The document summarizes a new social trading community called TroopTroupe targeted towards active military members. It introduces the founding team and their backgrounds. It then provides statistics on troop migration patterns and costs of moving. The document outlines TroopTroupe's plan to target specific military bases for user testing and partnering with local groups. It presents the current status of developing the site's functionality and user testing plans. Finally, it describes how TroopTroupe will generate revenue through a virtual currency called TradeCredit used for transactions on the site.

1. the rst military-only social trading community

2. Special Operative Our Team
Jason King
Mission Specialty: Military [Market] Intelligence
COMMITMENT TO
Army Veteran
Founder, Helix Broadband (Acquired Jan. 2009) READY FOR DUTY
Bakes Killer Cupcakes
Tech Sergeant
Chris Stuckey
Mission Specialty: Coding
COMMITMENT TO
Founder, FandomU.com
BS Computer Science, Georgia Tech READY FOR DUTY
Body Made of 97% Dr. Pepper
Militant Creative
Evan Jensen
Mission Specialty: Design + UI
COMMITMENT TO
2009 Winner, Illustrators of the Future
BFA Illustration, Corcoran College of Art + Design READY FOR DUTY
Talks to Hedgehogs

3. Market Landscape
1.6 million troops 26% of troops ± $1,000 loss
on active duty move annually on each move
$416,000,000 annual problem
*$17,000,000 of that local to Washington State alone

4. Getting Customers
( By researching troop migration, it is possible for us to determine when there is a natural pattern of relocation between two bases. )
Research + target paired military installations.
Contact potential local partnership groups.
Target narrowed demographics for direct outreach.
42
There are 300+ military bases worldwide.
There are only 10 Basic Training Installations.
Focusing our e orts on these locations will ensure
timely dissemination to the rest of the military.

5. State of the Union
Core Site Functionality - Drupal/PHP Complete
Skinning of Site to Match Aesthetic In Progress
Build Customer Focus Group Complete
Identify Initial Test-pair Bases Nearly Complete
Contact Potential Local Partners In Progress
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6. Milestones
30 days 60 days 90 days
Choose Expand Private Launch Public
Test Bases Beta to More Bases Beta Test
Start Private Begin Targeted
Beta Test Campaigns
Identify Local
Partners
D e s i gn Te s t R e d e s i gn Te s t D e p loy
( Rinse + Repeat )

7. Moneymakin’
When an item is listed on TroopTroupe, that item can only be purchased with our TradeCredit virtual currency.
$50
$300
TroopTroupe makes a pro t when our TradeCredit is purchased.
This TradeCredit is used to either complete a transaction between two
users or between a user and TroopTroupe directly. While users will be
selling their personal items, TroopTroupe will sell gift certi cates on
behalf of our partner businesses.
Fun fact: Advertisers love troops.
Military Payroll is $98 Billion, with average household income of $54,000 and 30% more disposable income than their civilian counterparts.