The document discusses various indicators that can help hospitality staff identify the profile of guests, in order to better meet their needs and expectations. It identifies factors like watches, accessories, clothing, and shoes that display popular brands, which can provide insights into a guest's tastes, preferences, and socioeconomic status. Recognizing brand names on items like sunglasses, handbags, shoes or attire when interacting with guests can help staff customize their service and accommodate guests from different profiles.