Content formats, topics and motivations vary significantly between these moments. The research also examined differences between countries and found content moments are driven more by human habits than culture. It showed how understanding these moments allows creating aligned content marketing programs that drive stronger brand affinity.
This document discusses different "religions" or strategies for building brands, with each religion outlined as a series of beliefs. The religions covered include Penetration, Conversations, and Relationships.
The Penetration religion focuses on widespread exposure and frequent repetition to drive growth. Its beliefs include penetration being the sole path to growth, retention being an illusion, and treating all customers equally.
The Conversations religion centers around generating discussions to spread awareness. Its beliefs involve conversations driving growth, finding brand advocates, making all activations conversation starters, and creating conversations with purpose.
The Relationships religion emphasizes emotional connections to build loyalty. Its beliefs comprise putting emotions at the core, developing relationships with customers, crafting
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today’s marketing standards, as well as better follow the pace of the business. We believe that, in order to make surveys strive again, we need to start embracing the possibilities of smart data integration. We are THE ideal industry to get the most out of ‘small data’. We will offer a framework to describe the different possible flavours of data collection beyond explicit questioning. In addition, we will share, based on a series of data integration experiments with global brands, what the added value is of each type and how they contribute to better insights and a higher return on those insights. Presented by Angie Deceuninck & Annelies Verhaeghe at ESOMAR Congress in New Orleans on Monday September 19, 2016.
Community member disengagement: a fundamental threat for viable research communities, presented by Steven Debaere (PhD IESEG) in collaboration with InSites Consulting at the ASC International Conference in Winchester on September 9, 2016.
This is the full slidedeck of our Smartees Workshop on Turning Insights into Impact, hosted by Tom De Ruyck (Managing Partner, InSites Consulting) in Ghent on Tuesday June 14, 2016.
Shaping your business together with patients Smartees WebinarInSites on Stage
This is the full slidedeck of our Smartees Webinar on 'Shaping your business together with patients', hosted on June 9 and streamed life from our Ghent office. Presentation by Christophe Jauquet (Business Director Health & Medical) & Sarah Van Oerle (Reserach Consultant).
Alieke Stubbe's pitch for the Febelmar Young Talent Award. The challenge? How can the research industry prepare itself today in order to be ready for challenges of tomorrow. With her presentation on the price of privacy Alieke convinced the jury of her talent and was therefore awarded Febelmar Young Talent of 2016.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
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AI Best Practices for Marketing HUG June 2024Amanda Farrell
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Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
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Visit:- https://www.1solutions.biz/link-building-packages/
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Get admission in various courses and boost your employment opportunities.
Health Smartees Webinar
1. Health Smartees
Webinar
This is the slidedeck of our Health
Smartees Webinar, presented by
Saartje Van den Branden on
Wednesday 12 March. The
presentation elaborates on a Roche
Customer Consulting Board case
study.
3. 1. Give women with breast cancer a face, both
internally (within Roche) as well as externally.
2. Map and understand the psychosocial and
informational needs of women with breast cancer
in the Netherlands.
RESEARCH OBJECTIVES
3. Evaluate the Breast Friends
concept and other breast cancer
initiatives.
4. 1. Patient care
2. Moderation
3. AE screening &
reporting
Three major challenges
5. We paid special attention to the emotional response when
talking about the disease. Depressive feelings of
participants that could lead to dangerous situations
and/or disrupt the community resulted in direct actions,
following an action plan that was designed upfront.
1. Patient care
1. Direct moderation by replying on the community and show
empathy / understanding.
2. Contact the participant via private message and engage in
interaction to determine whether more follow-up is needed.
3. If necessary, refer the participant to a specialized
organisation and/or Roche (in case of product/brand issues).
6. “I did not think it was hard, you could remain as anonymous as you liked (not
telling your name, not sharing photos or any revealing photos). And talking about it
with the moderator was also not difficult, I felt protected by her professional
secrecy.”
“Personally, I had no problems with it. In the end, you only share what you want
to share. I did try to keep it all about me”
To protect the privacy of the participants a set of additional measures was taken
both for participants as well as for Roche.
Roche did not have access to the community. InSites Consulting acted as a proxy & filtered the
information for Roche through different channels (e-mail updates, quotes, progression updates).
In all communication to Roche usernames and verbatims were anonymized. In reporting, we only
use photos that do not portray the participants.
All contributions were carefully screened daily, as some participants tended to share very sensitive
and personal information with the moderator that should not be seen by other participants.
1. Patient care - Privacy
7. Moderating a health community is different from most
communities we conduct at InSites Consulting.
Participants are not just consumers, they are patients.
2. Moderation – how?
Tone of voice: more serious, less playful, but do not patronize
Be inquisitive, but keep privacy and sensitivity of your
questions in mind
Keep a certain distance from the participants: they are patients,
the moderator is not. Be respectful and sensitive, but do not try to
be one of them.
Gamification cannot be used as in any consumer
research as it does not match the seriousness of the
medical issues discussed, the purpose of the community,
nor the expectations of the participants.
8. We looked for a moderator meeting the following requirements:
Female
About the same age as the participants
Knowledgeable about breast cancer (in this case, the moderator personally knew breast
cancer patients)
A suitable moderator was found via the InSites Consulting global moderator network.
2. Moderation – who?
9. Before the community
All relevant members of the project team were certified for detecting &
reporting adverse events (AEs).
Collected the following information from Roche
(Up-to-date) list of brand names (+ molecules) for which adverse
event reporting was required
Contact details of local drug safety instances
Mastered the necessary forms (which needs to be completed in case of an
adverse event).
During the community
Every day, once a day, scanned all participant posts/input for AEs.
Every day, the output of the community was exported to Roche to be
checked as well
After the community
Quality checks and completion of final reconciliation form.
3. Adverse Event screening & reporting
10. + lounge
Online
• Natural environment
• Longitudinal
• Online engagement
Community approach
Blog
Discussion
11. "Is it true that I can not enter the blog
anymore? I would like to make a copy
of it for myself, so that I have a kind
of diary for myself”
"I found the blog tasks very nice to
do. Although I already keep a diary,
it was nice to write it down
again. It is a good way for me to
process everything.”
“This (to write everything
down and think about it) is
good for me, so thank
you for letting me do it”
Why a blog?
Participants really appreciate the blog phase of a
health community; it is the place where they can
write up their personal story while having a one-on-
one trust-relationship with the moderator.
12. The community in numbers
32 active participants
5 personal blog tasks
452 personal blog messages by participants
36 discussions
737 replies to the discussion
55 photos
6 adverse events reported
1189 messages in total
13. The story of the community
Three themes on the community:
1. Your breast cancer story - blog
2. Getting & finding information - discussion
3. Feedback on existing initiatives around breast
cancer in the Netherlands (Breast Friends,
IPSO, Pink Ribbon, BVN) - discussion
5 most popular conversation starters
1. An image says more than a thousand words…
2. Your circle of trust
3. Finding information
4. Breast cancer in Dutch society
5. A helping hand
14.
15. Breast cancer diagnosis is the
start of an emotional rollercoaster
First reaction varies from shock (“the world is ending”) to denial (“this is not
possible”) to picking up yourself again and go on (“be strong, you can beat this”).
“The next day, January 18, on my son's birthday I was
diagnosed with breast cancer. At that moment I felt
that the floor beneath me fell away. My husband and I
looked at each other and were totally surprised. How is
this possible… me breast cancer?”
“The diagnosis of breast cancer felt as if a train ran
over me. I was paralyzed, it was fortunate that my
friend was there with me because I heard little
during the remainder of the talk.”
"At that moment I really felt bad. I thought, 'why
ME'? I was not angry, I thought I WILL WIN THIS"
16. In the first phase of the treatment women with
breast cancer get a lot of attention from
their surroundings (family, friends,…).
Not everyone can deal with it and friends are
often lost.
The treatment path is typically described as a
‘rollercoaster’, a unstoppable train or
assembly line. Treatment after treatment
ensues and patients have little to no time
for introspection or contact with the
outside world.
“I experienced that many
acquaintances did their best
and sent me messages… but I
also lost friends who couldn’t
deal with it…”
Treatment: start traversing a long path
with a lot of attention from surroundings.
17. Who of the following persons is NOT
part of the ‘Circle of Trust’* of women with breast cancer?
A. Colleague
B. Doctor / nurse
* Circle of Trust: person in the surroundings of the patient
who can give support, can be trusted and talked to.
18. Who of the following persons is NOT
part of the ‘Circle of Trust’* of women with breast cancer?
* Circle of Trust: person in the surroundings of the patient
who can give support, can be trusted and talked to.
A. Colleague
B. Doctor / nurse
19. ‘Circle of trust’ is of vital importance
and ideally consists of relatives, peers, and medical experts.
Nurses, specialists (hospital doctors),
or general practitioners were
mentioned by no one as being part of
the circle of trust.
"The perfect circle of trust would also include a
practitioner who connects with you. It did not
happen with me. Often I still not know where I should
go with various symptoms and I get someone on the
phone who does not know who I am. That bothers
me. The anonymous thing of this whole difficult
process."
Psycho-
Social help
&
information
(expert)
Practical
help
(Circle of Trust)
Peer
contact
&
information
(fellow suff.)
20. Nurses and doctors are knowledgeable,
but have insufficient interest and lack the emotional touch
HCP’s have little to no attention for the personal,
emotional side of the patient (psychosocial).
Patients consult many different HCP’s, making it
difficult to build up a personal relationship.
There is hardly ever any after care,
while patients want a final interview and follow-up.
“With the oncologist I had a difficult
relationship. When the possible side
effects are presented very dryly, it
does not make you happy to say the
least. He was clear, but he could
have been more empathic“
“As a patient you need one or two
persons you can always fall back
on. I wanted to be treated as a
“human” every time and not as a
number.”
21. After the treatment: which activity really helps
to pick up normal life again?
A. Sports
B. Talk with a psychologist /
psychotherapist
22. A. Sports
B. Talk with a psychologist /
psychotherapist
After the treatment: which activity really helps
to pick up normal life again?
23. Sports are essential
to promote physical and mental wellbeing.
“Definitely go to the gym for women
with breast cancer, it is so important
for you psychologically as well as for
your condition as you just have to go
out every day. Meet other people and
get some fresh air, otherwise you
become isolated and no longer dare to
go out on the streets (it is very
important you talk about it!)”
“Five months after my operation I
started with a revalidation program
in the hospital. That was nice and
good for my health. Because of the
medication I gained 8 kilo’s and
exercising really helped. I also met
some nice people and we still have
contact.”
24. After the treatment: a ‘black hole’.
Need for support & psychosocial aid.
“I do notice that the interest of most people in the course of time
considerably decreases. There is no one to blame, but I do / did suffer
from it. In the third week loneliness strikes. I feel isolated and sometimes
abandoned. There are very few people who contact me. I get that, but I
still suffer from it ... I just need some contact!”
When the patient finally comes of the treatment rollercoaster, there is suddenly time for
introspection. With little support from their surroundings this period is often described as
‘falling into a deep black hole’.
There is also the sudden realization of the fact that breast cancer may never
really disappear, might lead to a shorter life, and will be something to be confronted with
on a daily basis because of the hormone therapy and changes to the body.
In this stage patients often start to feel very lonely as they feel abandoned by the
hospital, while their Circle of Trust diminishes – relatives think and expect that the
breast cancer is over and normal life can resume.
25. What do patients generally think about
organizations for breast cancer?
A. ‘There is not enough’
B. ‘There is too much’
26. A. ‘There is not enough’
B. ‘There is too much’
What do patients generally think about
organizations for breast cancer?
27. ‘I cannot see the wood
for the trees anymore’
There are now so many websites with information and
organizations for breast cancer that patients have difficulties
having an overview of what is what. The various agencies and
websites should cooperate more & bundle their forces and
knowledge.
“Bring together bigger and smaller breast cancer organizations
and optimize instead of re-inventing the wheel.”
28. Contact with peers
is invaluable
"The information I was looking for was about the treatments,
side effects and especially stories of fellow sufferers."
"I did not look up a lot of information
but rather asked my peers in our gym hour."
"When it comes to emotions, people who do not have
experience with breast cancer are helpless compared with
experienced experts.”