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Market Leadership by Scientific Online Community and Open Access


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Journal success factors: Manuscripts for the scientific journal "Atmospheric Chemistry and Physics" are discussed in the community first before they where finally published. Transparency, impact and identification with the journal raised and made within 8 years the most successful journal in its area.

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Market Leadership by Scientific Online Community and Open Access

  1. 1. Market Leadership byScientific Online Community and Open Access Andreas-M. Selignow at London, Online Information 3rd October 2009
  2. 2. Market leadership?•  The journal Atmospheric Chemistry and Physics (ACP) has become within 7 years after founding a market leader1.  In quality: impact factor2.  In growing rate 6 5 4 ACP 3 JGR Atmos Envir 2 Table 1: impact factors 1 Source: JCR 0 2002 2003 2004 2005 2006 2007 2008 2009
  3. 3. Papers per year Table 2: Amount of papers/year. Source: JCR and AGU statistics1000900800700600 ACP500 Atmos Envir400300 JGR-Atmos200100 0 2002 2003 2004 2005 2006 2007 2008 2009
  4. 4. The story behind:Fruits of the the serials crisis•  Impossibility of buying journals for many libraries•  Anger and outrage about high revenues of scientific publishers among scientists and politicians•  Idea of Open Access, but no publisher willing to implement it•  Problem: High costs, no way to refinance than grants like the humanities.•  Solution: Publishing by internet, not only used for distribution and upcoming web based peer review, but also for production
  5. 5. Success from crisis•  2001 the journal Atmospheric Chemistry and Physics (ACP) was founded as an Open Access Journal by EGS, now EGU (European Geosciences Union•  2009 it is one of the three leading journals in this area, has about 600 papers per year•  ACP page production is growing about 25 % every year and its impact factor reached 4.9•  The main competitors: –  AGU’s Journal of Geophysical Research / D: Atmospheric : about 1000 papers/year (growing ∼ 15 %), impact factor 3.1 (constant) –  Elsevier’s Atmospheric Environment. About 800 papers/yr (stagnating), impact factor 2.9 (constant)
  6. 6. Success factors1.  the early adoption of open access: everybody can cite => maximizing impact factor2.  a most lean production: service charges < 50 % of ø3.  elaborated public peer review workflow /discussion journal boosts quality4.  automated editor (and referee) choice for large publications (> 60 editors)5.  integration of institutional sponsors for open access publishing (MPG, CNRS INSU, DFG, VW, Univ. Göttingen)6.  early web 2.0 community building7.  sophisticated alert services8.  integrated meeting management system
  7. 7. Lean Publishing System Online Submission Registration Upload Survey technical Peer Review Public Discussion Chief-Editor o.k. Production Upload final version Typesetting Accounting Publishing Online and/or print Subscription via shop Archive
  8. 8. Publication costs•  Traditional paid journals: Nothing – except colored pages etc.•  Springer Open Choice: 3000 $ (2000 €)•  de Gruyter: 1750 €•  ACP: ø 700–1000 € •  depending on length and MS preparation (70–150 € per page, up to grade of adoption of stylesheet) •  Often sponsored•  See a list of most publishers on
  9. 9. Elaborated “public” peer reviewTraditional peer review PeerSubmission Publication ReviewPublic peer review Access Public FinalSubmission Review Discussion Publication Details on
  10. 10. Public Peer Review•  After quick access review the article is publicly discussed in a forum, also referee reviews are public•  Advantages: –  All “traditional” quality enhancements –  transparency via public documented decisions (“Discussion journal”, all comments are paginated) –  less problems with plagiarism, intrigues and scientific fraud –  maximum quality of reviews –  low rejection rates (10-20% vs. 30-70%) –  Gaining influence on editor’s decision by comments is motivating and provides empathy with the journal. The commentor’s affords matter!
  11. 11. Automated editor choice•  Editors are in a (4-)dimensional grid•  E-Mail to all editors of subject area chosen by author•  Automatic reminders and widening of subject area•  Advantage: (nearly) no capacity management; editors feel more respected because they are not assigned but asked
  12. 12.•  Communitiy of 40,000 active Geoscientists•  Now opened to all sciences and humanities•  Services for –  networking –  peer review –  conference management –  management of associations
  13. 13. enterprise software forscientific associations / eScience platform userJournals Meetings Association Communication• Online Submission • Skeleton • Member • Social Networking• Online XML Editor • Call for Programme Administration • Forums, Groups• Public Peer Review • Call for Papers • Elections • Address books• Production • Room Planning • PR • Search• Publication • Registration • Website • Alert-Service• Metadata-Push • indiv. Programme • Newsletter • RSS• Accounting • Abstracts-CD • Statistics • Job Portal • Realization • Awards • Accounting shop
  14. 14. Sophisticated alert services•  Daily email alerts only about fields of interest•  Advantages: consumable portions, “noise” reduction
  15. 15. Conference management as successfactor for journals•  Conferences produce proceedings, mostly as special issues, i.e. more articles•  Financial contributes / cross-subsidization•  Conferences are widening contacts for fresh referees (session programme => appropriate colleagues), over 10,000 participants per conference•  Constitute and strenghen network•  Updated profiles / addresses once a year
  16. 16. Conclusions•  Open access journals can reach or outrange traditional “A-journals”.•  Lean production costs and better quality lead to success: in quality and quantity – and in economics (> 500,000 $ turnover of one journal). Open Access is a prospering business model.•  A web community supports the promotion of the papers, provides new authors and reviewers, spends ideas for lean workflows, and – most important – strengthens empathy with the product.
  17. 17. More information•• (public relations)• (register for free)• ( system provider)• (publications)•  Ulrich Pöschl and Thomas Koop: Interactive open access publishing and collaborative peer review for improved scientific communication and quality assurance. Information Services & Use 28 (2008) 105–107, DOI 10.3233/ ISU-2008-0567, IOS Press (and many more by Ulrich Poeschl – initiator and chief executive editor of Atmospheric Chemistry and Physics)•  Data basis for charts: Thomsonreuters’ Journal Citation Report 2002-2008 (JCP), journal statistics from, and from
  18. 18. Thanks for your attention!Note: is available for all publishers, scientificassociations and institutions, professional conference organizers Further information on Ask Andreas at