This document summarizes the results of analyzing tweets related to 11 candy brands in the week leading up to Halloween in 2010. It finds that Snickers was the most mentioned brand, followed by Candy Corn, Hershey's, Reese's, and Twix. For each brand, it provides the top terms and hashtags used in tweets, as well as analyzing sentiment and themes. Key findings include the popularity of Halloween-themed tweets and ads, as well as the presence of hashtags relating to the Nestle boycott for some brands like Kit Kat. The document concludes by describing the social media monitoring tool used to collect and analyze the tweet data.
Facebook Audience Comparison: St. Patrick's Day - Guinness, Jameson, and BaileysBrand Networks
St. Patrick's day is almost here and the onslaught of shamrocks and leprechauns has marketers all over the US seeing green. We're raising a glass to data-driven ad targeting with our St. Patrick's Day Facebook Brand Breakdown, an overview of fans interested in the keywords #Baileys Irish Cream, #Jameson Irish Whiskey, and #Guinness.
In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place.
You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from sales-oriented ones. You may be newsjacking. You might be tapping into the voice of your customers. Or humor, wit, and pop culture references may fit your brand image.
Whatever your reason, creativity in less than half the length of a tweet can give your emails the edge — especially when your subject line is backed up with great email content.
To get your creative juices flowing, here are our picks for 100 of the most inspiring subject lines since 2006 — along with some notable trends and events through the years that have affected subject lines.
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Creativity in less than half the length of a tweet can give your emails the edge—especially when your subject line is backed up with great email content.
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place.
To get your creative juices flowing, here are our picks for some of the most inspiring subject lines since 2006, along with some notable trends and events through the years that have affected subject lines.
Social Photo Brand Clustering Analysis - IIeX North America 2015Mary Tarczynski
We learned last year how Ditto Labs, the leading visual search company, reads photos on Twitter, Tumblr, and Instagram to discover authentic consumer insights and to find influencers. The math wizards at Ditto are now calculating how product adoption tends to cascade across social networks. For example do liquor brands tend to cluster among people connected online while car brands are less socially influenced? With social photo insights marketers can predict which people are most likely to purchase a product based on what is revealed in their friends' photos! Data scientists call this flocking behavior homophily. Understanding these network effects will forever change how marketers identify influencers and the fastest, most efficient path to purchase.
MRA Webinar on Social Media Research: Chocolate Covered ConversationsSKIM
Our social media research expert Sourabh Sharma was invited to give a webinar by the Marketing Research Association (MRA) on how to make social media research actionable
Facebook Audience Comparison: St. Patrick's Day - Guinness, Jameson, and BaileysBrand Networks
St. Patrick's day is almost here and the onslaught of shamrocks and leprechauns has marketers all over the US seeing green. We're raising a glass to data-driven ad targeting with our St. Patrick's Day Facebook Brand Breakdown, an overview of fans interested in the keywords #Baileys Irish Cream, #Jameson Irish Whiskey, and #Guinness.
In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place.
You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from sales-oriented ones. You may be newsjacking. You might be tapping into the voice of your customers. Or humor, wit, and pop culture references may fit your brand image.
Whatever your reason, creativity in less than half the length of a tweet can give your emails the edge — especially when your subject line is backed up with great email content.
To get your creative juices flowing, here are our picks for 100 of the most inspiring subject lines since 2006 — along with some notable trends and events through the years that have affected subject lines.
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place. Creativity in less than half the length of a tweet can give your emails the edge—especially when your subject line is backed up with great email content.
The most effective subject lines are straightforward and predispose openers to engage with the content of an email. However, creativity has its place.
To get your creative juices flowing, here are our picks for some of the most inspiring subject lines since 2006, along with some notable trends and events through the years that have affected subject lines.
Social Photo Brand Clustering Analysis - IIeX North America 2015Mary Tarczynski
We learned last year how Ditto Labs, the leading visual search company, reads photos on Twitter, Tumblr, and Instagram to discover authentic consumer insights and to find influencers. The math wizards at Ditto are now calculating how product adoption tends to cascade across social networks. For example do liquor brands tend to cluster among people connected online while car brands are less socially influenced? With social photo insights marketers can predict which people are most likely to purchase a product based on what is revealed in their friends' photos! Data scientists call this flocking behavior homophily. Understanding these network effects will forever change how marketers identify influencers and the fastest, most efficient path to purchase.
MRA Webinar on Social Media Research: Chocolate Covered ConversationsSKIM
Our social media research expert Sourabh Sharma was invited to give a webinar by the Marketing Research Association (MRA) on how to make social media research actionable
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
Social media benchmark and content trends for the snack food industryZuum
A benchmark and content analysis of what snack brands are doing on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Oreo, Starburst, Skittles, Reese’s, Snickers, Butterfinger, and Twix.
Tetra Pak, along with Hershey's and Organic Valley, wanted to get word out about healthy snacks for kids – namely, chocolate milk served in cartons, which are also better for the environment. The campaign was kicked off just prior to Halloween, so moms we encouraged to hand out single serve cartons instead of the typical “junk.” Games (in the form of applications) were created on Facebook, Twitter and the Web. The kicker? Each time someone played the game or sent a Halloween-related e-mail, 10 cents was donated to World Wildlife Fund. Also incorporated into the campaign were downloadable coupons for Hershey’s and Organic Valley chocolate milk.
While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.
As viral memes keep working their way into everyday life and conversation, marketers are harnessing this trend to drive web traffic and increase social media engagement. Done right, memes can significantly boost a company’s marketing campaign or strategy – a move that may yield increased awareness, leads or profitability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
11 Secret Ingredients to Viral Facebook PostsRoss Simmonds
Wondering how to craft a viral facebook post? Here are the 11 ingredients that are the key to creating Facebook posts that go viral and are heavily shared. Looking for more insights on how you can use Facebook to drive results for your business or brands? Check out my ebook standout, the content marketing guide for entrepreneurs: www.standoutguide.com
Social media benchmark and content trends for the snack food industryZuum
A benchmark and content analysis of what snack brands are doing on Facebook, Twitter, Google+, YouTube, and Instagram. Brands analyzed are Oreo, Starburst, Skittles, Reese’s, Snickers, Butterfinger, and Twix.
Tetra Pak, along with Hershey's and Organic Valley, wanted to get word out about healthy snacks for kids – namely, chocolate milk served in cartons, which are also better for the environment. The campaign was kicked off just prior to Halloween, so moms we encouraged to hand out single serve cartons instead of the typical “junk.” Games (in the form of applications) were created on Facebook, Twitter and the Web. The kicker? Each time someone played the game or sent a Halloween-related e-mail, 10 cents was donated to World Wildlife Fund. Also incorporated into the campaign were downloadable coupons for Hershey’s and Organic Valley chocolate milk.
While there's an art and a science to success on social media, there's also a psychology about it all that brands should study closely. Which topics and themes are popular with almost everyone on Twitter, Facebook and Instagram? What can you say or show that will command the undivided attention of your fans, followers and friends? The brand that portrays itself as interesting, entertaining and fun proves it has a personality, not just a pulse, and finds common ground with its audience.
As viral memes keep working their way into everyday life and conversation, marketers are harnessing this trend to drive web traffic and increase social media engagement. Done right, memes can significantly boost a company’s marketing campaign or strategy – a move that may yield increased awareness, leads or profitability.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Halloween Candy on Twitter - by E.Life
1. Buzz monitoring and analysis on
candy brands before Halloween
www.elifemonitor.com
1
2. 25,374 Tweets collected from October 20-27, 2010
The Tweets include posts, mentions, hashtags and retweets
related to 11 previously-chosen brands.
www.elifemonitor.com 2
3. The most-mentioned candy was… Snickers!
TOP 5:
Snickers (5303 Tweets)
Candy Corn (4592 Tweets)
Hershey's (3591 Tweets)
Reese’s (3442 Tweets)
Twix (2498 Tweets)
Followed by:
Milky Way (1983 Tweets)
Kit Kat (1902 Tweets)
Butterfinger (1253 Tweets)
Nestle Crunch (285 Tweets)
3 Musketeers (477 Tweets)
100 Grand (48 Tweets)
www.elifemonitor.com 3
4. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Snickers:
Top Terms:
www.elifemonitor.com 4
5. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Snickers:
Top Hashtags:
www.elifemonitor.com 5
6. And the most recurrent clusters:
Outcome:
Snickers was the most mentioned brand for a reason. Having a respectable performance on sales since it was
created in 1930, the brand has also frequently invested in advertising. After the Super Bowl ad with comedian
Betty White, they’ve put out a specific commercial for Halloween. The popularity of this commercial can be
seen in the top terms (as “commercial” is the second top term), in the hashtags (#creepy) and in four of the six
clusters above. The feeling towards the commercial – in which two dress up in a creepy lady costume to
convince mothers to buy snickers – are mixed. Although the use of the word “ creepy” is recurrent, the tweets
representing the opinion about the commercial can be defined as scared and laughable, just like the Halloween
holiday.
It’s also important to note that “Halloween” was the third most used term and the second hashtag, which
indicates the boost on sales and buzz around this holiday.
www.elifemonitor.com 6
7. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Candy
Corn:
Top Terms:
www.elifemonitor.com 7
9. And the most recurrent clusters:
Outcome:
Without talking about a specific brand of candy corn, this type of candy came in second in the Halloween week
due to its popularity this time of the year. “Halloween” was the first hashtag and the third word in the top
terms. It also came up in 3 of the 4 clusters above. Another piece of interesting data is found under the #ECE
Hashtag which stands for Early Childhood Education, proving the tradition of Candy Corn giveaway with
teachers and small children.
The feeling towards candy corn is highly positive, as the words “ love”, “good”, “eat” and “eating” have made
the rank of top words. Other interesting data is that a lot of tweets mentioned the appearance of candy corn
on supermarket shelves as a sign for Halloween. A lot of the tweeters mention how nice it is to taste this type
of candy even if it just once a year. With no particular strategy, other than popping up everywhere in October,
candy corn has become a cultural symbol of Halloween and trick-or-treating.
www.elifemonitor.com 9
10. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Hershey’s:
Top Terms:
www.elifemonitor.com 10
12. And the most recurrent clusters:
Outcome:
Hershey’s popularity can be considered very high. With many products to choose from, the brand offers the
traditional candy bar, the Hershey Cookies and the bit-sized “Kisses”. It is the popularity of these products that
show “Halloween” came up in 8th
in the top terms rank as “Kisses” and “Kiss” came up in 5th
and 6th
and
“Cookies” in 9th
. The terms “Kisses” and “Cookies” have also come up in many of the clusters, which can be
seen above. “Halloween” was the fourth most-mentioned hashtag confirming the relation of the holiday and
the boost on sales based on the candy giveaway tradition.
The surprise, however, were the first and 9th
hashtags in the rank. #nonestle and #childlabor. The first hashtag
is about an online campaign going on against Nestle (one of Hershey’s most important competitors) due to the
brand’s involvement on Child and Forced labor issues. This first tag suggests Hershey’s products as an
alternative to the Nestle boycott. On the other hand, the second hashtag deals with serious speculation on
whether or not Hershey’s is also involved in Child Labor issues in West Africa., trying to suggest a boycott to
Hershey’s similar to the one used against Nestle.
www.elifemonitor.com 12
13. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Reese’s:
Top Terms:
www.elifemonitor.com 13
15. Outcome:
Reese’s related tweets have also been influenced by Halloween around the corner. It is the third hashtag right
after the obvious #reeses. It is also the 7th
most used term. Its is important to observe that once again
#nonestle has come up in the popular hashtags list. The fact is that Reese’s is a part of Hershey’s and this
company alongside with Nestle has been involved in some serious speculation about using child and forced
labor.
www.elifemonitor.com 15
16. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Twix:
Top Terms:
www.elifemonitor.com 16
18. And the most recurrent clusters:
Outcome:
Twix outcome is somewhat similar to Snickers. Although Halloween tweets have ranked high, being
“Halloween” the 8th
most used term and the second most used hashtag, the commercials have produced a big
buzz about the brand. “Commercial” is the seventh most used term and “#irespectfemaletweets” is the fourth
most used hashtag. The feeling towards these commercials are not good. Most of the Twitter users, especially
female users, have accused the commercials of being sexist and of promoting cheating and lying. Having
feedback through Twitter is a good option as it measures not only how many people got to see the commercial
but also how many of them actually liked it. Another related topic that is shoulder to shoulder with Halloween
when it comes to popularity is Justin Bieber’s stardom. He has mentioned that Twix is his favorite chocolate
and fans have been tweeting about it ever since. This is what the #bieberfacts tweets are about.
The tweets that do not involve the commercials or Bieber are in general positive as words like “ love” and
“eat” come up often.
www.elifemonitor.com 18
19. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Milky Way:
Top Terms:
www.elifemonitor.com 19
21. And the most recurrent clusters:
Outcome:
Milky Way is an exceptional case because the Halloween theme didn’t rank high enough to make the top 10
terms or the top ten hashtags. However, the chocolate is popular and frequently mentioned among other
brands. The tweets in general make comments about the taste of the chocolate and give preference to a
certain flavor within the options offered by Mars. The most commented flavor is Milky Way Dark, also known
as Milky Way Midnight.
www.elifemonitor.com 21
22. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Kit Kat:
Top Terms:
www.elifemonitor.com 22
24. And the most recurrent clusters:
Outcome:
Kit Kat is a very popular brand with a powerful slogan: “Have a break, have a Kit Kat.” This shows in the top
term list as “break” is the third most-used term, following the obvious “kit” and “kat”. The slogan has also
made it to the clusters list as many people used that specific combination of words. As “eating,” “good”, “eat”
and “chunky” also appear in the top 10 terms, the feeling towards the brand can without a doubt be defined
as positive. The Halloween holiday once again can be seen in the hashtags, as the fourth hashtag is halloween.
The hashtag #nonestle is showing again how the Nestle boycott. It is only natural that the boycott includes Kit
Kat as it is one of Nestle’s most popular brands.
www.elifemonitor.com 24
25. Taking a closer look at what is being said, here are
the top terms and top hashtags related to
Butterfinger:
Top Terms:
www.elifemonitor.com 25
27. And the most recurrent clusters:
Outcome:
The outcome of the research on Butterfinger related tweets is similar to Kit Kat’s. The Halloween-related
tweets don’t achieve enough numbers to stand out completely. Although “Halloween” ranked as the third
most-used term and #giveaway is the first hashtag, the #nonestle hastag is still an important part of the list.
Other than the boycott mentioned before and the Halloween-related tweets there is one more interesting
result: Butterfinger ice cream is extremely popular. It is in the top terms and can also be seen in the clusters.
Aside from the #nonestle posts, the feeling towards the brand can be considered positive.
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28. Taking a closer look at what is being said, here are
the top terms and top hashtags related to
3Musketeers:
Top Terms:
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30. And the most recurrent clusters:
Outcome:
3 Musketeers is a popular brand in the United States. As part of the Halloween tradition is to give away candy,
3 Musketeers and other brands have created the fun-size package which include 3 little bars weighting 311g
altogether. #Halloween is the most used hashtag and this fun size is especially popular at this time of the year
as #funsizedsnack is the 5th
most used hashtag and “fun” and “size” are the 6th
and 8th
most used terms.
It is also important to say that the feeling towards the brand is positive as most of the tweets mention the
taste and compare it with other brands, usually with 3 Musketeers as a winner.
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31. Taking a closer look at what is being said, here are
the top terms and top hashtags related to Nestle
Crunch:
Top Terms:
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33. And the most recurrent clusters:
Outcome:
Nestle Crunch is one of many Nestle brands. This is the reason the top terms, the top hashtags and the clusters
include Nestle’s brands. As a whole, the posts include the Nestle boycott, with Nestle Crunch as a part of it,
and also a list of other brands including Baby Ruth, Kit Kat, Butterfinger and others.
Unfortunately the popularity of the brand didn’t make it to the tweets as the “No Nestle” campaign took over
the tweets related to Nestle Crunch.
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34. Taking a closer look at what is being said, here are
the top terms and top hashtags related to 100 Grand:
Top Terms:
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36. And the most recurrent clusters:
Outcome:
100 Grand is a popular chocolate – some people even consider it underrated. The fact is that the brand had
the fewest number of tweets among all the brands tracked – just 46 compared to the most-mentioned
(Snickers), which had 5303. The brand is not resonating with consumers as some of the others do.
As Nestle is suffering a Twitter supported boycott to its brands, the lack of advertising and promoting efforts
has made this brand specifically to rate lower than the lowest. Not all the comments on it are positive, which
raises the possibility of this brand becoming a case study to be observed over the next year as it engages more
with consumers via social media or declines to pursue this strategy.
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37. The data in this report was obtained using Tweetmeter, the social media and
monitoring tool from e.Life.
Tweetmeter provides a way to monitor, measure and quantify comments on
Twitter about a particular brand or topic. It includes 16 reports, which provide
information such as:
• How many tweets are positive, negative and neutral
• What other terms are mentioned most in conjunction with the brand
• Who are the most influential people who mentioned the brand
• Who influences the influencers
• Who is re-tweeting
• Trends in the number, attitude and topics of tweets
• Time of day people are tweeting about the brand
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For a free 14-day trial of Tweetmeter,
visit www.elifemonitor.com