The GoToMarket Workshop covers the key functions startups need to consider for bringing a product to market, including development timeline and scope, marketing, sales channels, support, and legal. The workshop includes exercises to help startups define goals and personas, develop deployment and marketing plans, and think about sales, support, partnerships and legal needs. Attendees will learn how the different functions covered by GoToMarket work together to drive customers through the lifecycle from initial interest to ongoing use and revenue generation.

1. GoToMarket Workshop
Startups in the Sun
25 March 2015
Mike Bradshaw
@ymb
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2. What is GoToMarket?
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Where to start?

4. • What are your primary and secondary goals?
• Think pre-launch, launch, post-launch
Exercise 1: Goals
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5. 5
Personas

6. Exercise 2: Personas
• What is your primary user group?
• Describe the persona(s) you are targeting with your app
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7. Functions covered by GoToMarket
• Deployment plan
• Development timeline, scope (input)
• Marketing / PR / Media
• Sales / sales channels / partnering
• Support
• Legal
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8. Development / deployment
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9. Exercise 3: Development / Deployment
• What are your current deployment plans?
• What are your key app metrics? Are they linked to your GTM goals an
metrics?
• How about roadmap, lifecycle?
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10. Sales / Channels
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11. Exercise 4: Sales / Channels
• What are your main sales and/or channel activities?
• Can you think about any potential partners to work with?
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12. Support / Legal
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13. Exercise 5: Support / Legal
• What are your current support channels, what is missing?
• How do you close the loop?
• What are your main legal headaches at the moment?
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14. PR & Media
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15. Exercise 7: Media / PR
• Have you covered the basics in your media plan?
• What is your plan to make yourself appealing to traditional media?
• What is your story?
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16. Marketing
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17. Exercise 6: Marketing
• Check you current planned marketing
activities:
• Anything missing? Anything you could do more?
• How about pre-launch
• Marketing channels
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18. Deployment plan
Development timeline, scope (input)
Marketing / PR / Media
Sales / sales channels / partnering
Support
Legal
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19. Customer Journey – GTM next level
Interest
Awareness Pre-buzz
Launch
Download
UseBored
Upsell /
Cross-sell
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@ymb http://about.me/ymb
http://linkedin.com/in/michelbradshaw