International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
project on consumer buying decision process in purchasing economy class cars Guruprasad Upadhya
This document summarizes a dissertation submitted for a Master's degree in Business Administration. The dissertation studies the consumer buying decision process for economy class cars in Bengaluru, India. It includes an introduction to the automobile industry and its history and growth in India. It discusses factors influencing consumer behavior and the consumer decision making process. The document outlines the literature review, problem statement, objectives, methodology, and limitations of the study. Tables and figures presented in the dissertation are listed. The dissertation aims to understand consumer preferences and factors impacting purchases of economy class cars through a survey of 100 respondents in urban areas of Bengaluru.
This document summarizes research into consumer buying behaviour for cars in India. The research found that Maruti Suzuki has the strongest brand with 42% market share, followed by Hyundai. Nissan was identified as the weakest brand. Television advertisements were found to be the most effective promotional strategy. Consumer decisions are influenced most by brand name, reliability, and after-sales service. The recommendations include focusing on innovative advertising, improving technology, reasonable pricing, and enhancing after-sales service.
The document discusses factors affecting car buying behaviour in India. It provides an overview of the automobile industry in India, including key statistics and segments. It notes that the industry is growing rapidly, influenced by government policies and foreign investment. It also briefly outlines the major players in segments like cars, two-wheelers, commercial vehicles, and three-wheelers. Price ranges for popular car models in India are listed at the end.
EFFECT OF CONSUMER BEHAVIOUR AND PERCEPTION ON CAR PURCHASE DECISION Gagan Gouda
This document summarizes a study on the effect of consumer behavior and perceptions on car purchase decisions in Lagos, Nigeria. The study utilized surveys of 350 car owners in Victoria Island, Lagos to analyze the factors influencing car purchases and consumers' level of satisfaction. Descriptive statistics, ANOVA, t-tests, chi-square tests, multiple regression, correlation analysis, factor analysis, and cluster analysis were used to analyze the data and identify key factors impacting purchase decisions and satisfaction among different consumer groups. The results provide insights into how manufacturers can better target prospective buyers by focusing on the most important product attributes and meeting consumers' criteria for choosing vehicles.
Consumer preferences of small car in indiaGaurav Dawar
The document discusses factors that influence consumer purchasing decisions for small cars in India. It examines internal factors like attitudes and perceptions, as well as external factors such as social and situational influences. The stages of the consumer decision making process for buying a car are explored, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Previous research on consumer buying behavior and the role of brands is summarized. The objectives of the study are to understand how internal and external factors influence consumers when purchasing entry-level cars and to evaluate perceptions of Indian versus global brands.
Management research project Maruti SuzukiPramod Patil
This document appears to be a research report submitted for a postgraduate management program. It analyzes consumer preferences for Maruti Suzuki cars in India. The report includes an index, objectives of the study, research methodology used including sample size and data collection methods, data analysis and interpretation using statistical tools like frequency distribution, crosstabs, t-tests and ANOVA. The data analysis examines factors influencing consumer preference like fuel type, attributes valued in cars, dealer expectations and offers, service center usage, banks preferred for loans, views on brand ambassadors and price perceptions. The conclusions suggest areas for Maruti Suzuki to improve based on consumer feedback.
Analysis of Research in Consumer Behavior of Automobile Passenger Car CustomerGagan Gouda
This document summarizes research on consumer behavior for automobile passenger car customers in India. It discusses the different segments of the Indian car market, from small cars to luxury cars. The research aims to identify the key factors that influence customers' preferences for different car segments. It describes the car purchase decision process and how various consumer behaviors can affect preferences across segments. The findings can help car manufacturers better understand customer expectations and target their market offerings.
Market Research Project on small car segmentAmit Kumar
This document discusses conducting marketing research for a new entrant in India's small car segment. It provides background on the small car market in India. It then outlines a management decision problem and marketing research problem for a new car. It proposes a research design using exploratory and descriptive research. Six hypotheses are presented related to price, financing, distribution, communication, product/brand, and macroeconomic factors. Finally, it discusses scaling techniques, measurement scales, sampling techniques and a sample size of 120 for primary research.
project on consumer buying decision process in purchasing economy class cars Guruprasad Upadhya
This document summarizes a dissertation submitted for a Master's degree in Business Administration. The dissertation studies the consumer buying decision process for economy class cars in Bengaluru, India. It includes an introduction to the automobile industry and its history and growth in India. It discusses factors influencing consumer behavior and the consumer decision making process. The document outlines the literature review, problem statement, objectives, methodology, and limitations of the study. Tables and figures presented in the dissertation are listed. The dissertation aims to understand consumer preferences and factors impacting purchases of economy class cars through a survey of 100 respondents in urban areas of Bengaluru.
This document summarizes research into consumer buying behaviour for cars in India. The research found that Maruti Suzuki has the strongest brand with 42% market share, followed by Hyundai. Nissan was identified as the weakest brand. Television advertisements were found to be the most effective promotional strategy. Consumer decisions are influenced most by brand name, reliability, and after-sales service. The recommendations include focusing on innovative advertising, improving technology, reasonable pricing, and enhancing after-sales service.
The document discusses factors affecting car buying behaviour in India. It provides an overview of the automobile industry in India, including key statistics and segments. It notes that the industry is growing rapidly, influenced by government policies and foreign investment. It also briefly outlines the major players in segments like cars, two-wheelers, commercial vehicles, and three-wheelers. Price ranges for popular car models in India are listed at the end.
EFFECT OF CONSUMER BEHAVIOUR AND PERCEPTION ON CAR PURCHASE DECISION Gagan Gouda
This document summarizes a study on the effect of consumer behavior and perceptions on car purchase decisions in Lagos, Nigeria. The study utilized surveys of 350 car owners in Victoria Island, Lagos to analyze the factors influencing car purchases and consumers' level of satisfaction. Descriptive statistics, ANOVA, t-tests, chi-square tests, multiple regression, correlation analysis, factor analysis, and cluster analysis were used to analyze the data and identify key factors impacting purchase decisions and satisfaction among different consumer groups. The results provide insights into how manufacturers can better target prospective buyers by focusing on the most important product attributes and meeting consumers' criteria for choosing vehicles.
Consumer preferences of small car in indiaGaurav Dawar
The document discusses factors that influence consumer purchasing decisions for small cars in India. It examines internal factors like attitudes and perceptions, as well as external factors such as social and situational influences. The stages of the consumer decision making process for buying a car are explored, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Previous research on consumer buying behavior and the role of brands is summarized. The objectives of the study are to understand how internal and external factors influence consumers when purchasing entry-level cars and to evaluate perceptions of Indian versus global brands.
Management research project Maruti SuzukiPramod Patil
This document appears to be a research report submitted for a postgraduate management program. It analyzes consumer preferences for Maruti Suzuki cars in India. The report includes an index, objectives of the study, research methodology used including sample size and data collection methods, data analysis and interpretation using statistical tools like frequency distribution, crosstabs, t-tests and ANOVA. The data analysis examines factors influencing consumer preference like fuel type, attributes valued in cars, dealer expectations and offers, service center usage, banks preferred for loans, views on brand ambassadors and price perceptions. The conclusions suggest areas for Maruti Suzuki to improve based on consumer feedback.
Analysis of Research in Consumer Behavior of Automobile Passenger Car CustomerGagan Gouda
This document summarizes research on consumer behavior for automobile passenger car customers in India. It discusses the different segments of the Indian car market, from small cars to luxury cars. The research aims to identify the key factors that influence customers' preferences for different car segments. It describes the car purchase decision process and how various consumer behaviors can affect preferences across segments. The findings can help car manufacturers better understand customer expectations and target their market offerings.
Market Research Project on small car segmentAmit Kumar
This document discusses conducting marketing research for a new entrant in India's small car segment. It provides background on the small car market in India. It then outlines a management decision problem and marketing research problem for a new car. It proposes a research design using exploratory and descriptive research. Six hypotheses are presented related to price, financing, distribution, communication, product/brand, and macroeconomic factors. Finally, it discusses scaling techniques, measurement scales, sampling techniques and a sample size of 120 for primary research.
A study of consumer behavior on small carsProjects Kart
This document is a study on consumer behavior for small cars in India. It includes an executive summary that outlines the objectives of analyzing brand personality and measuring customer satisfaction for selected car brands. The introduction defines the importance of word-of-mouth recommendations and measuring customer willingness to recommend products. The overview provides context on the growth of the Indian auto industry and market segments.
This document summarizes research on consumer behavior related to purchasing passenger vehicles in India. It analyzes factors that influence consumers' preferences across different vehicle segments, from small cars to luxury cars. The summary identifies that consumers go through a multi-stage decision process when purchasing vehicles and that their preferences are shaped by a variety of economic, social, and psychological factors. Understanding consumer behavior is important for automakers to meet customer needs and preferences in India's competitive automobile market.
This document provides an overview of a project on consumer behavior and awareness towards Maruti Suzuki vehicles sold at Karlo Automobiles in Gaya, India. The project was conducted to fulfill requirements for a BBM degree. It includes an introduction describing the objectives to study major vehicle segments and factors influencing purchases. It also provides background on Maruti Suzuki and Karlo Automobiles. The document outlines the research methodology and structure, including literature review, data analysis, recommendations, and conclusions. It aims to understand consumer awareness and behavior regarding Maruti vehicles sold through Karlo Automobiles.
This dissertation summarizes a document about the automobile industry. It discusses how the industry experienced constant growth until the mid-1980s, but then demand depressed in North America, Europe and Japan, leaving industry profitability in recession. It analyzes the industry using Porter's Five Forces model, noting that competition is intense between established firms and that bargaining power has increased for both buyers and suppliers. It predicts that rivalry will continue and managing excess capacity relative to demand will be challenging, especially as bargaining power remains strong for buyers and suppliers.
Consumer behaviour towards small car segment in Indian marketSaurav Mann
This document presents a study on consumer behavior towards small cars in the Indian market. It discusses a review of past literature on customer satisfaction studies and the impact of technology on vehicle manufacturers. The study used an online survey of 70 residents in Delhi and surrounding cities to understand perceptions of various small car features and consumer expectations. The survey examined demographic profiles and ratings of features like aesthetics, cost, space, and trust/reliability on a scale of 1 to 5. The results provide insight into what most influences Indian consumers when purchasing a small car.
Dissertation on car market and buying behavior a study of consumer perceptionProjects Kart
This document provides a summary of a dissertation on the car market and consumer buying behavior in India. It includes an executive summary that outlines the increasing sales of passenger cars in India and the growing competition in the sector. The document then reviews literature on brand personality and outlines the objectives, scope and methodology of the study. It provides an overview of the automobile industry in India, including industry size and major players. It also reviews factors that influence consumer buying decisions and defines customer satisfaction index.
This document provides an overview of a project report on consumer satisfaction with Maruti Suzuki vehicles in India. It includes an introduction to Maruti Suzuki's history in India since 1970 and its partnership with Suzuki Motor Corporation of Japan. It also outlines the objectives and methodology of the consumer behavior research, including understanding factors that influence buying decisions and defining consumer satisfaction. The report aims to provide information to Maruti Suzuki about consumers' attitudes toward their products and services.
Customer Satisfaction Survey of Maruti Suzuki Ltd. Vijay Yadav
Maruti Suzuki is an Indian automaker that was established in 1981 and began production in 1983. It is now 56.21% owned by Japanese automaker Suzuki Motor Corporation. The survey presented analyzes customer satisfaction with Maruti Suzuki through questionnaires and secondary research. It finds that most customers are satisfied but some want new features or design changes. The SWOT analysis identifies Maruti Suzuki's strengths in brand image and distribution but weaknesses in quality, SUV market share, and international presence. Recommendations include more advertising, addressing maintenance costs and mileage/performance issues.
This document provides an overview of the automobile industry in India. It discusses the history and development of the industry since 1947 when India gained independence. In the early years, the industry was stagnant due to government restrictions and policies focused on self-sufficiency rather than quality and efficiency. Liberalization in 1993 opened the industry to international manufacturers. It also discusses the growth of major domestic manufacturers like Tata and Mahindra. The automobile industry is now an important driver of the Indian economy and continues to grow rapidly.
A project report on effect of consumer behaviour on the purchase of refrigera...Projects Kart
This document provides an overview of a term project studying the effect of consumer behaviour on the purchase of refrigerators. It includes an introduction to consumer behaviour and factors influencing purchase decisions. The study focuses on males aged 30-40 who are working professionals and married. Key external factors identified are demographic details, media habits, culture, family, social class, and reference groups. Marketing implications include focusing on product features, value, availability, and promotion targeting homemakers as influencers.
Report country of origin effect on brand personality for passenger carsamit kumar
The document discusses testing the impact of country of origin on brand personality perceptions of passenger cars in the Indian market. An empirical study was conducted using a questionnaire to assess how Indian consumers perceive the brand personalities of cars from India, Japan, and South Korea. The questionnaire measured perceptions on dimensions of responsibility, activity, aggressiveness, simplicity and emotionality. The study found that Indian cars are perceived as simple while Japanese cars are seen as more stable, responsible, dynamic, innovative, and bold. Korean cars were perceived as more romantic. The research helps marketers understand how brand personality varies by a car's country of origin in the Indian context.
This document provides a market research proposal that examines the effect of country of origin on Indian consumers' perceptions of brand personality for cars from India, South Korea, and Japan. The proposal outlines the research objectives, hypotheses, model, questionnaire, data collection plan, and analytical tools. It will use a survey with a 5-point Likert scale to measure consumers' ratings on five brand personality dimensions for cars from the three countries. The results will be analyzed using MANOVA to identify differences in perceptions based on country of origin. The implications may help marketers and advertisers develop strategies to change negative perceptions.
This document provides a literature review on consumer behavior in the two-wheeler industry in India. It summarizes several research articles and reports on marketing strategies and customer relationship management (CRM) programs used by major two-wheeler companies in India like Hero MotoCorp, Honda, Bajaj, and TVS. The review finds that companies are increasingly focusing on CRM, loyalty programs, and after-sales service to gain a competitive advantage in the growing but highly competitive two-wheeler market in India.
Factors Affecting Consumer's Purchase Intention When Buying Toyota Corolla in...Ayesha Majid
Toyota is a name almost everyone is familiar with. It has been the market leader in automobiles specially hybrid and electric automobiles. It has been operational in Pakistan since 1989.
Toyota is a one of a kind Japanese multinational automotive manufacturer. As of September 2018, it was the sixth largest company in the world in terms of revenue. The economic conditions however have not been very favorable for the automotive industry. The economy of Pakistan and the consistent increase in dollar rates has taken a huge toll on the
sales of the multinational manufacturer. Focus group analysis show that majority of the people preferred Honda over Toyota due to several reasons including near to none change in the designs of Toyota Corolla’s variants.
Another factor was that Toyota was seen more as a car for the rural areas which was best suited for a rugged terrain. Although the general perception is that Toyota has better car suspension
and fuel efficiency, people would still prefer Honda and other Japanese cars. Respondents said that advertisements played a crucial role but they do not compel the customer to buy a product like a car, there are other factors that are taken under consideration. Pakwheels and olx were the first two online platforms that they mentioned when asked about their go to online source. Family and friends advice played a major role in deciding which car to buy. According to the research conducted by our group through questionnaire, a regression was done
and seen that the general perception that a reduction in prices will increase sales was not true because people usually associate low prices with low quality products. According to the regression, only advertisement and product have a significant result. All the variables are positively correlated with each other and less than one and positive indicating a formative relationship to the dependent variable. Branding has an insignificant positive relationship with purchase intention because consumers are only considering three competitors; Honda, Suzuki and Japanese cars.
This document analyzes the South Korean credit card industry and Hyundai Card's position within it. It provides a brief history of the credit card industry in South Korea from 1969 to 2000, noting steady growth. It also shows that South Korea has a higher average number of cards issued per capita compared to other countries. The document discusses Hyundai Card's market share, ownership structure, products, marketing strategies including customer segmentation and promotions, and features that influence customer lifestyle. It proposes future strategies such as innovative product design and extending card usage.
An empirical analysis on consumer perception towards branded trousersIAEME Publication
This document summarizes a study that examined men's perceptions of branded trousers in Coimbatore City, India. The study investigated which trousers brand was most preferred and what factors influenced men's preferences. It also examined consumer perceptions of retail garments showrooms. Primary data was collected through surveys of 215 men and analyzed using statistical tests. Key findings were that certain factors significantly impacted men's preferences for particular trousers brands. Retailers could use these findings to better understand consumer behaviors and develop effective branding strategies.
1) The study examined the relationship between time spent in two sedentary behaviors - riding in a car and watching television - and cardiovascular disease mortality in over 7,700 men over 21 years of follow up.
2) The results showed that greater time spent riding in a car and greater combined time spent in these two sedentary behaviors were both associated with higher risk of cardiovascular disease mortality.
3) Men who reported spending over 10 hours per week riding in a car or over 23 hours per week in combined sedentary behaviors had around 80% and 60% greater risk of cardiovascular disease death respectively, compared to men reporting under 4 and 11 hours per week.
4) However, higher levels of physical
El documento explica cómo usar el comando IPCONFIG en el símbolo del sistema de Windows para ver la dirección IP del equipo y otras máquinas virtuales instaladas. Primero se abre el símbolo del sistema escribiendo "cmd", luego se escribe el comando "IPCONFIG" para mostrar la información de IP del equipo y máquinas virtuales en un cuadro.
A study of consumer behavior on small carsProjects Kart
This document is a study on consumer behavior for small cars in India. It includes an executive summary that outlines the objectives of analyzing brand personality and measuring customer satisfaction for selected car brands. The introduction defines the importance of word-of-mouth recommendations and measuring customer willingness to recommend products. The overview provides context on the growth of the Indian auto industry and market segments.
This document summarizes research on consumer behavior related to purchasing passenger vehicles in India. It analyzes factors that influence consumers' preferences across different vehicle segments, from small cars to luxury cars. The summary identifies that consumers go through a multi-stage decision process when purchasing vehicles and that their preferences are shaped by a variety of economic, social, and psychological factors. Understanding consumer behavior is important for automakers to meet customer needs and preferences in India's competitive automobile market.
This document provides an overview of a project on consumer behavior and awareness towards Maruti Suzuki vehicles sold at Karlo Automobiles in Gaya, India. The project was conducted to fulfill requirements for a BBM degree. It includes an introduction describing the objectives to study major vehicle segments and factors influencing purchases. It also provides background on Maruti Suzuki and Karlo Automobiles. The document outlines the research methodology and structure, including literature review, data analysis, recommendations, and conclusions. It aims to understand consumer awareness and behavior regarding Maruti vehicles sold through Karlo Automobiles.
This dissertation summarizes a document about the automobile industry. It discusses how the industry experienced constant growth until the mid-1980s, but then demand depressed in North America, Europe and Japan, leaving industry profitability in recession. It analyzes the industry using Porter's Five Forces model, noting that competition is intense between established firms and that bargaining power has increased for both buyers and suppliers. It predicts that rivalry will continue and managing excess capacity relative to demand will be challenging, especially as bargaining power remains strong for buyers and suppliers.
Consumer behaviour towards small car segment in Indian marketSaurav Mann
This document presents a study on consumer behavior towards small cars in the Indian market. It discusses a review of past literature on customer satisfaction studies and the impact of technology on vehicle manufacturers. The study used an online survey of 70 residents in Delhi and surrounding cities to understand perceptions of various small car features and consumer expectations. The survey examined demographic profiles and ratings of features like aesthetics, cost, space, and trust/reliability on a scale of 1 to 5. The results provide insight into what most influences Indian consumers when purchasing a small car.
Dissertation on car market and buying behavior a study of consumer perceptionProjects Kart
This document provides a summary of a dissertation on the car market and consumer buying behavior in India. It includes an executive summary that outlines the increasing sales of passenger cars in India and the growing competition in the sector. The document then reviews literature on brand personality and outlines the objectives, scope and methodology of the study. It provides an overview of the automobile industry in India, including industry size and major players. It also reviews factors that influence consumer buying decisions and defines customer satisfaction index.
This document provides an overview of a project report on consumer satisfaction with Maruti Suzuki vehicles in India. It includes an introduction to Maruti Suzuki's history in India since 1970 and its partnership with Suzuki Motor Corporation of Japan. It also outlines the objectives and methodology of the consumer behavior research, including understanding factors that influence buying decisions and defining consumer satisfaction. The report aims to provide information to Maruti Suzuki about consumers' attitudes toward their products and services.
Customer Satisfaction Survey of Maruti Suzuki Ltd. Vijay Yadav
Maruti Suzuki is an Indian automaker that was established in 1981 and began production in 1983. It is now 56.21% owned by Japanese automaker Suzuki Motor Corporation. The survey presented analyzes customer satisfaction with Maruti Suzuki through questionnaires and secondary research. It finds that most customers are satisfied but some want new features or design changes. The SWOT analysis identifies Maruti Suzuki's strengths in brand image and distribution but weaknesses in quality, SUV market share, and international presence. Recommendations include more advertising, addressing maintenance costs and mileage/performance issues.
This document provides an overview of the automobile industry in India. It discusses the history and development of the industry since 1947 when India gained independence. In the early years, the industry was stagnant due to government restrictions and policies focused on self-sufficiency rather than quality and efficiency. Liberalization in 1993 opened the industry to international manufacturers. It also discusses the growth of major domestic manufacturers like Tata and Mahindra. The automobile industry is now an important driver of the Indian economy and continues to grow rapidly.
A project report on effect of consumer behaviour on the purchase of refrigera...Projects Kart
This document provides an overview of a term project studying the effect of consumer behaviour on the purchase of refrigerators. It includes an introduction to consumer behaviour and factors influencing purchase decisions. The study focuses on males aged 30-40 who are working professionals and married. Key external factors identified are demographic details, media habits, culture, family, social class, and reference groups. Marketing implications include focusing on product features, value, availability, and promotion targeting homemakers as influencers.
Report country of origin effect on brand personality for passenger carsamit kumar
The document discusses testing the impact of country of origin on brand personality perceptions of passenger cars in the Indian market. An empirical study was conducted using a questionnaire to assess how Indian consumers perceive the brand personalities of cars from India, Japan, and South Korea. The questionnaire measured perceptions on dimensions of responsibility, activity, aggressiveness, simplicity and emotionality. The study found that Indian cars are perceived as simple while Japanese cars are seen as more stable, responsible, dynamic, innovative, and bold. Korean cars were perceived as more romantic. The research helps marketers understand how brand personality varies by a car's country of origin in the Indian context.
This document provides a market research proposal that examines the effect of country of origin on Indian consumers' perceptions of brand personality for cars from India, South Korea, and Japan. The proposal outlines the research objectives, hypotheses, model, questionnaire, data collection plan, and analytical tools. It will use a survey with a 5-point Likert scale to measure consumers' ratings on five brand personality dimensions for cars from the three countries. The results will be analyzed using MANOVA to identify differences in perceptions based on country of origin. The implications may help marketers and advertisers develop strategies to change negative perceptions.
This document provides a literature review on consumer behavior in the two-wheeler industry in India. It summarizes several research articles and reports on marketing strategies and customer relationship management (CRM) programs used by major two-wheeler companies in India like Hero MotoCorp, Honda, Bajaj, and TVS. The review finds that companies are increasingly focusing on CRM, loyalty programs, and after-sales service to gain a competitive advantage in the growing but highly competitive two-wheeler market in India.
Factors Affecting Consumer's Purchase Intention When Buying Toyota Corolla in...Ayesha Majid
Toyota is a name almost everyone is familiar with. It has been the market leader in automobiles specially hybrid and electric automobiles. It has been operational in Pakistan since 1989.
Toyota is a one of a kind Japanese multinational automotive manufacturer. As of September 2018, it was the sixth largest company in the world in terms of revenue. The economic conditions however have not been very favorable for the automotive industry. The economy of Pakistan and the consistent increase in dollar rates has taken a huge toll on the
sales of the multinational manufacturer. Focus group analysis show that majority of the people preferred Honda over Toyota due to several reasons including near to none change in the designs of Toyota Corolla’s variants.
Another factor was that Toyota was seen more as a car for the rural areas which was best suited for a rugged terrain. Although the general perception is that Toyota has better car suspension
and fuel efficiency, people would still prefer Honda and other Japanese cars. Respondents said that advertisements played a crucial role but they do not compel the customer to buy a product like a car, there are other factors that are taken under consideration. Pakwheels and olx were the first two online platforms that they mentioned when asked about their go to online source. Family and friends advice played a major role in deciding which car to buy. According to the research conducted by our group through questionnaire, a regression was done
and seen that the general perception that a reduction in prices will increase sales was not true because people usually associate low prices with low quality products. According to the regression, only advertisement and product have a significant result. All the variables are positively correlated with each other and less than one and positive indicating a formative relationship to the dependent variable. Branding has an insignificant positive relationship with purchase intention because consumers are only considering three competitors; Honda, Suzuki and Japanese cars.
This document analyzes the South Korean credit card industry and Hyundai Card's position within it. It provides a brief history of the credit card industry in South Korea from 1969 to 2000, noting steady growth. It also shows that South Korea has a higher average number of cards issued per capita compared to other countries. The document discusses Hyundai Card's market share, ownership structure, products, marketing strategies including customer segmentation and promotions, and features that influence customer lifestyle. It proposes future strategies such as innovative product design and extending card usage.
An empirical analysis on consumer perception towards branded trousersIAEME Publication
This document summarizes a study that examined men's perceptions of branded trousers in Coimbatore City, India. The study investigated which trousers brand was most preferred and what factors influenced men's preferences. It also examined consumer perceptions of retail garments showrooms. Primary data was collected through surveys of 215 men and analyzed using statistical tests. Key findings were that certain factors significantly impacted men's preferences for particular trousers brands. Retailers could use these findings to better understand consumer behaviors and develop effective branding strategies.
1) The study examined the relationship between time spent in two sedentary behaviors - riding in a car and watching television - and cardiovascular disease mortality in over 7,700 men over 21 years of follow up.
2) The results showed that greater time spent riding in a car and greater combined time spent in these two sedentary behaviors were both associated with higher risk of cardiovascular disease mortality.
3) Men who reported spending over 10 hours per week riding in a car or over 23 hours per week in combined sedentary behaviors had around 80% and 60% greater risk of cardiovascular disease death respectively, compared to men reporting under 4 and 11 hours per week.
4) However, higher levels of physical
El documento explica cómo usar el comando IPCONFIG en el símbolo del sistema de Windows para ver la dirección IP del equipo y otras máquinas virtuales instaladas. Primero se abre el símbolo del sistema escribiendo "cmd", luego se escribe el comando "IPCONFIG" para mostrar la información de IP del equipo y máquinas virtuales en un cuadro.
This document provides a curriculum vitae for Pitsi Thabo Setoaba, outlining his personal and contact information, work experience, qualifications, skills, accomplishments, education, and references. According to the CV, he has over 15 years of experience in broadcast engineering roles for various companies, including operating satellite news gathering vehicles, planning fiber optic networks, and responding to technical faults in live productions. He holds qualifications in electrical engineering and project management and is skilled in areas such as satellite communications, studio maintenance, and computer literacy.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
This document defines and provides examples of various styles including grunge, pop art, punk, urban, and cartoon. It also defines genres such as factual, music, adventure, fantasy, and graphic novels. For each style or genre, a definition is given along with a description of features in an example design that represent characteristics of that style or genre. The styles and genres covered provide an overview of different categories for visual designs and written works.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
La adolescencia es la etapa entre la niñez y la adultez que se caracteriza por cambios físicos, psicológicos, sociales y sexuales y generalmente ocurre entre los 10 y 20 años de edad.
The document discusses global warming, defining it as the continuing rise in average temperatures across the Earth's climate system. It notes global warming is causing changes in temperatures, increasing natural disasters, and affecting human health. The document suggests ways to lower the effects of global warming, such as proper disposal of waste and using paper bags. It concludes that while global warming cannot be stopped, its effects can be lowered, and these effects are influenced by human activities.
International Journal of Business and Management Invention (IJBMI)inventionjournals
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online
This document discusses the importance and components of field-based instruction in teacher training programs. Field-based instruction provides opportunities for students to apply knowledge from their programs in real classrooms. Effective field-based instruction requires selecting quality field sites that represent inclusive education approaches and collaborating with site staff. Students work with faculty and site supervisors to develop work plans outlining their field activities and competencies. Core competencies for field-based instruction include interpersonal skills, communication skills, safety awareness, time management, and cultural awareness.
The document provides information about a research project on the small car segment in India. It includes an introduction to consumer behavior and perception as it relates to car purchasing. It also gives background on the Indian automobile industry and current market scenario. The document outlines the research methodology, which involved collecting primary data through questionnaires and secondary data from publications. The objectives are to examine consumer psychographics, buying behavior, decision making process, and perceptions of different small car brands. Data was collected from a sample of 30 small car owners in Delhi to analyze competition between brands like Santro, Zen, and Indica.
This document summarizes an empirical study on the buying behavior of two-wheeler users in Jaipur, India. It begins with background on the growth of the two-wheeler market in India since liberalization in 1991. A literature review identifies key factors that influence purchasing decisions like advertising, recommendations, price, features, etc. The study aims to identify the market share of major brands in Jaipur, understand the impact of demographic factors, and determine the attributes that influence consumers to purchase specific models. It surveys 100 two-wheeler owners in Jaipur on brands like Hero, Bajaj and TVS. The results found Hero has the largest market share at 42%, followed by Bajaj at 28%
The document is a project report on buying behavior prepared by students for a class. It includes an index, acknowledgements, and sections on the automobile industry, Maruti Suzuki company history and industrial relations, objectives of studying brand preference and buying behavior, findings from a survey, suggestions, and conclusion.
The key findings are:
1) Customers consider mileage, price, and maintenance cost most important when buying a car.
2) Most are willing to pay 3-4 lakhs and prefer bank loans for financing.
3) Maruti Alto is the most preferred B-segment car brand.
4) Over half cited comfort as their reason for choosing a car over need or status.
A study on customer satisfaction towards maruti suzuki in coimbatore 1265Anvitha Shanbhogue
This study examined customer satisfaction with Maruti Suzuki cars in Coimbatore, India. The researchers collected data from 150 respondents using convenience sampling. 31% of respondents used SUV models. Analysis found no significant relationship between car type and customer gender. The majority of customers were satisfied overall, though some cited high maintenance costs and issues with mileage and performance. The study concluded that Maruti Suzuki remains a popular brand in India due to its focus on customer needs like handling, safety, and performance. However, the company could further improve customer satisfaction by addressing cost and quality issues.
This document discusses the customer perceptions about the pricing of Maruti cars in Kollam, India. It begins with an acknowledgment and executive summary. It then provides background on the automobile industry in India and Maruti Suzuki. The document presents research objectives, methodology, data collection sources, and limitations. It analyzes customer perceptions based on a survey of 30 Maruti customers. Key findings indicate that price moderately influences purchase decisions and customers feel Maruti cars are worth the price. The conclusion provides suggestions such as keeping prices attractive and offering more price discounts to affect purchase time.
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Marketing strategies in automobile industry in indiaRaagini m
EXECUTIVE SUMMARY
Marketing is the action or business of promoting and selling products or services, including market research, strategies, advertising, etc.
Indian Automobile Industry is one of the largest in the world. It contributes to 7.1% of country’s GDP.
In this research, the marketing strategies that are taken up by the automobile manufacturers to grow and sustain in the Indian Market is discussed. This research is secondary in nature. For this purpose, two of the leading automobile companies are taken – Tata Motors Ltd and Hyundai Motors India Ltd (HMIL).
3 major criteria are taken to carry out this research:
a) 4P’s of Marketing
b) SWOT analysis
c) Pest Analysis
Conclusion – Tata Motors is in a better position than HMIL due to the following reasons:
Tata has a well-established brand name
It is almost in all segments of the automobile market.
It is socially more active and giving than HMIL
The document discusses a study conducted on consumer buying preferences towards the Mahindra Scorpio SUV in Bangalore. It provides background information on the intern who conducted the study, the organization where the internship was done, and the guidelines and objectives of the study. The study aims to analyze factors influencing consumer brand preferences and satisfaction levels towards the Mahindra Scorpio.
Comparative study of maruti suzuki and tata motors with reference to after sa...GANESH AWATADE
This document provides an overview of Maruti Suzuki India Ltd, the largest automobile manufacturer in India. Some key points:
- Maruti Suzuki is a joint venture between the Indian government and Japanese company Suzuki Motor Corporation.
- It has the largest market share in India at 37% and is the market leader in passenger vehicles.
- The company produces a wide range of vehicles from small hatchbacks to sedans and SUVs. It has a large sales and service network across India.
- In addition to manufacturing and sales, Maruti Suzuki also provides financing, insurance, and sells used vehicles to support its customers.
This document is a research report submitted for a Master's degree that studies consumer behavior towards car brands in Mathura city, India. It provides an introduction to the topic of consumer behavior and determinants that influence purchasing decisions. It reviews relevant literature on India's automobile industry and the roles of dealers. The objectives are to understand customer attitudes and perceptions of brands like Tata, Maruti, Hyundai and Honda, determine choice criteria, and examine post-purchase behavior. The methodology discusses using a cross-sectional study of 100 car owners in the area to collect data at a single point in time.
A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabadijtsrd
In this competitive world automobiles have become an important part of daily transportation and the competition between different automobile industries lead to the high level innovations in automobiles in order to reach the needs of people. This research attempts to answer some of the questions regarding brand personality of selected cars by conducting the survey. This research will help in knowing what a customer thinks about a given brand of car and what are the possible factors guiding a possible purchase. The main aim of this research is to analyse sales of a particular automobile company and to identify the advertisements and sales promotion activities adopted by the automobile companies. The present study is an attempt to evaluate the consumer purchase behaviour of automobiles. This research highlights the various factors which influence the consumer behaviour towards four wheeler, small sedan cars purchase decision and their behaviour and level of satisfaction. Dr. Mayuri Chaturvedi | Baddam Harish Reddy "A Study of Customer Purchasing Behaviour of Automobiles in Kukatpally, Hyderabad" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-2 , February 2019, URL: https://www.ijtsrd.com/papers/ijtsrd21376.pdf
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/21376/a-study-of-customer-purchasing-behaviour-of-automobiles-in-kukatpally-hyderabad/dr-mayuri-chaturvedi
This document discusses brand personality as it relates to cars in the Indian market. It provides an overview of the automobile industry in India and reviews literature on brand personality and how it is created. Brand personality refers to the human traits associated with a brand, and is influenced by a brand's marketing mix, user imagery, sponsorship activities, age, and symbols. Understanding brand personality can help enrich consumer understanding, contribute to brand differentiation, and guide communication efforts. The document examines how companies try to link certain personalities to the brands of cars they sell.
A STUDY ON CUSTOMERS SATISFACTION OF MARUTI SUZUKI CARS IN TIRUPUR CITY BY AJITHsaravana vel.k
This document provides an introduction and background on a study about customer satisfaction with Maruti Suzuki cars in Tirupur City, India. The study aims to analyze customer satisfaction levels based on factors like price, features, safety, warranty and more. It outlines the objectives, need, scope and limitations of the study. Research methodology will involve collecting primary data through questionnaires and secondary data from sources like journals. Data analysis will use tools like percentage analysis and chi-square tests. The study is limited to Maruti Suzuki car owners in Tirupur district and depends on self-reported information from respondents.
This document discusses the pre-owned car market in India and analyzes the marketing strategies of car makers in this segment. It notes that the pre-owned car market is currently estimated at 1.5 million units and growing rapidly. Currently, over 90% of the pre-owned car market is dominated by unorganized individual sellers and brokers, while only 10% is organized. The document examines the reasons for the boom in pre-owned car sales, including frequent new models that encourage owners to trade in older cars, lower prices, and demand from two-wheeler owners upgrading to affordable used cars. It also analyzes the marketing strategies used by car companies in the growing pre-owned car business in India.
Pre owned car market in india - a study of marketing strategiesjimit2909
This document discusses the pre-owned car market in India and analyzes the marketing strategies of car makers in this segment. It notes that the pre-owned car market is currently estimated at 1.5 million units and growing rapidly. Currently, over 90% of the pre-owned car market is dominated by unorganized individual sellers and brokers, while only 10% is organized. The document examines the reasons for the boom in pre-owned car sales, including the frequent introduction of new models, lower prices, and demand from two-wheeler owners upgrading to affordable used cars. It also analyzes the marketing strategies and services provided by organized car maker-branded pre-owned dealerships compared to unorganized sellers.
The document appears to be a project report submitted by Nilanjan Bhaumik to Amity Global Business School in partial fulfillment of an MBA degree. The report focuses on volume growth in small pickup vehicles for Tata Motors. It includes sections on the executive summary, industry profile, company profile, research methodology, findings and conclusions, limitations, recommendations, and references.
This document provides an overview of the automobile industry in India and Maruti Suzuki. It discusses the objectives of studying brand awareness of Maruti Suzuki with reference to Indus Motors Pvt Ltd. It covers the introduction of automobiles globally and their growth in India. It profiles major automobile manufacturers in India, both domestic and foreign. It outlines the scope of the study as understanding factors influencing customer preference for Maruti Suzuki vehicles and their brand awareness of safety features.
Factors Affecting Customer Buying Behavior Melvin Joy
This document discusses factors that influence customer buying behavior at MK Motors. It identifies 4 main factors: cultural, social, personal, and psychological. Cultural factors can vary significantly between regions and countries. Social factors like reference groups and family also influence purchases. Personal factors include income, occupation, and personality. Psychological factors that are discussed include perceptions, motivations, learning, beliefs, and attitudes. Understanding how these factors influence customer decisions can help businesses better market their products and maximize sales.
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International Journal of Business and Management Invention (IJBMI)
1. International Journal of Business and Management Invention
ISSN (Online): 2319 – 8028, ISSN (Print): 2319 – 801X
www.ijbmi.org Volume 2 Issue 12ǁ December. 2013ǁ PP.64-71
A Study of Buying Decision Influencers for Passenger Car
Segment in New Delhi
Sangeeta Gupta
Assistant Professor, Delhi College of Arts & Commerce, University of Delhi
ABSTRACT: Indian Automobile passenger car market is witnessed by the presence of many national and
multi-national manufactures post liberalization 1991. The availability of many alternatives within the city
provides an opportunity to the consumers to make a rational decision after considering all the options. Today is
an era which is characterised by a consumer’s market where the manufacturers and marketers not only takes
into consideration the consumer orientation to make them satisfied but goes one step ahead of achieving
consumer delight. Consumers look for those differentiating parameters, which may help them to make a best
decision and can be proved as value to money proposition for them. It makes more important to analyse the
consumer perceptions and behaviour of the passenger car owners which will give the feedback pertaining to
designing the marketing strategies. The objective of this paper is to investigate those differentiating parameter
and effect of reference group that influence the consumer buying behaviour of car owners within the city of New
Delhi. The primary data was collected from 191 respondents, located in New Delhi using convenience sampling.
The results revealed the strong influence of attributes like price, fuel efficiency in buying decision and
importance of reference group..
KEYWORDS: Buying decision, Information source, Influencer,Passenger car,Price, Product
attributes,Referencegroup
I. INTRODUCTION
Each of us, in some way or the other, is a consumer. The process through which we buy products and
services is different for every one of us and for every category of the product. Today’s market is driven and
dominated by consumers and that is the reason he is considered the King. Thus, the decision of ―to be or not to
be of a preferred brand or product‖ depends solely on the choice of consumers. Understanding the buying
behaviour of the target market is the essential task of marketing manager under modern marketing (kotler, 2009)
[1]
. It is not easy to predict the complex mind of the consumers as each individual is a unique product of
genetics, environment and experience. If this riddle is solved then that may yield vast fortunes and if solved
inaccurately may lend up in the situation of loss and that to of millions of rupees. For this reason, the buyer’s
mind has been categorised as a black box, which should be opened by the seller in his favour to be a successful
marketer. Consumer behaviour considers the many reasons—personal, situational, psychological, and social—
why people shop for products, buy and use them, sometimes become loyal customers, and then dispose of them.
Today even marketers pay for search advertising, or ads that appear on the Web pages, as likes to find out what
kind of things interest a consumer. Businesses often try to influence a consumer’s behaviour with things they
can control such as the layout of a store, music, grouping and availability of products, pricing, and advertising.
Some of the factors results in a temporary influence and others are long lasting.
A Brief Profile: The Automobile Industry in India
In India, automobile industry is one of the largest industries showing rapid growth over the years and
contributing certainly to the industrial development in the country. Presently passenger car segment is the fourth
largest market in Asia as well as a home to the largest motor cycle manufacturer. Also with the inflow of foreign
brand the monopoly of some other manufacturers are challenged.
In India, there are about fourteen manufacturers in passenger car segment. Top Automobile (Passenger
Vehicle) Companies in India by market share from August 2012 to August 2013 as per India Car Sales Figure
Analysis [2] are shown in Table 1. Some of the facts about these top players are summarized as: 1. Maruti Suzuki
(42.02% Market Share): Customers lovingly call it as the people’s car; since last three decades Maruti Suzuki
has refined the way towards plying on roads by people. 2. Hyundai Motors India Limited (15.65% Market
Share): The main feature of this manufacturer is the position in car export market. Also it is the second largest
manufacturer of cars in India. 3. Tata Motors (6.39% Market Share): It is ranked amongst the top three in
passenger segment, a leader in commercial vehicle. 4. Mahindra & Mahindra (8.75% Market Share): It is known
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2. A Study of Buying Decision Influencers for…
for its commercial vehicles which are believed to be durable, reliable and fuel efficient. 5. Toyata (6.64%
Market Share): A committed brand with its newly built up another plant to commence the beginning of new
series. 6. General Motors (4% Market Share): Ranked as sixth biggest automobile manufacturing firm of India.
7. Ford (4.43% Market Share): It is a wholly owned subsidiary of Ford. Honda (4.9% Market Share): A
committed company to make available the latest variants to the consumers of India. 8. Volkswagen (2.66%
Market Share): Individual extension of each brand works as a separate entity in the market. 9. Nissan (1.38%
Market Share): Provides a variety of alternatives in India in the segments of hatchback, sports sedan segments.
The hottest selling models are Micra and Sunny.
Table 1: Manufacturer Chart
Manufact
urers
Aug
-12
Sep12
Oct12
Nov
-12
Dec12
Jan13
Feb13
Mar
-13
Apr13
May
-13
Jun13
Jul13
Aug
-13
Mar
ket
Shar
e
(%)
Maruti
501
29
888
01
960
02
9088
2
820
73
103
026
979
55
107
890
905
23
7782
1
770
02
751
45
7601
8
42.0
2
Hyundai
285
7
308
51
357
78
3475
1
266
97
343
02
340
02
338
58
324
03
3210
2
306
10
259
65
2831
1
15.6
5
Mahindra
212
16
231
42
269
32
2460
5
227
61
265
14
234
21
258
47
207
49
2224
4
172
32
155
30
1582
1
8.75
Toyata
139
95
121
15
122
81
1035
2
120
71
133
29
127
56
194
52
900
7
1002
3
110
10
115
15
1200
7
6.64
Tata
223
11
216
52
211
19
1803
1
141
85
152
09
106
13
123
47
115
70
1113
4
118
04
108
24
1156
4
6.39
Honda
495
2
490
1
771
9
3453
380
7
533
7
630
4
100
44
848
8
1134
0
929
7
112
22
8913
4.93
Ford
784
0
779
4
757
7
5944
651
7
606
2
449
0
527
1
400
3
4002
714
5
786
7
8008
4.43
Chevrolet
734
6
727
4
668
2
7204
704
5
758
8
710
6
900
6
819
6
8496
657
6
650
3
6673
3.69
Volswage
n
439
7
517
0
560
7
5681
446
4
692
0
581
0
650
6
456
6
5116
535
6
473
9
4805
2.66
Renault
403
6
557
7
679
0
6607
592
4
491
4
672
3
823
2
631
4
6300
600
7
376
3
3733
2.06
Nissan
395
0
357
6
185
3
2787
242
4
405
5
194
8
212
5
123
9
2080
295
4
122
5
2494
1.38
Skoda
178
9
232
1
178
1
1612
257
6
205
7
194
7
207
9
193
4
1916
157
9
156
0
1374
0.76
470
656
568
270
369
344
203
462
391
620
775
928
1003
0.55
363
238
424
419
481
430
815
171
214
231
2125 191
230
214
Total
051
068
113
98
394
087
093
Source: August 2013: Indian Car Sales Figures & Analysis
725
243
844
113
199
496
144
1933
38
116
187
462
163
176
949
173
1808
97
0.1
Fiat
HMMitsubish
i
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100
65 | Page
3. A Study of Buying Decision Influencers for…
From the above data, it is clear that manufacturers are many and each one likes to attract the attention
of the consumers to grab the maximum market share. They all study the consumer psychology to please them by
providing the preferred parameters in the passenger car market, narrow down the appropriate ways of
communication to consumers.
II. LITERATURE REVIEW
The studies by Mrs Beena John, Dr. S. Pragadeeswaran [3] titled ―A study of small car consumer
preference in Pune city‖, investigated impact of profile of respondents and influencing factors in purchasing
decision. They concluded that the income fluctuation and enhanced petrol prices are the factors driving demand
of small cars in India. Small car sector offers immense potential as penetration and consumption of small cars is
very less in Pune compared to its population.
The study of consumer behaviour elaborates as how people construct their buying preferences to utilize
their resources like time, money, effort on consumption-related things (Schiffman and Kanuk, 1997) [4].
Consumer behaviour is a study of the process concerned when people choose, purchase, use, or eliminate
products, services, ideas, or experiences to satisfy wants and needs.
The studies by Chidambaram and Alfred (2007) [5] suggested that there are few factors which helps in
affecting preferences of customers. The study unveiled the important factors which influence preferences as fuel
efficiency, brand name, good quality, reasonable, durability.
The studies by Clement Sudhakar and Venkatapathy (2009) [6] established the significance of peer
group in the purchase behaviour of car pertaining to Coimbatore District. It also revealed the impact of friends
which is bigger for the purchase of small sized and midsized cars.
The studies by Banerjee, Ipsita (2011) [7], investigated about Car Acquisition & Ownership Trends in
Surat city of motorized vehicle owning households. It concluded that household income is the prime factor of
the number and size of cars that household buys, besides that family size is proved to be irrelevant factor as it
was found that smaller vehicles were preferred even by larger family.
The study by White (2004) [8] , discussed the factors those plays a vital role in choice of car buyers and
observed that consumer negotiate with dealers over price and pursue them to every extent to avail incentives as
well as low-interest payment plans. He concluded that with an increasing trend of multi-car households, car
dealers and advertisers should target the right audience, taking into consideration the power of children and the
impact of life stage. Even after the fact that women are the primary buyers of most new cars, study concluded,
the motor trade has traditionally been contemptuous of women's role in the car-buying process.
III. OBJECTIVES OF RESEARCH
1.
2.
3.
4.
To establish the role of Reference groups in a consumer buying decision of a passenger car
To associate the effect of Price on consumer buying decision of a passenger car
To examine the Product attributes that influence the consumer buying decision for a passenger car
To recognize the main Source of Information and Clarification for the consumer
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4. A Study of Buying Decision Influencers for…
IV. SCOPE OF THE STUDY
It is a well known fact that with the advent of increasing purchasing power and changing life style
towards luxury now car has become a commodity of necessity and has become one important element of life of
even to the middle class people. Hence, there is a remarkable scope to investigate the impact of factors affecting
the today’s consumer buying perception and behaviour of passenger cars. The study is restricted to Delhi city,
which is no doubt an economically richest and cosmopolitan city. Delhi City has tremendous potential for all the
products and services, because people of various religions, languages, cultural backgrounds and demographic
and socio economic characteristics live in this area. This paper makes an attempt to investigate the influence of
perception in the consumers’ mind and how this information can be utilized by marketers in their favour to win
the hearts of the consumers.
V. RESEARCH METHODOLOGY
The study has focused the passenger car owners in Delhi city, as a universe population. The users of all
the brands of small car, hatch back, sedan or higher sedan were considered. For collecting primary data,
structured questionnaire has been used. The convenience sampling method was used to collect the responses
from 191 car users. A five point scale was used to measure the responses against each of the variables
considered for the studies. To fill up the questionnaire, respondents were suppose to mention their choices for
each of the variables, using a five-point Likert’s scaling technique (strongly agree, agree, neutral, disagree,
and strongly disagree). The score 1 was indicating the option ―strongly disagree‖, and the score 5 on the
scale, shows the category ―strongly agree‖, for all the questions. Personal interviewing method was used
because the sample size was comparatively small and interviewer can request more questions and errors could
be reduced. A total of 230 questionnaires were distributed, out of this, only 191 questionnaires were filled up
and completed in all respect.
VI. DATA ANALYSIS AND INTERPRETATION
The data collected is tabulated in Table 2 on demographic characteristics of the respondents.
Table 2 :Demographic Variables
No. of Respondents
%
male
102
53.4
female
89
46.5
married
94
49.2
unmarried
97
50.7
diploma
37
19.3
graduate
62
32.4
post graduate
79
41.3
others
13
6.8
one
65
34
two
49
25.6
more than two
19
9.9
not applicable
58
30.3
Below 25
11
5.7
26-35
57
29.8
36-45
74
38.7
Above 45
49
25.6
Gender
Marital Status
Education
No. of children
Age
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5. A Study of Buying Decision Influencers for…
Occupation
professional
52
27.2
business
65
34
private employee
33
17.2
Govt. employee
23
12
retired
18
9.4
5-10 lakhs
37
19.3
10-15lakhs
76
39.7
15-20 lakhs
45
23.5
more than 20 lakhs
33
17.2
Family Income(per annum)
Source: Primary Data
The data in Table 2 shows the presence of males (53.4%) as majority of respondents with more than
respondents falling in the age category of between 26-35 years. Most of the respondents were unmarried
(50.7%) and the major occupation of the respondents found to be business (34%). The family income of the
majority of respondents was found to be between 10-15 lakhs per annum (39.7%).
Table 3 :Information Sources & its influence on Decision
Major Sources of Information
Information Source
Number
%
Major Influencer
Number
%
Internet
33
17.2
45
23.5
Product Advertisement
28
14.6
33
17.2
Friends/Family/Relatives
48
25.1
69
36.1
Showroom/ Dealer staff
20
10.4
20
10.4
Automobile Mechanic
19
9.9
10
5.2
Auto Expo/Exhibitions
15
7.8
8
4.1
Others
18
9.4
6
3.1
Buyers without information search
10
5.2
0
0
Total
191
100
191
100
Table 3: Majority of the respondents (94.8% i.e. 181 out of 191) found to make a prior search from
various sources such as friends, dealer staff, and product advertisements etc. before taking a buying decision
.From the table it is clear that vast number of purchasers of passenger car (25.1%) relies on information obtained
from their friends, family and relatives. Also, as we know high involvement products are being bought after
going through a complex decision process, similarly passenger car being the high-involvement product has a
considerable impact of influencer on its purchasing decision. The list of the main influencers to the respondents
is mentioned in the table. For majority of passenger car buyer’s major influencer found to be friends, family and
relatives (36.1%), followed by the internet (23.5%) and product advertisement (17.2%), showroom dealer staff
(10.4%) and so on.
Table 4 : Doubt Clarification Sources
Respondents
Source
Number
%
Showroom/Dealer
103
53.9
E-mail to Manufacturers
5
2.6
Brochure/Leaflet/Advertisement
13
6.8
Automobile mechanic
25
13
Internet surfing
45
23.5
191
100
Total
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6. A Study of Buying Decision Influencers for…
From the Table 4, it is evident that approx. half (53.9%) of the respondents consults the
showroom/dealer staff for clarification of doubts about the passenger car prior to it’s buying. Second most
important source found to be internet surfing (23.5%).
Table 5 : Weightage assigned to Relative Product Attributes of Passenger Car
Product
Not
at
all Not
Extremely
Indifferent
Important
Attributes
important
important
important
Numbe
r
%
Numb
er
%
Nu
mbe
r
%
Nu
mb
er
%
Numbe
r
%
Price
7
3.6
10
5.2
30
15.7
59
30.8
85
44.5
Style/Design
4
2
14
7.3
28
14.6
75
39.2
70
36.6
Fuel efficiency
3
1.5
4
2
14
7.3
63
32.9
107
56
Powerful Engine
2
1
7
3.6
17
8.9
87
45.5
78
40.8
Pick up
1
0.5
7
3.6
21
10.9
91
47.6
71
37.1
Warranty
4
2
12
6.2
38
19.8
60
31.4
77
40.3
Comfort/Luxury
Financing
schemes
1
0.5
3
22
11.5
92
48.1
73
38.2
12
6.2
21
52
27.2
66
34.5
40
20.9
Internal Space
22
11.5
36
17
8.9
69
36.1
47
24.6
Safety
2
1
4
1.5
10.
9
18.
8
2
21
10.9
92
48.1
72
37.6
After Sales service
3
1.5
5
2.6
23
12
93
48.6
67
35
Models/Variants
23
12
29
19
9.9
67
35
53
27.7
Brand Image
3
1.5
7
15.
1
3.6
31
16.2
89
46.5
61
31.9
Colour
7
3.6
12
6.2
39
20.4
72
37.6
61
31.9
Availability
Innovative
technology
Maintenance cost
4
2
12
6.2
43
22.5
82
42.9
50
26.1
3
1.5
5
2.6
21
10.9
86
45
76
39.7
4
2
13
6.8
23
12
89
46.5
62
32.4
Durability
4
2
11
5.7
20
10.4
84
43.9
72
37.6
Re-Sale value
6
3.1
19
9.9
47
24.6
69
36.1
50
26.1
Insurance facility
29
15.1
19
9.9
34
17.8
49
25.6
60
31.4
Table 5 gives an overview of twenty one features and attributes of a passenger car which are
considered by the respondents on the basis of their importance. It is clear from the data that all the features are
not equally important for the consumers. Specifically, fuel efficiency is found to be extremely important factor
as suggested by 56% of the respondents followed by price (44.5%) and powerful engine (40.8%). However,
financing scheme (20.9%), re-sale value (26.1%) and internal space (24.6%) are relatively less important factors
for respondents in passenger car segment.
Table 6 : Promotional Offers Usage Frequency
Schemes
Frequency
%
Free gifts
21
23.5
Price -off
47
52.8
Free Insurance
19
21.3
Other schemes
2
2.2
Total
89
100
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7. A Study of Buying Decision Influencers for…
To gain customers attention, passenger car manufacturers use promotional schemes to reduce overall
significance of price to the buyers buying decision. A question regarding the usage of promotional schemes
utilized while buying was investigated from the respondents. Table 6 shows that 52.3% of the respondents (100
out of 191) purchased their passenger car under some or the other promotional scheme, clearly indicating the
importance of promotional offers to the customers. It is also evident that 52.8% used the price off schemes while
23.5% used free gifts as a scheme in purchasing the passenger car, followed by free insurance (21.3%).
Table 7 : Most Preferred Passenger Car Brand keeping Price aside
Passenger Car Brand
Respondents
Number
%
Maruti Suzuki
59
30.8
Hyundai
42
21.9
Mahindra&MAhindra
12
6.2
Toyota
9
4.7
Tata Motors
11
5.7
Honda
12
6.2
Ford
12
6.2
Chevrolet
7
3.6
Volkswagen
6
3.1
Renault
8
4.1
Nissan
5
2.6
Skoda
4
2
Fiat
2
1
HM-Mitsubishi
2
1
From Table 7, it is evident that the buyers’ preference for Maruti Suzuki (30.8%) is the highest. The
second most preferred company was Hyundai (21.9%).The least preferred brands included Fiat (1%) and HMMitsubishi (1%).
Table 8 : Major Information Influencer Vs Age Distribution of Respondents
Internet
Age (in years)
Below 25
26-35
13
17
36-45
13
Above 45
9
Product Advertisemnet
2
7
5
6
20
Friends/Family/Relatives
9
13
18
21
61
Showroom/ Dealer staff
3
9
7
8
27
Autobobile Mechanic
2
1
10
7
19
Auto Expo/Exhibitions
7
2
2
1
12
Major Influencer
Total
52
Table 8 analyse the influence of different sources of information according to the age group of buyers.
While friends, family and relatives is the major influencer (61%) for all the age-groups, the internet surfing
proved to be upcoming major influencer (52%) across all age groups due to advancement in technology and
access to new methods of getting information. In terms of popularity, the other major influencers were
showroom/dealer staff (27%), followed by product advertisements (20%) and automobile mechanic(19%).Least
popular influencer proved to be Auto Expo/Exhibitions (12%) .
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8. A Study of Buying Decision Influencers for…
VII. CONCLUSION
The investigation of the paper has revealed that the reference group plays an important role in buying
decision of passenger cars. Friends, family and relatives reference has been found to have significant source of
information and influencers in the passenger car buying. Also, Price-off amongst the promotional offers and fuel
efficiency in the passenger cars are found to be the foremost reasons for the preference by the customers. The
study also reinforced the association between the respondents’ age and the main influencer in buying a
passenger car. Besides, the friends, family and relatives as main influencer, users also trust the information
available on internet. All the 21 features/attributes are considered to be vital by the consumers. Among
attributes, the three most important ones are fuel efficiency, price and powerful engine. Passenger car
manufacturers should improve their product in terms of fuel-efficiency and improve technology to improve the
mileage in order to attract more customers. Consumers felt that if the price of the passenger car is ignored, they
will prefer premium level, stylish and powerful passenger car. Thus, if manufacturer use the same style for
medium and lower end passenger cars, it will be easy for marketers to attract customer.
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