Mobile Entertainment’s Guide to Android
About This Presentation <ul><li>We put this together from publicly available stats, research and news stories on Google’s ...
Android Growth <ul><li>In Feb-10, 60,000 Android handsets were shipping every day – a run-rate equivalent to 21.9m a year ...
Android Growth - Gartner <ul><li>6.8m Android handsets were sold in 2009 according to Gartner’s estimates </li></ul><ul><u...
Android Growth: comScore <ul><li>Android took a 7.1% share of all US smartphones in circulation in Jan-10 – up from 2.8% i...
Android Growth - Flurry <ul><li>Motorola’s Droid sold 1.05m units in its first 74 days, according to Flurry’s estimates  <...
Android Growth - AdMob <ul><li>Global AdMob requests from Android devices increased 97% from Oct-09 to Dec-09 – over 1bn i...
Android Ad Share: AdMob
Android OS fragmentation <ul><li>However, there are several versions of the Android OS in circulation, from Android 1.1 to...
Android Market: Stats <ul><li>In Mar-10, more than 30k apps were available according to Google – up from 16k in Dec-09  </...
Android Market: Free v Paid <ul><li>Analyst FADE estimates that 98.9% of Android app downloads are free – with 289m total ...
Android Market: Free v Paid <ul><li>60.7% of the Android Market catalogue is free apps, compared to 39.3% which are paid. ...
Android Market: Prices <ul><li>Average Android app prices vary considerably between regions: $4.42 in the Euro Zone, but $...
Developer Stats: Regions <ul><li>65% of Android devs are based in the US (Source:  Distimo ) </li></ul>
Developer Stats: Growth <ul><li>Flurry has found a consistent increase in new Android app projects since Nov-09 (Source:  ...
Android Games: Data <ul><li>According to AndroLib, there were 4,784 games available on Android Market in Mar-10 ( source )...
Android Games - Revenues <ul><li>TOP 10 ANDROID MARKET GAMES (4-Jan to 28-Feb 2010) </li></ul><ul><li>1. Robo Defense by L...
Android Consumer Usage <ul><li>Android users download an average of 9 new apps a month – the same as iPhone users ( source...
Android Consumer Usage <ul><li>FADE estimated in Mar-10 that Android’s 8m users have downloaded an average of 35 apps each...
Android Consumer Usage <ul><li>Data from comScore and Compete indicates that Android users aren’t so dissimilar to iPhone ...
Android Consumer Usage
Success Stories <ul><li>Polarbit passed the milestone of 1m Android games downloads in Mar-10 (includes paid and free) ( s...
Android Predictions <ul><li>Gartner thinks Android will have 14.5% of the global smartphone market in 2012 – 76m devices (...
Android Predictions - Canalys
The Case For Android (by developer advocate Tim Bray) <ul><li>“ It’s not good to be on the Net at all times, but it’s very...
[email_address] DBS India, 1 st  Floor, World Trade Towers, Barakhamba Lane, New Delhi 110001 6225 S. Mojave Rd. Suite B L...
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Research- Android OS

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Research- Android OS

  1. 1. Mobile Entertainment’s Guide to Android
  2. 2. About This Presentation <ul><li>We put this together from publicly available stats, research and news stories on Google’s Android OS </li></ul><ul><li>It’s designed to offer a snapshot of current research and data around the platform. </li></ul><ul><li>Who are we? </li></ul><ul><li>BusinessIntelligenze M is a Mobile Strategy and Consulting </li></ul><ul><li>Company. Our Customers are Companies that realizes </li></ul><ul><li>importance of Mobile & their products run or sell on Mobile. </li></ul>
  3. 3. Android Growth <ul><li>In Feb-10, 60,000 Android handsets were shipping every day – a run-rate equivalent to 21.9m a year </li></ul>
  4. 4. Android Growth - Gartner <ul><li>6.8m Android handsets were sold in 2009 according to Gartner’s estimates </li></ul><ul><ul><li>3.9% share of global smartphone sales – up from 0.5% in 2008 </li></ul></ul>
  5. 5. Android Growth: comScore <ul><li>Android took a 7.1% share of all US smartphones in circulation in Jan-10 – up from 2.8% in Oct-09 </li></ul>
  6. 6. Android Growth - Flurry <ul><li>Motorola’s Droid sold 1.05m units in its first 74 days, according to Flurry’s estimates </li></ul><ul><ul><li>However, the Nexus One only sold 135k units in the same period </li></ul></ul>
  7. 7. Android Growth - AdMob <ul><li>Global AdMob requests from Android devices increased 97% from Oct-09 to Dec-09 – over 1bn in the latter </li></ul>
  8. 8. Android Ad Share: AdMob
  9. 9. Android OS fragmentation <ul><li>However, there are several versions of the Android OS in circulation, from Android 1.1 to 2.0.1 (Source: Google Jan-10) </li></ul>
  10. 10. Android Market: Stats <ul><li>In Mar-10, more than 30k apps were available according to Google – up from 16k in Dec-09 </li></ul><ul><li>In Mar-10, third-party site AndroLib listed 36,000, although this may include deleted apps </li></ul>
  11. 11. Android Market: Free v Paid <ul><li>Analyst FADE estimates that 98.9% of Android app downloads are free – with 289m total downloads by Mar-10 </li></ul><ul><li>Dec-09 survey by Skyhook Wireless of 30 Android developers found nearly 60% weren’t happy with their revenues </li></ul><ul><ul><li>82% said the reason was Android Market’s design </li></ul></ul><ul><ul><li>43% highlighted the use of Google Checkout for payment </li></ul></ul><ul><ul><li>46% were worried about Android OS fragmentation </li></ul></ul>
  12. 12. Android Market: Free v Paid <ul><li>60.7% of the Android Market catalogue is free apps, compared to 39.3% which are paid. (Source: AndroLib ) </li></ul>
  13. 13. Android Market: Prices <ul><li>Average Android app prices vary considerably between regions: $4.42 in the Euro Zone, but $2.28 in Japan. (Source: Distimo ) </li></ul>
  14. 14. Developer Stats: Regions <ul><li>65% of Android devs are based in the US (Source: Distimo ) </li></ul>
  15. 15. Developer Stats: Growth <ul><li>Flurry has found a consistent increase in new Android app projects since Nov-09 (Source: Flurry ) </li></ul>
  16. 16. Android Games: Data <ul><li>According to AndroLib, there were 4,784 games available on Android Market in Mar-10 ( source ) </li></ul><ul><li>1,200 of those were added in January and February 2010 alone, according to FADE ( source ) </li></ul><ul><li>FADE also estimates that Android Market generated $900k from paid game sales in Jan+Feb-10 (up 50% from Nov+Dec-09) ( source ) </li></ul>
  17. 17. Android Games - Revenues <ul><li>TOP 10 ANDROID MARKET GAMES (4-Jan to 28-Feb 2010) </li></ul><ul><li>1. Robo Defense by Lupis Labs - 24,000 downloads ($2.99) 2. SNesoid by yongzh - 11,000 downloads ($3.98) 3. Nesoid by yongzh - 10,000 downloads ($3.49) 4. Gameboid by yongzh - 9,000 downloads ($3.99) 5. Fishin' 2 Go (FULL) by CyxB - 16,000 downloads ($2.25) 6. Homerun Battle 3D by Com2uS - 6,000 downloads ($4.99) 7. UNO by Gameloft - 9,000 downloads ($2.99) 8. Armored Strike by Requiem Software - 6,000 downloads ($3.99) 9. Space Physics by Camel Games - 8,000 downloads ($2.99) 10. Armageddon Squadron by Polarbit AB - 4,000 downloads ($4.06 due to exchange rate) </li></ul><ul><li>Source: FADE </li></ul>
  18. 18. Android Consumer Usage <ul><li>Android users download an average of 9 new apps a month – the same as iPhone users ( source ) </li></ul><ul><li>Only 21% of Android users buy at least one paid app a month, compared to 50% of iPhone users ( source ) </li></ul><ul><li>Android users spend an average of 80 minutes a day using apps (iPhone is 79 mins, iPod touch is 100 mins) ( source ) </li></ul><ul><li>73% of Android users are male, compared to 56% of iPhone OS users ( source ) </li></ul>
  19. 19. Android Consumer Usage <ul><li>FADE estimated in Mar-10 that Android’s 8m users have downloaded an average of 35 apps each ( source ) </li></ul><ul><li>50% of people with T-Mobile’s myTouch handset launch Android Market once a day ( source ) </li></ul><ul><li>17% of Android visitors to Mplayit’s discovery service are looking for games, and 83% for apps – iPhone’s ratio is 64% games to 36% apps ( source ) </li></ul>
  20. 20. Android Consumer Usage <ul><li>Data from comScore and Compete indicates that Android users aren’t so dissimilar to iPhone users in their habits (Source: eMarketer ) </li></ul><ul><li>See next page for similar conclusions from Flurry’s usage data. </li></ul>
  21. 21. Android Consumer Usage
  22. 22. Success Stories <ul><li>Polarbit passed the milestone of 1m Android games downloads in Mar-10 (includes paid and free) ( source ) </li></ul><ul><li>Indie developer Edward Kim said in Mar-10 that he’s making $13k a month from his Car Locator app ( source ) </li></ul><ul><li>MobiHealthNews thinks that more than 3m Android health apps have been downloaded ( source ) </li></ul>
  23. 23. Android Predictions <ul><li>Gartner thinks Android will have 14.5% of the global smartphone market in 2012 – 76m devices ( source ) </li></ul><ul><li>MIC predicted last October that Google would ship 6.5m Android phones in 2009, rising to 31.8m in 2013 ( source ) </li></ul><ul><ul><li>But MIC predicts 126m Android devices in 2013 – incl netbooks, tablets etc </li></ul></ul><ul><li>Canalys thinks 12.3m Android handsets will be sold in 2010 in North America ( source ) - see next page for table. </li></ul><ul><li>IDC predicts 75k Android apps by the end of 2010, compared to 300k iPhone apps ( source ) </li></ul>
  24. 24. Android Predictions - Canalys
  25. 25. The Case For Android (by developer advocate Tim Bray) <ul><li>“ It’s not good to be on the Net at all times, but it’s very good to have the Net available at all times. </li></ul><ul><li>Google needs, and is committed to, Android; it’s not just a hobby. </li></ul><ul><li>The Android user experience is very good and, more important, getting better fast. </li></ul><ul><li>It’s developer-friendly; the barriers to entry are very low for the several million people on the planet who are comfy with the java programming language. </li></ul><ul><li>The APIs are pretty good in my experience , and even more important, complete. Near as I can tell, there’s nothing interesting the phones can do that’s not exposed through some API or other. </li></ul><ul><li>Anyone can build any hardware they want around the Android software; no approval required. </li></ul><ul><li>Anyone can sell any program they write via the Android Market; no approval required. </li></ul><ul><li>It’s open-source. </li></ul><ul><li>The smartphone arena where Android plays is extra interesting right now, with space for radical experimentation both on the technology and business fronts. </li></ul><ul><li>The mobile space has had a huge impact in the emerging economies of the less-developed world and I think that’s just getting started. I want to be part of that story and Android seems like the right software platform for it. </li></ul><ul><li>I’ll enjoy competing with Apple.” </li></ul><ul><li>Source: Tim Bray Blog </li></ul>
  26. 26. [email_address] DBS India, 1 st Floor, World Trade Towers, Barakhamba Lane, New Delhi 110001 6225 S. Mojave Rd. Suite B Las Vegas, NV 89120, USA. T: +1 408 459 0657

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