The document discusses how health informatics and geographic information systems (GIS) can help public health leaders address health issues. It provides an example of how GIS was used during the Black Death plague to identify relationships between disease spread and rodent populations or human demographics. Today, public health organizations use information systems and GIS to guide strategic planning, policy analysis, and performance evaluation. For a specific health issue like obesity, these tools can analyze geographic health data and equity impacts to inform decision-making. Strong leadership is needed to effectively manage health data and technology for the benefit of communities.