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Jane Austin (Director of Design & UX, MOO) - 10 Easy Ways To Irritate Your Design Team

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This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/

How can good design be integrated into your business profitably? Jane will answer this question by considering the ‘anti-problem’. She will share 10 ways designers and business people can guarantee their behaviours and activities will ensure they never see eye-to-eye, their efforts will be wasted and everyone involved will know it is not their fault. You will probably recognise most of these techniques in action in your own organisation. That is the anti-pattern.

If things are going to change for the better, do the opposite.

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Jane Austin (Director of Design & UX, MOO) - 10 Easy Ways To Irritate Your Design Team

  1. 1. Ten ways to irritate your design team @msjaneaustin
  2. 2. Why should I care?
  3. 3. “Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.” Paola Antonelli, senior curator of the Museum of Modern Art, New York
  4. 4. 1:8
  5. 5. Design education
  6. 6. Some context about the design process
  7. 7. Understand Define Explore Create Build the right thing Build the thing right
  8. 8. Understand Define Explore Create Build the right thing Build the thing right Generative research
  9. 9. Understand Define Explore Create Build the right thing Build the thing right Generative research Summative research
  10. 10. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Summative research
  11. 11. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research
  12. 12. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship
  13. 13. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship
  14. 14. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship MVT
  15. 15. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship MVT
  16. 16. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Generative research Ethnographic research for unmet needs Summative research Ship MVT Shippable increments
  17. 17. “I would have written a shorter letter, but I didn’t have the time” Blaise Pascal
  18. 18. Technical difficulty Uservalue/revenue
  19. 19. Technical difficulty Uservalue/revenue Easy and important Hard and important This can wait Why do this?
  20. 20. Irritation number 1: Asking your design team to colour in
  21. 21. Understand Define Explore Create Build the right thing Build the thing right Shaping the problem space Ship
  22. 22. Product ExD Agile Delivery Coach Tech Shaping the future of the Product Inspiring the world with the Product Vision Facilitating successful team delivery Enabling a healthy, happy & effective team Building, running, owning & iterating great products Delighting Customers Happy team Building a great product Creating sustainable, scalable products Build the right thing Helping validate needs and value prop Crafting brilliant experiences Build the right thing Build the thing right Build the thing right
  23. 23. Thanks Jeff Paton
  24. 24. Irritation number 2: You are a feature factory
  25. 25. No objectives No metrics Success theatre Velocity is the prime metric You don’t acknowledge failure Roadmaps are all about prioritisation Chasing upfront revenue
  26. 26. Irritation number 3: You ship and forget
  27. 27. Irritation number 4: Nothing customer facing gets shipped
  28. 28. Irritation number 5: Hiring
  29. 29. “Many UX designers started their careers as Information Architects, Visual Designers, Writers, Strategists. We are used to seeing job titles change from time to time, as companies start to understand the depth of our work, and to accommodate trends and market needs.”  The State of UX in 2017
  30. 30. “organisations don’t want to hire someone to do a thing. They want to hire a magician who can wear every hat, and solve every problem.” 
  31. 31. Irritation 6: You don’t give your designers a future
  32. 32. Irritation number 7: You don’t understand research
  33. 33. “If the anecdote contradicts the data, believe the anecdote”
  34. 34. “If the anecdote contradicts the data, believe the anecdote” Jeff Bezos
  35. 35. Irritation number 8: meetings
  36. 36. “Meetings are the biggest waste of time for employees in the UK” jobb.io employee survey May 2018
  37. 37. Learning by shipping
  38. 38. Illustration James Graham From NYT Project Aristotle longform article
  39. 39. Irritation 8: space Irritation number 9: Space
  40. 40. “Your work environment conveys a message about what you value, who you are, and where you are going” Chris Good, Creative Director Workspace
  41. 41. “Space defines the culture, culture shapes the space” Sarah B. Nelson, IBM
  42. 42. Culture pic Irritation number 10: Culture
  43. 43. Culture pic Irritation number 10: Culture
  44. 44. Thank you @msjaneaustin

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