This document provides an overview of a public health lecture on choosing health promotion material and planning health promotion media. It discusses guidelines for selecting appropriate material, including ensuring it is relevant to promotion aims and the target audience. It also outlines different types of media like print, electronic, and social media. When planning media, the lecturer advises considering learner characteristics, objectives, content, the medium's attributes, and learning environment. The overall document offers guidance on effective use of material and media in health promotion activities.

1. PUBLIC HEALTH IN
OCCUPATIONAL THERAPY
(OT 201)
Lecturer: Sir OAK

2. LECTURE SEVEN
 Guidelines for choosing health promotion material
 Planning health promotion media
Learning objective:
After completing this topic, students should be able:
• state the guidelines for choosing material for health promotion
• outline the steps involved in planning health promotion media.

3. Introduction
• Media in health promotion is very useful and comes in various
types within the health sector.
• Media is defined as a tool that function to help and demonstrate
something in the health promotion process.
• The media becomes a liaison between the giver of information
to the recipient of the information or the target group.
• With the media, the information will be more easily sent to the
target.

4. Types of Health Promotion Media
1. Print Media in Health Promotion
• This media has existed since time immemorial. Eg. posters,
leaflets, billboards, etc.
• It rely on visual only, meaning only images and text. This is a
weakness because there are no interesting sound and motion
effects.
• The print media has a low cost advantage compared to the
other media.

5. Types of Health Promotion Media cont…
2. Electronic Media
• This type of media began to appear along with the development
of technology.
• Radio and television are some of the tools used to bring up
information in the form of audio-visual. Eg. advertisements,
short videos or in the form of songs.
• The electronic media has advantage of been more interesting.
• But of course it costs more to produce it.

6. Types of Health Promotion Media cont…
3. New Mass Media
• Social media is an example of a new mass media. Eg.
facebook, twitter, instagram, youtube, podcasts, etc.
• Because it is widely access, this created an opportunity to
become a tool for disseminating health information.
• Health Media is certainly easily accessible and can be distribute
easily.
• Just need to be careful with hoaxes or false news which is not
true information.

7. Guidelines for choosing health promotion material
• Teaching and learning material are used extensively in health
promotion programmes. But how effectively are they used?
• The way the resources are used is as critical as the resources
themselves.
• Selecting materials from existing store, or for producing new
ones, for use in health promotion activities would require the
following guidelines:

8. 1.Is it appropriate for your promotion aims?
Think about the material in terms of how you intend to use it.
2. Is it the most appropriate kind of material?
• Will another medium be better because it is more flexible
(eg. slides rather than videos because they can be
edited)?
• Will something else be cheaper and just as effective (eg.
photographs instead of a video)?
• Could the real thing be used instead of being portrayed via
a teaching aid?

9. 3. Is it relevant for the people you are working with?
• Does the material reflect the values and culture of your
clients / community?
• Does it reflect their concerns?
• Does it take into account their age, ethnic group, sex and
socioeconomic status?
• Does it reflect local practices and conditions, and health
services available?

10. 4. Is it racist or sexist?
• All material should be non-racist. Racist material is that
which stereotypes people into racial types, attributing
certain roles or character attributes on the basis of ethnic
group alone.
• All material should be non-sexist. Sexist material is that
which stereotypes men and women into certain roles or
character attributes on the basis of gender.
• Materials should reflect that we live in a multiracial society
where the roles of men and women are changing.

11. 5. Will it be understood?
• Is the material in plain language which will be readily
understood?
• Does it need to be produced in other languages?
• Are the level of literacy or existing knowledge higher or
lower than assumed?
6. Is the information sound?
• Is information in the materials accurate, up-to-date,
unbiased and complete? Or
• Does it contain half-truths, one-sided information on
controversial issues, and out-of-date or incomplete
messages?

12. 7. Does it contain advertising?
• Avoid materials that contain advertisements of drugs or
goods etc. offered by some companies.
• Company names could however be allowed on cover or
back of material.

13. Planning media
• For maximum effect, media must be well thought of, selected or
produced and used.
• It is therefore very important to plan the design and production of
any medium.
• Planning would allow you to think about the subject matter in
different ways and therefore present the information clearly.

14. Planning media cont…
When planning, consider the following:
1. Learner – characteristics, knowledge of subject (i.e. previous
knowledge), educational level.
2. Objectives – what you expect the person to achieve.
3. Content – information to be presented.

15. Planning media cont…
4. Medium itself – attributes of the medium i.e. physical gestures
medium is able to portray, e.g. colour, sound, motion and availability
of medium.
5. The learning environment – situation, group size.
6. Education method – activities to do with medium.

16. Thank you