Hair to do_abc

Hair Salon

iPhone . .
iPad
Mobile
Android phone
Application . Android tab

Business Plan

• Applications need to be developed for a hair salon / hair
products firm to sell their hair dressing business which
includes various types of hair cuts and also various beauty
products and also act like a mobile marketing tool.
• The idea is that the app will not HARD SELL the products
directly but will educate clients on what sort of hair styles
need what sort of products and how they could use the
products.
• The communication media here is videos / images of hair
styles.Each hair style would be hooked up to products so user
can see the products and its details like price , store
availability etc.

Features ( FULL VERSION )

• Salon Locator using in-app map.
• Distributor locator using in-app map.
• List of hair styles with videos , images
• Plain product listing
• Product Listing per video
• Step by step instructions
• Monitor user navigation on app through custom analytics
• Push notification support for custom messages , offers
,etc based on analytics.
• Custom CMS for maintaining product,hair style details
offers ,etc and custom analytics

• Integration with Constant Contact for email marketing on
the admin
• Export analytics to XLS.
• Custom tool to upload app friendly ( light ) images to the
DB.
• Flurry Analytics integrated to monitor app usage ,
downloads , demography distribution , funnel analysis
,etc.

I I
N N
T T
E E
R R
F F
A A
C C
E E

SCREENS ( Current Demo Version )
SPLASH SCREEN

1. This screen is launched once you select the
launch icon.

HOME SCREEN

1. HAIR TO DO : Will show all videos
available on the server
2. SALON STYLE : Will categorize videos
under different hair styles.
3. PRODUCTS : Will show the products listing
along with product details.
4. HEALTH AND CARE : Will carry articles ,
videos , images , etc to educate users on
health care.
5. SEARCH : Article / product / video.
6. LOCATE : Closest salon / distributor.

LOCATE SALONS

1. Users can locate the closest salons /
distributors live on the app on the map.

VIDEO LIST

• Show the list of videos under different
categories.

VIDEO DETAILS SCREEN

1. Play videos.
2. Show products used to make the hair style.
3. Step by step instructions
4. Click products to view product list and
product details.

iphone_video_landscape

1. Custom video player for seeing the videos in full screen.

3-product-library

1. Various products listed , such a list is
generate with data from a web server.
2. Selecting any product will launch a detailed
screen for that product.
3. Search Option given.
4. Navigation option must be given to go back
to previous screen.

4-Single-product-screen

1. Image of each product.
2. Details
3. Locate closest salon / distributor who has
this product.

news –health-screen

1. This is the screen for Health and Care
which is launched from the home screen.
2. Navigation option must be given on this
screen.

Web Server App
• The web server will be developed for hosting the content.
• Add videos , products.
• Custom Analytics to get the list of the users who have
viewed different hair styles , products , articles ,etc.
• Based on the way users use the app PUSH custom offers ,
messages to individual / group of users.
• Export user contact information directs to email marketing
tools like Constant Contact.

Analytics,Offers and Email Marketing

• Custom analytics to monitor which products , videos ,
articles , each user / group of users has seen.
• Flurry Analytics to monitor app usage , downloads ,
demography distribution ,etc.
• Capture email id’s of each user at different points on the
app and use these for email marketing tools like Constant
Contact.
• Create and Push offers

Hair to do_abc

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (14)

Similar to Hair to do_abc

Similar to Hair to do_abc (20)

Hair to do_abc