How we help brands optimize their shopping experience through real-world validation studies

1. 1 | HALVERSON GROUP
REALITY TESTS™
OVERVIEW
How we help brands optimize their
shopping experience through real-
world validation studies
193 North Marion Street
Oak Park,Illinois 60301
708.524.8080
contact@halversongroup.com

2. 2 | HALVERSON GROUP
Too often, research loses sight of the fact that the best way to predict what will happen in
the real world is to get as close to that real world as possible.
• In real stores
• With real customers
• Making real purchase decisions
• With real-time observations
• Followed by real conversations

3. 3 | HALVERSON GROUP
Our research diversity and depth of expertise gives us multiple ways to get as close as
possible to the consumer.
AnalyticsQuantitativeQualitative
• Shop alongs & ethnography
• Focus groups
• Diary studies
• Competitive shops
• Multimedia reporting
• Mobile eye tracking
• Online/SMS surveys
• In-store intercepts
• Product & package testing
• In-store path tracking
• Rapid concept testing
• Benchmarking & norm analysis
• Consumer & category segmentation
• Modeling
• Predictive analytics
• POS data analysis/integration
• Video behavioral analytics

4. 4 | HALVERSON GROUP
We use our Reality Tests approach to uncover deep insights into why consumers
make the choices they do to fuel innovation and optimization.
Elements we’ve been asked to measure
include:
• New product/service offerings
• Package design
• POP merchandising
• In-store technology
• Service delivery
• Seasonal promotions
• Assortment availability
• Menu testing
• More
Questions we’ve been asked to answer
include:
• What is the in-store impact of all day breakfast?
• How should we transform our service?
• How do we optimize employee usage?
• How will a store redesign impact sales?
• What should my store of the future look like?
…which are assessed by examining sales lift

5. 5 | HALVERSON GROUP
By capturing actual behaviors in real time via state-of-the-art technology, we can uncover
the motivations of customers and employees in natural environments.
Mobile Eye
Tracking

6. 6 | HALVERSON GROUP
Through the use of audio recording, video capture and eye tracking we can offer robust
and fully integrated delivery of results.
• Codify video / audio data
• Construct survey database
• Transcribe & codify interviews
• Cluster observations / notes
• Organize artifacts
• Integrate unique client data

7. 7 | HALVERSON GROUP
Halverson Group has created unique points of difference that enable us to maximize our
in-store business impact within the organizations in which we work.
One-Stop
Shop
Verified
Shoppers
Store-tested
Moderators
Enhanced
Reporting

8. 8 | HALVERSON GROUP
For nearly 20 years Halverson Group has armed our clients with the business
intelligence needed to confidently fuel winning strategies.
As a strategic research agency we uncover
and quantify insights into the behaviors,
beliefs, attitudes, situations and cultures that
influence human choices

9. 9 | HALVERSON GROUP
What makes Halverson Group unique compared to our competitive set is
our focus on human-centered data science.
We view the world
through a broad lens
1 2
We focus on situational
drivers of identity
3
We are R&D
driven
9 | HALVERSON GROUP

10. 10 | HALVERSON GROUP
We are focused not just on explaining the current world, but on improving its
future state for our clients through the three pillars of our offer.
Segmentation should allow you to upend
the rules of your category and motivate
more consumers to hire your brand.
Jobs to BeWon™ Reality Tests™Choices™
Your new solutions have a higher
probability of succeeding when properly
identified and pressure-tested.
Destination mapping tells you how to
deliver the right message to the right
audience at the right time.

11. 11 | HALVERSON GROUP
What makes us excited to come to work every day is the knowledge that our partners
benefit from our research and our insights.
Halverson Group has surfaced insights that helped us craft a forward looking
strategy that drove both short- and longer-term decisions with respect to
marketing, our loyalty program, store locations, store design, online presence,
products, brands, and additional services.
Consumer Insights Executive
Global Retailer

12. 12 | HALVERSON GROUP
WE FUEL WINNING
STRATEGIES
193 North Marion Street
Oak Park,Illinois 60301
708.524.8080
contact@halversongroup.com