In this session, you'll learn everything you need to know about behavioral analytics and how to use them to improve your website's performance. We'll cover the basics of behavioral analytics, as well as the specific tools and features offered by Microsoft Clarity. You'll also learn how other customers have used Clarity to skyrocket their conversions, and you'll see firsthand how to use the power of AI in Clarity's Copilot feature to save time and be more efficient. This session is perfect for anyone who wants to learn more about behavioral analytics and how to use them to improve their website's performance. Whether you're a beginner or a seasoned pro, you'll take away valuable insights and strategies that you can implement right away. Key Takeaways: By the end of this session, you'll be able to use behavioral analytics to improve your website's performance and drive more conversions. You'll understand the basics of behavioral analytics and how they can be used to identify areas for improvement on your website. You'll also learn about the specific tools and features offered by Microsoft Clarity, a free behavioral analytics platform, and see firsthand how other customers have used Clarity to skyrocket their conversions. Additionally, you'll discover how to use the power of AI in Clarity's Copilot feature to save time and be more efficient, as well as how to use Clarity's analytics to improve content and e-commerce websites. You'll also learn how to install Clarity on your website or mobile application, so you can start using it right away to improve your website's performance.

1. MASTER
CLASS
Ahmed Osman
SENIOR SOFTWARE ENGINEERING LEAD
MICROSOFT
Harnessing the power of
FREE behavioral analytics
with Microsoft Clarity
CAPE TOWN, SOUTH AFRICA ~ OCTOBER 25 - 26, 2023
DIGIMARCONAFRICA.COM | #DigiMarConAfrica

2. Harnessing the power of
FREE behavioral analytics
With Microsoft Clarity
Ahmed Osman

3. Microsoft Clarity
Ahmed Osman
🙋‍♂️ Engineering Manager 👩‍💻 Integrations
🗣️ 1x DigimarCon speaker
📊 Growth features

4. @msftClarity
tweet us during this session

5. Conversion Rate
1.05%
↓ 11.4%
Sessions
↑ 2.9%
Bounce Rate
↑ 23.2%
Pages per session
↑ 0.1%
Page speed
↓ 14.2%
@msftClarity

6. Conversion Rate
1.05%
↓ 11.4%
Sessions
↑ 2.9%
Bounce Rate
↑ 23.2%
Pages per session
↑ 0.1%
Page speed
↓ 14.2%
@msftClarity

7. Conversion Rate
1.05%
↓ 11.4%
Sessions
↑ 2.9%
Bounce Rate
↑ 23.2%
Pages per session
↑ 0.1%
Page speed
↓ 14.2%
@msftClarity

8. Traffic analytics gives you a general sense of the average
experience.
Behavioral analytics helps you visualize motivations and
interactions of people who engage with your website or app
@msftClarity

9. Microsoft Clarity
Empower everyone to build better products by democratizing behavioral analytics into actionable insights
Setup is easy: Guides for major third-party platforms
Free service – use Clarity as much as you
want on as many sites as you want without charge
GDPR & CCPA – compliant with GDPR and
California Consumer Privacy Act (CCPA)
Lightweight – Clarity doesn’t get in the way
of your site’s performance
Built for Scale – can handle terabytes of data
with millions of users, 100% of your website traffic
& MORE
Masking options – protect your user privacy
and mask sensitive data directly on the client
Mobile app support – level up your app’s
user experience New

10. Session Replay
Watch and learn with pixel perfect playbacks
Heatmaps
Shows you where the action is at scale
Insights
Zero in on what matters and find interesting sessions in an instant
Microsoft Clarity
Empower everyone to build better products
Copilot
Your AI partner for analytics
@msftClarity

11. @msftClarity
Session Replay
Watch and learn with pixel perfect playbacks

12. @msftClarity
Heatmaps
Shows you where the action is at scale

13. @msftClarity
Insights
Zero in on what matters

14. @msftClarity
Copilot in Clarity
Your AI partner for analytics

15. @msftClarity
Copilot in Clarity
Chat – coming soon!

16. @msftClarity

17. @msftClarity
Visibility
Travel Boom
Average Fold - what the
average user sees before
they start to scroll
50%
75%

18. @msftClarity
Visibility
Travel Boom
+30% in conversions

19. @msftClarity
Product Education
Pearly
Click Heat Map – where
users are clicking

20. @msftClarity
Product Education
Pearly
+35% in conversions

21. @msftClarity
User friction
Hello Prenup

22. @msftClarity
User friction
Hello Prenup
+32% in MoM Revenue

23. @msftClarity
Rage clicks
Microsoft Bing
Clicks missed on the
margins (in orange)
Clicks with expected
behavior (in blue)

24. clarityms@microsoft.com
Tell us how you’ve used Clarity

25. Content insights
Metrics that tell your story.
@msftClarity

26. Who is your reader?
“One and done” readers Casual readers Serious readers
1 article viewed 2-3 articles viewed 4+ articles viewed
@msftClarity

27. Reader type
insights

28. Reader type
insights

29. Reader type
insights

30. Reader type
insights

31. How do your readers behave?
Engaged in your content Abandoned at headline
Finished reading an article Only read the headline
@msftClarity

32. Engaged in your content Abandoned at headline
Reader behavior insights
@msftClarity

33. Blog and articles
Reading behavior
Reading type
Smart insights on reader
trends
@msftClarity

34. Driving user action

35. Site data by user actions
SIGNUP PURCHASE
CONTACT US
READING
SUBSCRIBE DOWNLOAD
Site activity Smart events
@msftClarity

36. Smart events
SIGNUP
PURCHASE
CONTACT US
READING
SUBSCRIBE
DOWNLOAD
@msftClarity

37. Purchase journey
30K
Domains
1M
Purchases/day
10M
Events/day
26
Markets
ADD TO CART CHECKOUT CONFIRMATION
@msftClarity

38. Purchase metrics
Made a purchase Abandoned at checkout
@msftClarity

39. Understanding purchases
Sessions with purchases Most viewed products
@msftClarity

40. Conversion heatmaps
@msftClarity

41. Abandoned at cart
1
2
3
Contact
Payment
Shipping
@msftClarity

42. Abandoned at cart
1
2
3
Contact
Payment
Shipping
@msftClarity

43. @msftClarity
COST
SETUP
PRIVACY FEATURES
REVIEWS
SUPPORTS
USED BY IMPACT
FREE
INTEGRATIONS
& MORE
Web & Mobile
Mobile frameworks
GDPR & CCPA – compliant with GDPR and
California Consumer Privacy Act (CCPA)
Masking support – protect your user privacy
and mask sensitive data directly on the client
Built on Open Source – view, learn and
contribute to Microsoft Clarity
1
line of JS
mobile SDK
OR
Session Replay
Heatmaps
Metrics & Insights
Copilot (GPT)
Browser extension
Ecommerce Insights
Content Insights
Visitor profile
Conversion heatmap
Heatmap compare
Bot detection
Live sessions
Custom ID/Tags
Custom labels & more
None
impact on site performance
Million+
Websites & Apps
Marketers
Product owners
Designers
Developers
Site owners
Content creators
clarity.microsoft.com

44. Thank You!
clarity.microsoft.com
github.com/microsoft/clarity @microsoftclarity
@msftClarity
ahosma@microsoft.com
Microsoft Clarity