VivaReal aims to change the Brazilian real estate market by building an online platform that connects all stakeholders in the market, including homeowners, agents, consumers, and brokers. Currently, the market lacks centralized listings, buyer's agents, and transparency around transaction prices. VivaReal's strategy is to build supply through property listings, drive demand with users, and create the best search tools to become the leading platform. Their platform currently has over 15,000 agents, 3.5 million property listings, and receives 11 million monthly sessions, demonstrating their success in organizing the market.

1. VivaReal
How we want to change real estate market in Brazil

2. 2
What is our mission?
Help
People
find
the
home
of
their
dreams

3. 3
How does real estate market work here?
There is no
MLS
(no
central
respository)
There is no
buyer’sagent
There is no
exclusivity among seller’s agents
There is no
visibility of transactionprices

4. 4
How does real estate market work?
Buyer Seller
Agent

5. 5
VivaReal Strategy
Build
the supply side (properties)
Build
the demandside (users)
Build
the best search product!
Become the platform!
1
2
3
4
Here
we
are

6. 6
What is the platform?
Homeowner Agent
Consumer
Broker
1. Connecting
all
the
stakeholders
in
the
market
2.
Being
part
of
the
communication among
the
stakeholders
3.
Contributing
to
all
phases of
the
process
+
Homebuilder

7. 7
What are consumer’s main pain points?
”I
want
help
to
decide
in
which
neighborhood
I
will
live"
”I
want
to
be
able
to
search
all
properties
in
the
same
place"
”I
want
to
be
well
served
by
the
agent"
”I
want
to
go
smoothly
through
the
transaction
without
having
unexpected
expenses"
Discovery
Search
Transaction

8. 8
How are we doing?
Biggest
Real
Estate
Portal
in
Brazil
+
15k
+
3.5
MM Properties
Real
Estate
Agents/
Brokers
20%
+
11
MM Sessions/month
All
sessions
to
real
estate
websites
+
1.8
MM Leads/month

9. 9
And how about fundraising?
Series
C $
75
MM
raised
Institutional
Investors

10. 10
Conecta Imobi
We
organize
the
biggest
real
estate
marketing
&
technology
conference
in
Brazil!
+
1,000 At
the
event
+
1,000 Online
streaming

11. 11
Viva Decora
of
Brazil

12. Thank you! Obrigado!
E-­‐mail:
rodrigo.iannuzzi@vivareal.com