Create a brand new, distinctive and innovative digital agency able to deliver bespoke and high quality project to a chosen audience of clients. The company will be DESIGN oriented and DIGITAL oriented (high quality digital solutions). As an Emerging Market, in the Middle East there are many young and dynamic reality that cannot afford the high costs related to the promotion of their services and / or products through the traditional channels connected to advertising “world”. Therefore our services will help the new digital companies to gain visibility using social media and the digital marketing technologies. For business already started, or the successful businesses based on the media authority we can just analyze what is happening in the world nowadays. Internet and the so-called new media are literally eating up huge slices of the traditional advertising system. TV itself is increasingly being absorbed by the web becoming digital TV (netflix, youtube ...). The companies within the freezone will therefore benefit from our help to grow and succeed. Our help will not only be informative (know how) but will also have a strong digital design approach.
Create a brand new, distinctive and innovative digital agency able to deliver bespoke and high quality project to a chosen audience of clients. The company will be DESIGN oriented and DIGITAL oriented (high quality digital solutions). As an Emerging Market, in the Middle East there are many young and dynamic reality that cannot afford the high costs related to the promotion of their services and / or products through the traditional channels connected to advertising “world”. Therefore our services will help the new digital companies to gain visibility using social media and the digital marketing technologies. For business already started, or the successful businesses based on the media authority we can just analyze what is happening in the world nowadays. Internet and the so-called new media are literally eating up huge slices of the traditional advertising system. TV itself is increasingly being absorbed by the web becoming digital TV (netflix, youtube ...). The companies within the freezone will therefore benefit from our help to grow and succeed. Our help will not only be informative (know how) but will also have a strong digital design approach.
Turi McKinley UXID2014 Insights to Inspire InnovationUX Indonesia
Turi McKinley is a Participatory Design Director at frog, Inc.
At the UXID2014 conference, she talk about how to collect valuable insight and turn it into brilliant idea. Here is what she said about the seminar:
"Most businesses know they can't survive a competitive marketplace without connecting deeply with their customers and anticipating emerging needs and behaviors. While most business leaders rely on market research or quantitative reports, they often fail to pick up the key nuances of consumer behaviors that deem the success or failure of a product or service. In this keynote, Turi McKinley will show how to collect valuable first-hand, immersive insights and effectively use the data for generating ideas and concepts."
--
UXID is a User Experience community in Indonesia, consisting of enthusiasts from various disciplines of design, marketing, business, and technology, who are passionate about designing great experiences for people and business.
UXID holds regular meet ups and sharing sessions with Indonesia’s renowned UX practitioners and enthusiasts.
The community is organizing the first UXID conference on 6 November 2014 in Jakarta. During this inspiring full day event, participants will learn the best practices from international UX experts and local business leaders, and connect with other professionals from the industry and academia.
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Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
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Full write-up: https://by.dialexa.com/your-b2b-disruption-digital-product-idea
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By reading this, you will:
1. Learn how to put different media to work for your brand
2. Learn about growing media tactics such as: video, native ads, and programmic buying
3. Discover innovative techniques and ideas that you can use
View all of our MindSHAREs here: http://www.reddoor.biz/blogs/categories/mindshare
Nepsify is the startup idea that begun with 5 close friends just a couple of month ago and progressing. Nepsify actually is the classified marketplace in Nepal. I believe this slide show will purely demonstrate about the product.
In this conversation, Robin I will discuss the rapidly changing landscape of marketing in today's digital age. With the emergence of artificial intelligence, virtual reality, chatbots, and other advanced technologies, businesses must navigate new marketing tactics to stay ahead in the game. I will address the intersection of these emerging technologies and marketing tactics, and how they can be leveraged to create greater customer engagement, stronger brand loyalty, and ultimately, a more profitable business. Robin will also cover the importance of staying on top of emerging trends in order to remain competitive and successful in today's fast-paced market.
50 Business Models à copier pour innover son propre modèle d'affaires.
Board of Innovation est l'auteur de ce rapport qui a été téléchargé plus de 10 000 fois.
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Turi McKinley UXID2014 Insights to Inspire InnovationUX Indonesia
Turi McKinley is a Participatory Design Director at frog, Inc.
At the UXID2014 conference, she talk about how to collect valuable insight and turn it into brilliant idea. Here is what she said about the seminar:
"Most businesses know they can't survive a competitive marketplace without connecting deeply with their customers and anticipating emerging needs and behaviors. While most business leaders rely on market research or quantitative reports, they often fail to pick up the key nuances of consumer behaviors that deem the success or failure of a product or service. In this keynote, Turi McKinley will show how to collect valuable first-hand, immersive insights and effectively use the data for generating ideas and concepts."
--
UXID is a User Experience community in Indonesia, consisting of enthusiasts from various disciplines of design, marketing, business, and technology, who are passionate about designing great experiences for people and business.
UXID holds regular meet ups and sharing sessions with Indonesia’s renowned UX practitioners and enthusiasts.
The community is organizing the first UXID conference on 6 November 2014 in Jakarta. During this inspiring full day event, participants will learn the best practices from international UX experts and local business leaders, and connect with other professionals from the industry and academia.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
Touch-Point Technology: Transforming the Customer JourneyLHBS
Technology has become a part of almost every day-to-day activity. Things are no different for how brands do business. The customer journey has been transformed to address rising expectations in speed, precision, personalization and security through implementation of technologies at crucial touch-points, or the moments of interaction between the brand and the customer.
This snapshot explores three trends we see in today’s brands’ use of technology at touch-points along the customer journey:
Reducing customer effort
Re-humanizing interactions
From responsive to predictive
Your Big Idea: Creating Products for B2B DisruptionDialexa
Success in the digital age is about creating a bigger value chain for your existing business by modifying and adapting business models accordingly. Let’s find out how to make this B2B disruption happen the next time you have a big idea.
Full write-up: https://by.dialexa.com/your-b2b-disruption-digital-product-idea
Here is Red Door’s Media Made Simple MindSHARE. This information comes from the minds of two of our Red Door Media experts. It is the product of intense research, field experience and considerable expertise. We are happy to share this with you—Red Door MindSHARE is a resource through which you can leverage our knowledge to learn about the latest trends in the digital realm.
By reading this, you will:
1. Learn how to put different media to work for your brand
2. Learn about growing media tactics such as: video, native ads, and programmic buying
3. Discover innovative techniques and ideas that you can use
View all of our MindSHAREs here: http://www.reddoor.biz/blogs/categories/mindshare
Nepsify is the startup idea that begun with 5 close friends just a couple of month ago and progressing. Nepsify actually is the classified marketplace in Nepal. I believe this slide show will purely demonstrate about the product.
In this conversation, Robin I will discuss the rapidly changing landscape of marketing in today's digital age. With the emergence of artificial intelligence, virtual reality, chatbots, and other advanced technologies, businesses must navigate new marketing tactics to stay ahead in the game. I will address the intersection of these emerging technologies and marketing tactics, and how they can be leveraged to create greater customer engagement, stronger brand loyalty, and ultimately, a more profitable business. Robin will also cover the importance of staying on top of emerging trends in order to remain competitive and successful in today's fast-paced market.
50 Business Models à copier pour innover son propre modèle d'affaires.
Board of Innovation est l'auteur de ce rapport qui a été téléchargé plus de 10 000 fois.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
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To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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2. 1
IXD Creative Founder F2019 HAXZ
Xinyao XuShicheng Huo
CEO
We are Haxz!
CTO
Ronald Alunan
CMO
Wen Zeng
CFO
3. Value Prop 2
IXD Creative Founder F2019 HAXZ
Users
By using FOOZI, users can dine out with
friends without long negotiation time.
4. 3
IXD Creative Founder F2019 HAXZ
Prefer eating out in full-services restaurants with friends
Always use App / Social media as reference to find restaurant
Foodies who eat out 3+ times a week
Target User
San Francisco
25 / Single / 90K
5. Tom, a foodie who wants to have dinner with his friends. 4
6. They are making a plan and suddenly someone wants to join in. 5
12. 10
IXD Creative Founder F2019 HAXZ
01
Features
We simplify all the complex steps
you will go through while planning
to dine out with friends.
EFFICIENT
PLAN
13. 11
IXD Creative Founder F2019 HAXZ
Features
Friends click through text message
to respond to the invitation.
14. 12
IXD Creative Founder F2019 HAXZ
We recommend better dining experiences
based on your restaurant selections.
PERSONAL
RECOMMENDATION
02
Features
15. 13
IXD Creative Founder F2019 HAXZ
Features
FOODIES
COMMUNITY
SHARE
03
Open sources from different communities
18. IXD Creative Founder F2019 HAXZ
Funnel 16Users Data starting time 11/4 11:00PM - Data ending time 11/14 12:00AM
Acquicision
Activation
Retention
Awareness of our products from different
channels (Posters, Social media...)
Discover our product through landing pages.
Subscribe for the latest news
Download product and use
it to arrange dining out.
Click through promoting
restaurant page
Send out invitations/
Share with friends
18 subscribe
98 visitors
Referral
Revenue
19. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated 17Users
A clickable MVP for
users to experiment
https://projects.invisionapp.com/sh
are/QPURN5R9N5Z#/screens
20. IXD Creative Founder F2019 HAXZ
18
How they feel about arranging dining
out with friends without texting
Easier
Acquisition Experiment Updated Users
21. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated 19Users
Susan Oscar Julie
22. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated 20Users
Collaborative
Editing
- 3/3 people have willing to use the invitation feature
and think it help them make the process easier.
- 3/3 people wish they can have a collaborative
experience on choosing restaurant and time. It will
be more engaged and simpler.
23. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated 21Users
Pre-order
- 2/3 people wishes there can be a “pre-order” feature, so
they do not need to have long discussion of what to
order when they are in the restaurant.
24. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated 22Users
Multiple Options
Cause confusion
- 3/3 participants think it is not necessary to have a
multiple options for time and restaurants. Otherwise,
they still need to negotiate with time and place.
“If my friend does not agree with the restaurant I
chose, I can either go with people accept my
invitation or send out another invitation. Since
creating invitation in the app is so easy.”
25. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated 23Users
The whole flow matters to users’ overall experience
The pre-invitations flow is like an improvement of the current mainstream product.
26. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated 24Users
2/3 people will check both good reviews and bad reviews.
The good review looks similar but bad review has solid reasons.
Increase the
reliability
Reputation
Ecosystem
30. 26
IXD Creative Founder F2019 HAXZ
Features
We track your customer's food
preferences so we can recommend your
restaurant for increased growth.
PRECISE
TARGETED
DELIVERY
01
32. Hypothesis 28
IXD Creative Founder F2019 HAXZ
We believe restaurant owners are willing to join
FOOZI because we give them a unique and efficient
channel to connect with customer groups.
33. IXD Creative Founder F2019 HAXZ
Funnel 29Customers Data starting time 11/4 11:00PM - Data ending time 11/14 12:00AM
Acquicision
Activation
Retention
Referral
Revenue
Awareness of our products from different
channels (Posters, Social media, email...)
Discover our product through landing pages.
Subscribe for the latest news
Download product and build
out their own profile
Go premium
Share with other
restaurant owners
2 subscribes
65 visitors
34. Value Prop 30
IXD Creative Founder F2019 HAXZ
Foozi creates a new customer channel for
restaurants to give them more flexibility in
promoting and maintain their customer group.
35. IXD Creative Founder F2019 HAXZ
Interview with Restaurants Owner 31
Anderson
Ty’s Pho
San Francisco
Restaurant Owner
“We have to use delivery services because they have
the customers, if we don’t use them, we stay behind.”
36. IXD Creative Founder F2019 HAXZ
Insights from Restaurants Owner 32
- Being a older owner he does not understand
how to use social media to grow his business.
- He uses services like UberEats / GrubHub to reach a
younger audience who normally would not find him.
- He is willing to use new services to try increase
his customer stream for his business.
- Using these services isn’t sustainable.
37. IXD Creative Founder F2019 HAXZ
33
After 410 Search results and page 41,
I was unable to find Ty’s Pho on Yelp.
Yelp Test on Ty’s Pho
Not being Premium restaurants’ user,
his restaurant does not appear.
38. IXD Creative Founder F2019 HAXZ
Market Research: What yelp can do? 34
- they build their reservation app
into the digital device they
provide.
- They provide a yelp system for
customer like Yelp wifi page,
waitlist and reservation.
- They partner up with the third
party like grubhub.
39. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated : Landing Page 35Customers
https://www.foozi-haxz-restaurant.com/
Showing the
homescreen of
the users side,
and explain how
it works for
customers.
Building a social
media platform could
help customers have
more connection with
users.
40. IXD Creative Founder F2019 HAXZ
36
https://www.foozi-haxz-restaurant.com/
Create a foodie
community allows
foodie to get all
the update from
restaurants
Users get different
coupon designed by
foozi, allows
restaurant to improve
their business
Offer dish
recommendation
for users, we can
customize the
advertisement
42. What we do next?
38
IXD Creative Founder F2019 HAXZ
43. 39
IXD Creative Founder F2019 HAXZ
Next
- Refine MVP ideas for customers
- Offer a more clear package for customers
- Wireframe for customers
- Refine our value prop
47. IXD Creative Founder F2019 HAXZ
Resources(Illustrations)
<a href="https://www.freepik.com/free-photos-vectors/people">People vector
created by pikisuperstar - www.freepik.com</a>
<a href="https://www.freepik.com/free-photos-vectors/technology">Technology
vector created by freepik - www.freepik.com</a>
48. Business Concept
people aged 23-35 who works full-time
who likes to eat at restaurants with
friends 3+ times a week.
Having a complex process when
they planning out with friends.
Problem Solution
An app that helps arranging
eating outing easier.
People
IXD Creative Founder F2019 HAXZ
2
50. BMC
IXD Creative Founder F2019 HAXZ
Users
Restaurants
Advertising
Agencies
Businesses
Social Events
Restaurant
Partnership
Social Events
International
Bloggers
Social Media
Quick Arrangement
Information Share
Multilingual
Reservations
Premium Features
Friend Network
Crowdsourced
Web Services
Bloggers
Social Events
Restaurants
Travel Agency
Userbase
Haxz Haxz 2019/10/31 3
Word Of Mouth
App Platform
Blogs
Social Media
Advertisements
Advertisements
User Clicks
Digital Data
Restaurants
Sponsorship
Databases & Servers
Foodies / U.G.C
Algorithms / Social M
Lawyers / Business
User Networks
Reviews / Photos
Restaurant Partnership
Product Maintenance
Development Team
Office Space / Offices
Technology Services
Customer Acquisition
Logistics / Kiosk
Marketing
User Acquisition
Relationship
Building
Social Engagement
Membership
Social Events
3
51. BMC 4
IXD Creative Founder F2019 HAXZ
Restaurant
Partnership
Events
International
Bloggers
Social Media
Quick Arrangement
Information Share
Multilingual
Reservations
Premium Features
Friend Network
Crowdsourced
Web Services
Bloggers
Social Events
Restaurants
Travel Agency
Userbase
Haxz Haxz 2019/10/31
Word Of Mouth
App Platform
Blogs
Social Media
Advertisements
Advertisements
User Clicks
Digital Data
Restaurants
Sponsorship
Databases & Servers
Foodies / U.G.C
Algorithms / Social M.
Lawyers / Business
User Networks
Reviews / Photos
Restaurant Partnership
Product Maintenance
Development Team
Office Space / Offices
Technology Services
Customer Acquisition
Logistics / Kiosk
Marketing
User Acquisition
Relationship
Building
Social Engagement
Membership
Social Events
Users
Restaurants
Businesses
Social Events
Advertising
Agencies
Product Maintenance
Web Services
User Generated
Content
Relationship
Building
Premium Features
International Reach
Word Of
Mouth
Social
Events
Membership
52. Value Prop 5
IXD Creative Founder F2019 HAXZ
Users
By using FOOZI, users can arrange eating out without a back-and-forth
process.
By using FOOZI, users can arrange eating out without having to negotiate
and agreeing quickly.
Foozi creates a fluid experience between arranging dining out with friends
in partnership with restaurants.
Foozi creates a fluid experience between friends and restaurants thats
efficient.
By using Foozi, users are able to invite their friends and receive responses in
app without texting.
Foozi creates an efficient experience in inviting friends out for dinner with
restaurant partnership.
Using Foozi, users are able to see what their friends needs are to suggest
agreeable restaurants in a fluid process.
Foozi allows users to share their eating desires without texting other users to
create a fluid eating out experience.
54. SOM
TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target Customers in San Francisco
Target User: 8K People
833,305
*58%
*20%
* 8.175%SOM
Population in San Francisco who ages between
24-35 does not have family and is a $100K earner.
Population in San Francisco
Single
Aged between 24-35
6
55. TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target User: 5M People
130,618 * 8 = 1,044,944
SAM
SOM
Target Customers in 8 states of US
130,618 is the average target users that populates each
state. (Base on the same calculate method of SOM)
The 8 largest states occupies the majority of full-service
restaurants in the US.
Target User: 8K People
883,305 * 58% * 20% * 8.175% = 8376
7
56. TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target User: 33M People
1,044,944 * 32 = 33,438,208
Yelp expanded their business in 32 countries
Target Customers in 32 countries
TAM
SAM
SOM
Target User: 5M People
130,618 * 8 = 1,044,944
Target User: 8K People
883,305 * 58% * 20% * 8.175% = 8376
8
57. TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Restaurants’ investment on social media ads
58. IXD Creative Founder F2019 HAXZ
- There are 67% of restaurants are willing to invest social
media ads according to 2019 Restaurant success report.
- The average in-app advertisement is 0.24$ / Click in US
- The average click rate through in-app ads is 1% - 0.06%
IXD Creative Founder F2019 HAXZ
9
59. SOM
TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Restaurant Advertising investment
SOM
Annual Income: $63K
( 6519 * 67%) * (0.24*(8376*0.06%))*12 = 63,217
Every target customers click through our product’s
in-app advertisement once per months.
10