This document discusses how to effectively use LinkedIn to grow your professional network and maximize career opportunities. It provides tips for creating a complete LinkedIn profile, connecting with contacts from past jobs and schools, participating in groups, and leveraging your network by making introductions and sharing content. The goal is to remain actively engaged on LinkedIn on a weekly basis and take advantage of tools that can help manage privacy settings and profile visibility.

1. Harnessing
the
Power
of
“World’s
Largest
Professional
Network”
Siejen
Yin-­‐Stevenson
Stanford
University
Networking
Group
Tuesday,
April
3,
2012

2. • Intro
to
useful
Linkedin
tools
• Learning
to
use
Linkedin
more
effec:vely
• Considering
Linkedin
connec:on
requests
• Ways
to
maximize
your
exposure
and
how
to
con:nue
to
grow
your
Linkedin
Network
• How
to
use
Linkedin
to
find
another
job
at
Stanford
or
other
companies

3. • Final
Thoughts
• Final
Thoughts
• Other
Linkedin
Tools
• Growing
and
Leveraging
your
Linkedin
network
• The
most
important
a<ributes
of
a
Linkedin
profile
• What
and
Why
Linkedin?

4. What
is
Linkedin?
• Virtual
version
of
your
physical
resume
Why
Linkedin?
• Linkedin
improves
your
Google
Page
Rank
• MarkeKng
tool
to
digitally
manage
your
“professional
brand”
• Being
reviewed
as
part
of
the
HR
screening
process
• Easy
tool
to
use
to
stay
connected
with
your
network

5. • Create
a
catchy
“Headline”
using
keywords
• Adding
a
“Profile
Photo”
to
make
your
profile
7x
more
Office
Manager
and
your
next
likely
to
be
found
in
searches
indispensible
right
hand…
• Having
your
2
most
recent
posiGons
with
full
job
Marke:ng
maven
descrip:ons
makes
your
profile
12x
more
likely
to
be
with
a
passion
for
found
online
commni:es
• Write
a
“Summary”
about
yourself
• Emphasis
on
“Skills
and
ExperGse”
–
List
at
least
5
• Add
your
“EducaGon”
to
your
profile
Profile
with
100%
• Have
“50
or
more
connecGons”
completeness
will
appear
• Obtain
at
least
“3
RecommendaGons”
higher
in
search
results
• Add
“Custom
Anchor
Text
to
Links”
• Use
the
“Improve
Your
Profile
Tool”
to
improve
your
score
• Fill
out
your
“Industry”
and
“Postal
Code”
**
Upda:ng
your
profile
frequently
will
keep
your
score
up!!

6. Choose
to
“Be
Ac:ve”
versus
being
passive…
1. Invite
Co-­‐workers
from
past
and
present
companies
2. Invite
and
Reconnect
with
Classmates
3. Invite
Business
and
Professional
Contacts
(use
Linkedin
func:onality
of
checking
your
address
book)
4. Join
a
Linkedin
Group,
then
contribute
to
the
discussions
and
connect
with
other
Use
Linkedin
as
your
like-­‐minded
individuals
primary
research
tool
in
Make
it
a
point
to
network
in
new
situa:ons
or
networking,
learning
and
sharing
info
adend
at
least
1-­‐2
networking
events
per
month
bout
companies,
individuals
and
to
meet
new
people…
poten:al
job
opps
1. Use
LinkedIn
to
research
the
speakers
and
adendees
beforehand
2. Be
genuine
when
networking
to
make
it
an
authenGc
experience
3. Follow
up
with
your
new
connec:ons
within
24-­‐48
hours
via
e-­‐mail
and
Linkedin
4. Use
the
“Cardmunch”
app
to
quickly
scan
and
download
your
new
connec:ons
Other
ways
to
grow
your
Linkedin
network…
1. Offer
to
be
a
resource
and
make
introduc:ons
2. Volunteer
your
skills
3. Converse
with
your
connec:ons
by
answering
ques:ons,
sharing
interes:ng
ar:cles,
job
openings
and
events
4. Write
a
thoughgul
recommenda:on
**Google
and
read
“Elements
of
a
Good
Linkedin
RecommendaKon”
by
Chris
Brogan
and
check
out
his
Linkedin
Profile
and
RecommendaKons

7. Linkedin
Labs
(hdp://linkedinlabs.com)

8. My
3
Favorite
Linkedin
Lab
Tools
(hTp://linkedinlabs.com)

9. • Check-­‐in
and
Engage
with
Your
Linkedin
Network
at
least
once
a
week
• Create
a
Vanity
URL
(Profile
Sekngs)
• Use
“Linkedin:
Name”
when
conduc:ng
searches
through
Google
• Use
Wordle.net
to
generate
a
“Word
Cloud”
and
“Keywords”
to
include
your
profile
• Review
Sekngs
and
Personaliza:on
to
manage
your:
– Public
Profile
– Privacy
– Profile
views
– Profile
seYngs
– ConnecKons
Browse
– E-­‐mail
noKficaKons
• “To
connect”
or
“Not
to
Connect”
• Check
out
the
Linkedin
Learning
Center
(hdp://learn.linkedin.com)
• Join
the
Stanford
Networking
Group
and
Connect
with
us
Linkedin

10. Connect
with
us
through
the
following
Stanford
Linkedin
Groups
and
Join
in
on
the
ConversaGon
Owning
Your
Career
@
Stanford
Stanford
Career
Services
Working
Group
“World’s
Largest
Professional
Network”