The document outlines the agenda for a Health SMARTEES event hosted by InSites Consulting. The day includes presentations on understanding the role of patients based on health studies, the introduction of concepts like Web 2.0 and how they relate to health, a customized online health newspaper, analyzing social media for patient-generated health content, and new research methods. There will also be coffee breaks and time for questions. The event aims to explore patients' perspectives and how new digital technologies can advance health research.
This document summarizes the findings of the 2008 Pan-European Health Study conducted by InSites Consulting. The study surveyed 1,400 individuals across 7 European countries. Key findings include:
- On average, only 45% of respondents reported having a healthy lifestyle, and 3 in 4 did not feel they did enough exercise. 40% considered themselves overweight.
- Stress levels were high, with up to 20% in Germany reporting high to very high stress. Women reported more stress than men.
- Around 20% of respondents indicated suffering from depression at least occasionally, with the highest rates in the UK at 33%.
- Respondents were not very proactive about their health, with under half agreeing they
This document provides a summary of a practical guide to HIV drug treatment. It begins by outlining how the guide can help people living with HIV understand how the virus makes them sick, how to monitor their health, when to start treatment, available treatment options, and how to make decisions confidently. While treatment options change frequently, the guide focuses on general issues and questions about treatment that do not change as quickly. It aims to serve as a practical resource to help ask the right questions of doctors and make informed choices, and directs readers to other up-to-date sources for specific drug information. Voices of people living with HIV are included throughout to share experiences and advice.
This document provides information to support people who have recently tested positive for HIV. It covers topics such as understanding HIV and how it has changed since the 1980s/1990s, important health considerations after diagnosis like getting medical care and developing a relationship with one's doctor, health monitoring tests like CD4 count and viral load, general health tips, and resources for support. The overall message is that people can live well with HIV by getting informed, actively managing their health, and accessing available support services.
Now That You’ve Started Treatment (Additional PLUS Reading Materials)Positive_Force
This document is a booklet providing information to help HIV-positive individuals maintain their health and wellness after starting antiretroviral treatment. It covers topics such as being flexible with health decisions over time, properly taking medication and understanding test results, maintaining consistent health care, and special considerations for different life stages and situations. The booklet aims to help HIV-positive people effectively manage their long-term health by being aware of potential issues and having open discussions with their healthcare providers.
Realising the Value Stakeholder Event - Workshop:Prioritising our ‘long list’...Nesta
Workshop C - Prioritising our ‘long list’ of person and community centred approaches
Hear an update from Newcastle’s Health Economics team on interim findings from their evidence review of person and community centred care before participating in discussions to help develop criteria for prioritising which approaches the rest of the programme will ‘deep dive’ into. Criteria will be be evidence driven but also take into account ensuring a good mix of approaches and practice / grey evidence submitted to the consortium.
Consideringtreatmentandyourhealthcare 130129172100-phpapp01Positive Life
This document provides information to help people living with HIV consider when to start treatment. It discusses how treatment has improved over time, with fewer side effects and easier regimens. Starting treatment earlier is generally recommended to preserve immune function and prevent long-term health issues. Factors like CD4 count, viral load trends, general health, and readiness should be considered. Recommended first line regimens include combinations of antiretrovirals from different drug classes. Understanding test results can show how well treatment is working. Resistance testing before starting treatment can help identify the best regimen.
This document dispels common myths about HIV/AIDS through a series of myths and corresponding facts. Some myths addressed include that HIV always leads to a quick death, HIV status can be determined by appearance, HIV tests provide immediate results, and only certain groups are at risk of infection. The facts emphasize that early testing and treatment allows for a normal life expectancy, HIV status is private, and anyone engaging in risky behaviors can become infected. Overall, the document aims to reduce stigma by providing accurate information about HIV transmission and living with the virus.
This document summarizes the findings of the 2008 Pan-European Health Study conducted by InSites Consulting. The study surveyed 1,400 individuals across 7 European countries. Key findings include:
- On average, only 45% of respondents reported having a healthy lifestyle, and 3 in 4 did not feel they did enough exercise. 40% considered themselves overweight.
- Stress levels were high, with up to 20% in Germany reporting high to very high stress. Women reported more stress than men.
- Around 20% of respondents indicated suffering from depression at least occasionally, with the highest rates in the UK at 33%.
- Respondents were not very proactive about their health, with under half agreeing they
This document provides a summary of a practical guide to HIV drug treatment. It begins by outlining how the guide can help people living with HIV understand how the virus makes them sick, how to monitor their health, when to start treatment, available treatment options, and how to make decisions confidently. While treatment options change frequently, the guide focuses on general issues and questions about treatment that do not change as quickly. It aims to serve as a practical resource to help ask the right questions of doctors and make informed choices, and directs readers to other up-to-date sources for specific drug information. Voices of people living with HIV are included throughout to share experiences and advice.
This document provides information to support people who have recently tested positive for HIV. It covers topics such as understanding HIV and how it has changed since the 1980s/1990s, important health considerations after diagnosis like getting medical care and developing a relationship with one's doctor, health monitoring tests like CD4 count and viral load, general health tips, and resources for support. The overall message is that people can live well with HIV by getting informed, actively managing their health, and accessing available support services.
Now That You’ve Started Treatment (Additional PLUS Reading Materials)Positive_Force
This document is a booklet providing information to help HIV-positive individuals maintain their health and wellness after starting antiretroviral treatment. It covers topics such as being flexible with health decisions over time, properly taking medication and understanding test results, maintaining consistent health care, and special considerations for different life stages and situations. The booklet aims to help HIV-positive people effectively manage their long-term health by being aware of potential issues and having open discussions with their healthcare providers.
Realising the Value Stakeholder Event - Workshop:Prioritising our ‘long list’...Nesta
Workshop C - Prioritising our ‘long list’ of person and community centred approaches
Hear an update from Newcastle’s Health Economics team on interim findings from their evidence review of person and community centred care before participating in discussions to help develop criteria for prioritising which approaches the rest of the programme will ‘deep dive’ into. Criteria will be be evidence driven but also take into account ensuring a good mix of approaches and practice / grey evidence submitted to the consortium.
Consideringtreatmentandyourhealthcare 130129172100-phpapp01Positive Life
This document provides information to help people living with HIV consider when to start treatment. It discusses how treatment has improved over time, with fewer side effects and easier regimens. Starting treatment earlier is generally recommended to preserve immune function and prevent long-term health issues. Factors like CD4 count, viral load trends, general health, and readiness should be considered. Recommended first line regimens include combinations of antiretrovirals from different drug classes. Understanding test results can show how well treatment is working. Resistance testing before starting treatment can help identify the best regimen.
This document dispels common myths about HIV/AIDS through a series of myths and corresponding facts. Some myths addressed include that HIV always leads to a quick death, HIV status can be determined by appearance, HIV tests provide immediate results, and only certain groups are at risk of infection. The facts emphasize that early testing and treatment allows for a normal life expectancy, HIV status is private, and anyone engaging in risky behaviors can become infected. Overall, the document aims to reduce stigma by providing accurate information about HIV transmission and living with the virus.
This document summarizes a presentation on disruptive innovation in healthcare through digital technologies. It discusses how digital technologies have transformed other industries like banking, travel, and research. It then outlines some challenges facing healthcare like rising costs and notes how digital technologies could help address issues like doctor shortages by empowering patients. Examples discussed include online access to health records and data, remote monitoring, automated diagnosis, and social networks for patient communities. The presentation argues that patients are becoming experts in their own health conditions and should have more control over their own health data and management.
Enfield Annual Public Health Report 2016-DiabetesTha Han
Enfield's 2016/17 Annual Public Health Report is on diabetes. In a reader-friendly format, the report summarises useful statistics, best available evidence, case studies and best practices in the prevention and management of diabetes. The information in the report will empower residents in preventing diabetes, or living and working well with diabetes. Nonetheless, to reverse the tide of diabetes epidemic, collective action is needed to make healthy food and physical activity an easier, more affordable and more attractive option.
The document discusses improving patient adherence to medical treatment through the coordinated efforts of multiple stakeholders. It describes how health literacy is essential for adherence and how patient advocacy empowers patients. It then provides examples of how physicians, nurses, pharmacists, insurers, family/friends, policymakers, pharmaceutical companies, and patient associations can help change patient behavior to increase adherence. The overall conclusion is that adherence requires advocacy initiatives from across healthcare to help patients comply with treatment recommendations.
David Yates, Regional Business Head, North America, Nestlé HealthCare Nutrition, Inc., presentation to the 2014 Nestlé Investor Seminar, Boston, USA, June 3-4.
This document discusses health promotion, disease prevention, and health protection. It covers key topics like the goals of WHO to promote health globally, focus areas for health promotion like exercise and nutrition, strategies for primary, secondary, and tertiary disease prevention, and issues challenges with applying existing knowledge, assigning responsibility, and addressing systemic problems in these areas.
2014 09-25 MipTec Europe's Drug Discovery eventAlain van Gool
This document discusses biomarkers in personalized healthcare and medicine. It is presented by Professor Alain van Gool, who has experience in both academia and the pharmaceutical industry researching biomarkers and personalized health. The presentation discusses the evolving role of biomarkers from diagnosis to personalized healthcare and medicine. It emphasizes the need for a systems approach using multi-omics data to develop personalized diagnostics and combination therapies for complex diseases like diabetes. Personalized healthcare is about tailoring treatment to each individual based on their molecular profiling and preferences.
Nc ds in adolescents sampi, sept 3, 2014Ted Herbosa
This document discusses non-communicable diseases (NCDs) in adolescents in the Philippines. It provides statistics on the burden and prevalence of NCDs both globally and domestically. NCDs such as cardiovascular diseases, cancer, diabetes and chronic lung disease cause over 36 million deaths annually, or 63% of all global deaths. In the Philippines specifically, 10 Filipinos die every hour from smoking or secondhand smoke. Risk factors like hypertension, hyperglycemia, overweight/obesity and smoking are on the rise. The Department of Health has initiated several policies, programs and financing measures to address lifestyle-related NCDs through legislation, health promotion, and expanding access to services.
This document summarizes a presentation given by Neil Dugdale of Sobi (Swedish Orphan Biovitrum) at the 2017 Cambridge Rare Disease Network Summit. The presentation discusses Sobi's work in rare diseases, including developing orphan drugs, partnering with patient advocacy groups, and donating factor therapy to expand treatment access for hemophilia in developing countries. Sobi aims to pioneer new approaches to rare disease management through multi-stakeholder engagement and community co-creation.
National Aspergillosis Centre Doctor Livingstone Chishimba holds a Q&A sessionGraham Atherton
Livingstone Chishimba specialises in aspergillosis (amongst other things) and works at the National Aspergillosis Centre, Manchester, UK.
This is a regular monthly support meeting held at the NAC for patients living with aspergillosis.
Obesity is a major issue affecting over 300 million adults worldwide. Two-thirds of Americans are overweight or obese, and obesity is viewed as the primary barrier to good health. While there are many weight loss options available, most consumers choose to design their own weight loss plans without medical supervision. Marketers should acknowledge the challenges of weight loss and focus on informing and educating consumers about health in a respectful way.
Immunisation in a digital world - Futures WorkshopILC- UK
On Tuesday, 26th June the International Longevity Centre - UK (ILC-UK) hosted a one-day Futures Workshop on immunisation in a digital world in Brussels.
The workshop hosted medical professionals, communications experts, policy makers and technological innovators to discuss how new technologies can help to improve adult immunisation and the barriers to implementation and uptake.
For more information visit http://www.ilcuk.org.uk/index.php/events/immunisation_in_a_digital_world_futures_workshop
This document summarizes a congress on strategies for non-alcoholic beverages. It discusses the role of sweeteners in modern life and consumers' perceptions of additives. Surveys show many consumers in Germany are overweight and consumption of sugary drinks contributes significantly to weight gain. Small reductions in sugar intake through sugar-free alternatives can make a meaningful difference. The EU approval process for new ingredients requires extensive safety testing. While consumers say animal welfare is important, few are willing to pay more for products from well-treated animals. Brand trust and taste are more important factors in purchase decisions than ingredient lists. Communication about safety and quality is important to maintain consumer trust in products.
A series of practical resources to enable leaders and professionals with direct reach to communities and an established, trusted relationship, for example community leaders, social prescribing link workers and faith leaders, to support their communities to reduce their risk of becoming seriously ill from Covid-19
Improving quality of care, using existing assets better and reducing medical ...NHS England
Expo is the most significant annual health and social care event in the calendar, uniting more NHS and care leaders, commissioners, clinicians, voluntary sector partners, innovators and media than any other health and care event.
Expo 15 returned to Manchester and was hosted once again by NHS England. Around 5000 people a day from health and care, the voluntary sector, local government, and industry joined together at Manchester Central Convention Centre for two packed days of speakers, workshops, exhibitions and professional development.
This year, Expo was more relevant and engaging than ever before, happening within the first 100 days of the new Government, and almost 12 months after the publication of the NHS Five Year Forward View. It was also a great opportunity to check on and learn from the progress of Greater Manchester as the area prepares to take over a £6 billion devolved health and social care budget, pledging to integrate hospital, community, primary and social care and vastly improve health and well-being.
More information is available online: www.expo.nhs.uk
The document provides an overview of Andy Wilkins' background in healthcare consulting and digital health. It discusses the large size of the global healthcare market and rising costs driven by chronic disease, aging populations, and new medical technologies. It also outlines some of the key challenges in digital healthcare adoption, including modifying patient behaviors and overcoming barriers across the healthcare ecosystem. Finally, it identifies opportunities in areas like aged care and improving the outpatient experience through better support for patients outside of clinical settings.
De las intervenciones breves a los farmacos. malaga 2015 Antoni Gual
Conferencia sobre los problemas derivados del alcoholismo y su tratamiento, impartida el 6 de marzo del 2015 en la reunión de la Red de Trastornos Adictivos, realizada el Hospital Universitario de Málaga
NBGH study showed wellness initiatives for chronic disease management had the greatest impact on improving employee engagement. How do we contain healthcare costs and improve employee engagement? Diabetes, heart disease, cancer, mental health issues - the strain on health and cost. Motivating employees with interactive health programs to get engaged, reduce presenteeism....implementing health solutions, digging deeper.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
Finding your edge at the edges by Kristof De Wulf at TEDxGhent. The future ain’t what it used to be. In today’s world of acceleration, automation and accessibility, we are expected to be ’relieved’ from working, learning and owning. But if we take away the very things that provide us with a sense of accomplishment and purpose in life, what is left for us humans? The more human-like machines take over our functions, the more we are left with a feeling of emptiness, says Kristof De Wulf. In his talk, he shares his thoughts on how we can overcome this feeling by going to the edges of our normal brain functioning. Kristof is co-founder and CEO of InSites Consulting, currently the world’s 3rd most innovative marketing research agency. He has won several awards and is a proud member of Switch & Shift’s League of Extraordinary Thinkers.
This document summarizes a presentation on disruptive innovation in healthcare through digital technologies. It discusses how digital technologies have transformed other industries like banking, travel, and research. It then outlines some challenges facing healthcare like rising costs and notes how digital technologies could help address issues like doctor shortages by empowering patients. Examples discussed include online access to health records and data, remote monitoring, automated diagnosis, and social networks for patient communities. The presentation argues that patients are becoming experts in their own health conditions and should have more control over their own health data and management.
Enfield Annual Public Health Report 2016-DiabetesTha Han
Enfield's 2016/17 Annual Public Health Report is on diabetes. In a reader-friendly format, the report summarises useful statistics, best available evidence, case studies and best practices in the prevention and management of diabetes. The information in the report will empower residents in preventing diabetes, or living and working well with diabetes. Nonetheless, to reverse the tide of diabetes epidemic, collective action is needed to make healthy food and physical activity an easier, more affordable and more attractive option.
The document discusses improving patient adherence to medical treatment through the coordinated efforts of multiple stakeholders. It describes how health literacy is essential for adherence and how patient advocacy empowers patients. It then provides examples of how physicians, nurses, pharmacists, insurers, family/friends, policymakers, pharmaceutical companies, and patient associations can help change patient behavior to increase adherence. The overall conclusion is that adherence requires advocacy initiatives from across healthcare to help patients comply with treatment recommendations.
David Yates, Regional Business Head, North America, Nestlé HealthCare Nutrition, Inc., presentation to the 2014 Nestlé Investor Seminar, Boston, USA, June 3-4.
This document discusses health promotion, disease prevention, and health protection. It covers key topics like the goals of WHO to promote health globally, focus areas for health promotion like exercise and nutrition, strategies for primary, secondary, and tertiary disease prevention, and issues challenges with applying existing knowledge, assigning responsibility, and addressing systemic problems in these areas.
2014 09-25 MipTec Europe's Drug Discovery eventAlain van Gool
This document discusses biomarkers in personalized healthcare and medicine. It is presented by Professor Alain van Gool, who has experience in both academia and the pharmaceutical industry researching biomarkers and personalized health. The presentation discusses the evolving role of biomarkers from diagnosis to personalized healthcare and medicine. It emphasizes the need for a systems approach using multi-omics data to develop personalized diagnostics and combination therapies for complex diseases like diabetes. Personalized healthcare is about tailoring treatment to each individual based on their molecular profiling and preferences.
Nc ds in adolescents sampi, sept 3, 2014Ted Herbosa
This document discusses non-communicable diseases (NCDs) in adolescents in the Philippines. It provides statistics on the burden and prevalence of NCDs both globally and domestically. NCDs such as cardiovascular diseases, cancer, diabetes and chronic lung disease cause over 36 million deaths annually, or 63% of all global deaths. In the Philippines specifically, 10 Filipinos die every hour from smoking or secondhand smoke. Risk factors like hypertension, hyperglycemia, overweight/obesity and smoking are on the rise. The Department of Health has initiated several policies, programs and financing measures to address lifestyle-related NCDs through legislation, health promotion, and expanding access to services.
This document summarizes a presentation given by Neil Dugdale of Sobi (Swedish Orphan Biovitrum) at the 2017 Cambridge Rare Disease Network Summit. The presentation discusses Sobi's work in rare diseases, including developing orphan drugs, partnering with patient advocacy groups, and donating factor therapy to expand treatment access for hemophilia in developing countries. Sobi aims to pioneer new approaches to rare disease management through multi-stakeholder engagement and community co-creation.
National Aspergillosis Centre Doctor Livingstone Chishimba holds a Q&A sessionGraham Atherton
Livingstone Chishimba specialises in aspergillosis (amongst other things) and works at the National Aspergillosis Centre, Manchester, UK.
This is a regular monthly support meeting held at the NAC for patients living with aspergillosis.
Obesity is a major issue affecting over 300 million adults worldwide. Two-thirds of Americans are overweight or obese, and obesity is viewed as the primary barrier to good health. While there are many weight loss options available, most consumers choose to design their own weight loss plans without medical supervision. Marketers should acknowledge the challenges of weight loss and focus on informing and educating consumers about health in a respectful way.
Immunisation in a digital world - Futures WorkshopILC- UK
On Tuesday, 26th June the International Longevity Centre - UK (ILC-UK) hosted a one-day Futures Workshop on immunisation in a digital world in Brussels.
The workshop hosted medical professionals, communications experts, policy makers and technological innovators to discuss how new technologies can help to improve adult immunisation and the barriers to implementation and uptake.
For more information visit http://www.ilcuk.org.uk/index.php/events/immunisation_in_a_digital_world_futures_workshop
This document summarizes a congress on strategies for non-alcoholic beverages. It discusses the role of sweeteners in modern life and consumers' perceptions of additives. Surveys show many consumers in Germany are overweight and consumption of sugary drinks contributes significantly to weight gain. Small reductions in sugar intake through sugar-free alternatives can make a meaningful difference. The EU approval process for new ingredients requires extensive safety testing. While consumers say animal welfare is important, few are willing to pay more for products from well-treated animals. Brand trust and taste are more important factors in purchase decisions than ingredient lists. Communication about safety and quality is important to maintain consumer trust in products.
A series of practical resources to enable leaders and professionals with direct reach to communities and an established, trusted relationship, for example community leaders, social prescribing link workers and faith leaders, to support their communities to reduce their risk of becoming seriously ill from Covid-19
Improving quality of care, using existing assets better and reducing medical ...NHS England
Expo is the most significant annual health and social care event in the calendar, uniting more NHS and care leaders, commissioners, clinicians, voluntary sector partners, innovators and media than any other health and care event.
Expo 15 returned to Manchester and was hosted once again by NHS England. Around 5000 people a day from health and care, the voluntary sector, local government, and industry joined together at Manchester Central Convention Centre for two packed days of speakers, workshops, exhibitions and professional development.
This year, Expo was more relevant and engaging than ever before, happening within the first 100 days of the new Government, and almost 12 months after the publication of the NHS Five Year Forward View. It was also a great opportunity to check on and learn from the progress of Greater Manchester as the area prepares to take over a £6 billion devolved health and social care budget, pledging to integrate hospital, community, primary and social care and vastly improve health and well-being.
More information is available online: www.expo.nhs.uk
The document provides an overview of Andy Wilkins' background in healthcare consulting and digital health. It discusses the large size of the global healthcare market and rising costs driven by chronic disease, aging populations, and new medical technologies. It also outlines some of the key challenges in digital healthcare adoption, including modifying patient behaviors and overcoming barriers across the healthcare ecosystem. Finally, it identifies opportunities in areas like aged care and improving the outpatient experience through better support for patients outside of clinical settings.
De las intervenciones breves a los farmacos. malaga 2015 Antoni Gual
Conferencia sobre los problemas derivados del alcoholismo y su tratamiento, impartida el 6 de marzo del 2015 en la reunión de la Red de Trastornos Adictivos, realizada el Hospital Universitario de Málaga
NBGH study showed wellness initiatives for chronic disease management had the greatest impact on improving employee engagement. How do we contain healthcare costs and improve employee engagement? Diabetes, heart disease, cancer, mental health issues - the strain on health and cost. Motivating employees with interactive health programs to get engaged, reduce presenteeism....implementing health solutions, digging deeper.
This is the full slidedeck of our Best of Galvanize Smartees Webinar, with some inspiring presentations of our latest InSites Conference. This Webinar was hosted on Tuesday 25 October 2016 by Katia Pallini (Content Impact Manager at InSites Consulting)
Finding your edge at the edges by Kristof De Wulf at TEDxGhent. The future ain’t what it used to be. In today’s world of acceleration, automation and accessibility, we are expected to be ’relieved’ from working, learning and owning. But if we take away the very things that provide us with a sense of accomplishment and purpose in life, what is left for us humans? The more human-like machines take over our functions, the more we are left with a feeling of emptiness, says Kristof De Wulf. In his talk, he shares his thoughts on how we can overcome this feeling by going to the edges of our normal brain functioning. Kristof is co-founder and CEO of InSites Consulting, currently the world’s 3rd most innovative marketing research agency. He has won several awards and is a proud member of Switch & Shift’s League of Extraordinary Thinkers.
From validating to understanding: Why measuring insights strenght is not suff...InSites Consulting
In today’s business reality, decisions cannot be based on random, uncontrollable factors such as luck. The same goes for the assessment of which insights to take on in the innovation funnel. In this fast-moving environment the risk of failure is greater than ever. Figures reported by the Doblin Group show that 96% of all new product introductions and innovations fail to return their cost of capital. The current market space requires brands to validate each step of the entire innovation process, starting with the validation of insights.
Considering the importance of validating these insights for the innovation process, the need for accuracy is more present than ever. Can insight validation through surveys reclaim its position to provide consistent and rich data for decision-making by capturing the complex consumer reality, while at the same time increasing the engagement level?
An ever-increasing number of organizations is chasing the benefits of social collaboration. Unfortunately many of these initiatives leave participants behind with a hangover. Gartner estimates that throughout 2015 about 80% of social business efforts are not expected to achieve the intended benefits. Here are 10 tips to avoid a collaboration hangover. Enjoy the read!
It was 1876 and Alexander Graham Bell was pitching his start-up. He offered Western Union his telephone technology for a rumored $100,000. The company dismissed it as 'an electrical toy'. The quote, although recently challenged for its authenticity, is an accurate reflection of the factors that drive product adoption. What is recognizable speech if not product readiness, telephone devices in every city, a means of distribution and the question of why anyone would use it - that of shifting consumer habits? Fast forward 130 years and the questions are the same about video communications. Video communications are nothing new. The goal of making it easier to see the person you’re talking to is a consistent theme in telephony. And yet by far the fastest growing communication method in the last 50 years has been short, asynchronous text messaging, with WhatsApp alone generating 18.3 trillion messages annually and an aggregated SMS volume at 8.16 trillion. So why is video communication not mainstream yet and what can we do to accelerate its adoption?
This document discusses online research communities (MROCs) for connecting companies with consumers to collaborate on qualitative research projects. It provides tips for successfully running online research communities in Asian markets. The key points are:
1) Engagement is important for generating interactions between participants; natural engagement comes from topics of interest while method engagement relies on fun/interactive research methods.
2) Impact engagement within companies is needed to activate managers' use of consumer insights; this can be achieved through positive disruption and allowing executives to observe consumer conversations.
3) When running communities in Asia, it is best to conduct them in local languages by default, though some can be global, and the technology needs to facilitate participation anywhere by Asian consumers.
10 quotes from Winston Churchill which have inspired and still inspire us to take our business forward, hope you find some inspiration in them as well. By Kristof De Wulf & Niels Schillewaert (of InSites Consulting)
Engage, inspire, act: Three stepstones towards developing more impactful prod...InSites Consulting
Great companies understand the importance of consumer insights when it comes to outperforming the competition. Engagement in learning and keeping knowledge up-to-date through a constant search for new insights, engagement in getting close to consumers and in getting immersed in their daily lives to inspire and understand their reality and the drivers of consumer value, these have proven to be some of the most critical corporate competencies. Engagement requires different ways of strategic thinking. It requires ‘co-ownership’ of the consumer insights within the organization. This article describes a valuable framework of how to engage and inspire an (R&D) organization via consumer insights, let them act upon the insights and move forward towards developing more impactful products and marketing. The last paragraphs look at how effective different elements of the framework have been in achieving a successful outcome, in order to learn and improve our initial way of working and to fine-tune our overall strategy.
Insight-Driven Innovation: Structural collaboration with consumers for breakt...InSites Consulting
Even iconic brands like Heinz have a need for innovation, and solid consumer insights are crucial for its success. The challenge here was how consumer insights could be leveraged to a maximum. How can we generate as many unique insights as possible which are also relevant for consumers? How can we engage both internal and external stakeholders to use the consumer insights? What human insights - related to understanding people’s daily tomato ketchup usage - can be linked to and used for optimizing (e.g. packaging) innovation ideas?
Synergizing natural and research communities: Caring about the research ecosy...InSites Consulting
Research panels are under pressure due to declining response rates to traditional surveys. Researchers need alternatives to learn about consumer attitudes and behavior. This document discusses using social media netnography and online research communities as alternatives. It proposes a connected research philosophy to create a win-win-win for the research agency, client, and consumer. It details a research design combining social media analysis, an online community recruited from a relevant social media site, and a consumer survey about social media research. The results found value for the client in unexpected insights and understanding consumer language.
Exploring the world of water - The conversation revolution: brands & people d...InSites Consulting
Danone wanted to understand the use of water in daily life and highlight consumer expectations for water consumption in general, in order to determine the main consumer perceived benefits. It was important to focus on the scientific objectives (also afterwards in clinical testing) to prove and understand 4 certain effects of water. The final output Danone was looking for needed to confirm that water can bring real benefits for consumers and to show which benefits would be most impactful in the market when proven. In order to investigate water consumption from different angles, we implemented a ‘fusion research’ design. Fusion research is a research design where multiple (contemporary) research methodologies are combined in order to study a certain research question from different angles. By applying triangulation, a holistic view is achieved around the same solution or marketing problem. Each of the selected methods adds one piece to the final puzzle and serves as input for the subsequent phase.
Game on qualitative researchers: Using gamification to increase partipant eng...InSites Consulting
We believe gamification can be applied in 3 different phases of the research process; (1) during data collection, (2) during analysis and interpretation and (3) during reporting and presentation of the results. In this paper, we present an approach to gamification in online qualitative research. There is already ample research with respect to using gamification in quantitative research; however, a comprehensive approach for online qualitative research is lacking so far.
In this paper we will focus on using gamification during data collection and will briefly demonstrate how we apply gamification in the last 2 phases. At InSites Consulting, we identified 4 levels in an online community at which gamification can be applied to increase data quality, participant engagement and impact on the client side. From a question level to a community level, gamification helps, not only to increase participant engagement, but also to increase data quality.
Why every company needs a Chief Consumer Officer: 5 steps towards becoming a ...InSites Consulting
Have you ever heard of the Chief Consumer Officer, the new board member every company should get in the near future? In the new paper of our Head of Consumer Consulting Boards Tom De Ruyck, you'll discover five steps to become a consumer-centric thinking company, where the Chief Consumer Officer plays a central role.
The Art of Research: Using the power of images to increase the value of the D...InSites Consulting
DIESEL recognizes the need for social currency among today's increasingly digitalized Generation Y and is focusing its efforts on Pinterest as the ideal location to inspire and connect with females within their desired target demographic. DIESEL is known for tapping into subcultures with self-aware marketing, which is also the case on Pinterest. The platform allows DIESEL to build a unique look and feel by making it easy for them to bring the personality and DNA of the brand in an accessible magazine-like online display.
As a fashion company, DIESEL can use Pinterest as a brand-building exercise where they can tell the brand story, showcase DIESEL’s many facets, display individual collections and campaigns and where anyone can learn what the brand stands for. DIESEL launched its Pinterest page in the early days of the platform. Over the last year, they maintained their boards merely as a mirror of their Facebook content. The strategy was to showcase their collection as a lifestyle brand.
Early 2013, the growing popularity of the platform brought Pinterest into strategic focus in its own right. Additionally, considering DIESEL’s strategic decision to augment its focus on communicating with women and the fact that Pinterest is more used by women, DIESEL wanted to focus its efforts on Pinterest to use it as a valuable communication channel to connect with this female target group online. In order to optimize the platform for brand activation, instead of a repository of Facebook content, there was a strong need for insights on the best digital strategy for the DIESEL Pinterest page.
Think Big and Connect to the Max: How Pepsico (re)connected the Ruffles brand...InSites Consulting
PepsiCo wanted to (re)connect the Ruffles brand with the Turkish youth. For six weeks a ‘Market Research Online Community’ (or ‘Consumer Consulting Board’) was the central hub in which the dialogue between Gen Y, the Ruffles brand team and the advertising agencies of PepsiCo took place. In three sequential stages we moved from generating insights into Turkish youth’s everyday life and their aspirations over testing and fine-tuning activation platforms and campaigns to creating an understanding of the role of social media in brand activation today. To enhance decision making, we wanted to connect all stakeholders to a maximum extent with the target group. To realize that, we created several touch points between the consumer world (the research results) and the business world (the marketing team and their objectives) while sharing our research results: online and offline consumer immersion exercises with all stakeholders, intermediate debriefs and workshops, a creative brainstorming session and a live chat session with members of the community during that brainstorm. This paper gives insights into the power of using research communities to deeply understand a target group and in the value of ‘triangulation’ in qualitative research (tackling the same issue from different angles and with different eyes). It also illustrates how creating several touch points between the consumer world and the business world can deliver bigger impact on marketing thinking.
For IKEA, the yearly Catalogue is the main communication channel with existing and potential customers globally. This case study shows how the 2013 edition of the Catalogue and possible covers for the 2014 edition were evaluated qualitatively around the world, through Market Research Online Communities (or Consumer Consulting Boards) in five different countries.
Making things is part of who we are. With the possibilities provided by digital media, we’re shifting from random acts of creativity by everyday people to organized initiatives like crowd funding. As innovation challenges are evolving from product attributes to holistic brand design, service design and the experience environment, there’s a need to collaborate with users beyond co-creation. By involving them earlier in the process through observational research and also in the back end of innovation by testing beta products, users can become your partner in innovation.
This document discusses the importance of validating consumer insights before using them to drive business innovation. It provides an overview of insight validation methods that can help identify the insights with the highest potential for innovation, branding, or activation. These methods move beyond traditional surveys by using qualitative plug-ins, collaborative tools, and emotional measurement to gain a deeper understanding of why certain insights perform better than others. Insight validation is presented as a necessary step for selecting the most promising insights to pursue, thereby increasing the chances of successful marketing innovation initiatives.
Running engaging Market Research Online Communities. Social media has gained considerable human relevance. User-created content, citizen journalism and online social interactions (e.g. conversation, collaboration, participation, sharing, connecting) are embedded into the daily lives of consumers. With the different semantic waves of the web, the entire market research process and industry has undergone clear changes. Market research has changed from asking questions to having conversations with consumers. Online Research Communities have proven to be a viable environment to engage with consumers as well as marketing executives in a connected and participatory way. What makes research communities unique is that they assemble consumers to interact in an asynchronous longitudinal setting by applying social media techniques. Companies outsource tasks to a crowd (e.g. product and service creation and testing) in an open call in order to bring consumers inside organizations all the way up to the boardroom. Research communities bring true consumer connect between marketers and their target groups as they use interactive tools to tap into social interactions between people, and allow a more equal relationship between researchers, brands and participants.
Doing more with less: Crossing the boundaries of qualitative research to increase business impact (by InSites Consulting and AirFrance KLM). Recession can prompt unusual levels of creativity. With constraints to deliver more impactful research within a shorter time frame and lower budget, qualitative researchers need to take maximum advantage of their creative skills by crossing the boundaries of their discipline. The staged innovation approach of Air France and KLM to develop new transfer concepts illustrates how to move beyond the barriers of time, methods and professions.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
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https://www.britannica.com/event/Expo-Shanghai-2010
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
11. PAN-EUROPEAN HEALTH STUDY PATIENT STUDY in 7 EUROPEAN COUNTRIES, 2 ND EDITION Edition 2008: 1.400 consumers (18+), representative total country population. Data collected on proprietary research panels from InSites Consulting, field in the summer of 2008. Edition 2009: 2.800 consumers (18+), representative total country population. Data collected on proprietary research panels from InSites Consulting, field in the spring of 2009. Online data collection on proprietary research panels by InSites Consulting 2009
17. Different patient segments Factor analysis: 3 important segmentation dimensions Q :To what extent do you agree with the following statements? I have a healthy lifestyle I have healthy eating habits I get sufficient physical exercise Friends see me as a person who highly values a healthy way of life Healthy life-style (alpha = .81) Health involvement (alpha = .72) Alternative viewpoint (alpha = .59) I think natural products are better I believe prevention is better than cure I would more likely change my eating habits and lifestyle than take medication to tackle medical problems I go to the doctor every year for a check-up I regularly enquire about health-related matters I collect health-related information I influence my family and friends when it comes to health-related matters 2009
18. Different patient segments 3-dimensional patient segmentation 24% 25% 21% 29% 2009 Non-Conformist Healthy Laidback Hedonist of life Expert
19. Different patient segments Meet the NON-CONFORMISTS 24% 25% 21% 29% N Non-Conformists= 634 24 % 2009 Hedonist of life Expert Non-Conformist Healthy Laidback
20.
21. Different patient segments Meet the HEALTY LAIDBACK 24% 25% 21% 29% N Healthy Laidback = 654 2009 Non-Conformist Expert Healthy Laidback 21 % Hedonist of life
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23. Different patient segments Meet the EXPERTS 24% 25% 21% N Experts = 835 2009 Non-Conformist Expert Healthy Laidback Hedonist of life 29% 29 %
24.
25. Different patient segments Meet the HEDONISTS OF LIFE 24% 21% N Hedonists of Life = 714 2009 Expert 29% Non-Conformist Healthy Laidback Hedonist of life 25 %
26.
27. 2009 FORTE PLUS INSTANT EXTRA EXTRA PLUS FORTE INSTANT INSTANT EXTRA FORTE PLUS PLUS FORTE INSTANT EXTRA FORTE PLUS INSTANT EXTRA EXTRA PLUS FORTE INSTANT INSTANT EXTRA FORTE PLUS PLUS FORTE INSTANT EXTRA FORTE PLUS INSTANT EXTRA EXTRA PLUS FORTE INSTANT INSTANT EXTRA FORTE PLUS PLUS FORTE INSTANT EXTRA FORTE PLUS INSTANT EXTRA EXTRA PLUS FORTE INSTANT INSTANT EXTRA FORTE PLUS PLUS FORTE INSTANT EXTRA FORTE PLUS INSTANT EXTRA EXTRA PLUS FORTE INSTANT INSTANT EXTRA FORTE PLUS PLUS FORTE INSTANT EXTRA FORTE PLUS INSTANT EXTRA EXTRA PLUS FORTE INSTANT INSTANT EXTRA FORTE PLUS PLUS FORTE INSTANT EXTRA FORTE PLUS INSTANT EXTRA EXTRA PLUS FORTE INSTANT INSTANT EXTRA FORTE PLUS PLUS FORTE INSTANT EXTRA 25 %
28. Different patient segments Distribution across the countries 2009 Significant differences between the countries (95%). NON-CONFORMISTS EXPERTS HEDONISTS OF LIFE HEALTHY LAIDBACK 29%
29. Different patient segments What is their typical profile? Gender Age Country Income Household size BMI Smokers Stress level Visit frequency GP 56% Female < 34 France / Italy Lower income Average Overweight Smokers High Only if necessary 59% Male Equal spread Netherlands / France / UK Higher income Average Normal Mix Low Only if necessary Equal spread < 34 Netherlands / Germany Lower income Small Normal / Overweight Smokers Average Only if necessary 58% Female 55+ Germany / Spain / Italy Higher income Small Normal Non-smokers Average Frequent Where are the older people? Where are the smokers?... Find out here: 2009
30. 24% 25% 21% 29% 24 % NON-CONFORMISTS HEALTHY LAIDBACK EXPERTS 21 % 2009 Headache 30% Muscle ache 19% Stress 17% Sleeping disorder 14% Heartburn 14% Headache 23% Influenza 12% Muscle ache 11% Heartburn 10% Allergy 9% Allergy 23% High blood pressure 21% Headache 19% Muscle ache 15% Stress 12% Headache 28% Allergy 18% High blood pressure 18% Stress 16% Migraine 16% 82% CHRONIC / RECURRENT N Non Conformist = 634 N healthy laidback = 654 N Hedonist of Life = 714 N Expert =835 F = No filter applied HEDONISTS OF LIFE 29% 29 % 25 %
31. 24% 25% 21% 29% 24 % NON-CONFORMISTS EXPERTS HEDONISTS OF LIFE 21 % 2009 Headache 23% Stress 19% High blood pressure 18% Obesity 18% Allergy 17% Headache 17% Allergy 17% High blood pressure 17% Sleeping disorder 10% Stress 9% Allergy 23% High blood pressure 21% Headache 19% Allergy 14% Stress 12% Headache 30% Influenza 14% Allergy 13% Migraine 12% Stress 12% 72% ACUTE HEALTHY LAIDBACK N Non conformist = 634 N healthy laidback = 654 N Hedonist of Life = 714 N Expert =835 F = No filter applied 29% 29 % 25 %
33. 2009 WHAT DO PATIENTS DO FIRST WHEN THEY ARE SICK?
34.
35.
36. Flow of action What do patients do? Q : What were the consecutive actions you undertook after you discovered you suffered from your disorder? 2009 N Europe = 2841 / Filter = None Waited for a while Looked for information General Practitioner Pharmacy General Practitioner Special Practitioner Something Else
37. Flow of action What do patients do? This flow shows – for each step, the action with the highest frequency . We have considered on an overall level all frequencies of each action in each step, and retained the action with the highest frequency in each step. Q : What were the consecutive actions you undertook after you discovered you suffered from your disorder? 2009 Flow of actions EU total N Europe = 2841 / Filter = None Waited for a while Looked for information General Practitioner Pharmacy General Practitioner Special Practitioner Something Else
38. Flow of action What do patients do? Q : What were the consecutive actions you undertook after you discovered you suffered from your disorder? 2009 N Belgium = 405 / N Netherlands = 401/ N France = 408/ N Germany = 400 / N Spain = 409 / N Italy = 417 / N United Kingdom = 401 Flow of actions Country split Home Pharmacy Looked for information General Practitioner Looked for information/ Home Pharmacy Special Practitioner / Pharmacy General Practitioner General Practitioner Pharmacy General practitioner Special Practitioner / Pharmacy General Practitioner Pharmacy Special Practitioner Pharmacy Pharmacy General Practitioner Special Practitioner Something Else Something Else Special Practitioner Something Else Pharmacy Special Practitioner Something Else Home Pharmacy Looked for information Looked for information Pharmacy Special Practitioner General Practitioner Special Practitioner Pharmacy Looked for information Something Else Special Practitioner Looked for information General Practitioner Special Practioner Pharmacy Special Practitioner Something Else Something Else
39. Flow of action What do patients do? 2009 N Europe = 2841 / Filter = None Flow of actions Segment split NON-CONFORMISTS EXPERTS HEDONISTS OF LIFE HEALTHY LAIDBACK Looked for information Looked for information General Practitioner General Practitioner Pharmacy General Practitioner Pharmacy Pharmacy Specialist / Something Else Specialist Specialist Specialist Home Pharmacy Looked for information Pharmacy / General Practitioner General Practitioner Pharmacy Information / Pharmacy / Specialist General Practitioner General Practitioner Specialist Specialist Something Else Something Else Looked for information General Practitioner Pharmacy General Practitioner Special practitioner Something else
41. Information search Where do patients look for information? N total = 628 / Filter = If looked up information. 56 % 62 % 51 % 6 % * Remark: the data were collected via an online panel survey. The total use of the internet by patients was 89% in the sample. To avoid over-estimation of the internet usage by patients (because the internet penetration in the sample was 100%), the internet usage was corrected based on the internet penetration in Europe. 2009
42. Information search Where do patients look for information? N Europe = 628 / N Belgium = 55 / N Netherlands = 97 / N France = 50 / N Germany = 109 / N Spain= 81 / N Italy = 91 / N United Kingdom = 145 Filter: If searched for information Sig. Difference between countries (95%) 2009 56% 62% 72% 59% 46% 51% 45% 60% 26% 41% 15% 30% 34% 21% 17% 25% 25% 29% 22% 20% 21% 24% 47% 17% 20% 14% 11% 9% 18% 15% 33% 20% 14% 13% 7% 11% 22% 12% 11% 12% 12% 4% 7% 14% 16% 9% 9% 10% 12% 13% 18% 14% 22% 3% 8% 7% 6% 3% 3% 13% 11% 2% 2% 4% 4% 3% 9% 0% 4% 9% 3% 5% 4% 0% 4% 3% 4% 3% 4% 6% 3% 2% 2% 3% 2% 2% 4% 2% 2% 8% 7% 0% 1% 2% 0% 4%
43. Google Health does not offer medical advice. Any content accessed through Google Health is for informational purposes only , and is not intended to cover all possible uses, directions, precautions, drug interactions, or adverse effects. This content should not be used during a medical emergency or for the diagnosis or treatment of any medical condition . Please consult your doctor or other qualified health care provider if you have any questions about a medical condition, or before taking any drug, changing your diet or commencing or discontinuing any course of treatment. 2009
48. 2009 Looked for information General Practitioner Pharmacy General Practitioner Specialist Something Else
49. Conversation with the GP Patient conversations: model definition Q To what extent do you agree with the following statements about your interaction with the doctor? On a 5 point scale. Europe= 975 / Belgium = 147 / Netherlands = 136 / France = 138 / Germany = 131 / Spain = 144 / Italy = 104 / United Kingdom = 175 Filter: If went to GP 2009 I suggested to the doctor the disorder I thought I suffered from. I suggested to the doctor a specific treatment. I asked the doctor for a specific (brand) of medication The doctor took my input into account when making the diagnosis The doctor took my input into account when formulating/prescribing the treatment The doctor showed empathy There was a mutual respect between the doctor and me. Average Average Average
50. Conversation with the GP Empathy by the physician versus impact of the patient 2009 2 3 4 1 3 2 Empathy by doctor high Impact of patient low high low The empathy level of physicians is overall low Europe= 975 / Belgium = 147 / Netherlands = 136 / France = 138 / Germany = 131 / Spain = 144 / Italy = 104 / United Kingdom = 175 / Filter: If went to GP
51.
52. 24 % NON-CONFORMISTS HEALTHY LAIDBACK EXPERTS 21 % 2009 HEDONISTS OF LIFE 29% 29 % 25 %
53.
54.
55. Conversation with the GP Input versus impact of patient Europe= 975 / Belgium = 147 / Netherlands = 136 / France = 138 / Germany = 131 / Spain = 144 / Italy = 104 / United Kingdom = 175 / Filter: If went to GP 2009 Active input of patient Impact of patient 2 3 4 1 3 2 high low high low Total submission Participation
66. Treatment Kinds of treatment N Europe = 2.841 / Filter = None 2009 Treatment mostly involves medication (63%) . In Germany patients followed a treatment in 67% of the cases (highest score). In the Netherlands this is only 55% (lowest score). 19% did not follow any treatment whatsoever. In Italy non-treatment is lowest (14%), in the Netherlands highest (29%).
69. Changing habits Who changes eating habits? 2009 No differences between men and women ! 13% of the young 19% of the elderly follow a diet. A typical reflex of the Healthy Laidback (20% diets).
70. Treatment Medication – Prescription or not? N Belgium = 405 / N Netherlands = 401/ N France = 408/ N Germany = 400 / N Spain = 409 / N Italy = 417 / N United Kingdom = 401 2009
71. Treatment Medication – Who has most influence on the medication? 2009 Q Who had the most influence on the type/brand of medication you received? Type of medication Average Average Brand of medication The patient has a relatively big influence on the type and brand of medication (s)he receives. N Europe = 1.778 / Filter : If medication treatment
72. Treatment Medication – Who has most influence on the medication in Belgium? Average Average N Belgium= 251 / Filter : If medication treatment Q Who had the most influence on the type/brand of medication you received? Type of medication Brand of medication 2009
73. Treatment Medication – Who has most influence on the medication in Italy? Average Average N Italy = 262 / Filter : If medication treatment Q Who had the most influence on the type/brand of medication you received? Type of medication Brand of medication 2009
74. Treatment Medication – Who has most influence on the medication in Germany? Average Average N Germany = 264 / Filter : If medication treatment Q Who had the most influence on the type/brand of medication you received? Type of medication Brand of medication 2009
75. Treatment Medication – Who has most influence on the medication? 2009 Q Who had the most influence on the type/brand of medication you received? Type of medication Average Average Brand of medication The pharmacist is attributed a relatively low influence. N Europe = 1.778 / Filter : If medication treatment
76. 2009 Only 1 in 2 pharmacists actively enters the dialog with patients, enquiring about their health and their condition.
77. The Pharmacy Interaction with the pharmacist Q Did the pharmacist inquire about your health / condition? Europe= 307 / Belgium = 34 / Netherlands = 37 / France = 36 / Germany = 58 / Spain = 55 / Italy = 42 / United Kingdom = 45 Filter: If went to pharmacy yourself 2009 Sig. Difference between countries (95%) Only 1 in 2 pharmacists actively enter the dialog with the patient about their condition !
81. The Pharmacy Impact of Point-Of-Purchase materials Q Did you also take home other products / medicines from the pharmacy besides the one you needed / intended to purchase? Europe= 95 / Filter: If take home other products 2009 Visible displays are responsible for more extra sales than the active advice by the pharmacist .
82. 2009 48% of the extra purchases are not intended for the current disorder (probably to re-fill the home pharmacy) .
83. 2009 For Hedonists of life, Belgian and Spanish patients, the home pharmacy is the first step in their action flow. It should be an important objective to get your products / medication in the home pharmacy! Home Pharmacy
84. The role of the home pharmacy Administration / application of home pharmacy items N Europe = 387 / Filter: If looked in home pharmacy and found what needed Q Did you find what you were looking for in your home pharmacy? On average 7 in 10 patients FIND what they are looking for in their home pharmacy 2009
85. The role of the home pharmacy Administration / application of home pharmacy items N Europe = 387 / Filter: If looked in home pharmacy and found what needed Q Did you find what you were looking for in your home pharmacy? / Did you administer/apply what you found in the home pharmacy? And those who find it in the home pharmacy are very likely to administer it! 70 % Of the total population 2009
86. The role of the home pharmacy The instruction leaflet N Europe = 387 / Filter: If administered / applied product 2009 47% first reads the instruction leaflet before administering / applying something Q Which of the following statements apply concerning the instruction leaflet?
87. The role of the home pharmacy The instruction leaflet N Europe = 387 / Filter: If administered / applied product 2009 53% does not read the instruction leaflet before administering / applying something !!! Q Which of the following statements apply concerning the instruction leaflet?
89. 2009 Loyalty A patient systematically takes a certain brand of medicine according to the prescribed regimen Adherence or Compliance A patient follows a treatment according to the prescribed regimen Persistance A patient takes a medicine, but NOT necessarily according to the prescribed regimen
90. Start of treatment After GP / SP visit Europe= 975 / Filter: If went to GP Q What happened after your visit to the GP / SP? Europe= 503 / Filter: If went to SP General Practitioner Special Practitioner 2009
91. Compliance to treatment Compliance to treatment WITHOUT medication Compliance to treatment is higher after a visit to the specialist than after a visit to the GP. 2009
92. Compliance to treatment Compliance to treatment WITHOUT medication Europe= 132 / Filter: If GP prescribed treatment without medication Europe= 91 / Filter: If SP prescribed treatment without medication Q: Did you follow the treatment exactly as prescribed? 2009 General Practitioner Special Practitioner 80% 79%
93. Compliance to treatment Compliance to treatment WITH medication Compliance to treatment does not significantly differ after prescription by a specialist or by a generalist . 2009
94. Compliance to treatment Compliance to treatment WITH medication Europe= 724 / Filter: If GP prescribed medication Europe= 357 / Filter: If SP prescribed medication Q Please indicate which of the following descriptions applies best to the medication that was prescribed. 2009 General Practitioner Special Practitioner
97. Q What are reasons to deviate from what the doctor prescribed? Top reasons to deviate from the prescription Europe= 144 / Filter: If not compliant to GP prescription; non-significant differences found for non-compliance to SP prescription, but counts too low. Compliance Reasons for non-compliance? 2009 1 2 3 4 5 Forgot to use it 9% Symptoms disappeared 21% Do not like medication 10% No short term effect 9% Side effects in the leaflet 9% 6 7 8 9 10 The price 4% No (sufficient) refund 6% The side-effects 6% Regimen too complicated 4% No belief in diagnosis 3%
98.
99. 24 % NON-CONFORMISTS HEALTHY LAIDBACK EXPERTS 21 % 2009 HEDONISTS OF LIFE Compliance Reasons for non-compliance? No need anymore after the symptoms disappeared . The instruction leaflet mentioned side-effects that I wanted to avoid. The purpose of the medication was not clear to me. The instruction leaflet mentioned side-effects that I wanted to avoid. I did not see short-term positive effects . The price was too high. The medicine had a bad taste, texture ... I did not see short-term positive effects . The regimen was too complicated . The instructions were not clear to me. The price was too high. 29% 29 % 25 %
113. Patient 2.0 143 million adults are online to look for broader health related information 62.6 million adults are online to look for pharmaceutical information European Consumers Seeking Health and Pharmaceutical Information, How Technology and Evolving Media Choices Are Shifting the Landscape, White paper, Manhattan Research, 2007; Among adult consumers in 10 countries surveyed: Germany, United Kingdom, Spain, Italy, France, Belgium, Sweden, Poland, Netherlands & Portugal .
124. Consumers WOM Q: When forming an opinion of a company, how credible would he information be from... N = 925 / F = No TOP 2 % Not credible at all Very credible 54% 54% 36% 33% 31% 27% 24% 24%
125. “ It brings you answers to questions you didn’t ask” Hans Schmeits VP Global Marketing pharmaceutical company
132. Observational research A different research set-up ACTIVE DATA COLLECTION using pre-defined research tools, traditional ones or innovative ones ANALYSIS answering questions that were predefined SURVEY/ TOPIC GUIDE DEVELOPMENT what do we want to ask SAMPLING selection of participants we want to talk to FRAMEWORK DEVELOPMENT what do we want to observe? which conversations interest us? SAMPLING selection of sources/moments you want to observe PASSIVE DATA COLLECTION with the aid of research blogs or web scraping ANALYSIS Combination of quantitative & qualitative analysis techniques + text mining
133. Observational research Selecting what you want to observe FRAMEWORK DEVELOPMENT what do we want to observe? which conversations interest us? SAMPLING selection of sources/moments you want to observe PASSIVE DATA COLLECTION with the aid of research blogs or webscraping ANALYSIS Combination of quantitative & qualitative analysis techniques + textmining The first step is about defining what we want to observe: what are the subjects that interest us? Which subjects interest us? And we also need to define the sources we want to observe? Are there interesting blogs? Are there review sites that cover our subject(s)?...
134. Daily 2.0 Your specialized online newspaper Daily 2.0: Keeping the finger on the pulse If the subjects of your interest are followed via the sources of your interest and the relevant “news” is gathered in one site, we call this your “ Daily 2.0 ”: a specialized online newspaper. The first step is about defining what we want to observe: what are the subjects that interest us? Which subjects interest us? And we also need to define the sources we want to observe? Are there interesting blogs? Are there review sites that cover our subject(s)?...
138. Observational research All the way FRAMEWORK DEVELOPMENT what do we want to observe? which conversations interest us? SAMPLING selection of sources/moments you want to observe PASSIVE DATA COLLECTION with the aid of research blogs or webscraping ANALYSIS Combination of quantitative & qualitative analysis techniques + textmining
139.
140. The need for social media netnography... Find hidden patterns
141. Social media netnography is more than blogtracking alone Forum – Pictures – Movies – Blog – Microblog – review sites – social networks Blogtracking
147. Social media netnography Analyses: augmented model of text mining analyses // Descriptive quantitative analysis: What? How many? Etc. Discover hidden links between categories of one person, brands, type of websites Check original verbatims qualitative Fusion of analysis techniques
148. bottum-up versus top-down Start with analysis question Define variables in your question Operationalize variables Category = extracted terms based on dictionaries, scannign & codebook Top down Give the cluster a meaningful name Detect groups of terms Extract terms based on dictionaries & scanning Bottom up
149. Three types of reporting DESCRIBE Ad hoc social media research with limited scope Report can be delivered in a couple of days UNDERSTAND Ad hoc audit with in-depth analysis TRACK Measure over time in dashboard what do consumers think of the new promotion? How do consumers react on an unexpected event? How can I adapt my communication/ product on the short term Complete post test of communication campaign Customer satisfaction based on different touch points Analysis competitive landscape and online branding Get day-to-day feedback on buzz about your brand or product Track touch points over time Follow the interest of your consumers
150. What did they tell UCB? OVER 30.000 ANSWERS Confidential
154. Online discussion groups Very interactive, maximal use of projective techniques, no geographical limitations, very efficient (no travel time or costs), client interaction possible... 1
155. User friendliness is key 1 Individual private notes physicians – visible for moderators Chat discussion between participants & moderator List of physicians participating White board : image, video, text, pointing, drawing,.... Moderator guide Client/observation room : interaction with moderator and interaction between team is possible via this chat box
161. Top-of-mind fast processing Cognitive processing Ad rem stimuli based feedback Social context triggered cognitive processing Memory 2 levels of information processing & sharing STIMULUS MATERIAL 7
162. Traditional + innovative moderating The ideal sales rep is ... 8 Sentence completion Avatar creation Photo sorting Associations
165. Web-facilitated depth interviews Valid alternative for face-to-face interviews Voice-over IP with possibility to show audi-visual stimuli Depth analysis of digital platforms possible Participant @ home Interviewer @ InSites office Clients @ office / home Direct chat 2
175. 11 mio euro turnover +2.5 mio panel members in +25 countries 80 employees Projects in +35 countries Offices in Ghent – Rotterdam – London – Geneva Yearly growth +40% last 7 years Since 1997 Full-service Independent Working for 40% of best global brands (2008) In a nutshell
176. We believe ... in the power of new research methods for better marketing decision making Informational Providing more depth to research insights Transformational Doing things that were previously not possible Automational Conducting research more efficiently
177. We believe ... in connected research Everything we do is aimed at enhancing intimacy between you, your market and us. We believe ... in sharing and co-creating 5% of our turnover is invested in R&D 10 ESOMAR papers over the last 2 years Academic links all over the world No black boxes Co-development with clients Co-development with academia