Everything about the giant in toy business- Hamleys

1. A Presentation by :
Mriganka Sekhar Das

2. One of the
most
successful toy
makers of all
times
Child friendly
materials used
Queen Mary
gave Hamleys
the Royal
Warrant
Thriving since
1760
WH
Y?

3. 1760
Noah's
Ark
William
Hamley
Royal
Warrant
Baugur
Group
Reliance
Retail
THE STORY SO
FAR…

4. 4 Ps of Hamleys : Marketing
StrategiesPrice
1. A Premium
Brand
2. Targets tier 1
and 2 cities
3. Price between
Rs 500-2000
Product
Sells a mix of toys
that includes :
Baby bath toys,
Animal Soft Toys,
Lego, Action
figures, Puzzles
etc.
Place
1. Has 60
franchises
worldwide
2. Also sells
through Amazon
and other such
sites
Promotion
1. Advertisement
s show
families
visiting the
store and
having fun
2. Organizes toy
hunts

5. Financ
es
Revenue : £43 million
Reliance Retail
acquired it for £70m

6. The material
used is of good
quality. Hence,
these toys are
safe for children
Has survived the
test of time by
providing
something
unique
Has a wide
variety and is
available around
the globe
Extremely
customer
oriented
STRENG
THS

7. WEAKNE
SS
Shops located in the
upscale market
Targets mainly the
upper class

8. The toy industry in India has emerged as the third
largest market for Hamleys after UK and West Asia
Already the largest market in India with 26 stores
across 14 cities
In Mumbai, phoenix mall Hamleys has a 20,000 sq.
ft. flagship store, and is paying a rent of 35 lakhs
Net worth 5.52 million British pounds as of 2017
Reported turnover of Rs 69,198 crore for 2017-18
Current
Status

9. Provides employee
benefits like
1. Critical illness
cover
2. Income
Protection
3. Death in service
4. Health
Insurance
Trying to reduce
gender-stereotyping of
the toy industry
From a political point of
view Mukesh Ambani
acquiring Hamleys
will help Reliance Brands
to expand its footprint
internationally.