We take a look at some of the gaming hardware brands that attended #Gamescom2019 and how they performed on social media. Surprising how a game that was released 10 years ago became the main driver of interaction.

1. Date Range:
Sample:
Source: Socialbakers Data
Jan – Jun 2018 VS. 2019
Interactions and Posts Count for each brand between selected time period
Gamescom 2019 Social Media Report
20 – 24 August 2019, Cologne

2. Date Range:
Sample:
Source: Socialbakers Data
Gamescom 2019
World’s biggest annual gaming
event, Gamescom, brings
thousands of gaming enthusiasts
and brands together to celebrate
video game culture and catch up
on new releases and upcoming
hardware.
It took place in Cologne, Germany
between 20-24 August 2019.

3. Date Range:
Sample:
Source: Socialbakers Data
Social Media Engagement On The Event Peaked in 2019
July 1 – August 26, 2018 vs. 2019
892 APAC and global profiles across 35 brands in the gaming hardware industry
Overall the event generated
1.69 M interactions across all
platforms, an increase of the
engagement of 32% compared to
last year
Interactions compared between Gamescom 2018 and 2019

4. Date Range:
Sample:
Source: Socialbakers Data
A More Sustained Engagement Compared To 2018
July 1 – August 26 2019
892 APAC and global profiles across 35 brands in the gaming hardware industry
Gamescom 2019 managed to
captivate the attention of the
audience throughout the first 3
days of the event before
dropping, last year the
engagement was concentrated
on the first day and then died
off.
Interactions before and during Gamescom 2019

5. Date Range:
Sample:
Source: Socialbakers Data
Over 40% Of Social Engagement Happened On Instagram
July 1 – August 26 2019
892 APAC and global profiles across 35 brands in the gaming hardware industry
Number of posts and interactions across platforms generated by Gamescom content

6. Date Range:
Sample:
Source: Socialbakers Data
NVIDIA GeForce Was The Most Engaging Brand Overall, gaining
double the interactions of PlayStation
July 1 – August 26 2019
892 APAC and global profiles across 35 brands in the gaming hardware industry
Interactions for Gamescom 19 broken down by brands across platforms
3 out of 4 most successful
videos on YouTube are about
Minecraft. Second most
successful is ray tracing for
Call of Duty. All 4 are by
NVIDIA GeForce.

7. Date Range:
Sample:
Source: Socialbakers Data
NVIDIA Geforce Generated The Most Engaging Content On 3 Out 4
Platforms With The Update On Minecraft
July 1 – August 26 2019
892 APAC and global profiles across 35 brands in the gaming hardware industry
Most Engaging Content By Social Media Platform By Interactions/Video Views

8. Date Range:
Sample:
Source: Socialbakers Data
December 2018 – August 24th 2019
Minecraft vs. Fortnite Google search interest over time
Recent surge in Google search interest for Fortnite and Minecraft
What makes Minecraft So Popular Again?
https://trends.google.com/trends/explore?date=2018-08-01%202019-08-24&q=%2Fm%2F0k9bc90,%2Fm%2F09v6kpg
https://www.forbes.com/sites/paultassi/2019/08/26/does-pewdiepie-deserve-credit-for-minecrafts-resurgence-yes-and-no/#8f8fc002e9a0
Google search Interest over Time Paul Tassi at Forbes attributes
Minecraft’s rise in popularity to
the decline in popularity of
Fortnite, the 1.14 update and
YouTuber Felix “PewDiePie”
Kjellberg, who recently started a
very successful Minecraft let’s
play series.

9. Dauvith Nespethal
dauvith.nespethal@socialbakers.com
+65 9613 0067
Analyst, JAPAC
linkedin.com/in/dauvith-nespethal-542baa16a
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