11. 2014
SEGWAYMARKETSEGMENTS
POWERSPORTS LAWENFORCEMENT/
PRIVATESECURITY
RECREATIONAL
VEHICLES/CAMPERS
COMMERCIAL
BUSINESSES
BICYCLE/
ELECTRICBICYCLE
TARGETCUSTOMERS:
“Weekend warriors”,
hunters, fishermen and
other outdoor
enthusiasts
TARGETCUSTOMERS:
Local police
departments, private
mall security, state and
federal agencies and
public transportation
TARGETCUSTOMERS:
Long distance travelers,
sightseeing enthusiasts
and campers
TARGETCUSTOMERS:
Warehouses,
manufacturing facilities
and utility companies
who require efficient
people transportation
and movement of light
goods in large open or
enclosed areas
TARGETCUSTOMERS:
Bicycle cruisers who
ride trails, state parks,
campgrounds and light
mountain terrain
CHANNELS:
Power sports dealers
(exclusive and non-
exclusive)
CHANNELS:
Commercial equipment
(e.g.John Deere, EZ-
GO, Club Car and police
equipment suppliers)
CHANNELS:
Traditional RV dealers,
Bass Pro Shop,
Cabela’s, Gander
Mountain
CHANNELS:
Commercial equipment
suppliers/material
handlers
CHANNELS:
Traditional bicycle
dealers (including
electric bicycle dealers
like Pedego)
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