2. The human right to water
and sanitation
2
Source: UN:
http://www.un.org/ga/search/vie
w_doc.asp?symbol=A/RES/64/292
3. “ Sustainable resource
management of
freshwater and energy
holds the key to
Sustainable
Development”
WWAP 2014. The United Nations World
Water Development Report 2014: Water
and Energy. Paris, UNESCO.
Ban Ki Moon
United Nations
4.
5.
6. Motivation for
assessing a
Water Footprint
• Water scarcity is one of the most important
environmental problems
• Increasing population is aggravating water
problems
• Sustainability has become a key marketing factor
• Public pressure and operational risk make it
relevant for business to assess physical,
regulatory and reputational risks (beyond “green
pioneers”)
12. 5. Aplicaciones directas:
Propuestas de mejora
the water footprint is
determined by one or more
metrics that quantify the
potential
environmental impact
on water of a product,
process or organization.
23. • Monthly data (aprox. 25 companies
1994 to 2009)
• Packaging materials (INEGI, 2009)
– 94% up to 500ml
– 53% bottles are returnable
– 22% non returnable
– 25% aluminium cans
• Disposal (Semarnat, 2008)
– 24.1% aluminium is recycled
– 17.8% glass is recycled
– 8.5% cardboard is recycled
• Agricultural data from Mexico
• Use: 2.7 Wh/Lt (3 days in freezer)
Farell,C., Turpin, S., Suppen, N.,
2012, Water footprint of
24. 36% volume
of water use is due
to crops
16% volume
of water is due to
packaging
98.98%
of water used in the
process is
groundwater
16.39
3.74
2.08E-05
0.02
ETAPA MATERIAS
PRIMAS
ETAPA PRODUCCIÓN ETAPA DE USO ETAPA FINAL DE
VIDA
FRESHWATERLITERS
VOLUME TO PRODUCE 1 LT OF BEER IN
MÉXICO
RAW MATERIALS PRODUCTION USE DISPOSAL
Farell,C., Turpin, S., Suppen, N.,
2012, Water footprint of
Mexican Beer.
29. 0
10
20
30
40
50
60
70
80
Volumen Agua (Ltagua
/Ltcerveza)
Huella de Agua (Lt
agua impactada
/Ltcerveza)
disposición
uso
producción
materiales, combustible
y energía
empaque
adjuntos
materia prima
71
20
Volume of freshwater
Raw materials
Water footprint
Fuels and energy
Use
Diposal
Production
Packaging
Crops
Farell,C., Turpin, S., Suppen, N.,
2012, Water footprint of Mexican
Beer.
32. FUENTE: Farell, et.al. (2013)
19.8% of population must cover their water needs 0.76% of
freshwater in Mexico and are responsible of 10.9% of the water
footprint of the country