The document provides an overview of a startup called HAXZ that aims to simplify the restaurant selection and planning process when dining out with friends. It includes details about the founders, target users and problem/solution, MVP features for both users and restaurants, a business model canvas, and plans for next steps including continued development of the MVP and customer acquisition.
At Sapta we provide a collaborative experience to co-create high impact solutions for businesses and the society through our UCAD [User Centered Design (UCD) + Agile Development Methodologies] approach of design innovation and consulting
We apply global design thinking methodologies for effective problem solving for our customers. We are constantly learning, and we like to challenge the given. Some of our efforts have earned us recognition in publications as well as a few awards. We are a gold award winner at VM&RD (retail), BigBang (web) and have also been featured among the best suppliers for design in retail.
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
At Sapta we provide a collaborative experience to co-create high impact solutions for businesses and the society through our UCAD [User Centered Design (UCD) + Agile Development Methodologies] approach of design innovation and consulting
We apply global design thinking methodologies for effective problem solving for our customers. We are constantly learning, and we like to challenge the given. Some of our efforts have earned us recognition in publications as well as a few awards. We are a gold award winner at VM&RD (retail), BigBang (web) and have also been featured among the best suppliers for design in retail.
Local Search Optimization for Franchises & Large Dealer Networks with MozBridgeline Digital
Local Search Matters: 97% rely on local search when researching products or services in their local area.
Join experts David Mihm of MOZ Local and Jeremy LaDuque of Bridgeline Digital to learn from leading experts about how to optimize your local websites and listings as well as how mobile and social influence your local rankings.
Key Elements Discussed in this Webinar:
• The holy grail of local search at Google
• How to Leverage SEO best practices
• Ways to take advantage of the endless opportunities created from Local Search
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
If your company needs to submit a Responsive Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2VBRjQZ
Green Mind is an experienced, full-service digital marketing and creative agency based in Egypt.
With our 10+ years of experience and expertise, and our dedicated and passionate people; Green Mind Agency promises you to let your work be recognized and awarded, and you can expect to go further and grow your business more.
Our culture is built on teamwork, creativity, innovation, quality, and its client driven in everything we do.If these sound exciting to you, give us a call and get ready to better change your business.
http://www.greenmindagency.com/
RemitNow is a comprehensive solution for local and overseas remittances. We want to be part of the UAE Fintech Ecosystem by adding value to our customers and partners via first class technology and innovation in the remittance industry.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
70% of campaign performance is driven by creative, yet the majority of markets are still using static banners with no personalisation or data insights.
Come learn how JoyStick has rolled out data-driven campaigns with smart personalized creatives for global brands such as Google, Nike, HBO & Netflix to name only a few.
The presentation shows a brief description of the Humancredit concept with B2B focus:
EXTRACT:
Humancredit is an non-profit digital-marketing platfom where:
WEB USERS GET EMPOWERED TO WIN THEIR DIGITAL SELF-DETERMINATION BACK:
- they control their communication channel to the web industry,
- they get only relevant advertisement,
- they do good - just browsing the web as usual.
BRANDS, ADVERTISERS & PUBLISHERS WIN A CHANNEL FOR ENGAGED CONSUMER DIALOGUE:
- they receive (anonymous) access to premium audience collections - based on voluntarily shred user data,
- they receive a feedback channel to engaged consumers - interested in talking to them,
- they receive a „BLUE POINT for socially engaged advertisement“ on their ads, because 90% of the money, they pay for the services of Humancredit does for "good causes“ chosen by the users (as individuals or as a part of a community).
NGOs and HUMANITARIAN PROJECTS WIN A NEW SOURCE OF ENGAGEMENT:
- they receive help from people, who donate with their online activity, time, feedback & expertise,
- they receive help from new communities - sharing same ideas
- they benefit from a new feedback platform also for their own activities.
Our dream:
ENGAGED HUMAN 2 BUSINESS COMMUNICATION
ADDED VALUE THROUGH COLLABORATION
VOLUNTARILY SHARED USER DATA TURNS INTO A SOCIAL CURRENCY
Status:
Developing MVP (Launch 30.01.2015)
Application for a BMBF research project "PriVaSI – Private Data in Value-Co-Creating Service In-novationton" together with SAP, University Bayreuth, Karlsruher Institute of Technology.
Testing SAP HANA
Preparing our PILOT-2015
Looking for investment / sponsoring / partners
Explain your marketing plan or business proposal with this amazing slidedeck available for PowerPoint & Keynote. Slides include market summary, product definition, competition, positioning, pricing, success metrics, project milestones, schedule and many more.
LINK -> https://www.improvepresentation.com/presentation-templates/marketing-presentation-template
Creative Chaos is a fully integrated innovation delivery agency. We help startups and enterprises use our innovation delivery framework to transform ideas into products through an agile and iterative process. With over 17 years of experience, Fortune 500 customers, over 400 successful projects and a team of 350 full-time engineers across multiple global delivery centres, we enable our clients to outperform the competition and stay ahead of the innovation curve.
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
If your company needs to submit a Responsive Design Proposal Template PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2VBRjQZ
Green Mind is an experienced, full-service digital marketing and creative agency based in Egypt.
With our 10+ years of experience and expertise, and our dedicated and passionate people; Green Mind Agency promises you to let your work be recognized and awarded, and you can expect to go further and grow your business more.
Our culture is built on teamwork, creativity, innovation, quality, and its client driven in everything we do.If these sound exciting to you, give us a call and get ready to better change your business.
http://www.greenmindagency.com/
RemitNow is a comprehensive solution for local and overseas remittances. We want to be part of the UAE Fintech Ecosystem by adding value to our customers and partners via first class technology and innovation in the remittance industry.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
70% of campaign performance is driven by creative, yet the majority of markets are still using static banners with no personalisation or data insights.
Come learn how JoyStick has rolled out data-driven campaigns with smart personalized creatives for global brands such as Google, Nike, HBO & Netflix to name only a few.
The presentation shows a brief description of the Humancredit concept with B2B focus:
EXTRACT:
Humancredit is an non-profit digital-marketing platfom where:
WEB USERS GET EMPOWERED TO WIN THEIR DIGITAL SELF-DETERMINATION BACK:
- they control their communication channel to the web industry,
- they get only relevant advertisement,
- they do good - just browsing the web as usual.
BRANDS, ADVERTISERS & PUBLISHERS WIN A CHANNEL FOR ENGAGED CONSUMER DIALOGUE:
- they receive (anonymous) access to premium audience collections - based on voluntarily shred user data,
- they receive a feedback channel to engaged consumers - interested in talking to them,
- they receive a „BLUE POINT for socially engaged advertisement“ on their ads, because 90% of the money, they pay for the services of Humancredit does for "good causes“ chosen by the users (as individuals or as a part of a community).
NGOs and HUMANITARIAN PROJECTS WIN A NEW SOURCE OF ENGAGEMENT:
- they receive help from people, who donate with their online activity, time, feedback & expertise,
- they receive help from new communities - sharing same ideas
- they benefit from a new feedback platform also for their own activities.
Our dream:
ENGAGED HUMAN 2 BUSINESS COMMUNICATION
ADDED VALUE THROUGH COLLABORATION
VOLUNTARILY SHARED USER DATA TURNS INTO A SOCIAL CURRENCY
Status:
Developing MVP (Launch 30.01.2015)
Application for a BMBF research project "PriVaSI – Private Data in Value-Co-Creating Service In-novationton" together with SAP, University Bayreuth, Karlsruher Institute of Technology.
Testing SAP HANA
Preparing our PILOT-2015
Looking for investment / sponsoring / partners
Explain your marketing plan or business proposal with this amazing slidedeck available for PowerPoint & Keynote. Slides include market summary, product definition, competition, positioning, pricing, success metrics, project milestones, schedule and many more.
LINK -> https://www.improvepresentation.com/presentation-templates/marketing-presentation-template
Creative Chaos is a fully integrated innovation delivery agency. We help startups and enterprises use our innovation delivery framework to transform ideas into products through an agile and iterative process. With over 17 years of experience, Fortune 500 customers, over 400 successful projects and a team of 350 full-time engineers across multiple global delivery centres, we enable our clients to outperform the competition and stay ahead of the innovation curve.
2137ad Merindol Colony Interiors where refugee try to build a seemengly norm...luforfor
This are the interiors of the Merindol Colony in 2137ad after the Climate Change Collapse and the Apocalipse Wars. Merindol is a small Colony in the Italian Alps where there are around 4000 humans. The Colony values mainly around meritocracy and selection by effort.
Explore the multifaceted world of Muntadher Saleh, an Iraqi polymath renowned for his expertise in visual art, writing, design, and pharmacy. This SlideShare delves into his innovative contributions across various disciplines, showcasing his unique ability to blend traditional themes with modern aesthetics. Learn about his impactful artworks, thought-provoking literary pieces, and his vision as a Neo-Pop artist dedicated to raising awareness about Iraq's cultural heritage. Discover why Muntadher Saleh is celebrated as "The Last Polymath" and how his multidisciplinary talents continue to inspire and influence.
2137ad - Characters that live in Merindol and are at the center of main storiesluforfor
Kurgan is a russian expatriate that is secretly in love with Sonia Contado. Henry is a british soldier that took refuge in Merindol Colony in 2137ad. He is the lover of Sonia Contado.
Hadj Ounis's most notable work is his sculpture titled "Metamorphosis." This piece showcases Ounis's mastery of form and texture, as he seamlessly combines metal and wood to create a dynamic and visually striking composition. The juxtaposition of the two materials creates a sense of tension and harmony, inviting viewers to contemplate the relationship between nature and industry.
2. 1
IXD Creative Founder F2019 HAXZ
Xinyao XuShicheng Huo
CEO
We are Haxz!
CTO
Ronald Alunan
CMO
Wen Zeng
CFO
Rapid Prototype
Research Synthesis
Project Management
User Research
System Thinking
Visual Design
Storyboard
Product Development
User Acquisition
Marketing
3. Molecule / Value Prop 2
IXD Creative Founder F2019 HAXZ
Users
By using FOOZI, users can dine out with
friends without long negotiation time.
4. Tom, a foodie who wants to have dinner with his friends. 3
IXD Creative Founder F2019 HAXZ
Problem
People
Solution
5. They are making a plan and suddenly someone wants to join in. 4
IXD Creative Founder F2019 HAXZ
Problem
People
Solution
6. Now Tom feels even harder to make this plan. 5
IXD Creative Founder F2019 HAXZ
Problem
People
Solution
12. SOM
TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target Customers in San Francisco
Target User: 8K People
833,305
*58%
*20%
* 8.175%SOM
Population in San Francisco who ages between
24-35 does not have family and is a $100K earner.
Population in San Francisco
Single
Aged between 24-35
10
13. TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target User: 1M People
130,618 * 8 = 1,044,944
SAM
SOM
Target Customers in 8 states of US
130,618 is the average target users that populates each
state. (Base on the same calculate method of SOM)
The 8 largest states occupies the majority of full-service
restaurants in the US.
Target User: 8K People
883,305 * 58% * 20% * 8.175% = 8376
11
14. TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Target User: 33M People
1,044,944 * 32 = 33,438,208
Yelp expanded their business in 32 countries
Target Customers in 32 countries
TAM
SAM
SOM
Target User: 1M People
130,618 * 8 = 1,044,944
Target User: 8K People
883,305 * 58% * 20% * 8.175% = 8376
12
16. IXD Creative Founder F2019 HAXZ
- There are 67% of restaurants are willing to invest social
media ads according to 2019 Restaurant success report.
- The average in-app advertisement is 0.24$ / Click in US
- The average click rate through in-app ads is 1% - 0.06%
IXD Creative Founder F2019 HAXZ
13
17. SOM
TAM, SAM, SOM
IXD Creative Founder F2019 HAXZ
Restaurant Advertising investment
SOM
Annual Income: $63K
( 6519 * 67%) * (0.24*(8376*0.06%))*12 = 63,217
Every target customers click through our product’s
in-app advertisement once per months.
14
25. Our mission is to simplify the arrangement
process when selecting restaurants. We provide
precise, personal recommendations based
information for users.
Why we are unique?
Connecting
Reliable
20
IXD Creative Founder F2019 HAXZ
26. BMC
IXD Creative Founder F2019 HAXZ
Users
Restaurants
Advertising
Agencies
Businesses
Social Events
Restaurant
Partnership
Social Events
International
Bloggers
Social Media
Quick Arrangement
Information Share
Multilingual
Reservations
Premium Features
Friend Network
Crowdsourced
Web Services
Bloggers
Social Events
Restaurants
Travel Agency
Userbase
Haxz Haxz 2019/11/21 3
Word Of Mouth
App Platform
Blogs
Social Media
Advertisements
Advertisements
User Clicks
Digital Data
Restaurants
Sponsorship
Databases & Servers
Foodies / U.G.C / Search
Algorithms / Social M
Lawyers / Business
User Networks
Reviews / Photos
Restaurant Partnership
Product Maintenance
Development Team
Office Space / Offices
Technology Services
Customer Acquisition
Logistics / Kiosk
Marketing
User Acquisition
Relationship Building
Feature Building
Customer Dev
Membership
Social Events
21
37. A/B test about our
core feature
HAXZ
Collaboration
in the decision
making process
Single decision
making process
easier
BA
IXD Creative Founder F2019
22
38. IXD Creative Founder F2019 HAXZ
Collaboration Decision makingSingle decision making
BA
23
39. We do a A/B test about
our core feature
IXD Creative Founder F2019 HAXZ
Collaboration
Make process easier
Single choice make
process easier
24
40. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated Users
Waterfall
browsing
- All of the participant love the waterfall browsing so
they can get to know more new restaurants.
- People think it is anticipating and excited every
time they refresh the page.
25
41. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated Users
Making
process more
complicated
- People have a lot of questions and doubt on voting
page, and they don’t have a strong feeling that they need
this page.
- People don’t think have several restaurant options can
save time for planning.
- People would spend more time on browsing the
alternative restaurant that organizer provided.
- People want to sending out the invitation within 3 steps.
26
Collaborative decision
42. IXD Creative Founder F2019 HAXZ
Acquisition Experiment Updated Users
Time Slot
- Participants wish the when choosing lunch or
dinner there are can be a specific time to
choose either. Otherwise they still need to
negotiate with time by themselves.
- “Can I still edit the invitation card after I
sending it out?”
- Looking for a way to track all the invitations
and invites in app.
Flexible control
on invitation
27
46. 30
IXD Creative Founder F2019 HAXZ
03
Features
We simplify all the complex steps
you will go through while planning
to dine out with friends.
EFFICIENT
PLAN
47. 31
IXD Creative Founder F2019 HAXZ
Features
Friends click through text message
to respond to the invitation.
49. Value Prop 32
IXD Creative Founder F2019 HAXZ
Foozi creates a new customer channel for
restaurants to give them more flexibility in
promoting and maintain their customer groups.
50. 33
IXD Creative Founder F2019 HAXZ
Features
Restaurant owners have a new
channel to communicate with their
customer group.
CUSTOMIZED
PROMOTION
INFORMATION
01
Users
51. 34
IXD Creative Founder F2019 HAXZ
Features
Waterfall browsing give every
restaurant more chance to be
found by their target group.
EXPOSURE02
53. 35
IXD Creative Founder F2019 HAXZ
SEPT OCT NOV
User Discovery User MVP TestingUser Validation
MVP CreationUser
Research
Problem Finding &
User Testing
Feature Validation
User Finding
Identifying
Our Persona
in interviews
Product
Sprint
Feature
Storyboard
Testing
Key Use
Scenario
Behavioral
Storyboard
Testing
Journey
Map
Identifying
problems
with
process
Testing
Market
Research
TOM
SOM
SAM
MVP Testing
Restaurant
Card
Experiment
Test
MVP Confirmed
Product Roadmap
MVP Valid
Acquisition
Prototyping
Building
User Acquisition
DEC!
Customer Building
MVP Testing
Customer Acquisition
MVP Building
Crunch Week
Prototyping
User Testing
Advertising
Refinements
LoFI Wireframes
Pitch Day
Practice
End of
Runway
!
Proto Pitch Creation
61. IXD Creative Founder F2019 HAXZ
Resources(Illustrations)
<a href="https://www.freepik.com/free-photos-vectors/people">People vector
created by pikisuperstar - www.freepik.com</a>
<a href="https://www.freepik.com/free-photos-vectors/technology">Technology
vector created by freepik - www.freepik.com</a>
62. Business Concept
people aged 23-35 who works full-time
who likes to eat at restaurants with
friends 3+ times a week.
Having a complex process when
they planning out with friends.
Problem Solution
An app that helps arranging
eating outing easier.
People
IXD Creative Founder F2019 HAXZ
63. IXD Creative Founder F2019 HAXZ
Prefer eating out in full-services restaurants with friends
Always use App / Social media as reference to find restaurant
Foodies who eat out 3+ times a week
Target User
San Francisco
25 / Single / 90K
64. IXD Creative Founder F2019 HAXZ
Funnel Customers Data starting time 11/4 11:00PM - Data ending time 11/14 12:00AM
Acquicision
Activation
Retention
Referral
Revenue
Awareness of our products from different
channels (Posters, Social media, email...)
Discover our product through landing pages.
Subscribe for the latest news
Download product and build
out their own profile
Go premium
Share with other
restaurant owners
3 subscribes
65 visitors
65. IXD Creative Founder F2019 HAXZ
Funnel Users Data starting time 11/4 11:00PM - Data ending time 11/14 12:00AM
Acquicision
Activation
Retention
Awareness of our products from different
channels (Posters, Social media...)
Discover our product through landing pages.
Subscribe for the latest news
Download product and use
it to arrange dining out.
Click through promoting
restaurant page
Send out invitations/
Share with friends
19 subscribe
105 visitors
Referral
Revenue