www.hack4sports.be

1. C O N T E X T U A L A D A P T I V E T R A I N I N G
P L A T F O R M
C O A T

2. L O V E - H A T E
R E L A T I O N S H I P
W I T H
M A R A T H O N S
D I M I T R I

3. “ T H E O V E R A L L Y E A R L Y I N C I D E N C E R A T E O F R U N N I N G
I N J U R I E S V A R I E S B E T W E E N 3 7 – 5 6 % . . .
T H E I N C I D E N C E R E P O R T E D I N T H E L I T E R A T U R E
V A R I E S F R O M 2 . 5 T O 1 2 . 1 I N J U R I E S P E R 1 0 0 0 H O U R S
O F R U N N I N G ”
R E S E A R C H
→ W, Van Mechelen, Sportsmed 1992

4. M Y T R A I N I N G S U C K S
A N D N O W
I K N O W W H Y

6. R E S E A R C H S H O W S T H A T
C O N T E X T U A L P A R A M E T E R S H A V E A
H U G E E F F E C T O N P E R F O R M A N C E
SPORT ATMOSPHERE
PRESSURE
AIR
TEMPERATURE
WIND RAIN FOG HUMIDITY
MARATHON 2 5 3 3 3 4
CYCLING 3 4 5 4 3 4
KAYAK 2 4 5 3 1 4
TENNIS 1 4 4 5 5 4
TRIATHLON 3 4 5 3 4 4
SPORTS SCIENCE SCIENCE RESEARCH AND TECHNOLOGY SUPPORT

7. C O A T I S A C O N T E X T U A L A D A P T I V E T R A I N I N G P R O G R A M
• Implementation of the Acute/Chronic model
• Machine learning based on all generated
performances and historical data
• Integration with the wearables loved by endurance
athletes
• Integration with available knowledge, open APIs of
weather and environmental circumstances

12. M A R K E T I N G R E S E A R C H
C U R R E N T C O M P E T I T O R S P R I C I N G
• McMillan Running Personal Online Coaching - € 250/m
• Energylab coaching - € 250/m (for 6 consecutive months)
• Local Sportsdoctor – € 50/m
Endurance athletes are
currently paying a lot of
money for a service that
can be better

13. M A R K E T I N G R E S E A R C H
T A R G E T G R O U P
• Runkeeper users: 40 Million
• Strava active users: 1,2 Million
• Strava premium users: 192.000
• Endomondo: 20 million users

14. F R E E M I U M P R I C I N G M O D E L
• Free
• For ever free
• Personalised trainingscheme
• Smart € 50/month
• + Contextual adaptive training program
• Pro € 150/month
• + Real time training advice

15. M A R K E T I N G A P P R O A C H
• Freemium
• 1 month free Smart
• Get one month free Smart for referring a friend

16. F O R E C A S T

17. L E T ’ S S T A R T T H E A D V E N T U R E
• A trial environment
• A training exercise specialist
• Missing developer profiles

18. Thank you
Glenn Daneels
Thomas De Cooman
Alexander Dejonghe
Esteban Municio Hernandez
Dimitri Op de Beeck
Gilles Vandewiele