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E ~ABIL
     P                  I




CA




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                              Y
 av                       i




                    a
 S    an                g
           nah, Ge or
ARE YOU
 A HERO IN
YOUR CITY?
DO YOU LIVE IN
A SUPER CITY?
CAPE.Ability
                       Key Themes

               1. Engaging everyday people
                   in super heroic activity.

2. Helping cities to create aspirational service experiences
                 to become “Super Cities”.

3. Develop a campaign that engenders loyalty to the service
          and positive change within their cities.
SUPER EXPERIENCE MODEL                                                                                                                                                    EXAMPLES OF DATA VISUALIZATION
                                                 INDIVIDUAL COMMUNITY
                   ~HE                                                                                                                 R~CI
           ER               R                                                                                                    PE              T
       P                                                                                                                    U

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                                ai                                                                                                               rg




                                                                                                                        S
         iza                                                                                                                     an
               b e t h Te l f                                                                                                         nah, Geo
                                                                                                                                                                          MONEY


                                                 HEROIC ACT                                                                                                               TIME

                                                                                                                                                                          ENVIRONMENTALISM

                                                                                                                                                                          SHARING

                                                                                                                                                                          BRAVERY

                                                                                                                                                                          EDUCATION

                                                                                                                                                                          COURTESY

                                                                                                                                                                          GIFTING




                          DIGITAL
                                                                                                                                                                                             CITIES RANKED BY PERFORMANCE
                           INPUT
                                                                   DATA                                                                   TH
                                                                                                                                    W
                                                                                                                                  RO




                                                                                                       S
                                                                COLLECTION




                                                                                                    ES
[VIA WEBSITE OR
                                                                                                                                 G




                                                                                                GR
SMARTPHONE APPLICATION]                                                                                                  N
                                                                                                                       IO




                                                                                               RO
                                                                                                                    T
                                                                                                                  LA




                                                                                           TP
                                                                                                                PU
                                                                                                             PO




                                                                                          EN
                                                                                                        GE


                                                                                         M
                                                      COMPILATION



                                                                                      CU
                                                      OF USER STATISTICS
                                                                                                    U RA
                                                                                    DO
                                                                                                                             M                                      IES
                                                                                             NC
                                                                                               O                        RIS                                      LIT
                                                                                           E                    OU                                           QUA
                                                                                                              ET                                      IBLE
                                                                                                           OT                             G
                                         POSIT
                                                                                                     RO
                                                                                                        M                             TAN
                                              IVE R
                                                    EINFO                                           P                       ITY ’S IN
                                                                                                                    C
                                                         RCEM                                                   ATE
                                                                ENT                                          STR
                                                                                                        ILLU
                                RECOGNIT                                       DATA                                                IEVE                 MENT
                                                  ION OF HE                                                                 OF ACH
                                                            ROISM          VISUALIZATION                             NITION
                                                                                                         RECOG

                                                  SELF AWARENESS
                                                                                                        COMPARISON & COMPETITION                                                             REAL-TIME ACTS OF HEROISM MAP
                                                                PRIDE
                                                                                                PRIDE
HEROIC
                                     MONEY                       BRAVERY
                                 S   CHARITABLE DONATIONS
                                     BUS FARE
                                                                 BREAK UP A FIGHT
                                                                 STAND UP FOR SOMEONE


ACTS OF...
                                     TIME                        EDUCATION
                                     VOLUNTEERING                TEACH A SKILL / LESSON
                                     PARTICIPATION               GIVE DIRECTIONS




                                     ENVIRONMENTALISM            COURTESY
                                     PICKING UP LITTER           OPEN A DOOR
                                     COMPOSTING/RECYCLING        RETURN A WALLET

         E ~A B I L I
     P
CA




                       T
                             Y




                                     SHARING                     GIFTING
 av                      i
                                     LOANING A CAR OR TOOLS      DONATING CLOTHES / FOOD
                      a




                      rg
 S




      an                             BRING ENOUGH FOR EVERYONE   THOUGHTFUL GESTURE
           nah, Geo
Elizabeth’s Journey
CAMPAIGN:

       THE
TRANSFORMATIONAL
  SUPER CITY
Meanwhile in Savannah.....
PE
                                                                    Through out the city....




CA
                                                                                                                       Super Street Signage!!!




                                        able
Service Campaign

                                                                                                    Super Banners!!!




                                               Super Vinyl Stickers on Storefronts through out the city
Super Horse-Drawn Carriage Signage!!!          help the community to realize their true potential.                           Super Bus Wraps!!!
PE
                                               Jerrod’s girlfriend is always nagging         his spontaneous and heroic act forever




CA
                                               him about texting and walking                 transforms John. He's been "CAPED"!




                                able                                                      E D
                                                                                       A P
Service Scenario
                                                                               C

                                                                           CAPED




                                       CAPED
Everyone has the CAPE-ability
to make a difference.                            Heroic acts are contagious!
HAVE YOU
BEEN CAPED?

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Have You Been Caped?

  • 1. E ~ABIL P I CA T Y av i a S an g nah, Ge or
  • 2. ARE YOU A HERO IN YOUR CITY?
  • 3. DO YOU LIVE IN A SUPER CITY?
  • 4. CAPE.Ability Key Themes 1. Engaging everyday people in super heroic activity. 2. Helping cities to create aspirational service experiences to become “Super Cities”. 3. Develop a campaign that engenders loyalty to the service and positive change within their cities.
  • 5. SUPER EXPERIENCE MODEL EXAMPLES OF DATA VISUALIZATION INDIVIDUAL COMMUNITY ~HE R~CI ER R PE T P U O SU Y S El r av ia ai rg S iza an b e t h Te l f nah, Geo MONEY HEROIC ACT TIME ENVIRONMENTALISM SHARING BRAVERY EDUCATION COURTESY GIFTING DIGITAL CITIES RANKED BY PERFORMANCE INPUT DATA TH W RO S COLLECTION ES [VIA WEBSITE OR G GR SMARTPHONE APPLICATION] N IO RO T LA TP PU PO EN GE M COMPILATION CU OF USER STATISTICS U RA DO M IES NC O RIS LIT E OU QUA ET IBLE OT G POSIT RO M TAN IVE R EINFO P ITY ’S IN C RCEM ATE ENT STR ILLU RECOGNIT DATA IEVE MENT ION OF HE OF ACH ROISM VISUALIZATION NITION RECOG SELF AWARENESS COMPARISON & COMPETITION REAL-TIME ACTS OF HEROISM MAP PRIDE PRIDE
  • 6. HEROIC MONEY BRAVERY S CHARITABLE DONATIONS BUS FARE BREAK UP A FIGHT STAND UP FOR SOMEONE ACTS OF... TIME EDUCATION VOLUNTEERING TEACH A SKILL / LESSON PARTICIPATION GIVE DIRECTIONS ENVIRONMENTALISM COURTESY PICKING UP LITTER OPEN A DOOR COMPOSTING/RECYCLING RETURN A WALLET E ~A B I L I P CA T Y SHARING GIFTING av i LOANING A CAR OR TOOLS DONATING CLOTHES / FOOD a rg S an BRING ENOUGH FOR EVERYONE THOUGHTFUL GESTURE nah, Geo
  • 7.
  • 9.
  • 10.
  • 11. CAMPAIGN: THE TRANSFORMATIONAL SUPER CITY
  • 13. PE Through out the city.... CA Super Street Signage!!! able Service Campaign Super Banners!!! Super Vinyl Stickers on Storefronts through out the city Super Horse-Drawn Carriage Signage!!! help the community to realize their true potential. Super Bus Wraps!!!
  • 14. PE Jerrod’s girlfriend is always nagging his spontaneous and heroic act forever CA him about texting and walking transforms John. He's been "CAPED"! able E D A P Service Scenario C CAPED CAPED Everyone has the CAPE-ability to make a difference. Heroic acts are contagious!