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1. HowTo Recruit on
TeachAbroad Network
2016-2017edition

2. How to Recruit on Teach Abroad Network
Contents
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-Aberdeen Group
Recruiting is changing.
Are you?
The world of recruiting is
changing. More and more, specialized
social networks are becoming
important sources of talent. Especially
professional networks. If you’re only
posting jobs on sites like Dave’s ESL
Café or paying recruiters to find your
next teachers, you are either spending
too much money or you are getting
lots of low-quality applicants. To save
time and money and develop long-
term social recruiting pipelines, you
need to start using networking sites.
Teach Abroad Network is the only free
networking site dedicated to the
international education industry.
How Teach Abroad Network Works
Build Your Brand
- Your Personal Profile
- Your Organization’s Page
Engage your Target Audience
Recruit Top Talent
- Posting and Promoting Jobs
- Searching for and Contacting Candidates
- Building a Long-Term Talent Pipeline
- Subscription Plans & Targeted Advertising

3. How to Recruit on Teach Abroad Network
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HowTeachAbroadNetworkWorks
Teach Abroad Network (TAN) is not just a job board. Successful recruiting on
networking websites requires two things, which we will explore more in-depth
throughout this guide:
1. Sharing content, not just jobs. When it comes to networking, quality trumps quantity.
Make candidates think of your organization as “reputable” and “fun” if you want them to refer
their friends to your jobs. If one of your employees creates a video that talks about your
organization and how great it is, it will attract more high quality applicants. Videos, blogs,
interviews, and pictures from your staff will increase referrals to your jobs.
2. Growing your network of friends. If you have 0 friends on a networking site, nobody
will see your jobs or your content. If you have 100 friends on a network, expect 3-7% of them
will share your jobs and updates with their friends and on other social networks. Imagine: 7
friends share your jobs with 150 (average) friends: that’s a reach of 1,050 potential candidates!
4 in 10 job seekers used networking sites
to find their “favorite or best” jobs
-JobVite
Contact shared a
job opportunity
25%
Shared a job
with a contact 32%
Made a professional
connection
35%
First you create a Profile for
yourself
Your profile highlights your own
personality, education, and experience.
Then you create a Page for
your School or Organization
Your page will be the core of your
organization’s brand on TAN, and all your
organization’s information, jobs, reviews,
and multimedia will be there.

4. How to Recruit on Teach Abroad Network
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VisualizeYourNetwork
You have to be connected to other members in order to have the greatest effect on
a network like TAN. Connecting means you have lots of Friends on the network, or
you’re connected to the same Page or Group. When you post a job, for example,
your Friends and page Followers will see and share it with their connections.
Imagine Teach Abroad Network is this cloud. You want to create connections to
expand the number of people who see your jobs and updates on TAN.

5. How to Recruit on Teach Abroad Network
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BuildYourBrand:YourProfile
Your profile is often the first impression you will give for you or your organization.
Create a profile on TAN and fill it out like you are trying to impress everyone who
sees it! If your English level is not high enough to write without mistakes, ask for
help from a native English speaker.
See Who’s Viewed Your Profile
If you have a subscription plan, you can see who viewed you and connect with them. Are your profile views
increasing? How do you rank vs. your connections and coworkers? What roles, industries, and companies do
your viewers come from?

6. 6
How Will Your Organization
Stand Out?
Your Staff Should All
Create Profiles on TAN
Everyone at your organization
should build their own profiles –
each person is an ambassador of
your brand and increases your reach
on the network.
Then They Should Join
your Page
To build up your page’s “Social
Proof” (a.k.a. “Trust”) you want lots of
page members and reviews. When they
join, ask them to leave a review.
BuildYourBrand:CreateaPageforRecruitment
Recruiting is competitive. Especially if you’re in an area of the world with lower-
than-average salaries. How candidates view your organization is critical. Do they
trust you? Are the excited to apply to your jobs?
Create a Page for your school or organization here.
Create your Page for your target audience. Your
page should help candidates understand the benefits of
working with your organization. Don’t just copy text from
your main website. Consider the things that candidates
will want to know about:
- School facilities
- Teacher housing
- Other teachers there
- Support you provide
- School neighborhood information
- Etc.
Show social proof. By having more Members and
Reviews, your page will look more trustworthy.
How to Recruit on Teach Abroad Network

7. How to Recruit on Teach Abroad Network
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ExamplePage
How will candidates view your
organization? Will they trust
you? They need social proof.
Build your page’s social proof,
a.k.a. trust, with more Reviews,
Videos, and Page Members.
Get Followers: 90% of
networkers are interested in
jobs from organizations they
follow.
Ask fans to click the “Follow”
button on your page to get all
updates from your page.

8. How to Recruit on Teach Abroad Network
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AnEasyWaytoCreateGreatVideosforYourPage
Save yourself time during recruitment seasons: Candidates always ask
the same questions about salary, housing, hours, culture, etc. Use Teach
Abroad Network’s Guided Recording Tool to answer these questions and
upload the video to your page.
<< You first choose the recording you
want to do (ex. “School Introduction”)
Then you record each answer until
you’re satisfied >>
At the end, it will merge your answers together with simple text transitions in
between them. Upload the final video to your page!

9. How to Recruit on Teach Abroad Network
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Give Candidates What They WantConsider Hosting an
Online Event
Members can create Events for
whatever they want. One popular (and
easy to do) event is an online
information session about teaching
abroad in your particular country.
If you discover that these events are a
success, you can host more and more!
Create an Event here.
Employee-generated content. Your biggest advocates for the
benefits of working in your organization should be your current
employees, so ask your current employees to submit blogs,
photos, or videos on Teach Abroad Network that you can share
on your page each month.
Post Content and Updates Regularly
Monthly content and weekly status updates are a highly
effective way to nurture relationships with your followers. When
you post anything on your Company Page, it appears on your
followers’ TAN homepage activity feed. Encourage followers to
like, comment on and share your post – it will amplify your
content throughout the entire network.
Staff Photo
Contests?
Teacher Blogs or
Interviews?
Staff Videos?
EngageYourTargetAudience

10. How to Recruit on Teach Abroad Network
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This section contains best
practices and tips for doing
your job on TAN: recruiting!
We’ll go over our favorite
strategies for posting jobs as
well as identifying and reaching
out to the best candidates for
those jobs.
59% of recruiters rated candidates
from network sites as “highest
quality”
-JobVite
Once you have a beautifully branded organization page and
personal profile, you want to let candidates know about your
open positions.
Post new jobs on your organization’s page (you must have a
page to post jobs). Here is some advice to follow when posting
your job openings:
1) List the class and
location in the title
Salary and location are the
two most important things for
many applicants, so list these
upfront!
2) Write like it’s a
conversation
Imagine you’re having a phone
call with your ideal candidate.
Be friendly and engaging – not
like you’re talking to a robot!
3) Highlight the positive
impact they will have
Most people who teach abroad
want to have a positive impact
on the world. Emphasize this!
Step 1: Post Your Jobs
Tired of unqualified applicants? You can enable Applicant Restrictions for language ability,
passport country, and certifications if you have a subscription plan. We will discuss subscription
later in this guide.
RecruitingTopTalent

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The most powerful aspect of a network is getting referrals. Each member to whom you’re connected
on TAN is a potential source for candidate referrals.
After posting a job, you should:
1. Share your job with your contacts on TAN.
On the job page, use the Share button to share it with your
network on TAN, and the Tell a Friend button to email it to
2. Add a Referral Reward to your job
You can list a cash prize for a successful job referral. Think
$50-100. According to JobVite, 69% of employers
compensate employees for referrals! Read more about
referral rewards here.
3. Share your job on your other social media
channels.
Use the social share buttons to utilize your other networks.
Add a note asking your friends to refer their friends.
Step 2: Share your jobs with your connections and ask for
referrals

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You can search the search form to find candidates. You can search by Classes,
Locations, Age, Nationality, English Ability, and more.
Browse candidates on Teach Abroad Network here.
As you can see, the search form is very useful!
Step 3: Mastering the Search Form
If you want to message a candidate whom you like,
you have to add that person as a friend and he/she
must accept your friendship request.
However, you can message any member if you
have a subscription plan (even if you’re not
friends yet). Read more about subscription plans
later in this guide.

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Step 4: Contacting Candidates &
How to Write the Perfect Message
You can only contact candidates on Teach Abroad
Network if they apply to your jobs or are your friends. If you
want to contact candidates who aren’t your friends, you can
purchase a subscription plan.
Before you contact candidates, you should have a
communication strategy. Therefore, after you create a great
page for your organization and post your jobs, you will need a
well-written message to send to candidates.
◆ Personalize the message (read the person’s profile)
◆ Add a link to useful content (provide value)
◆ Don’t say everything (wait until they show interest)
Title of the book
Do you think this candidate cares about your
organization? No! Don’t waste time by writing about how
great your organization is. Explain how working for your
organization will benefit him.
And remember: Timing matters. Send your messages
between 9 AM and 10 AM local time for the recipient,
between Monday and Thursday. You’re about 20%
more likely to get a response at that time of day than on
afternoons, Fridays, or weekends.

14. How to Recruit on Teach Abroad Network
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Hi [name],
I’m [name] and I found your profile as I was perusing candidates on
TAN. I see that [recommendation giver] had great things to say about you. I
liked the class video on your profile, too!
I saw that you’re currently at [school], but wanted to reach out in case
you’re open to a new opportunity.
A client school of ours in [location] is looking to hire an Elementary
certified teacher with a starting salary of [salary] with [benefits]. They are a
growing international school with 30 other foreign teachers. I would like to talk
to you more about this position, if you’re interested.
Would you like to learn more? I’m happy to answer your questions.
Here’s a link to the job details, where you can also apply: [link]
Example Message to Potential Candidates
Personalized:
Call to action:
Detailed:

15. How to Recruit on Teach Abroad Network
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You can build a long-term pipeline of candidates by growing your network and engaging them
regularly. In other words, you have to be active on Teach Abroad Network. Here are some great
ideas for building and engaging a pipeline of candidates for the future:
Create a Group for your
target audience.
If you’re recruiting, you should
understand what people want to
know. Think of topics you could teach
that they’d like to know more about.
Building a Long-Term Recruitment Pipeline
Create an Event for an Online Information Session.
People love to be able to talk to people. You can create an Event
and share it on the network as well as on your other social media
accounts.
If you’re a recruiter, try
creating an event for a
“Teaching Abroad Online
Information Session” to
attract candidates.
“Working at an International School”
“Your Visa Questions Answered”
“Professional Development while
Teaching Abroad”
Like…
Create a Group on Teach Abroad Network
Create an Event on Teach Abroad Network
Keep Growing Your Network
Having a large network will be very beneficial
in recruiting. So check the newest members
regularly and add new friends who will see
your jobs and updates.
Develop a Helpful Reputation
Writing a regular blog or leading a group or
answering questions in the forums is a great
way to get noticed by network members.

16. Title of the book 16
-Heidi Cohen
Paid Options
Recruiter Subscription Plan
If you want to speed up your recruitment and ensure only high quality applicants for your jobs, purchase
a monthly Recruiter Plan on Teach Abroad Network. These are some of the benefits:
See subscription plan pricing here
Prime Messages
Speed up your recruitment.
Prime Messages allow you to
send messages to anyone on
the network, friend or not.
Job Applicant Restrictions
Don’t waste time on unqualified
applicants. Job applications are
restricted based on your
requirements.
See Who’s Viewed You
One of the best ways to grow
your network is to add friends
who already know who you are.
Targeted Banner Advertising
Get your service or product promoted on the network. TAN offers targeted banner advertising to let you
engage customers and deepen relationships. You can target your ads based on user profile fields.
See our Advertising Options and Getting Started
Story Ads: If you’ve created a great piece of content on TAN (like a blog, video, interview, etc.),
boost it with an ad. This is a great way to get new friends and followers for your organization.
How to Recruit on Teach Abroad Network

17. How to Recruit on Teach Abroad Network
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Sign Up and Get Connected
When you sign up, take 15 minutes to make sure you’re friends with existing clients
and prospects, your coworkers, and key folks in your industry. Your TAN activity
feed will become a great source of competitive industry intelligence and your
mutual connections will be a key to networking success. The more relevant
connections you have, the more mutual connections you’ll uncover!
Join The World’s First Community Dedicated to
International Educators and Their Betterment
TeachAbroadNetwork.com