1.
Ten ways to irritate your design team
@msjaneaustin

2.
Why should I care?

3.
“Design is not style. It’s not about giving shape to the
shell and not giving a damn about the guts. Good
design is a renaissance attitude that combines
technology, cognitive science, human need, and
beauty to produce something that the world didn’t
know it was missing.”
Paola Antonelli,
senior curator of the Museum of Modern Art, New York

4.
1:8

5.
Design education

6.
Some context about
the design process

7.
Understand Define Explore Create
Build
the right thing
Build
the thing right

8.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Generative
research

9.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Generative
research
Summative
research

10.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Summative
research

11.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research

12.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship

13.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship

14.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship
MVT

15.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship
MVT

16.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Generative
research
Ethnographic
research for
unmet needs
Summative
research
Ship
MVT Shippable
increments

17.
“I would have written a shorter letter, but I didn’t
have the time”
Blaise Pascal

18.
Technical difficulty
Uservalue/revenue

19.
Technical difficulty
Uservalue/revenue
Easy and important Hard and important
This can wait Why do this?

20.
Irritation number 1:
Asking your design team to colour in

21.
Understand Define Explore Create
Build
the right thing
Build
the thing right
Shaping
the problem
space
Ship

22.
Product
ExD
Agile
Delivery
Coach
Tech
Shaping the future
of the Product
Inspiring the world
with the Product
Vision
Facilitating
successful team
delivery
Enabling a
healthy, happy &
effective team
Building, running, owning &
iterating great products
Delighting Customers
Happy team
Building a
great product
Creating sustainable,
scalable products
Build the
right thing
Helping
validate needs
and value
prop
Crafting brilliant
experiences
Build the right
thing
Build the thing
right
Build the thing
right

23.
Thanks Jeff Paton

24.
Irritation number 2:
You are a feature factory

25.
No objectives
No metrics
Success theatre
Velocity is the prime metric
You don’t acknowledge failure
Roadmaps are all about prioritisation
Chasing upfront revenue

26.
Irritation number 3:
You ship and forget

27.
Irritation number 4:
Nothing customer facing gets shipped

28.
Irritation number 5:
Hiring

29.
“Many UX designers started their careers
as Information Architects, Visual Designers,
Writers, Strategists. We are used to seeing
job titles change from time to time, as
companies start to understand the depth of
our work, and to accommodate trends and
market needs.”
The State of UX in 2017

30.
“organisations don’t want to hire
someone to do a thing. They want to
hire a magician who can wear every
hat, and solve every problem.”

31.
Irritation 6:
You don’t give your designers a future

32.
Irritation number 7:
You don’t
understand research

33.
“If the anecdote contradicts the data,
believe the anecdote”

34.
“If the anecdote contradicts the data,
believe the anecdote”
Jeff Bezos

35.
Irritation number 8:
meetings

36.
“Meetings are the biggest
waste of time for employees
in the UK”
jobb.io employee survey May 2018

37.
Learning by shipping

38.
Illustration James Graham
From NYT Project Aristotle
longform article

39.
Irritation 8:
space
Irritation number 9:
Space

40.
“Your work environment
conveys a message about
what you value, who you are,
and where you are going”
Chris Good, Creative Director Workspace

41.
“Space defines the culture,
culture shapes the space”
Sarah B. Nelson, IBM

42.
Culture pic
Irritation number 10:
Culture

43.
Culture pic
Irritation number 10:
Culture

44.
Thank you
@msjaneaustin