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Types of sms marketing campaigns

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Examples of some of the types of SMS marketing campaigns that can be run.

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Types of sms marketing campaigns

  1. 1. SMS Marketing Campaigns
  2. 2. I’ve built a I’ve built a.. database of database of customers but II customers but don’t know what don’t know what kind of SMS kind of SMS marketing marketing campaign to campaign to run? run?
  3. 3. Don’t worry building your database was the hard part.
  4. 4. Here are some greatoptions that have provenvery successful for some ofour other fantastic clients.
  5. 5. Time DependentFrom: ACME10% off sale thisMonday. All Discountsstock. One dayonly. Unsub txt • A great way to drive footfallREMOVE to on slow days50050 • Creates a huge sense of urgency • Can be product specific which can help to clear old stock
  6. 6. Special OffersFrom: ACMEGet a free scone • The customer must purchaseor muffin with allcoffee or teas something before they canevery day thisweek at ACME redeem the offerCafe. Unsub txt • A great way to packageREMOVE to 50050 items together for a great deal for the customer • Can drive the sale of high margin items with free small margin items
  7. 7. OccasionsFrom: ACMEBook a table for 2for Valentines • A great way to harness theNight before Jan31st & get a free hype around special days andglass of wine on holidaysarrival. Unsub txtREMOVE to 50050 • Feel relevant and current to your customers
  8. 8. CelebrationsFrom: ACMETo celebrateIreland winning theGrand Slam we will • A great way to be part of thehave all sports gear15% off all this hype and excitement ofweek. Offer ends celebrationsFriday. Unsub txtREMOVE to 50050 • Capitalise on revenue when consumers are in a spending mood
  9. 9. ExclusivityFrom: ACMESssshhhh - Secretsale this Thursday • Makes your mobile clubexclusive to ourmobile club. Show customers feel they are gettingthis text at the till special benefits from receivingfor 20% off. Unsubtxt REMOVE to your marketing texts50050 • Exclusivity always breeds desire •A great way to drive sales of a certain item or range on a certain day
  10. 10. Embed Web LinksFrom: ACMECheck out ourfantastic new • Can be used to drive traffic torange of puttersjust in. your website or to a specificwww.worldofgolf.com page within your online shop - Unsub txtREMOVE to 50050 • CTR are as high as 20% for SMS • With web analytics you can track the entire campaign from text message to purchase for a complete picture of your ROI
  11. 11. Awesome! Is there .. anythingelse I should know?
  12. 12. That’s pretty much it, but we do suggest youstick to a few golden rules when sending your SMS campaigns
  13. 13. That’s pretty much it, but we do suggest you stick to a few golden rules when sending your SMS campaigns1. Never send a SMS message outside of business hours.
  14. 14. That’s pretty much it, but we do suggest you stick to a few golden rules when sending your SMS campaigns1. Never send a SMS message outside of business hours.2. Never send more than one SMS message a week.
  15. 15. That’s pretty much it, but we do suggest you stick to a few golden rules when sending your SMS campaigns1. Never send a SMS message outside of business hours.2. Never send more than one SMS message a week.3. Always offer something of real value.
  16. 16. That’s pretty much it, but we do suggest you stick to a few golden rules when sending your SMS campaigns1. Never send a SMS message outside of business hours.2. Never send more than one SMS message a week.3. Always offer something of real value.4. Always include an opt out mechanism.

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